• 복식문화연구
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• 제32권3호
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• pp.381-397
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• 2024

This study investigates the negative perceptions (veganphobia) held by consumers toward vegan diets and fashion and aims to foster a genuine acceptance of ethical veganism in consumption. The textual data web-crawled Korean online posts, including news articles, blogs, forums, and tweets, containing keywords such as "contradiction," "dilemma," "conflict," "issues," "vegan food" and "vegan fashion" from 2013 to 2021. Data analysis was conducted through text mining, network analysis, and clustering analysis using Python and NodeXL programs. The analysis revealed distinct negative perceptions regarding vegan food. Key issues included the perception of hypocrisy among vegetarians, associations with specific political leanings, conflicts between environmental and animal rights, and contradictions between views on companion animals and livestock. Regarding the vegan fashion industry, the eco-friendliness of material selection and design processes were seen as the pivotal factors shaping negative attitudes. Furthermore, the study identified a shared negative perception regarding vegan food and vegan fashion. This negativity was characterized by confusion and conflicts between animal and environmental rights, biased perceptions linked to specific political affiliations, perceived self-righteousness among vegetarians, and general discomfort toward them. These factors collectively contributed to a broader negative perception of vegan consumption. In conclusion, this study is significant in understanding the complex perceptions and attitudes that con- sumers hold toward vegan food and fashion. The insights gained from this research can aid in the design of more effective campaign strategies aimed at promoting vegan consumerism, ultimately contributing to a more widespread acceptance of ethical veganism in society.

• 한국식생활문화학회지
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• 제36권4호
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• pp.373-381
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• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• 대한지역사회영양학회지
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• 제27권5호
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• pp.373-386
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• 2022

Objectives: This study examined the perception of the vegan trend of millennials and their future needs. Methods: This study was conducted online from June 21, 2021, to July 15, 2021, targeting 425 adult men and women born between 1980 and 2000. The contents of the survey were divided into four categories: general information, awareness of vegetables, awareness of vegan trends, and future needs for vegan trends. Results: Most respondents recognized the importance of eating vegetables and perceived vegetarianism and veganism as a lifestyle. Regarding the perception of the vegan trend, the highest response rate was 'The vegan trend is to be satisfied with my life regardless of other people', while the lowest response rate was 'The vegan trend is only a temporary fad'. The reasons for purchasing vegan products with high response rates were 'interest in the earth and environment', 'protection of animal rights', and 'thinking about health'. The type of vegan product wanted in the future was delicious food, and convenience level was in the order of 'completely cooked', 'half-cooked', and 'pre-processed'. Among the sustainable vegetarian types that millennials responded, 'semi-vegetarian', which can consume most animal products excluding red meat, showed the highest response rate. Conclusions: The positive perceptions about vegetables are expected to increase. Efforts should be made to develop convenient meals using vegetables and provide reasonable prices to expand vegetable intake.

• 한국염색가공학회지
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• 제34권4호
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• pp.302-311
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• 2022

Increase of population, lack of land, and decrease in fertility of soil have caused the limitation of food production across the globe. This leads to developing alternative foods, at the same time, vegan society have been got bigger. They argue for animal's right to life and happiness, dissent from breeding and improving livestock, and proscribe eating meat. Emerging problem concerns their health as many turn to vegan society. Only intaking vegetable protein can cause health problems, leading to the development of novel food replacing meat. The most promising candidate is non-slaughtered cultured meat which can be produced in a laboratory. The cultured meat enables it to keep its texture, nutrient, and taste while also addressing the problems of breeding stock and slaughter. We have discussed the cultured meat industry from the perspective of a vegan society, and the prospects were considered from various aspects of awareness and preference.

• 서비스연구
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• 제13권3호
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• pp.127-146
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• 2023

최근 디지털 광고는 15초 미만의 짧은 광고를 통해 메시지를 전달해야 하며, 소셜미디어에서 광고는 소비자가 스킵하기 전까지 5초 이내에 메시지를 전달해야 한다. 광고의 길이가 짧아졌지만, 인공지능을 통한 알고리즘과 빅데이터 분석은 고객의 관심사에 맞는 메시지 전달을 가능하게 하였다. 이런 변화 속에서 짧고 효율적인 광고를 이용한 소비자 맞춤 메시지 전달의 중요성은 날로 커지고 있다. 본 연구에서는 효과적인 메시지 전달을 위한 메시지 프레이밍 효과에 대해 살펴보았다. 구체적으로, 비건 제품에 대한 '건강'과 '환경' 두 가지 프레이밍 효과의 차이를 살펴보았다. 건강과 환경에 대한 소비자 관심의 증가는 비건 제품에 대한 관심을 높였으며, 비건 시장은 날로 크게 성장하고 있다. 소비자가 비건 제품을 구매하는 이유는 소비자 개인의 건강을 위해서이기도 하지만, 윤리적 소비라고 할 수 있는 환경에 대한 책임감 또한 무시 못 할 요인이다. 기존 연구에서는 건강과 환경 메시지 프레이밍 간의 효과의 차이가 측정되지 못하였으며, 연구 대상도 비건 식품에 국한되었다. 본 연구에서는 주방세제 제품군을 이용하여 '건강과 환경 메시지 프레이밍' 효과의 차이를 밝혀내고자 한다.

• 한국식품과학회지
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• 제54권3호
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• pp.320-326
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• 2022

본 연구에서 제조된 쿠키의 품질특성과 항산화 활성에 미치는 영향을 알아보기 위하여 버터, 미강유, 카놀라유, 코코넛오일과 기타 식물성 재료들을 이용하여 렌틸콩 비건 쿠키를 제조하였다. 이를 이용해 반죽의 pH, 밀도, 쿠키의 퍼짐성, 굽기 손실률, 색도, 수분함량, 경도, 항산화 활성을 측정하였다. 퍼짐성은 모든 종류의 유지에서 유지함량이 증가할수록 증가하는 경향을 보였다. 굽기 손실률 측정 결과 네 종류 유지 모두 유지첨가량이 늘수록 굽기 손실률이 증가하는 경향을 보였다. 수분함량은 네 가지 유지에서 모두 유지함량이 증가할수록 증가하였으며(p<0.05) 미강유 30 g 첨가군의 수분함량이 가장 높은 값을 나타냈다. 경도는 쿠키의 수분함량과 반비례하는 경향을 보였으며, 유지의 함량이 증가할수록 경도가 유의적으로 감소하였다(p<0.05). 반죽과 쿠키의 품질특성을 측정한 결과로 보았을 때 카놀라유, 코코넛오일, 미강유 모두 버터를 대체하기에 적합한 유지임을 알 수 있었다. 하지만, 미강유를 첨가한 쿠키에서 유지의 함량이 증가할수록 radical 소거능이 증가하는 경향을 나타냈다(p<0.05). 따라서, 비건 렌틸콩 쿠키 제조 시 버터를 대체할 식물성 유지로 미강유의 활용이 가장 적합하다고 판단된다. 앞으로 미강유를 활용한 비건 렌틸콩 쿠키의 품질 및 항산화능 향상을 기대할 수 있을 것으로 사료된다.

• 한국식품과학회지
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• 제53권5호
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• pp.585-592
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• 2021

본 연구는 동물성과 식물성 시판 체다 치즈의 향미 특성과 조직감을 분석하기 위해 전자코와 전자혀 및 TPA 분석을 이용하였다. Milky, dairy, buttery, creamy, nutty, fruity의 향미속성을 바탕으로 전자코 분석 결과 확인된 화합물 5종을 주요 향기성분으로 선정하였으며, 모든 시료에서 acetaldehyde, 2-methylbutanal 및 n-butanol이 검출되었으나, 2,3-pentanedione과 pentan-2-one은 DT1, VT1 및 VT3에서만 검출되었다. 주성분 분석 결과 VT간에 군집을 이루지 않고 분산되어 있어 동일한 타입 내 시료 간 향기의 유사도가 떨어지는 것으로 나타내었다. VT의 맛 패턴은 DT와 유사한 경향으로 나타나지 않았으며, DT와 VT 내 시료 간에도 맛 패턴이 원재료에 의해 구분되지 않았다. 시판 체다 치즈의 조직감 측정 결과는 경도, 부착성, 탄력성 및 응집성 항목에서 생산 원료의 타입에 따라 구분되지 않는 것으로 나타내었으나, 조직감에 영향을 미치는 DT와 VT의 단백질 함량은 각각 18.0-20.0%와 1.0% 미만이었다. 본 연구결과는 동물성 치즈와 유사한 향미 특성과 조직감을 갖는 식물성 치즈 제품 개발의 기초자료로서 품질 지표 설정에 활용될 수 있을 것으로 판단된다.

• 한국식생활문화학회지
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• 제37권2호
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• pp.99-108
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• 2022

This study identifies the perceptions and choice attributes toward plant-based foods and identifies the differences between vegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. The results reveal a significant difference between vegetarians and omnivores. Compared to omnivores, vegetarians perceived that plant-based food products would be 'good taste', 'animal-friendly', and 'consistent with their personal value'. Omnivore scores were higher in the perception that it would be 'good for health' and 'environment-friendly'. No statistically significant difference was obtained between both diet groups when considering the factor of nutrition. When considering choice as an attribute for plant-based food products, vegetarians responded that 'ingredients' were the most important, while omnivores responded that 'taste' was the most important. These results can be used as basic data for developing and promoting plant-based food products in South Korea.

• 한국식생활문화학회지
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• 제37권6호
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• pp.467-476
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• 2022

This article defines the characteristics of Korean vegetarianism by tracing the changes in the core motives revealed in the historical development of the vegetarian movement that started in the West. We further explore and compare the limitations of the vegetarian movement conceived in the West with the essential values, 'How can Korean vegetarian culture gain the upper hand?'. Our results indicate that the sequential changes of the motives inherent to the flow of the modern vegetarian movement were <religious-philosophy>, <political-society>, and <healthy-nutrition>. This settled the transition from 'vegetarianism as an ideological form' to 'vegetarianism as a lifestyle', making it a more becoming way of life. However, along with the spread of 'vegetarian lifestyle as a form of life', commercial vegetarianism, which overshadows the essential value of vegetarianism, continued to flourish due to the modern capitalist industrial system. To curb commercialization, the necessity arose to establish a new vegetarian diet with a propensity towards an 'ecological-environmental point of view'. Thus, in order to establish the term and concept of a vegetarian diet for Korean vegetarian characteristics, we propose the formation of a vegetarian term and concept suitable for the Korean vegetarian culture.

• 한국식생활문화학회지
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• 제39권1호
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• pp.30-37
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• 2024

Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers' selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.