• Archives of design research
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• v.14
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• pp.63-74
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• 1996

By study the basic elements and the development process of the visual identity design, We have the aims in this study to help the design study groups in the country to develop a VI design system with a high degree of efficiency. We clarified the strategic position which the individual basic elements occupy in the visual communication process, by studying the individual function and the character of the basic elements which construct the keynote of VI design system, and the mutual relations among them. Also, we presented in this study the systematic and resonable approaching means in the design development process for the VI system with a high degree of efficiency.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.339-356
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• 2008

The purpose of this research was to identify the difference between expected and actual corporate image in the market and to verify the possibility of green-oriented corporate identity (CI) visual design as a useful method for communicating with consumers. In addition, this research suggests how green-oriented CI visual design can effectively convey corporate image to consumers. The methods of research used to achieve this aim were case studies and questionnaire surveys. In regard to the results, the difference between consumers'perceived favourable corporate image and companies' expectation about corporate image was found. Moreover, the results show that green-oriented visual identity (VI) design can improve corporate image. In turn, the gap between the expected and actual perception of corporate image can be decreased through green-oriented design. Based on these results, a method of effective development for green-oriented VI design is recommended.

• Archives of design research
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• v.12 no.4
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• pp.327-337
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• 1999

As the computer technology grows so fast, it can affect the human life in every fields. Specially, advent of Digital epoch is changing human life completely. In the past, people should get the information through the mass-media. But these days we can produce and provide some information through new media, Internet. In other words, two-ways communication like internet make individual be the producer in the information stream. Especially, net generation is different form the old generation and they want to express themselves distinctively from others. Nevertheless, they can't have the chance to express their identity properly and only they try to satisfy their needs by consuming special goods. In this article, I want to suggest a program that an individual can express their own identity and image. I will transform CIP (Corporate Information Program) and adjust it to an individual case. This is different from the previous study that emphasize the external factor figure, etc. First, we will find the MI(mind identity) and the BI(behavior identity). Second, we will present the VI(visual identity) by using two factors. - MI, VI. Finally, we will analyze them totally and make the PI(personal identity ) that can express their own identity and philosophy well. Through this programs, they can express themselves well and get the chance to think creatively. I am sure this program will have more implications about image strategy.