• Journal of Institute of Control, Robotics and Systems
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• v.12 no.12
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• pp.1163-1168
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• 2006

Manufacturing technology for the production of high value-added fine chemical products is emphasized and getting more attention as the diversified interests of customers and the demand of high quality products are getting bigger and bigger everyday. Thus, the development of advanced batch processes, which is the preferred and most appropriate way of producing these types of products, and the related technologies are becoming more important. Therefore, high-precision batch distillation is one of the important elements in the successful manufacturing of fine chemicals, and the importance of the process operation strategy with quality assurance cannot be overemphasized. Accordingly, proposing a process structure explanation and operation strategy of such processes including batch processes and batch distillation would be of great value. We investigate optimal operation strategy and production planning of multi-purpose plants consisting of batch processes and batch distillation for the manufacturing of fine chemical products. For the short-term scheduling of a sequential multi-purpose batch plant consisting of batch distillation under MPC and UIS policy, we proposed a MILP model based on a priori time slot allocation. Also, we consider that the waste product of being produced on batch distillation is recycled to the batch distillation unit for the saving of raw materials. The developed methodology will be especially useful for the design and optimal operations of multi-purpose and multiproduct plants that is suitable for fine chemical production.

• Journal of Power Electronics
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• v.19 no.6
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• pp.1554-1565
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• 2019

When grid voltage is unbalanced, the grid-connected output current and power of Virtual Synchronous Generators (VSGs) are distorted and quadratic. In order to improve the power quality of a grid connected to a VSG when the grid voltage is unbalanced, a comprehensive coordinated control strategy is proposed. The strategy uses the positive sequence current reference command obtained by a VSG in the balanced current control mode to establish a unified negative sequence current reference command analytical expression for the three objectives of current balance, active power constant and reactive power constant. In addition, based on the relative value of each target's volatility, a comprehensive wave function expression is established. By deriving the comprehensive wave function, the corresponding negative sequence current reference value is obtained. Therefore, the VSG can achieve the minimum comprehensive fluctuation under the premise that the three targets meet the requirements of grid connection, and the output power quality is improved. The effectiveness of the proposed control strategy is verified by simulation and experimental results.

• Journal of Korea Trade
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• v.24 no.3
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• pp.55-72
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• 2020

Purpose - In this paper, we provide recommendations for Korea's long-term direction and strategic measures to attract inward foreign direct investment (FDI) in response to Japan's export regulations. In doing so, we analyze the current situation and characteristics of trade between Korea and Japan, focusing on the parts and materials industry, which is particularly affected by Japan's trade regulations. Design/methodology - Based on the analysis of five successful inward FDI cases (e.g. Toray, IGK, Delkor, GlobalWafers, DuPont) and statistic trend review in the parts and materials industry, we consider various factors pertaining to successful inward FDI in Korea and propose valuable investment attraction strategies. Findings - For a successful investment attraction strategy, we studied some statistical trends in the internal and external environments of the parts and materials industry and successful investment attraction cases in Korea. We have found that in order to increase the probability of success in attracting investment, we need a mid-to long-term strategy considering multiple factors such as "Production-oriented, Demand-linked, Global Value Chain (VGC) linked, and Policy-linked investment attraction." Originality/value - We suggest several specific measures and important strategic implications for the Korean government and firm's managers to attract inward FDI successfully.

• Asia Marketing Journal
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• v.16 no.4
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• pp.75-87
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• 2015

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet

• Journal of Korea Technology Innovation Society
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• v.8 no.1
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• pp.94-115
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• 2005

The purpose of this study is to evaluate the economic value of a biotechnology in the middle of R&D and to examine strategies to manage a variety of risks and uncertainties intrinsic in research and development of biotechnologies through economic valuation in consideration of technological and industrial characteristics of the technology. To do this, this study analyzes the probability of commercial success of the technology development in qualitative terms, evaluates the quantitative value of the technology on the basis of a determined model, and proposes the implications on R&D strategy. In concrete, this study analyzes the economic value of the technology by constructing a decision tree reflecting the characteristics of the R&D process of the technology and draw the implications on the future R&D strategies of the technology.

• The Transactions of the Korean Institute of Electrical Engineers B
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• v.54 no.12
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• pp.629-637
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• 2005

This paper proposes a new anti-windup strategy to suppress integrator windup for PI speed controller and to be implemented on the existing system with minimal modification. When the speed control mode is changed from P controller to PI controller. an appropriate initial value for integrator is assigned. This value restricts overshoot and high settling time. Also, the proposed method guarantees the designed performance independent on operating conditions, i.e. different set-point change and load torque. Simulation and experimental results for PMSM speed controller have shown its superior performance compared with the conditional integration and tracking back calculation.

• Proceedings of the KIPE Conference
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• 2015.07a
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• pp.367-368
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• 2015

This paper introduces a shunt active power filter with a small DC bus capacitor by adding additional low-pass filter (LPF). The DC link voltage fluctuation is impressively suppressed with a small value in spite of the low value of DC-link capacitor under the steady-state condition. Consequently, the cost and volume of power converter are significantly reduced thanks to the reduced value of DC-bus capacitor. On the other hand, an indirect control strategy is used to maintain grid-side current when non-linear loads are connected to the system. By using proportional-integral (PI) and modified repetitive controller (RC) in dq0 frame, the calculation time is greatly decreased by 6 times compared with the conventional RC, and the number of measurement devices is also minimized. As a result, the acquired total harmonic distortion (THD) is lower than 2% regardless of the load conditions. Simulation results are carried out in order to verify the effectiveness of the proposed control strategy.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.67-74
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• 2022

In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.1-13
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• 2018

Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.