• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2019년도 춘계학술대회
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• pp.208-210
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• 2019

최근 4차산업혁명의 분야로서 주목받고 있는 가상현실이 활성화되기 위해서는 가상현실 생태계 조성이 무엇보다 중요하다. 가상현실 생태계란 콘텐츠(C), 디바이스(D), 플랫폼(P), 네트워크(N)로 구성된다. 이 중에서 콘텐츠가 핵심이지만 가상현실은 입출력 디바이스에 따라 그 효과가 다르므로 디바이스의 활용이 매우 중요하다. 최근에는 실감 나는 경험을 위해서 체험형 디바이스가 개발되고 있다. 본 연구에서는 VR 콘텐츠의 몰입감과 멀미 저감을 위하여 체험형 디바이스인 VirZOOM을 활용한 콘텐츠 개발사례를 제시한다. 본 연구를 통해 향후 가상현실 콘텐츠의 개발이 더욱 활성화되기를 기대한다.

• 한국환경복원기술학회지
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• 제25권2호
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• pp.69-84
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• 2022

The purpose of this research is to examine the user experience design that effectively exhibits botanical information through a virtual habitat built with 3D modeling and scanning data for the conservatory at Seoul Botanic Park. Seoul Botanic Park's conservatory contains environmental and ecological information on the wide spectrum of diverse plants under twelve cities all over the world. However, the exhibition method, which focuses on maps and information boards, has limitations in delivering diverse plant and habitat information to visitors. Virtual and augmented reality can be used as an effective tool for educating and experiencing the contents of various plant species as it can convey the ecological and environmental conditions of the habitat and local culture at diverse levels. This study experimented with constructing virtual habitats using the Unreal Engine and effectively communicating various botanical information through the interaction. With the introduction of a virtual habitat, we intend to enhance the user experience of park visitors and ultimately explore the possibility of using virtual and augmented reality to convey multi-layered environmental and ecological information of landscape.

• Asia Marketing Journal
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• 제26권1호
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• pp.45-59
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• 2024

Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: "Tourism," "Buying Behavior," "XR Technology Acceptance," "Virtual Space," "Game," and "XR Environment." The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies.

• 한국컴퓨터그래픽스학회논문지
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• 제30권3호
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• pp.71-79
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• 2024

본 연구는 혼합현실 사용자와 가상현실 사용자가 함께 참여하여 상호작용하는 비대칭 가상환경으로 메타 퀘스트 프로를 활용한 몰입형 콘텐츠 제작공정을 정리한다. 이를 기반으로 사용자의 체험 환경이 제공하는 현존감과 경험의 차이를 비교 분석한다. 제안하는 제작공정은 유니티 3D 엔진을 기반으로 Meta XR All-in-One SDK를 활용하여 통합 개발환경을 구축하는 것이다. 이는 현실 세계의 혼합현실 사용자와 가상 장면을 기반으로 하는 가상현실 사용자가 고정된 좌표에서 유기적이고 정확한 상호작용을 위하여 Room Model 기능을 활용한 현실 공간 분석 방법을 포함한다. 이를 토대로, 본 연구는 혼합현실 사용자와 가상현실 사용자가 함께 활동하는 몰입형 탁구 콘텐츠를 제작한다. 마지막으로, 제작된 콘텐츠를 활용하여 플랫폼 및 참여 방식의 차이가 현존감과 경험에 미치는 영향을 비교 분석하기 위한 설문 실험을 진행한다. 그 결과, 본 연구는 현실과 가상이 대응되는 체험 환경 내에서 모든 사용자가 만족하는 현존감과 경험을 느낄 수 있음을 확인하였다.

• 한국의류학회지
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• 제45권5호
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• pp.907-921
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• 2021

This study aims to predict causal relationships between experience economy, perceived flow, and continuous use intention in the mixed reality (MR) environment. A virtual fitting mirror with two modes (i.e., avatar and self-image) was selected for this study. A total of 200 samples was obtained in two sample frames: virtual fitting users in avatar mode (group 1, n = 119) and self-image mode (group 2, n = 81). The results showed that the experience economy consists of entertainment, education, esthetic, and escapism. The entertainment and esthetic experiences had positive effects on perceived flow, leading to continuous use intentions. For avatar mode, the entertainment and esthetic experiences had positive effects on continuous use intentions through the mediating effect of flow; and the education experience had a positive effect on the continuous intentions to use the MR technology. For self-image mode, the flow mediated the effect of entertainment on continuous use intentions, whereas education and escapism directly affected the intention to use the MR technology. The paper also discusses the theoretical and managerial implications of using MR technologies in fashion retailing.

• 대한안전경영과학회지
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• 제23권4호
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• pp.31-42
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• 2021

Recently, virtual reality (VR) and augmented reality (AR) technologies are attracting attention as core technologies in the era of the 4th industrial revolution. These virtual and augmented reality technologies are being used in a variety of industries, including the construction industry, healthcare industry, and manufacturing industry, to innovate in communication and collaboration, education and simulation, customer service and reinvention of the customer experience. In this paper, VR-based experiential safety education was conducted for workers of shipbuilding companies in Ulsan city, and for them, the educational effectiveness such as immersion, site applicability, safety accident prevention, education satisfaction, overall performance, and safety behavior in VR-based safety experience education were measured. In addition, we examined whether the immersion of VR-based safety experience education affects site applicability, safety accident prevention, educational satisfaction, overall performance, and safety behavior. Furthermore, it was analyzed whether site applicability plays a mediating role in the relationship between immersion and safety accident prevention. As a result, it was found that the immersion of VR-based safety experience education affects site applicability, safety accident prevention effect, education satisfaction, overall performance, and safety behavior, and that site applicability mediates between immersion and safety accident prevention. Based on these results, we suggests a direction for the development of VR-based contents in the field of safety and health and the transformation of safety and health education in the future.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 추계학술대회
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• pp.287-289
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• 2017

최근 VR(Virtual Reality)에 관련된 하드웨어와 소프트웨어 및 컨텐츠가 늘어나고 있는 추세이다. 본 논문에서는 우주, 심해 등 사람들이 쉽게 접할 수 없는 것들을 가상현실로 제작하여 체험할 수 있도록 하는 특성을 활용하여 직접가지 않고도 여러 관광지를 체험할 수 있도록 하는 어플리케이션을 설계한다. 기존에는 관광지에 대한 정보를 얻거나 체험하기 위해서는 2차원적인 이미지나 비디오를 활용하였지만, 본 어플리케이션을 활용하여 3차원 이미지 및 비디오를 통해 실감나는 체험을 가능하게 한다.

• Asia Marketing Journal
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• 제21권4호
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• pp.45-57
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• 2020

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that "enjoyment" has a mediating effect while evaluating the product through VR. To compare product experience through VR to that in real life, we employed the HTC Vive VR system to implement a VR environment. In the VR condition, participants evaluated plastic building blocks using a VR headset and a motion controller; and in the real life (reality) condition, they evaluted plastic building blocks printed using a 3D printer to make them look exactly the same as the blocks used in the VR condition. Finally, implications and suggestions are discussed.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.1187-1188
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• 2009

In this paper we interface Tangible Devices (i.e. Haptic Devices) for 3D Virtual World based on MPEG-RoSE syntax. We called it Virtual World and Real World Interface (VRI). The VRI Technology project intends to provide virtual world information to real world and tangible experience to user of virtual world through tangible devices.

• 유통과학연구
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• 제18권2호
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• pp.5-15
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• 2020

Purpose : Today's retailers are integrating new VR technology into their new marketing strategies. Thus, this research aims to understand the role of virtual experiences in the circumstance of sales channels. Research design, data and methodology : Our model hypothesizes that five key factors determine the consumer experience of VR in the virtual retailing context: smartness, vividness, interactivity, playfulness, escape. Information access and flow are mediating variables that connect key drivers and VR satisfaction. Information access and flow then give influence to satisfaction towards VR. Satisfaction serves as a mediator that determines changes in consumer's dual intention: intention to revisit VR and intention to visit the real site. Results : According to the test results, every path except the relationship between information access and satisfaction of VR is accepted as expected at the significance level of 0.05. Conclusions : This research emphasizes the potential importance of VR and continue VR marketing research as an advent research area. Through the dual-path model, this study found that the primary function of VR is information access and flow experience. This result shows that most VR users value emotional benefits rather than rational benefits provided by VR. Finally, the satisfaction of VR can stimulate both the intention to use the VR and the intention to visit real mall.