• Title/Summary/Keyword: use intentions

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A Study on the User Experience according to the Existence of Explanation Facilities and Individuals Privacy Concern Level (대화형 에이전트의 설명 기능과 프라이버시 염려 수준에 따른 사용자 경험 차이에 관한 연구)

  • Kang, Chan-Young;Choi, Kee-Eun;Kang, Hyun-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.203-214
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    • 2020
  • Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.

Online Users' Password Security Behavior : The Effects of Fear Appeals and Message Framing, and Mechanism of Password Security Behavior (온라인 사용자의 비밀번호 보호행위 : 공포 소구와 메시지 프레이밍 효과, 그리고 비밀번호 보호행위의 동기요인)

  • Park, Jaeyoung;Kim, Jeondo;Kim, Beomsoo
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.147-165
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    • 2017
  • Recently, there have been numerous issues about password breaches and it is becoming important for the users to manage their passwords. In practice, the online service provider are asking the online users to change their passwords periodically. However, majority of the users are not changing their passwords regularly, and this can increase the risk of password breach. The purpose of this study is to investigate whether 'fear appeals' and 'message framing' enhance the behavior of changing passwords by the online users. Furthermore, we identify the mechanism on how the behavior of changing passwords is enabled using protection motivation theory. The results of an online experiment show that the online users who are exposed to 'fear appeals' perceived a more vulnerability and severity of password breaches, which in turn, increased the intention of changing their password. In addition, we found that perceived severity of password breaches affect fear positively. Moreover, we found that fear has significant impact on the willingness of changing passwords. Finally, Message framing plays a moderating role between fear and change intentions. That is, in a situation where 'fear appeal' is presented, it means that 'gain framing' is more effective than 'loss framing' These findings suggest that the online service providers may need to use 'fear appeals' to the online users. Security managers can address issues related to the password breaches by carefully designing 'fear appeals'.

Study for 3D Look Development Process (3D 룩 디벨롭먼트 과정 연구)

  • Lee, Yong Min
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.392-402
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    • 2020
  • Many modern movies and animations rely heavily on CG (computer graphics). The use of CG has made it possible to produce beyond the limits of visual expression. There has also been an increase in technical and artistic efforts to create new and high quality CGs. Look development is the process of modifying and creating shaders and renderings in 3D to produce CGI (computer-generated imagery) that meets the director's intentions. However, small production or projects may have relatively little or no awareness of look development in the production pipeline. The problems that can occur when look development is not preceded are classified into three categories. first, the shader may react differently under the same lighting conditions. Second, there can be a problem in communication between workers. Third, there is a waste of not promising a look for a given situation. As a way to avoid these problems I studied by creating consistency by the look development system. In the limitation that make it difficult for small studios to do look development because of small workers, time and cost, it is meaningful to study and present a simple look development process that can be carried out by individual or small production.

Implementing a Smoking Cessation Clinic at a Public Health Center in Korea: Evaluating the Outcomes and the Smokers' Perceptions (보건소 금연클리닉 활성화를 위한 방문자 이용현황과 금연성공 및 만족도 조사)

  • Yoo, Hye-Ra
    • Journal of Korean Public Health Nursing
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    • v.22 no.1
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    • pp.62-73
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    • 2008
  • Purpose: To examine the outcomes of a smoking cessation clinic at a public health center, in Hwasung city in 2006 and to examine the perceptions of the users regarding the clinic services. Method: 620 smokers who visited the smoking cessation clinic from January, 2006 to November, 2006 were enrolled. An instrument developed by the researcher was used to collect their perceptions. The instrument comprised 24 questions, on a 5-point Likert scale investigating the clinic services in terms of counseling time, environment, readiness of the counselors, counseling information, campaign method, medication use, and follow-up services. The general characteristics of the participants were collected from the database developed by the Ministry of Health & Welfare. The data were analyzed with frequencies, percentage, mean and standard deviation methods. Results: The outcomes of the smoking cessation clinic in Hwasung city in 2006 showed some limitations in terms of low-income group, female smokers, and young adult smokers. Conclusion: Strategies for solving these limitations were necessary to increase the effectiveness of the smoking cessation clinic. Clinic services focused on cognitive-behavioral therapy needed to be developed in accordance with chemotherapy. More effective publicizing campaigns of the clinic services also needed to be developed for more people to know about the clinic. Strategies to increase the accessibility for the people living far from the clinic were also necessary. Assessment of the smokers who did not visit clinic was also recommended in order to determine their intentions, or barriers to visit the clinic.

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A Study on the Influence of Connectivity and Convenience of Smartphones of Word-of mouth Intentions in the Convergence Era : Focused on the Mediating Effects of Application (융복합 시대 스마트폰의 접속성과 편리성이 구전의도에 미치는 영향연구 : 어플리케이션을 매개효과로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.69-78
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    • 2015
  • In this study, Word-of-mouth Intention of the factors Influence the Connectivity, Convenience and Application also was Investigated. Connectivity, Convenience on the Influence of the Mediation Effect was Carried out to Examine. The test results used in this Study Established Connectivity, Convenience of Application and Word-of-mouth to the Positive Effect was Found. Also Verifying the results of the Mediating Effect of Application and Application the Mediation Effect was Verification. These Factors Result in the Application and also in Calendar, Useful Application, Video, Music, Game of Word-of-mouth Intention Influence. For this Study, the use of Smartphones is a lot of College Students Surveyed and the Findings were Derived. This result provides an application development strategy implications that can satisty the user's Smartphone Convergent times.

A Study of the Influence of Consumer's Decision Making Process in Internet Shopping of Clothing Product Using Virtual Reality(Web3D) (가상현실(웹3D)을 이용한 인터넷 의류제품 쇼핑몰이 소비자 구매의사결정단계에 미치는 영향에 관한 연구)

  • Sung, Jung-Hwan;Sung, Hee-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.289-298
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    • 2004
  • The development of the Internet has influenced consumers' information search process and purchase behaviors. The environmental changes and consumers' lifestyle changes have stimulated them to use the Internet shopping mall. However, people used to shop the low-involvement product rather than high-involvement product such as clothing product at the internet shopping mall due to the subjects' perceived risks or product characteristics. The purpose of this study is to examine the differences of consumers' attitudes toward the two types of apparel internet shopping mall. With compared to the existing shopping mall, this study generated Web3D internet shopping mall by designing Abata, representing the user's body figure. The changes of respondents' attitudes toward the internet shopping mall and purchase intentions would provide the possibility and future direction of the Web3D internet shopping. Recommendations and future research were also discussed.

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Consumer perceptions on sustainable practices implemented in foodservice organizations in Korea

  • Ju, Seyoung;Chang, Hyeja
    • Nutrition Research and Practice
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    • v.10 no.1
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    • pp.108-114
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    • 2016
  • BACKGROUND/OBJECTIVES: Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. SUBJECTS/METHODS: The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. RESULTS: Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (${\beta}=0.154$), waste management (${\beta}=0.204$) and sustainable food preparation (${\beta}=0.183$). Green packaging (${\beta}=0.107$) and the social contribution of the foodservice organization (${\beta}=0.761$) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (${\beta}=0.775$). CONCLUSIONS: The results of this study suggest that sustainable practices by foodservice organization present a good image to customers and increase the awareness of valuable contributions that benefit the customer as well as the community.

A Study on the Next Generation Identification System of Mobile-Based using Anonymous Authentication Scheme (익명 인증기법을 이용한 모바일 기반 차세대 본인확인수단에 관한 연구)

  • Park, Jeong Hyo;Jung, Yong Hoon;Jun, Moon Seog
    • KIPS Transactions on Computer and Communication Systems
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    • v.2 no.12
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    • pp.511-516
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    • 2013
  • The cases of identification forgery and counterfeiting are increasing under the current identification system, which was established based on social conditions and administrative environments over 20 years ago. This leads to an increase of various criminal acts including illegal loan using fake ID and a number of damages caused out of good intentions that result in interference with the operations of public organizations. In addition, according to the advancement of information society, privacy protection has emerged as an important issue. However, ID card exposes individuals' personal information, such as names, resident registration numbers, photos, addresses and fingerprints, and thus the incidents associated with illegal use of personal information are increasing continuously. Accordingly, this study aimed at examining the issues of ID card forgery/counterfeiting and privacy protection and at proposing a next-generation identification system to supplement such weaknesses. The top priority has been set as prevention of forgery/counterfeiting and privacy protection in order to ensure the most important function of national identification system, which is user identification.

Study on the optimal construction of a concrete lining in a weathered rock (풍화암지반에 시공되는 콘크리트라이닝의 적정시공에 관한 연구)

  • Kim, Hyeongkeon;Lee, Chul;Lee, Sun-Woo;Park, Jun-Woo
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.17 no.1
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    • pp.33-47
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    • 2015
  • Concrete lining in tunnel construction is used as secondary support for downward loads when primary support decays. The use of concrete lining varies greatly depending on the intentions of engineer and/or client. An engineer uses much smaller deformation modulus which determines the concrete lining thickness than of a pattern 3, when supporting patterns 4 and 5 are used in a weathered rock and soil. Considering these conditions, this study intends to suggest optimal construction procedures through a back analysis using a computer program(MIDAS-civil). Cases of Seoul Subway System line${\bigcirc}{\bigcirc}$ zone${\bigcirc}{\bigcirc}$ were selected to be examined for this study. The results show that it is possible to reduce the thickness of concrete lining. When results from this study were applied to Seoul Metropolitan subway construction projects, it is expected to bring economic benefits.

Effects of Shopping Motivation and Telepresence in VR Fitting Room Applications on Consumer Response (VR 피팅 애플리케이션의 쇼핑 동기와 텔레프레젠스가 소비자 반응에 미치는 영향)

  • Choi, Woolim;Kim, Hee Yoon;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.23 no.5
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    • pp.611-623
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    • 2021
  • In the era of COVID-19 and advanced ICT technology, retail technologies such as those that use virtual reality(VR) have been drawing significant attention in the fashion industry. This study investigated the impact of shopping motivation and telepresence on consumer attitude, trust, and behavioral intentions in VR fitting room application environments. An online survey was conducted on female consumers in their 20s and 30s after exploring a VR fitting room application. Overall, 225 responses were used for the analysis. The study demonstrated that usefulness had a significant effect on attitude toward product (ATP) and trust toward app (TTA), while enjoyment had a significant effect on ATP, but did not significantly affect TTA. Telepresence did not significantly affect TTA, but had a significant influence on ATP and behavioral intention. TTA had a significant influence on ATP, and both ATP and TTA had significant effects on behavioral intention. Moreover, the effects of usefulness, enjoyment, and telepresence on ATP, TTA, and behavioral intention were significant, as the self-congruity between consumers and avatars increased. The application of the motivation theory and technology acceptance model offers theoretical perspectives for understanding VR fitting room application users' attitudinal and behavioral responses in mobile shopping environments. In addition, this study provides practical implications to mobile retailers that utilize advanced technologies.