The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'
Journal of the Korea Fashion and Costume Design Association
/
v.11
no.1
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pp.169-179
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2009
In order to preserve the Korean traditional gold foil, to develop as Korean traditional textile art by utilizing in modem fashion for textile industry, and to examine utility of the material which can be used in the modem wearing, interior goods and fashion terms, Textiles Applied Korean Traditional Gold Foil were developed. The results are as follows: First, important factors of the gold foil image should be extracted as materials quality, color and pattern, and modem and practical qualities should be proceeded when developing the image of the gold foil into modem quality material. Second, since gloss of fabric developed by a traditional method is somewhat strong, uniformity being a little bit low for hand-made manufacturing, and practical quality is low for high cost, deletion of the gold foil, etc. So it hasn't been appropriate for studying modem fashion material. Third, Jacquard weave has been examined as the most appropriate method in order to present the gold foil image among a number of textile manufacturing techniques Fourth, considering factors deciding the image of the gold foil and a sense of beauty of modem society, gloss of the foil has been lessened by expressing pattern to lower traditional quality and primary color. Fifth, pattern motives of developed materials have been extracted tram traditional gold foil patterns, and materials have been chosen considering of concepts and motives, and dragon pattern, crane pattern and bat pattern, Sixth, wearing, pin-up works, bed linen, fabrics for chairs, ties, bags, shoes, umbrellas, etc. are produced with the developed materials, and practical use and modern quality have been examined. The result is very satisfactory.
In this study using two-dimensional system of the analysis of image, when normal males in their twenties who have normal foot and step with heel first are walking and running, they who are wearing running shoes or barefoot are testing and comparing the exchange factors of heel control. There are following results of this test by verifying them with T-Test. 1) When they are running, there are two big different gap which is $6.05^{\circ}$ between barefoot and wearing the running shoes. The former is $174.79^{\circ}{\pm}6.31$ and the latter is $180.84^{\circ}{\pm}4.69$. But it is not statistically significant. The angle of first step with heel is $100.42^{\circ}{\pm}3.95$ with barefoot and $93.97^{\circ}{\pm}094$ with wearing the running shoes. In this case, it is statistically significant(p<.01) 2) When they are running, the angle of the Achilles' tendon has different gap which is $5.24^{\circ}$ between barefoot and wearing the running shoes. The former is $179.70^{\circ}{\pm}4.23$ and the latter is $184.94^{\circ}{\pm}4.09$. It is not statistically significant. The angle of minimal step with heel is $96.30^{\circ}{\pm}3.07$ with barefoot and $90.84^{\circ}{\pm}0.44$ with wearing the running shoes. In this case, it is statistically significant(p<.01). 3) In the angle of the Achilles' tendon and the angle of first step with heel, when they are walking, the angle of the Achilles' tendon has different gap which is $1.81^{\circ}$ between barefoot and wearing the running shoes. The former is $6.39^{\circ}{\pm}0.83$ and the latter is $8.20^{\circ}{\pm}1.85$. It is not statistically significant. The angle of first step with heel is $2.32^{\circ}{\pm}0.51$ with barefoot and $3.22^{\circ}{\pm}1.44$ with wearing the running shoes. It is not statistically significant. 4) In the angle of the take-off of Achilles' tendon, when they are walking, the angle of the take-off of Achilles' tendon has different gap which is $3.88^{\circ}$ between barefoot and wearing the running shoes. The former is $177.62^{\circ}{\pm}8.78$ and the latter is $173.74^{\circ}{\pm}16.31$. It is statistically significant(p<.05). Therefore, they are running, the angle of the take-off of Achilles' tendon is $178.37^{\circ}{\pm}19.28$ with barefoot and $171.26^{\circ}{\pm}12.18$ with wearing the running shoes. It is statistically significant(p<.05).
The purpose of this study is to abstract the image from black dress, which has been favored by many people regardless of the times and examine it throughout the history of drss and thereby clearly define the images that black limplies in dress. Color image is a visual symbol, an image that forms through a combination of visual stimulus created by color, coupled with all the external factors related to it. Black is a one-dimensional color, of which the impact is subjective to its energy, which depends on light reflected on the object, and its texture. Therefore, black projects different images, depending on its surroundings. In general, black has had negative connotations in the Western culture. In dress, however, it has implied other various images different from the general negative ones. By combining general images of black and those exprssed in dress, major images of black were categorized into dignity, elegance, eroticism, asceticism and tragedy. Dignity is a category similar to the sublime. Dress with dignity has sharp contours and is generally made of velvet or silk which can be characterized by their splendor and voluminous-ness, exaggerating the body of a person wearing it. Such costume is mostly found in powerful countries in history such as Burgundy Court in the 15C, Spain in the 16C. Netherlands in the 17C. Elegance evokes grace and beautifulness. It includes elegance, grace, beauty and dandyism as subcategories or silk. Good examples are dandies' black costume and Ladies black and white dressees in the 19C. Eroticism is an image which expresses sexual attractiveness. Costume with eroticism is made of velvet or silk, which project sumptuousness through reflection. Such costumes expose parts of the body or are tightly tailored in order to emphasizes body contours. Asceticism means restraint from physical and mental desires. Costume with asceticism makes a person wearing it look smaller by covering the whole body. Puritan's black dresses and Bourgeoisie's black suit are good examples. Tragedy is anguish. sorrow. Black costume with grievous feelings such as mourning dresses is made of lusterless textile concealing most of the body except for the face.
The purpose of this study is to analyze the aesthetic characteristics of goth image which have had influence on literature, film, music and art, in modern fashion. The method of this study is to analyze the documentary about gothic and goth, and the fashion magazines since 2000. The results of this study are as follows: First, sensuality shows the excessive exposure of body and inner wear, and emphasizes a resistance of sexual consciousness and a image of independent, active, powerful woman. Second, androgyny shows the goth women wearing a men's cloth and encourages a person to have a perfect being and satisfaction. Third, horror shows the symbol of death and suggests a substance of desire hidden in our mind. Fourth, historicity shows victorian fashion which have a romance of gothic and baroque, not a cult but a modern image. In conclusion, goth image in modern fashion does not show a substance negative and horrorful, but a substance positive as a perfection, satisfaction, a sense of freedom, obliteration of a feeling of uneasiness and powerful woman's image.
The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.
The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.
Journal of the Korean Society of Clothing and Textiles
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v.33
no.4
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pp.574-585
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2009
This study intended to identify regional and gender differences between high school students groups in clothing-wearing motives, casual brand preference and actual purchasing condition. Using a $2{\times}2$ sampling frame, 100 responses were collected for each regional and gender group: male students in Seoul, females in Seoul, males in Gumi, and females in Gumi. In terms of clothing-wearing motives, Gumi students and female students showed more highly extroverted motives than males and Seoul students, respectively. And three groups were determined on the basis of clothing-wearing motives: the extroversion group, the introversion group, and the least clothing-cognizing group. Concerning the brand preference factor, female students showed more dispersed brand preference than males. Adidas and Puma were preferred by all 4 groups. Polo and Guess were preferred by Seoul students, and Clide, Banila B, and TBJ were preferred by female students. The determinants of brand preference were identified as quality, reliability, affirmative image, and some brand personas such as 'neat', 'natural' and 'polished'. The students from Seoul tend to pay more money for clothing than those from Gumi, and Seoul students' main purchasing place was identified as department store while Gumi students shop more at brand chain stores.
We surveyed the wearing characteristics of hip protectors. The problems of existing hip protectors were identified and the directions for improvement were presented. The evaluation of wearing characteristics was conducted on the 100 elderly women (60 to 85 years) with 5 types of hip protector. The questionnaire was composed of history and characteristics on falling, hip protector acceptance, preference, use characteristics and improvement requirements. The result of wearing characteristic evaluation indicated that 52% of the subject experienced falling in winter. Incidents resulting from falling occurred: outdoors (74.5%), bathroom (10.9%), and kitchen (5.5%). Body parts to be protected were in several areas: 35.6% for lumbar, 26.9% for hip joint, and 15% for hip bone. Participants prefer a belt B type design at a rate of 56.9% because it provided a sense of stability by clinging to the body and upholding the waist. Belt B type was the most appropriate in terms of fit, allowance, mobility, and design except pad thickness. To reduce the risk of hip fracture, hip protector needs to be designed in consideration of user's type of fall and body shape. The pattern and size of a hip protector has to be improved in regards to the amount of discomfort. An objective evaluation is needed for the ergonomic design of a hip protector based on and analysis of 3D body image of the elderly and the shock-absorbing quality of pad.
The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.
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