• Journal of Fashion Business
• /
• v.28 no.2
• /
• pp.1-14
• /
• 2024

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
• /
• 2007.04a
• /
• pp.333-336
• /
• 2007

This paper is the environmental impact assessment of at road design in the light of the sense for the real from the virtual reality. For in this papers, This study developed 3D-model and virtual reality contents by suggesting the environmental impact assessment based on GIS in the road design. And, through this process, it's possible to visualize the environmental impact assessment by constructing the 3D-model and simulation. The 3D-model can be a method to show the road effectively by maximizing the road's shape visually after the construction. The main construction which composes polyhedron model that is generated from digital map and aerial photo is built by mapping the real texture, so the Sense for the Real was more heightened. Through this study, it must be made to shorten a long time exhausting period of conference and construct more real road after due scene consideration by specific and various low-cost strategy in the environmental impact assessment afterwards.

• International Journal of Aerospace System Engineering
• /
• v.2 no.2
• /
• pp.83-86
• /
• 2015

Taking the four-wheel bogie landing gear as an example, the force status of truck-like landing gear during the landing impact was analyzed and the simulation model of four-wheel bogie landing gear was established. Firstly, a landing gear prototyping model was established using CATIA and imported to LMS Virtual.lab. Secondly, dynamic analysis of the landing impact was simulated with the established model. Finally, with the help of LMS Virtual.lab's parametric design ability, the effects of landing approach and truck pitch angle on the landing performance, truck motion and truck beam strength were studied. These conclusions will be useful to the design and analysis of the truck.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2022.05a
• /
• pp.161-161
• /
• 2022

Despite the impressive development of water infrastructure and management in recent decades, Korea still faces a number of threats to water security owing to such factors as climate change. This puts the country at the top spot amongst the Organization for Economic Co-operation and Development (OECD) countries in terms of water stress. It is suggested that increasing food imports and decreasing domestic food production can contribute to water and land savings and in extension, to increased water and land security. This study therefore aimed at analyzing the impact of virtual water import through food trade on the water and land savings in Korea. It was concluded that over the period 2000 - 2017, significant amounts of national water and land was saved through the importation of major upland crops. In addition, we estimated the virtual water trade (VWT) that refers to the trade of water embedded in food products. The results showed a significant increase in the amount of virtual water traded over the study period.

• Asia-Pacific Journal of Business
• /
• v.14 no.4
• /
• pp.129-150
• /
• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Journal of Internet Computing and Services
• /
• v.13 no.5
• /
• pp.9-19
• /
• 2012

Virtual human used as HCI in digital contents expresses his various emotions across modalities like facial expression and body posture. However, few studies considered combinations of such nonverbal multimodal in emotion perception. Computational engine models have to consider how a combination of nonverbal modal like facial expression and body posture will be perceived by users to implement emotional virtual human, This paper proposes the impacts of nonverbal multimodal in design of emotion expressed virtual human. First, the relative impacts are analysed between different modals by exploring emotion recognition of modalities for virtual human. Then, experiment evaluates the contribution of the facial and postural congruent expressions to recognize basic emotion categories, as well as the valence and activation dimensions. Measurements are carried out to the impact of incongruent expressions of multimodal on the recognition of superposed emotions which are known to be frequent in everyday life. Experimental results show that the congruence of facial and postural expression of virtual human facilitates perception of emotion categories and categorical recognition is influenced by the facial expression modality, furthermore, postural modality are preferred to establish a judgement about level of activation dimension. These results will be used to implementation of animation engine system and behavior syncronization for emotion expressed virtual human.

• Structural Engineering and Mechanics
• /
• v.37 no.1
• /
• pp.79-93
• /
• 2011

A simple mechanical model is proposed to demonstrate qualitatively the pancake progressive collapse of multi-storey structures. The impact between two collapsed storeys is simulated using a simple algorithm that builds on virtual mass-spring-damper system. To analyze various collapse modes, columns and beams are considered separately. Parametric studies show that the process of progressive collapse involves a large number of complex mechanisms. However, the proposed model provides a simple numerical tool to assess the overall behavior of collapse arising from a few initiating causes. Unique features, such as beam-to-beam connection failure criterion, and beam-to-column connection failure criterion are incorporated into the program. Besides, the criterion of local failure of structural members can also be easily incorporated into the proposed model.

• Journal of the Korea Concrete Institute
• /
• v.15 no.6
• /
• pp.924-929
• /
• 2003

A majority of infrastructures has been deteriorated over time. Therefore, it is very important to verify the quality of construction, and the level of structural deterioration in existing structures, to ensure their safety and functionality. Many researchers have studied non-destructive testing (NDT) methods to identify structural problems in existing structures. The impact echo technique is one of the widely used NDT techniques. The impact echo technique has several inherent problems, including the difficulties in P-wave velocity evaluation due to inhomogeneous concrete properties, deterioration of evaluation accuracy where multiple reflection boundaries exist, and the influence of the receiver location in evaluating the thickness of the tested structures. Therefore, the objective of this paper is to propose an enhanced impact echo technique that can reduce the aforementioned problems and develop a Virtual Instrument for the application via a thickness evaluation technique which has same technical background to find deterioration in concrete structures. In the proposed impact echo technique, transfer function from dual channel system analysis is used, and coherence is improved to achieve reliable data. Also an averaged signal -ensemble- is used to achieve more reliable results. From the analysis of transfer function, the thickness is effectively identified.

• The Research Journal of the Costume Culture
• /
• v.31 no.4
• /
• pp.489-503
• /
• 2023

This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers' virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2011.10a
• /
• pp.418-429
• /
• 2011

Researches using time reversal acoustics (TRA) for impact localization have been paid attention to recently. Dispersion characteristics of Lamb waves, which restrict the utility of classical nondestructive evaluation based on time-of-flight information, can be compensated through the application of TRA to Lamb waves on a plate. This study investigates the spatial focusing performance of time reversal Lamb waves on a plate using finite element analysis. In particular, the virtual sensor effect caused by multiple wave reflections at the boundaries of the plate is shown to enable the spatial focusing of Lamb waves though a very small number of surface-bonded piezoelectric (PZT) sensors are available. The time window size of forward response signals, are normalized with respect to the number of virtual active sensors. Then their effects on the spatial focusing performance of Lamb waves are investigated.