• 디지털융복합연구
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• 제10권7호
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• pp.115-121
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• 2012

본 연구는 소비자들이 왜 위조명품을 구매하고 사용하는가에 대한 의문을 해결하고자 하였다. 이를 위해 소비자들이 위조품을 사용하면서 느낀 혜택이나 이익이 무엇인가? 또한 위조품을 사용하면서 느낀 손실이나 불만족은 무엇인가? 에 대한 선행연구 결과를 토대로 위조품 사용동기, 사용혜택 및 사용손실 요인을 알아보고 이러한 위조품 사용행동과 관련된 동기, 혜택 및 손실 요인 각각이 위조품 제품태도와 구매의도에 어떠한 영향을 미치는 가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성이다. 위조품 태도에는 과시성과 품질 동기가 유의미한 영향을 미쳤으며, 위조품 구매의도에는 경제성, 만족감 및 품질동기가 유의미한 영향을 미쳤다. 둘째, 위조품 혜택요인은 개인적 혜택과 경제적 혜택으로 나타났다. 위조품 태도에는 개인적 혜택요인이 유의미한 영향을 미치는 것으로 나타났으며, 위조품 구매의도에는 경제적 및 개인적 혜택이 유의미한 영향을 미쳤다. 셋째, 위조품 손실요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실으로 나타났다. 위조품 태도에는 유의미한 영향을 미치는 요인은 없으며, 구매의도에는 사회적 손실 요인이 유의미한 영향을 미쳤다. 이러한 연구결과는 소비자의 위조품 사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.

• 비파괴검사학회지
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• 제31권3호
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• pp.287-293
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• 2011

The enamel, the upper layer of a tooth has remarkable capability of bearing severe loading on the tooth. The fracture behavior is important to understand the mechanism of load bearing and it could be very useful for developing new materials. Non-destructive evaluation of such materials will also benefit from this knowledge. The graded microstructures of enamel were modeled by finite element analysis software and the J-integrals and the stress intensity factors were evaluated as the fracture parameters. The results show that these parameters are location dependent. Those values increase when measured in the direction of dentine enamel junction. This finding matched well with experiments and implies many useful understanding of biomaterials and applications to new materials.

• Nutrition Research and Practice
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• 제6권6호
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• pp.551-558
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• 2012

The purpose of this research was to investigate how university students' nutrition beliefs influence their health behavioral intention. This study used an online survey engine (Qulatrics.com) to collect data from college students. Out of 253 questionnaires collected, 251 questionnaires (99.2%) were used for the statistical analysis. Confirmatory Factor Analysis (CFA) revealed that six dimensions, "Nutrition Confidence," "Susceptibility," "Severity," "Barrier," "Benefit," "Behavioral Intention to Eat Healthy Food," and "Behavioral Intention to do Physical Activity," had construct validity; Cronbach's alpha coefficient and composite reliabilities were tested for item reliability. The results validate that objective nutrition knowledge was a good predictor of college students' nutrition confidence. The results also clearly showed that two direct measures were significant predictors of behavioral intentions as hypothesized. Perceived benefit of eating healthy food and perceived barrier for eat healthy food to had significant effects on Behavioral Intentions and was a valid measurement to use to determine Behavioral Intentions. These findings can enhance the extant literature on the universal applicability of the model and serve as useful references for further investigations of the validity of the model within other health care or foodservice settings and for other health behavioral categories.

• 한국의류학회지
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• 제25권2호
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

• 전기학회논문지
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• 제66권7호
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• pp.1032-1038
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• 2017

Recently, regulation on carbon emissions has been strengthened according to the new climate change convention (COP21) held in Paris, and then Korea has decided to reduce CO2 emissions by 37% until 2030. As one of countermeasures, the government has energetically performed demonstration projects of island micro-grid including solar power, wind power and energy storage system. However, in order to smoothly introduce island micro-grid, it is a critical issue to carry out the economic evaluation for power utility aspect and independent power producer aspect. Therefore, this paper proposes economic evaluation algorithms of island micro-grid which are based on the present worth method, considering cost and benefit factors in the aspect of both sides. Firstly, in case of power utility this paper proposes algorithm to estimate a period of return on investment according to the introduction capacity of distributed generators replacing diesel generator. And also, in case of independent power producer, this paper proposes evaluation algorithm to estimate weighting factor of SMP and benefit rate based on break-even point related with cost and benefit. From a case study result on real island micro-grid model, it is confirmed that proposed algorithms are useful and practical for the economic evaluation of island micro-grid.

• Asian Pacific Journal of Cancer Prevention
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• 제14권5호
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• pp.3187-3190
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• 2013

Background: Epidermal growth factor receptor (EGFR) is a transmembrane receptor which contributes to many processes involved in cell survival, proliferation and inhibits apoptosis, that may lead to cancer development. Gastric cancer is one of the most common diseases of digestive system that has low 5-year-survival. The aim of this research was to determine the significance of EGFR tyrosine kinase domain gene polymorphisms in gastric cancer in Iran. Materials and Methods: In the present study, 83 patients with gastric cancer and 40 normal subjects were investigated for EGFR gene polymorphisms in exons 18-21 by PCR-SSCP. Then, DNA sequencing was conducted for different mobility shift bands. Finally the data were statistically analyzed using the chi-2 test and the SPSSver.16 program. Results: Exon 18 of EGFR gene showed three different bands in SSCP pattern and DNA sequencing displayed one mutation. SSCP pattern of Exons 19 and 21 did not show different migration bands. Exon 20 of EGFR gene revealed multiple migrate bands in SSCP pattern. DNA sequencing displayed 2 mutations in this exon: one mutation was caused amino acid change and another mutation was silent. Conclusion: It may be that EGFR tyrosine kinase gene polymorphisms differ between populations and screening could be useful in gastric cancer patients who might benefit from tyrosine kinase inhibitor therapy.

• 성인간호학회지
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• 제12권1호
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• pp.40-51
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• 2000

Purpose : This study was carried out to identify the factor of decisional balance for exercise. This was composed of a set of variables at the level of decision making when the elderly decide to do exercise. It was used to classify and identify the characteristics of the stages of change for exercise to which the elderly belong, and was used to identify the variables of decisional balance which influence the stage of change for exercise in the elderly. Methods : Convenient samples of 198 subjects over age 60 in Seoul( mean age=70) were selected from community living, mentally competant older adults and the data was collected from April 1, 1999 to May 31, 1999. The research instrument was the Decisional Balance Measure for Exercise(Marcus & Owen., 1992), Stage of Change Measure(Marcus et al,1992). The data was analyzed by SAS Program. Results: 1. According to stage of change measure, without missing data,191 subjects were distributed in each stage of change for exercise : 50 subjects(26.1%), 7 subjects (3.6%), 52 subjects(27.2%), 4 subjects(2%), and 78(40.8%) belonged to the precontemplation stage, contemplation stage, preparation stage, action stage and maintenace stage. 2. Factor analysis identified 3 factors of decisional balance as appropriate factors for exercise of the elderly and named by researchers; 1)'Perceived Physical-psychological benefit', 2)'Perceived Physical-psychological burden', and 3)'Perceived time burden'. 3. The analysis of variance showed that the two components Perceived Physical - psychological benefit(F=45.95, P=.0001), and Perceived Physical-psychological burden (F=26.52, P=.0001) were significantly associated with stage of change. 4. Through the discriminant analysis, it was found that both 'Self Perceived Physical - Psychological benefit' and 'Perceived Physical-Psychological burden' were the influential variables in discriminating the three stages of change(pre-contemplation, preparation, and maintenance). Conclusion : Results are consistent with the application of the Transtheoretical model, which has been used to understand how people change health behaviors. Even though this study is a cross-sectional, not a longitudinal study, the findings of this study give useful information for exercise intervention about especially the factors relating to decision making for exercise of the elderly in the different stages of change of exercise.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 디지털융복합연구
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• 제10권9호
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• pp.281-287
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• 2012

본 연구는 한국 소비자들의 명품 소비행동과 관련된 요인들로 밝혀진 구매동기요인 및 사용혜택요인들을 중심으로 구매의도에 미치는 인과구조적 관계성을 알아보고자 하였다. 선행 문헌분석을 토대로 한국인의 명품구매동기와 사용혜택요인들에 대한 요인구조에 대해 살펴보았으며, 이러한 요인들이 명품 구매의도와 어떤 관계성이 있는 가를 확인하였다. 연구결과 첫째, 소비자들이 명품을 구매하는 동기와 명품을 사용함으로써 얻는 혜택요인들 간의 관련성을 확인한 결과, 물질적 동기는 경제적 혜택과 실용적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났으며, 심리적 동기는 개인적 혜택과 사회적 혜택 및 경제적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났다. 둘째, 소비자들의 명품 구매동기 요인이 구매의도에 미치는 관련성을 확인한 결과, 물질적 동기는 유의미한 영향이나 관계가 나타나지 않았으나, 심리적 동기는 긍정적 영향을 미치고 있는 것으로 나타났다. 셋째, 명품 사용 혜택요인들이 구매의도에 미치는 관련성을 확인한 결과, 개인적, 경제적, 실용적 혜택요인들은 유의미한 영향이나 관계가 나타나지 않았으나, 사회적 혜택요인은 부정적 영향을 미치고 있는 것으로 나타났다. 마지막으로 이러한 요인들 간의 매개효과 측면을 확인한 결과, 심리적 동기만이 사회적 혜택요인을 통한 구매의도와의 부분매개효과가 있는 것으로 나타났다. 본 연구결과는 소비자들의 명품구매행동을 설명하는데 구매동기가 구매행동에 미치는 단순한 직선관계뿐만 아니라 명품을 사용함으로서 얻게 되는 혜택요인에 대한 지각이 매개되어 나타나는 간접적 과정을 설명했다는 점에 가치가 있으며, 향후 명품관련 마케팅 담당자들에게 소비자들의 이러한 심리적 특성을 고려해야만 하는 시사점을 제공해 주었다.

• 한국의류학회지
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• 제40권4호
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• pp.733-745
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• 2016

This study investigated the effect of clothing interest on party preference and suggested four party unities according to party wear types. A hypothesized model based on consumer innovativeness, clothing interest, party benefit, party interest and party preference was tested to determine the effect of clothing interest on party preference. Party unities were constructed according to party wear types along with party place, party food, and party music. Data was collected through two online surveys. The population of the survey was female consumers in their twenties. Descriptive statistics, factor analysis, reliability, correlations, and regressions were applied to the data of 305 samples. As a result, positive tendency toward consumer innovativeness, clothing interest, party benefit, party interest and party preference was observed in young female consumers with significant relations among five variables. Party preference was well-explained from the hypothesized research model, but the direct path from clothing interest to party interest was identified as insignificant. The most preferred party elements of place, food, music and wear was garden, barbecue, house music and mini dress, respectively. Four party unities according to party wear types were constructed and suggested based on the correlation analysis results between party wear and other party elements. The concept of party unity is useful to establish marketing strategies such as advertising and experience marketing in the party wear industry.