• Journal of Fashion Business
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• v.25 no.4
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• Korean Journal of Childcare and Education
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• v.18 no.5
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• pp.79-99
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• 2022

Objective: This study was conducted to examine the significant factors affecting media device addiction using the data mining technique for large-scale data from the Panel Study on Korean Children Survey (PSKC). The PSKC data of this study were gathered from the elementary school students in their 10th survey (1,286 3rd grade students). Methods: The SPSS 21.0 program was used for data mining decision tree analysis, and the results are as follows. Results: First, the most important predictor of media device addiction was planning-organization which was among the sub-factors of executive function. Second, as a result of the decision tree analysis, the children with the highest probability of addiction to media devices were ones that had difficulties in planning and organizing, had mothers with a permissive parenting attitude felt difficulties in controlling behavior, and were alone at home for more than two hours a day without any adult supervision. Conclusion/Implications: The results of this study can help guide the direction of future research related to children's addiction to media devices by exploring and analyzing factors that significantly affect children's addiction to media devices.

• Korean Journal of Childcare and Education
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• v.18 no.6
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• pp.21-36
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• 2022

Objective: The present study examined long-term effects of media use during early childhood on grit in middle childhood, focusing on the mediating role of attention problems. Methods: For statistical analysis, the 6th, 7th, and 11th data sets from the Panel Study on Korean Children were used. A total of 1,352 cases were finally selected. Descriptive statistics analysis, correlation analysis, path analysis, and bootstrapping were conducted. Results: The results showed that the use of media for educational purposes in early childhood did not have a significant effect on attention problems and grit. However, when the media use time for play in early childhood was longer, levels of attention problems in early childhood were higher and levels of grit in middle childhood were lower. The mediating effect of attention problems on the relationship between media use time for play of young children and grit of middle childhood was significant. Conclusion/Implications: Findings of the present study suggest that the use of media for play during early childhood needs to be carefully monitored because it can have a negative effect on attention and grit development.

• Journal of Fashion Business
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• v.27 no.4
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• pp.115-124
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• 2023

This study reviewed hanbok terms emerging in academic research and media fields to conceptualize hanbok terms. Terms of hanbok were collected through RISS and Bigkinds by field. Results of textming using Textom were as follows. First, a total of 17 hanbok terms appeared in the field of academic research and a total of 41 hanbok terms appeared in the field of media, showing a difference. Fourteen terms, including hanbok, traditional hanbok, traditional clothing, daily hanbok, modernized hanbok, fashion hanbok, fusion hanbok, Shinhanbok, ready-made hanbok, luxury hanbok, women's hanbok, and children's hanbok, were hanbok terms that appeared in both academic and media fields. Second, the appearance of hanbok terms was examined based on five terms: traditional hanbok, daily hanbok, modernized hanbok, fusion hanbok, and Shinhanbok, which differed in the appearance of hanbok terms between academic research and media. Traditional hanbok and daily hanbok terms steadily appeared in both academic research and media, with modernized hanbok and fusion hanbok appearing mainly in the media and Shinhanbok in the academic research fields. Results of this studys confirmed that there were differences in terms of hanbok used between academic research and media fields.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.63-74
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• 2023

This study compared news coverage of national and international disasters, Hurricane Katrina and the Haiti Earthquake, using textual analysis of The New York Times and The Washington Post. The results reveal that media framing of the historical cases developed in three stages upon the development of post-disaster relief: (1) Call for humanitarian assistance; (2) New Orleans under anarchy and hopelessness vs. Haiti under scrutiny with hope; and (3) Katrina effects. By framing the outcomes of the hurricane as the "Katrina effect," the media used the disaster as a reference point to explain other economic and political issues. In addition, analysis of relevant statements and press releases confirmed that different social actors involved in the relief process, such as donors, facilitators, and beneficiaries, contributed to the media framing of the issue, although the facilitators were most successful in transferring their own frames to media frames. This study makes important contributions to the field as it looks beyond traditional relationships between quantitative measures of media attention and aid allocation. For governmental and nongovernmental organizations in the area of humanitarian assistance, the findings of this study will assist them in media-relations in the future.

• Journal of the Institute of Convergence Signal Processing
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• v.14 no.1
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• pp.62-69
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• 2013

This paper proposes real-time video transmission system by the car-mounted cameras based on MOST Network. Existing vehicles transmit videos by connecting the car-mounted cameras in the form of analog. However, the increase in the number of car-mounted cameras leads to development of the network to connect the cameras. In this paper, DSP is applied to process MPEG 2 encoding/decoding for real-time video transmission in a short period of time. MediaLB is employed to transfer data stream between DSP and MOST network controller. During this procedure, DSP cannot transport data stream directly from MediaLB. Therefore, FPGA is used to deliver data stream transmitting MediaLB to DSP. MediaLB is designed to streamline hardware/software application development for MOST Network and to support all MOST Network data transportation methods. As seen in this paper, the test results verify that real-time video transmission using proposed system operates in a normal matter.

• Journal of The Korean Society of Agricultural Engineers
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• v.56 no.6
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• pp.85-91
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• 2014

In this study, the water quality purification of new medias which were NPS media, hyugato, mineral stone, charcoal for applying soil media of Integrated Management Practices (IMPs) of Low Impact Development (LID) were evaluated. The influent concentrations of COD, T-N, and T-P were 117.8 mg/L, 17.1 mg/L, and 2.062 mg/L, respectively. The infiltration capacities of NPS media, hyugoto, mineral stone, charcoal, and gravel were $7.1{\times}10m/s$, $7.3{\times}10^{-5}m/s$, $7.9{\times}10^{-5}m/s$, $6.0{\times}10^{-5}m/s$, respectively. All media meet criteria of infiltration capacity as surface soil layer at IMPs which is over $1.0{\times}10^{-5}m/s$. Maximum removal rates of COD, T-N, and T-P occurred at Charcoal with 98 % of COD removal rate, NPS with 78 % of T-N removal rate, and hyugato with 75 % fo T-P removal rate, respectively. For more high removal efficiency of all water quality item, the mixed media which is 4.5(NPS media): 1(charcoal) : 4.5 (hyugato) as volume ratio was evaluated. The infiltration capacity of mixed media was $7.9{\times}10^{-5}m/s$ and met the criteria of infiltration as surface soil layer. The water quality removal efficiencies of mixed media were very high with showing 70 % for COD, 85 % for T-N, and 71 % for T-P. The mixed media could purify the water quality of surface runoff and was recommended to used at the LID site of ground water quality problem.

• Journal of the Korean Society for information Management
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• v.36 no.2
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• pp.79-104
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• 2019

Recently, various methods of collecting and preserving social media have been discussed in the field of archives and records management as social media is actively used as a way of communicating with the public in the government. In the United States, there is a move to acquire and preserve social media at the government level, and the National Archives (UK) already provides social media archives to users through Twitter and YouTube. In this study, we proposed the features, acquisition methods of social media by type and the preservation model based on case study results in terms of acquisition and preservation of social media archiving. In order to verify the effectiveness of the proposed methods, this study was applied to the social media of Gyeongsangnamdo provincial government. The results of this study is meaningful in that it suggested acquisition and preservation methods through actual collected results and it is expected that it will be useful for establishing the models for future social media archiving.

• International Journal of Advanced Culture Technology
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• v.7 no.3
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• pp.111-115
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• 2019

A 5G is 20 times faster than 4G. It also has hyper-connectivity, low latency merit and boundless potentials for medical education, transportation, entertainment and so on. In accordance with this, it is time to quickly look over on the utilization plan for 5G and sensible media in dance field, deal with the issue and its utilization. First of all, this study will review potential of 5G and sensible media in dance and its development plan. It seems like dance is able to communicate in a three-dimensional way. Utilizing sensible media can contribute to inform people of dance, and increase fun and interest which will make three-dimensional mutual communication. Also, in 5G environment, one can select whatever one wants in his or her viewpoint when utilizing sensible media such as VR, AR, hologram and so on. Supposing in a case of dancers and judges, it is possible for them to hire their own style of dancers in their countries. So, both the dancer and the judges have the positive merits. Third, streaming is possible without any installation, buffering is reduced. At the same time high-definition of media is allowed. This allowed collaborated performance of celebrities in dance and it also increased concentration and engagement. Dance field should acknowledge 5G sensible media, look for systemic and detailed method and disseminate and spread professional training and performance. In dance, testing fast developing sensible media due to 5G network, produce systemic dance training environment with various try is required and an effort for the performance situations in which advanced 5G sensible media is used.

• Human Ecology Research
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• v.60 no.1
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• pp.115-130
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• 2022

This study aimed to understand what factors the mothers of infants consider to be important when choosing screen media programs for their children, and to investigate whether those features differ according to maternal socio-demographic characteristics (i.e., age, education level, employment status, and family income). The study participants comprised 948 mothers who were the primary caregivers and had at least one child aged 4-6. They were asked to select three of the following aspects as critical criteria for determining if a given screen media program is appropriate for infants: (a) contents suitable to the child's developmental level, (b) behaviors of characters, (c) appearance of characters, (d) visual aspects of program, (e) duration of screen media program, (f) whether the screen media program includes instructive contents, and (g) whether the program leads to opportunities for conversations among family members and activities with children. Multiple response frequency analysis and multiple response cross-analysis were used to analyze the mothers' responses. The results revealed that the majority of the mothers reported that 'contents suitable to the child's developmental level' represented the first-ranked criterion for selecting screen media programs for their child, which was followed by 'behaviors of characters,' and 'whether the screen media program includes instructive contents.' However, such criteria for screen media programs for infants differed according to maternal age, education level, employment status, and family income. These outcomes suggest that different information needs to be provided based on maternal characteristics in order to help mothers determine the quality of screen media programs for their infants.