• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• 한국의사학회지
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• 제23권1호
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• pp.105-113
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• 2010

Seungjeongwon Ilgi["承政院日記"], the Diaries of Royal Secretariat of the Joeson Dynasty is the most massive compilation of records in Korean history. Medical records in Seungjeongwon Ilgi have been studied but the procedures of clinical discussion[議藥] have not yet been studied. In this paper, main agents of clinical discussion, formation of participant doctor system, particularity of clinical discussion in Royal Court and problems derived from it will be discussed. Main agents of clinical discussion were court doctors[內醫], royal doctors[御醫] and participant doctors[議藥同參]. The king himself decided ultimately as a matter of form. Head of the Medical Dpt. of the Palace[藥房都提調] was in charge of attending to king, but head of the court doctor[首醫] led the actual discussion of deciding treatment. The Medical Dpt. of the Palace[內醫院] was divided into three sectors-court doctor division, acupuncture doctor division and participant doctor division. Palace doctors payed a great attention to avoid serious error. This tendency led them occasionally to passive management. Sometimes aggressive treatment is needed in the course of treating disease, but palace doctors tended to choose slow and gradual methods. It induced minor conflict between palace doctors and participant doctors from outside palace, because doctors from outside palace subordinated effectiveness. Their opinion had not been always recognized by court doctors. However, their role was meaningful because they provided flexibility to the rigidity of clinical discussion in the palace. It is important to evaluate clinical records in Seungjeongwon Ilgi["承政院日記"]. If we have broader eye on the clinical procedure in the palace, we can estimate the value of the contents more objectively and accurately.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2010년도 추계 학술발표회
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• pp.241-252
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• 2010

This study investigates the application of dilatometer test for evaluating the deformation characteristics of granular soil. $K_D$ is the most sensitive to the stress history among CPT and DMT measurements, and $E_D$ and $q_c$ are observed to be similarly affected by the stress history. The coefficient of at-rest earth pressure($K_0$) is an indirect measure evaluating the stress history of granular soil. A relation using only DMT indices provides appropriate prediction of $K_0$ values. Although penetration of dilatometer inevitably induces the failure of cementation bonds, $E_D$ reflects the deformation characteristics of undamaged cementation relatively well. Therefore, a slightly better prediction of M value for cemented sand is achieved by using $E_D$ rather than $q_c$. Because of the weaker particle strength of calcareous sand compared than quartz sand, the majority of sand particles adjacent to dilatometer probe will be crushed during penetration. The particle crushing will induce the less contraction of the dilatometer membrane during penetration, consequently, the smaller $K_D$ and $E_D$ of calcareous sand.

• 대한한방내과학회지
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• 제28권4호
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• pp.709-716
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• 2007

Objective : We present reference values of flow velocities of intracranial and extracranial cerebral arteries and relation with change factor. Method : We checked transcranial Doppler ultrasonography on mean velocity, systolic velocity, pulsatility index, and resistance index of 252 patients. We also compared differences of change factor. Result : The result showed a difference by sex and age and relevance between vessels besides mean velocity of vessels related with past history and social history. Conclusion : According to the above results, females showed higher velocity of all vessels. With advancing age, subjects showed reduction in velocity and increase in pulsatility index and resistance index. Anterior cerebral, middle cerebral, and posterior cerebral artery increased in proportion to velocity of internal carotid artery and basilar artery. Vessel velocity correlated with diabetes mellitus, hypertension and hyperlipidemia.

• 한국의사학회지
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• 제31권1호
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• pp.43-55
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• 2018

This is a review of Juchon (舟村) Sinman's (申曼) book "Juchonsinbang (舟村新方)", describing generations of clinical experience in pediatric practice. Written during King Sukjong era in the middle of the Joseon Dynasty, JuchonSinman used symptoms and general disease terminology, including prescription and treatments employed over generations, so the public could easily utilize the information. "Juchonsinbang (舟村新方)" "pediatric (小兒編)" is characterized by a symptom differentiation method of prescribing herbs which allowed the reader to add or subtract various substances according to symptoms based on Tongchibang (通治方). "Juchonsinbang" includes unique prescriptions and new ways to distinguish acute infantile convulsion (急驚風) according to the cause of fright. Although these prescriptions were not completely new, they present an aspect of an empirical book including JuchonSinman's clinical experience based on existing medical theories. "Juchonsinbang" has a medico-historical value in that it was cited in many medical books such a "Danbangsinpyun (單方新編)", "Sujinggyunghumsinbang (袖珍經驗神方)", and "Hanbang medical pediatric book (漢方醫學小兒全科)" in 1910-30.

• 대한한방부인과학회지
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• 제21권2호
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• pp.184-202
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• 2008

Purpose: Actually until now, there is few historic records concern on oriental OB&GY from late Joseon Dynasty colonized by Japan. therefore, this research was studied in priority with historic background and medical-history for this book and writer. Methods: the related data were collected through books on history, medicine books, essays, and family councils, contents of $\ll$女科大要$\gg$ were made a comparative study with $\ll$東醫寶鑑$\gg$. Results : As it seems to be accomplished writing and publication of this book, $\ll$女科大要$\gg$ at that times, and there is no former days data about the author, 李載建, this research was progressed by dividing into background research and comparison study. Conclusion: there is insufficient report on information of this book and the author, but it is considered that enough value is by existence of a book and person's discovery. Besides, it is thought to need more study on comparison with books same age and exchange with historic persons of Korean traditional medicine.

• 한국의사학회지
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• 제33권2호
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• pp.23-36
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• 2020

In this paper, we look at the basic bibliographic details, such as the publication period, of the 20th century Joseon dynasty royal prescription book, Eoyong Tangjechaeg (御用湯劑冊). Through the process of searching for the royal family members who were given the prescriptions from the royal prescription book, as well as the doctors who gave the prescription, we aim to study its purpose as well as its value in terms of medical history. By studying this piece of medical literature, we will be able to shed light on the Joseon dynasty's royal Korean medicine practices as it passed through the turbulence of history during times such as the Korean Empire (1897-1910) and the Japanese colonial era (1910-1945). We illustrate the changes that took place in royal Korean medicine at the time, and also consider the trends of royal prescriptions as well as their significance from a Korean medicinal standpoint.

• 한국의사학회지
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• 제29권1호
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• pp.55-69
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• 2016

This study examined the bibliographical characteristics of Hyangyak Jipseongbang that was compiled in the $15^{th}$ century (1433) and continued to publish throughout the early period of Joseon Dynasty. Various existing records and the early Joseon printed edition of Hyangyak Jipseongbang stored in a domestic Sancheong Korean Medicine Museum were reviewed from 3 perspectives as follows. First, it is the bibliographical system approach to Hyangyak Jipseongbang for some circumstances related to its compilation and publication. Second, it is the significance in terms of printing history through the analysis of bibliographical characteristics and the status of the remaining Hyangyak Jipseongbang. Particularly, the period of publication is an important factor to determine the value of a book. In this respect, most of the extant early-Joseon editions of Hyangyak Jipseongbang seem to have been published during the ruling years of King Sung Jong. Those editions are expected to have distinctive meaning from other copied editions of the $17^{th}$ century. Last, it is bibliographical orignal analysis of Hyangyak Jipseongbang. This study reviewed the contents and composition of Vol. 49 through 51 of Hyangyak Jipseongbang stored in Sancheong Korean Medicine Museum in an attempt to help understand the textual bibliography and composition system of exhibiting editions.

• 한국군사과학기술학회지
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• 제8권3호
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• pp.73-82
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• 2005

This paper describes shock waveform synthesis methods for a shock response spectnlm over a short time interval with which intereference between parts within a test item is increased to perform a sufficient shock test for damage or malfunction which may be caused by the interference between parts, and a digital filter for obtaining a shock response history required for the shock waveform synthesis and a digital inverse filter for restoration by inversely using the digital filter. The time at which the maximax value occurs in the response history is detected in order to establish a delay time which is one of the parameters in the wavelet, on the condition that the natural frequency of SDOF system with a Q (quality factor) of 10 equals to the wavelet frequency of the zero delay wavelet input. A shock response spectrum over a short time interval and an abrupt change in the acceleration for an instant are illustrated as features of the synthesized waveform.

• 건축역사연구
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• 제32권3호
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• pp.63-76
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• 2023

Homogot Lighthouse is located in Pohang of the easternmost of Korean Peninsula. Homogot has become first known as Cape Clonard in the West through the navigation log by La Perouse, a Frenchman who embarked on a global exploration in 1785. Homogot Lighthouse represents an outstanding accomplishment of modernization that numerous civilized countries scrambled to attain in the early 20^th century. Located where the geographical risk of earthquakes is high, the structure was nonetheless built to be 26.4m high with brick masonry. Structurally safe and aesthetically graceful, it demonstrates neoclassical ideas superbly in terms of style as well. Although the history of Asian lighthouses is shorter than that of European ones. Homogot Lighthouse, which demonstrates the history of a modern lighthouse along with those in Japan and China, is differentiated by the following characteristics. ① The 'living lighthouse heritage' is linked to one of the largest lighthouse museum in the world. ② Where you can see the earliest sunrise at the easternmost of the Eurasian Continent. ③ The completion of a modern-style lighthouse constructed at the easternmost of the Far East after being initiated in Europe. ④ Differentiated historical, architectural, and aesthetic value. ⑤ The heart of the national marine park.