• Journal of Fashion Business
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• v.13 no.2
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• pp.87-99
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• 2009

The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.

• Information Systems Review
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• v.17 no.2
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• pp.157-177
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• 2015

Website usability has been considered as a critical success factor for e-business. It has been widely acknowledged that website design with high level of usability results in positive outcomes including the increased number of visitors and vigorous user activities. Navigation which is an action for accessing and finding information is closely related with web usability when user access website providing information. The purpose of this study is to obtain design insights for improving website navigability of Korean Ministry of Health and Welfare (MHW). Action research and gaze analysis methods were applied, and we found design issues with regard to navigability in MHW website and the way how to improve. The lessons and implementation experiences will be beneficial in stimulating further theoretical work from researchers in the area of web usability. We also expect our study provide significant insights for design practitioners.

• The Journal of Industrial Distribution & Business
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• v.14 no.5
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• pp.19-29
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• 2023

Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

• Archives of design research
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• v.15 no.1
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• pp.135-142
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• 2002

To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.488-493
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• 2007

The main goal of this study is to propose a model of simplicity and interactivity effect on usability in the blog services. As web-based applications become increasingly complicated, the need for simplicity in user interface design has grown for better usability. Also, interactivity has been known to influence on usability. Previous studies argued that usability is a key factor for system success. Usability is concerned with attributes of an application that makes it understandable, learnable, easy to use, and attractive. For the complicated technology, perceived control, related to direct manipulation of an object, is important. In this regard, we posit that simplicity, interactivity, and perceived control makes important antecedents to usability. Finally, we tested that the effect of usability on user s loyalty with the blog services along with trust and satisfaction. Future studies will empirically examine the proposed model, emphasizing the importance of simplicity and interactivity for the user interface design.

• Journal of Industrial Technology
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• v.1
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• pp.9-16
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• 1981

In the steel Structural design, buckling is the main factor to determine size, particularly in compression member. Buckling may sometimes occur in the form of wrinkles in thin elements, such as webs, flanges, and other parts that make up a section. This phenomenon is called local buckling. The strength of the steel and the rigidity of the frame are considerably deteriorated by the local buckling. The specimens used for this experiments, H-Shape Steel beams composed by fillet-welding, are dessified classified into two groups, ie one for web test and another for flange fest. The aim of this study is to define the influences by the local bucking on the vesisting forces, deformation and the phenomena of the internal forces in the section, and to collect the basic data for design of steel beams.

• Steel and Composite Structures
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• v.18 no.4
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• pp.853-871
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• 2015

Up to now, Japan has more than 200 corrugated steel web composite beam bridges which are under construction and have been constructed, and China has more than 30 corrugated steel web composite beam bridges. The bridge type includes the simply supported beam, continuous beam, continuous rigid frame and cable stayed bridge etc. The section form has developed to the single box and multi-cell box girder from the original single box and single chamber. From the stress performance and cost saving, the span range of 50~150 m is the most competitive. At present, the design mostly adopts the computational analytical method combining the spatial bar system model, plane beam grillage model and solid model. However, the spatial bar system model is short of the refinement analysis on the space effect, such as the shear lag effect, effective distribution width problem, and eccentric load factor problem etc. Due to the similarity of the plane beam grillage method in the equivalence principle, it cannot accurately reflect the shearing stress distribution and local stress of the top and bottom plates of the box type composite beam. The solid model is very difficult to combine with the overall calculation. Moreover, the spatial grid model can achieve the refinement analysis, with the integrity of the analysis and the comprehensiveness of the stress checking calculation, and can make up the deficiency of the analytical method currently. Through the example verification of the solid model and spatial grid model, it can be seen that the calculation results for the stress and the displacement of two models are almost consistent, indicating the applicability and precision of the spatial grid model.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.1
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• pp.247-262
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• 2011

Although research has shown a significant amount of work identifying various dimensions of relevance along with exhaustive lists of relevance criteria, there seem to have been less effort to apply the findings to improve actual systems design. Based on this assumption, this paper investigates to what extent those relevance criteria have been incorporated into the interface features of major commercial Web search engines, suggesting what can/should be done more. Before stepping into the actual system features, this paper compares recent relevance research in Information Science with other human factor studies both in Information Science and its neighboring discipline (HCI), as an attempt to identify studies that are conceptually similar to the relevance research, but not named as such way. Similarities and differences between these studies are presented. Recommendations suggested to support applicable interface features include: 1) further personalization of interface designs; 2) author-supplied meta tags for the Web contents; and 3) extensions of beyond-topical representations based on link structure.

• The Journal of Information Systems
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• v.27 no.2
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• pp.157-173
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• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.47-62
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• 2011

The purpose of this study was to investigate the knitwear preferences and purchase behaviors of university students. The subjects were 493 university students in Daejeon and Chungnam Provinces. The method of this study was a survey and measurement instruments were 34 stimuli which were manipulated pullover patterns and shapes and self-administrated questionnaire with knitwear design preference items and knitwear purchase behavior items. Data were analyzed by factor analysis, frequency analysis, Cronbach'${\alpha}$, t-test, ANOVA and $Sch{\acute{e}}ffe$ test using SPSS program. The results of the study were as follows. First, university students most preferred achromatic colors, pastel tones, solid patterns, and 100% cotton. Second, as for knitwear purchase behaviors, university students considered the esthetical factor to be most important among 4 dimensions (comfortable, esthetical, economical, and conspicuous factors) as important purchase criteria, and they used internet web sites for knitwear purchases. Third, there were significant differences in preferred pullover shape depending on neckline shape, neck depth, sleeve shape and clothing length. University students preferred the classic pullover design with V neckline, normal neck depth, set-in sleeves and normal length. Fourth, university students preferred the cloud motif and riding man motif among the 9 Baekje traditional motifs and one point small pattern on the left chest and crosswise bending pattern for pattern arrangement.