• 제목/요약/키워드: value-orientation

검색결과 720건 처리시간 0.029초

한.미간 남자 대학생의 의복 가치관 비교 연구 (A Cross-Cultural Study on the Clothing Value between Korean and American College Students)

  • 임성경
    • 복식문화연구
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    • 제18권5호
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    • pp.1048-1061
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    • 2010
  • The purpose of the study was to compare the culture and the clothing value between Korean and American college students, especially men. Also, this study was to analyze the culture effect on the clothing value. The survey was performed and 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, factor analysis, multiple regression analysis. The result showed, first, there were some 2 major cultural differences such as power distance and long-term orientation between Korean and American college men. Comparatively, Korean college men showed higher masculinity and lower power distance and long-term orientation. Second, there were differences in the clothing value aspect. Both of them considered the economic clothing value to be most important. Third, there were some differences in the clothing value because of the cultural differences. For Korean college men, there were masculinity and long term orientation that had an effect on the social and religious clothing values, however, for American college men, power distance, masculinity and long term orientation that had an effect on the social, religious, theoretical and economic values.

쇼핑성향에 따른 서울 패션상권의 선호요인과 상권 이용도 (The preference factors and usage levels of fashion trade area in Seoul as determined by shopping orientation)

  • 임유선;김미숙
    • 복식문화연구
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    • 제21권2호
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    • pp.167-182
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    • 2013
  • The purposes of this study were to identify dimensions of shopping orientation and preferences of fashion trade areas, to test differences in the preference factors and usage levels of fashion trade areas as determined by shopping orientation and demographic characteristics. Questionnaires were administered to 406 adults in their twenties and thirties visited major fashion trade area in Seoul. The results of the study were as follows. First, five groups were identified based on shopping orientation: combined value-oriented group, convenience-oriented group, hedonic value trend-oriented group, economic-value oriented group and brand-oriented group. Second, the most frequently visited trade area was Myungdong, and there were significant differences in the usage levels of the trade areas except Dongdaemun, Samsung station COEX, Jamsil and Gangnam Express Bus Terminal among the groups determined by shopping orientation. Sinsa Garosoogil, Apgujeong Chungdam and Samsung Station COEX were preferred by hedonic value trend-oriented group. Daehakro and Myungdong were preferred by combined value-oriented group and convenience-oriented group. Third, significant differences were also found in all groups in the preference factors of the trade area as determined by shopping orientation groups when purchasing clothing. Forth, female preferred Gangnam Express Bus Station and Jamsil than male did. Those who in their early twenties preferred Daehakro and Myungdong the most and those who in early thirties and late twenties concerned service policy the most. The results imply that the consumers tend to visit the nearest fashion trade area by their residence(or work, school) and consider the location and accessibility of the trade area as the most important factor.

Effects of Value Inclination of the Producers on Production Intention of Environment-Friendly Products: Mediation Effects of Perceived Public Certification and Shared Value

  • Yang, Hoe-Chang;Oh, Young-Sam
    • 융합경영연구
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    • 제3권3호
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    • pp.24-33
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    • 2015
  • This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

성인여성의 가치인식과 의복쇼핑성향 및 의복만족에 관한 연구 (A Study on Consumer Values Clothing Shopping Orientation and Clothing Satisfaction)

  • 구자명;이명희
    • 한국의류학회지
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    • 제23권3호
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    • pp.459-470
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    • 1999
  • The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

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간호단위 관리자의 가치지향성 리더쉽유형과 간호조직성과의 관계 (A study on the value orientation of nursing unit managers and nursing organization performances)

  • 한수정
    • 간호행정학회지
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    • 제9권2호
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    • pp.159-170
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    • 2003
  • Purpose : This study is to confirm the relation of the value orientation of the nursing unit manager and the job satisfaction and organizational commitment of the nursing unit nurse. Method : We used the systematic questionnaires as a study tool. The contents were composed of 46 questions in total such as 4 questions of general feature, 23 value-oriented questions, 10 job satisfaction questions, and 9 organizational commitment questions. The period of data collection was from August to September 2000. Result : 1) The value of flexibility was 3.82 points (${\pm}.3788$), which is above average. The values of equalitarianism was 3.37 points (${\pm}.4422$), which is above average. 2) The leadership pattern according to the value orientation perceived by the head nurses in 6 clusters has been divided into 3 patterns of change-oriented leader, task-oriented and stability-oriented leader. 3) The nurses who worked with the change-oriented leader showed higher values of job satisfaction (F=5.941, p=O.003), and affective commitment (F=5.793, p=O.003) than those who worked with the stability-oriented leader. Conclusion : As revealed in this study, we think that we have to consider that the change-oriented leader can produce higher performance of an organization than the stability-oriented leader, and write the basic data for the educational courses of leadership development or workshops etc. in order for the nursing unit managers to play their roles for the effective ward-unit management.

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The Structural Relationships among Shopping Orientation, Perceived Value, Concentration, and Purchase Intention in Restaurant Mobile Commerce

  • Cho, Dong-Seok;Reid, Earl L.;Lee, Hae-Young
    • 한국조리학회지
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    • 제23권1호
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    • pp.48-57
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    • 2017
  • With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

소비자의 구매행동유형과 상표충성도에 관한 연구 (A Study on Consumer's Buying-behaviors Types and Brand Loyalty)

  • 김시월;박배진
    • 대한가정학회지
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    • 제41권11호
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    • pp.21-33
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    • 2003
  • According as the importance of brand value has increased, it's so significant that we analysis brand loyalty and buying-behavior types in the side of various consumption. Also, it will make it for us to presuppose consumer's buying-behaviors in modem society. As an analytical result of consumer's buying-behavior type, they were divided into four type; price value consciousness type, sale orientation type, price-quality schema type, convenience type. As a result of cluster analysis and one-way ANOVA on the three type of consumer's buying-behavior : Price-orientation type, high quality orientation, convience orientation. And it was found that there was relation between buying-behavior types and brand loyalty. Specially, it was high positive relationship between high quality orientation and brand loyalty, convience orientation and brand loyalty.

농도법에 의한 GFRP 복합재료의 섬유배향각 분포측정 (Measurement of Fiber Orientation-Angle Distribution of Glass Fiber Reinforced Polymeric Composite Materials by Intensity Method)

  • 김혁;안종윤;이동기;한길영;김이곤
    • 한국정밀공학회지
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    • 제13권6호
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    • pp.34-44
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    • 1996
  • In order to examine the accuracy of the intensity method, the fiber orientation-angle distribution of fiber-reinforced polymeric composites is measured using image processing. The fiber orientation function is calculated from the fiber orientation measured by the soft X-ray photograph. Theoretical and experimental results of fiber orientation function are compared for the composites with different fiber contents and fiber orientations. The intensity method is used for the experimental investigation and the measured fiber orientation function is compared to the calculated one. The relations between the measured and the simulated fiber orientation functions $J{\small{M}}$ and $J{\small{S}}$ respectively are identified. For the fiber length of 1.000mm and 2.000mm, it shows that $J{\small{M}}=0.83J{\small{M}}$. However. in general. the value of $J{\small{M}}$ decreases as the fiber length increases. For GFRP composites the relations between $J{\small{M}}$ and theoretical value J show that $J{\small{M}}$=0.73J for short fiber and $J{\small{M}}$=0.81J for long fiber.

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도시 취업주부의 라이프스타일과 환경친화적 행동에 관한 연구 (The Life Style of Urban Empolyed Wives and Pro-Environmental Behavior)

  • 변순희;계선자
    • 대한가정학회지
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    • 제42권9호
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    • pp.111-134
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    • 2004
  • The purpose of this dissertation is firstly to examine the level of pro-environmental behavior of urban employed wives depending on their life style type and secondly to identify effective ways to promote their pro-environmental behavior. A structured questionnaire interview was conducted with 700 urban employed wives who lived in the Seoul Metropolitan area, and 566 of the responses were valid for analysis. For statistical analysis, this research reviewed the frequencies, percentage, mean, standard deviation(SD), Pearson's correlations, Cronbach's u, factor analysis, cluster analysis, ANOVA, $\chi$$^2$-test, Duncan's Multiple Range Test, and multiple regression using SPSS/PC WIN. The findings of analysis of the study are as follows: 1. Among life style types of employed wives, the order of ecological value was orientation type (37.3%), followed by economical value orientation type (25.8%), uninterested type (18.7%), and convenience-centric value orientation type (18.2%).Pro-environmental behavior scored relatively highly at 3.45 in average. 2. In the analysis of the relationship between life style and background variations, every variation except environmental knowledge was meaningful. 3. In the relationship between pro-environment behavior and background variations, every variation was meaningful except housing types, having helper or not, and environmental knowledge. 4. The recognition level of environmental pollution was important among the variations affecting pro-environmental behavior. 5. There was a difference in pro-environmental behaviors by the following life style types: ecological value orientation, economical value orientation, convenience centric orientation and uninterested. 6. For the relative contribution comparison of background variations (socio-economic variation and environmental variation) and life style variations to the pro-environmental behavior of urban empolyed wives, this research additionally applied each independent variable group. As a result, the explanation level drastically increased in the third step that analyzed the relationship with life style.

모델 스틸하우스 방문자의 주거가치관 분석 (A Study on Housing Value Orientation of Model Steel House Visitors)

  • 홍형옥
    • 대한가정학회지
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    • 제36권11호
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    • pp.119-128
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    • 1998
  • This study was designed to find tendencies of housing value orientation of the model steel house visitors. Questionnaires were collected in June, 1997, 1,550 in total, 508 cases from Seoul, 456 cases from Pohang, and 486 cases from Kwangyang. Data were analyzed in terms of housing value orientation, using statistical methods including frequencies, mean, percentages, chi-square test and multiple regression. The major findings are as follows; 1. The subjects were highly educated(64% of them were college graduates) with the monthly income over 2,000,000won(approximately $1,540). The average monthy income of the subjects in Seoul, about 4,000,000won($3,070), was much higher than that of other areas. Most of the subjects were condominium owners(72%), who preferred single detatched houses or town houses located in suburban areas. 2. Differences in general tendencies among the three regional groups were statistically significant. Most significantly, subjects living in Pohang regarded the reputation of the building construction company most importnat. Subjects of all three regional areas, especially in Pohang, emphasized investment value. The price of the steel house was regarded as very important by all the groups tested. The housing value orientation was analyzed in 3 aspects; (1) Facility.Plumbing.Structure(FPS), (2) Interior space formation.Design(ID) and (3) Developmental complex.Near Environment(DN). Interior environment level, stability of house structure, and finighing state of interiors were identified as the important factors in the area of FPS(p<.05). The Interior plan organization was the most important factor among ID. As for DN, rated importantly were educational facilities, green areas, convenience of commercial facilities within the developmental complex were rated importantly.

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