• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2002년도 ICCAS
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• pp.85.1-85
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• 2002

In this paper, a control strategy of position and force is proposed based on a switching algorithm. The main focus is the control of position and force in the same direction. The switching algorithm based on a fuzzy algorithm determines the weighting value of force control. First, the force control is dominant. If the position gets closer to the desire position, the weighting value of force control is closer to zero. The proposed algorithm is shown to be satisfactory to position and force control and the weighting factor is quite successful by simulation examples.

• Journal of Information Technology Applications and Management
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• 제13권1호
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• pp.67-75
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• 2006

In this paper, we investigate the economic repercussion effects of the domestic satellite industry. The market size of the satellite industry between 2005 and 2009 is forecasted based on the world market forecast. By using the Input-Output analysis technique, three kinds of repercussion effects (domestic production, value added, workers induced by the satellite industry) between 2005 and 2009 are calculated.

• 경영과정보연구
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• 제31권3호
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• pp.21-46
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• 2012

최근 국내 기관 투자자들을 중심으로 전통적 투자대상으로부터의 수익이 하락추세에 있어 기관 투자자들이 적극적 자산운용을 기피할 경우, 장기적으로 안정적 수익보장을 유지하기 어렵다는 우려가 제기되었다. 이에 보유자산 구성을 조정한 수익성 개선전략의 요구가 증대되고 있으며, 일부 기관 투자자들은 헤지펀드를 기존 포트폴리오에 편입시킴으로써 운용수익률을 제고하려는 움직임을 보이고 있다. 본 연구에서는 시스템트레이딩을 이용하여 선물시장에서 거래확률 조정을 통한 헤지펀드 투자전략을 제시하고자 한다. 선물시장에서 사용되는 다양한 기술적 지표를 이용하여 연관성 규칙(association rule)을 생성하고 이를 거래규칙(trading rule)으로 전환하여 투자전략으로 활용한다. 한편 연관성 규칙은 기술적 지표의 개수와 개별 지표들의 구간값의 조합으로 생성되며, 조합에 따라 거래확률을 조정함으로써 위험관리가 가능한 투자전략을 수립하는데 사용된다. 제시된 전략의 우수성을 입증하기 위해 KOSPI 200 연결선물데이터를 이용하여 수익성 분석을 수행하였으며, 분석결과 제시된 투자전략이 투자위험관리에 효과적임을 보였다.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• 한국IT서비스학회지
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• 제12권1호
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• pp.51-67
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• 2013

Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

• Journal of Information Technology Applications and Management
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• 제9권3호
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• pp.79-95
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• 2002

As the budget size and complexity of 1T investment are growing, IT value measurement becomes more critical to the success of IT management In public organizations and private firms. It has been known that there are many factors such as IT costs, risks, qualify, and usage that should be taken Into consideration during the process of measuring IT value and making IT Investment decisions. However, little research has been done so far In order to analysis factors affecting the IT value and effectiveness. The purpose of this study Is to Investigate the impact of IT Project types and ownerships on IT value evaluation. The three research questions are as follows : (1) Does IT project type such as transactional, Informational, and infrastructure have any impact on 1T value measurement\ulcorner (2) Does the IT development ownership has any Impact on IT value\ulcorner (3) Does the IT operation ownership has any impact\ulcorner The empirical research was done at S-Electronics, world-wide known and the biggest manufacturing company in Korea, based on the method of structured interview. About 200 individual Information systems have been evaluated to calculate ROI measures, the dependent variable In this study. The results of statistical analysis show that two of three Independent variables, IT project types and IT development ownership, have statistically significant effects on IT value in terms of ROI measures.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.491-499
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• 2020

The implementation of PPK-BLU in Indonesia was not followed by a comprehensive change in aspects of organization, human resources, and finance. Based on this background, this study aims to provide a comprehensive evaluation of the BTIP after the implementation of the PPK-BLU policy in the implementation of telecommunications services and information to the public in Indonesia. This research used integration of the McKinsey 7S method, Analytical Hierarchy Process, and Likert scale. The integration of these methods can provide a detailed quantitative analysis. Based on the overall evaluation results of carrying out the PPK BLU, BTIP has a performance value of 81.195%, which puts it within the Good category. The McKinsey 7S elements used as a whole have the following values: one aspect is categorized as Very Good, namely, the strategy aspect with a value of 91.025%; two aspects are categorized as Good (structural aspects with a value of 86.857%, and skill aspects with a value of 81.432%); three aspects are categorized as Adequate (style aspect with a value of 76.441%, staff aspect with a value of 78.605%, and share value aspect with a value of 76.331%); one aspect is categorized as Bad, that is the system aspect with a value of 67.503%.

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.124-152
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• 2019

Smart city, which employs information and communication technology (ICT) to resolve urban problems, is gaining more research attention in the innovation research. However, most previous studies regard citizens as merely passive accepters of the smart city services, focusing on individual private values. The present study aims to expand existing limited perspectives by applying public value management theory. Drawing from the literature review, we developed a dual perspective that a smart city service should encompass: private and public value. Then we set up a causal relationship between the value recognitions and intention to adopt smart city services. We further related antecedent variables to the dual value recognition in terms of citizens' characteristics: prior knowledge, personal innovativeness, and citizenship. Two case subjects among currently operating smart city services in South Korea were selected to empirically investigate our hypothesis. Results confirm the recognition of both public and private value is significantly related to the citizens' personal characteristics and resultant attitude towards acceptance and support for diffusion of the smart city services. This study is expected to provide useful implications for a new angle for the recipient of the smart city services, value orientation of the services, citizen's participation, and method selection for promotion.

• 유통과학연구
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• 제11권12호
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• pp.25-37
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• 2013

Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

• 디자인학연구
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• 제18권3호
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• pp.139-148
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• 2005

일반적으로 제품에 제품수명주기(product life cycle)가 있듯이 브랜드에도 브랜드수명주기(brand life cycle)가 있다. 도입기, 성장기, 성숙기, 쇠퇴기로 구분되는 이 수명주기는 제품에 적용될 때와는 다르게 브랜드에 적용될 때 약간의 차이가 발생하는데 그것은 브랜드의 수명주기가 제품의 수명주기와는 약간은 다른 Cycle를 가지고 있기 때문이다.. 브랜드를 소비자들에게 인지시키는 가장 효과적인 방법은 광고이며 따라서 광고디자인에 있어서도 그 브랜드의 수명주기상의 현재 위치를 파악하고 거기에 맞는 전략을 사용하는 것이 매우 중요하다 할 수 있다. 본 논문에서는 브랜드수명주기의 개념을 정리하고 각 단계별 광고디자인 전략을 제안하였다. 브랜드의 도입 기에는 그 브랜드 자체가 무엇인지를 알릴 수 있는 'What is it? strategy'가 사용되어져야 하고 성장기에는 많은 경쟁브랜드들이 존재하는 시기이기 때문에 경쟁 브랜드들 사이에서 차별적 우위를 드러낼 수 있는 포지셔닝을 강조하는 광고전략으로 'How does it differ from? strategy'를 제안하였으며 성숙기에는 그 브랜드를 사용함으로써 소비자들이 얻을 수 있는 가치의 전달에 중점을 두는 'What does it convey of? strategy' 쇠퇴기에는 브랜드 자체의 속성이나 효익을 강조하기보다는 그 브랜드가 가질 수 있는 상징적 의미의 창출에 중점을 두는 'What does it stand for? strategy'를 제안하였다. 이렇듯 광고디자인에도 브렌드 수명주기에 따른 적절한 전략의 변화가 요구되어지며 이를 통해 효과적인 브랜드관리가 이루어져야 할 것이다.