• 한국의류산업학회지
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• 제17권6호
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2023년도 학술발표회
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• pp.431-431
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• 2023

In recent decades, the socio-hydrology community has developed several socio-hydrological frameworks to understand the complexity of the coupled human-water system. Although there have been efforts to relate sociology and hydrology, there still have been some insights that remain debatable. As for this study, the Value-belief-norm theory was used to represent the human behavior in order to connect the human-water system. The theoretical framework of values, beliefs and norms was developed to understand the human culture towards the environment. In addition to the theory, norms are legislation of human behavior in the society while the values are the guiding principle to motivate beliefs and norms. The overview of this study implied on developing a socio-hydrological model consisting of the four systems defined as hydrology, socio-economy, technology and institutional. The interconnectors between the four systems are the key variables and parameters representing a module namely the causal loop diagram. Moreover, water quality, size of population, infrastructure capacity and norms are the key variables to connect the four systems. The developed model will be applied to Han River to represent the coevolutionary of the dynamics of human-water systems.

• Journal of Information Technology Applications and Management
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• 제28권2호
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• pp.17-33
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• 2021

Korean society is changing into multicultural society with increasing international marriage and immigrant influx. The increasing number of immigrants in Korean society suggests the necessity of social and economic integration of people with diverse cultural backgrounds. We study the entrepreneurial intention of multicultural immigrant. Cultural intelligence is closely related with sustainable value and belief to their eagerness in surviving of the 2nd country. Cultural intelligence is the individual's capability to function or manage effectively in different cultural settings or in multicultural settings. It is assumed that the cultural intelligence of multicultural immigrant might affect the entrepreneurial intention. Based on the theory of planned behavior, we set up the research model. 243 usable responses of multicultural immigrants in Korea were analyzed. Our findings suggest that cultural intelligence positively affected entrepreneurial intention by affecting subjective norm and perceived behavior control. This study contributed the study of the entrepreneurial intention and multicultural immigrant.