• Asia Marketing Journal
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• 제15권4호
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• pp.51-60
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• 2014

Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened- that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic variables that, in turn, affect the consumers' purchasing behavior in various ways. Previous research on consumer decision making investigates the differential role of regulatory focus as a series of stages. Regulatory focus theory posits that people depend on the two types of regulatory focus when pursuing goals: promotion focus vs. prevention focus. The former induces tendencies to recognize a goal as a hope and ideal, as something that satisfies the need for accomplishment, and to be sensitive to the presence of a positive outcome of the match and to match the pursuit of goals. On the other hand, the latter tends to regard a goal as the responsibility or obligation to achieve the goal, has a tendency to avoid failure to meet a target, and is sensitive to the presence of the negative consequences that do not reach the target. The following propositions are suggested: 1) The effect of higher accumulation effort level on delaying point redemption speed will be relatively more pronounced for customers with prevention focus. 2) The effect of higher accumulation effort level on large redemption unit size will be relatively more pronounced for customers with prevention focus. 3) The effect of higher accumulation effort level on hedonic redemption ratio will be relatively more pronounced for customers with promotion focus. Therefore, this research provides a moderating variable that has the potential to be used as a reference for market segmentation and affects the relationship between point accumulation effort and three sides of point redemption behavior. On this basis, the direction for the future research on this issue is recommended. Future research could verify these propositions conducting a survey of customers' propensity of regulatory focus in conjunction with the history of the loyalty program of data. This would provide a more realistic effect on the usage behavior of loyalty program consumers by providing useful implications for both marketing practitioners and researchers.

• 유통과학연구
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• 제12권6호
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• pp.67-79
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• 2014

Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

• 한국수학교육학회지시리즈A:수학교육
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• 제56권1호
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• pp.81-100
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• 2017

The concept of variable is a big idea to develop algebraic thinking. Variable has multiple meanings such as the unknown, a tool for generalization, and the relationship between varying quantities. In this study we analyzed in what ways the meanings of variable were presented in the current elementary mathematics textbooks and workbooks. The results showed that the most frequent meaning of variable was 'the unknown', 'a tool for generalization', and 'the relationship between varying quantities' in order. A close look at the results revealed that the same symbol was often used in representing different values of variable as the unknown. In taking variable as a tool for generalization, questions to provoke generalization were sometimes included not in the textbooks but in the teachers' manuals. The main focus in dealing with variable as the relationship between varying quantities was on finding out the dependent values compared to the independent ones. Building on these results, this study is expected to suggest implications for how to deal with variable concept in elementary mathematics instructional materials.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.162-170
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• 2022

Today, automobiles have become an indispensable element in people's lives, and the distribution of vehicles with various autonomous driving functions is expanding. Sensors such as cameras are used to recognize various situations on the road as an essential element for autonomous driving functions, but camera sensors have disadvantages that are vulnerable to bad weather. In this paper, we present a derivation process that defines external weather environment factors that negatively affect the performance of a camera for an autonomous vehicle. Through the proposed process, it is expected that it will contribute to securing the reliability of the camera and further improving the safety of autonomous vehicles.

• 한국산학기술학회논문지
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• 제14권11호
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• pp.5455-5464
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• 2013

본 연구는 조절초점이 학업성취에 영향을 미치는 과정에서 자기조절학습과 학업소진이 어떠한 역할을 하는지 알아보고자 하였다. 이를 위해 312명의 대학생을 대상으로 설문을 실시하였으며, SPSS 18.0과 Amos 8.0으로 분석하였다. 연구결과, 자기조절학습은 조절초점의 하위변인인 향상초점과 학업소진을 매개하는 것으로 나타났고, 학업소진은 자기조절학습과 학업성취를 매개하는 것으로 나타났다. 즉 조절초점은 자기조절학습을 기반으로 한 학업소진을 통해 실제 학업성취에 영향을 미치는 것으로 나타났다. 이와 같은 결과를 중심으로 학업성취를 향상시키기 위한 개입방법으로 자기조절학습을 높이고 학업소진을 줄일 수 있는 상담 및 교육의 필요성을 제언하였고, 제한점과 후속 연구의 필요성을 제안하였다.

• 한국광학회:학술대회논문집
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• 한국광학회 2006년도 하계학술발표회 논문집
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• pp.85-86
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• 2006

• 마케팅과학연구
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• 제20권1호
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• pp.89-97
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• 2010

本文研究共同特性对于无选择权的影响, 并涉及到了调节焦点理论. 本文主要着眼于这三个因子以及他们之间的关系. 之前的研究已经广泛涉及到这三个方面. 第一, 共同特性影响已经被广为研究. Tversky (1972) 开创了这个理论, EBA 模型: 通过消除方面. 根据这个理论, 消费者在比较的过程中更易于注意特殊的特性, 而忽略共同特性. 最近, 更多的研究开始针对于此模型对于消费者行为的影响. Chernev (1997) 认为增加共同特性可以减少选择距离. 但是, 随后Chernev (2001) 的研究指出共同特性可能是消费者认知上的负担, 所以他们更喜欢启发式的过程而不是系统式的过程. 这些研究提出了一系列问题: 共同特性是否影响顾客选择? 如果是的话, 这些影响是什么样子的? 第二, 一些研究指出没有选择的状况是消费者最好的选择, 他们在犹豫不决时用这种方法回避选择. 其他关于这一理论的研究是时间的压力, 消费者自信, 以及可供选择的数量. 第三, 调节聚焦理论在目前非常流行. 消费者有两个焦点目标: 促进和制止. 促进聚焦主要和希望, 野心, 成功, 获得等有关; 而制止聚焦和责任, 职责, 安全, 规避等有关. 调节聚焦理论预测了顾客的感情, 创造, 态度, 记忆, 表现, 和判断. 而这些都是市场营销研究的领域这些文献为本文的研究提供了一些理论支持. 特别是增加共同特征而不是忽略他们可以增加选择过程中克制消费者的没有选择状况的比重, 其对于促进消费者的作用确实相反的. 本文通过两个试验进行验证. 第一个是2 X 2 组间的设计(共同特性X调节聚焦), 数码相机作为相关的客体. 特别的是, 调节聚焦变量是从11个问题中取得的. 共同特性包括焦距, 重量, 记忆卡, 电池, 而像素和价格作为独特特性. 结果证明了我们的假设, 那就是增加共同特性增加了克制消费者的无选择比重, 而对促进消费者没有作用. 第二个试验被用来复制第一个实验的结果. 这个实验和之前的基本相同, 只有两个方面不同—主要控制和研究客体. 在促进的前提下, 研究对象必须一些词例如: 利润, 野心, 高兴, 成功, 发展等. 在克制的前提下, 他们必学写下坚持, 安全, 保护, 规避, 损失, 责任等词. 实验证明我们假设是成立的. 本研究说明了共同特性对于顾客选择的二重效果. 增加共同特性可以提高或者降低无选择状况. 本文对于理论研究和实践上都有着贡献. 对于市场营销人员来说, 他们可能需要根据顾客的划分来考虑产品的共同特性. 理论上, 研究结果支持共同特性和无选择状况的调节变量. 最后, 本文也有一些不足, 例如过于强调态度的重要性等. 我们希望本文能够为未来的研究做出抛砖引玉的作用.

• Smart Structures and Systems
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• 제9권2호
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• pp.189-206
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• 2012

This paper focuses on the actuation system combined with a piezoelectric transducer and an electric circuit, which leads to a new insight; the electric actuation system is equivalent to mechanical variable-stiffness actuation systems. By controlling the switch in the circuit, the electric status of the piezoelectric transducer is changed, and consequently a variable-stiffness mechanism is achieved on the electric actuator. This proposed actuator features a shift in the equilibrium point of force, while conventional electrically-induced variable-stiffness actuators feature the variation of the stiffness value. We intensively focus on the equilibrium shift in the actuation system, which has been neglected. The stiffness of the variable-stiffness actuator is periodically modulated by controlling the switch, to suppress the vibration of the system in an open-loop way. It is proved that this electric actuator is equivalent to its mechanical counterpart, and that the electrical version has some practical advantages over the mechanical one. Furthermore, another kind of electrically-induced variable-stiffness actuator, using an energy-recycling mechanism is also discussed from the viewpoint of open-loop vibration control. Extensive numerical simulations provide comprehensive assessment on both electrically-induced variable-stiffness actuators employed for open-loop vibration control.

• 한국경영과학회지
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• 제40권3호
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• pp.49-61
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• 2015

We study the problem of multiple response optimization (MRO) and focus on the selection of input levels which will produce desirable output quality. We propose an interactive multiple objective optimization approach to the input design. The earlier interactive methods utilized for MRO communicate with the decision maker only using the response variable values, in order to improve the current response values, thereby resulting in the corresponding design solution automatically. In their interaction steps of preference articulation, no account is taken of any active changes in design variable values. On the contrary, our approach permits the decision maker to change the design variable values in its interaction stage, which makes possible the consideration of the preference or economics of the design variable side. Using some typical value functions, we also demonstrate that our method converges reasonably well to the known optimal solutions.

• International Journal of Reliability and Applications
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• 제8권2호
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• pp.137-151
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• 2007

Posbist reliability of typical systems is preliminarily discussed in Cai (1991). In this paper, we focus on the posbist reliability analysis of some typical systems in depth. First, the lifetime of the system is dealt as a fuzzy variable defined on the possibility space (U, ${\phi}$, $P_{oss}$) and the universe of discourse is expanded from (0, $+{\infty}$) to ($-{\infty},\;+{\infty}$). Then, a concrete possibility distribution function of the fuzzy variable is given, i.e., a Gaussian fuzzy variable. Finally, posbist reliability of typical systems (series, parallel, series-parallel, parallel-series, cold redundant system) is deduced. The expansion makes the proofs of some theorems straightforward and allows us to easily obtain the posbist reliability of typical systems. To illustrate the method a numerical example is given.