• 제목/요약/키워드: usage model

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서비스산업의 IT활용수준 평가모델 개발 (An Information Technology Usage Level Assessment Model for Service Industry)

  • 김현수
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.255-274
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    • 2008
  • The purpose of this research is to develop an information technology (IT) usage level assessment model for service industry. It is necessary to develop an assessment model for service industry's IT usage to improve service productivity. However, it is not easy to develop assessment models due to service industry's diversity. In this paper a generic IT usage assessment model for service industry has been developed and validated through a descriptive approach. Key factors affecting service productivity have been identified and analysed. A pilot test on IT usage level has been performed to investigate the relevance and importance of IT usage indicators (factors). As a result, a set of effective IT usage indicators for service industry have been found. A short-cut model and a full scale model have been proposed for efficient and effective usage. The results of this study can be used for enhancement of service industry productivity through the increase of IT usage level.

정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로 (A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service)

  • 조우철;김기민;양성병
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

소비자혁신성에 따른 이용동기와 이용의도와의 관계 연구 - 디지털사진 인화서비스를 중심으로 - (A Study on Relationship between Usage Motivation and Usage Intentions according to Consumer Innovativeness - Focusing on Digital Photo Printing Service -)

  • 정찬구;정진도
    • 한국산학기술학회논문지
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    • 제9권1호
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    • pp.202-213
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    • 2008
  • 본 연구에서는 디지털사진의 등장과 더불어 변화하는 시장 환경에 대응하기 위한 새로운 비즈니스 모델 구축을 위해 이용충족이론과 기술수용모델을 적용하여 소비자혁신성에 따른 디지털사진 이용동기와 디지털사진 인화서비스의 이용의도와의 관계모형과 가설을 설정하였다. 이에 대한 연구결과는 첫째, 혁신성과 이용동기와의 관계모형에서는 혁신성이 오락성, 사회성, 경제성에 정적인 영향력을 미치는 것으로 나타났다. 둘째, 혁신성과 이용의도와의 관계모형에서는 혁신성이 이용의도에 정적인 영향력을 미치는 것으로 나타났다. 셋째, 이용동기와 이용의도와의 관계모형에서는 편리성, 오락성, 경제성, 사회성이 이용의도에 정적인 영향력을 미치는 것으로 나타났다.

공공부문의 사용량기반 IT서비스를 위한 인프라서비스 모델에 관한 연구 (Infra Service Model for Usage-based IT service in Public Sector)

  • 나종회;이상학;문성준;한인종
    • 디지털융복합연구
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    • 제7권4호
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    • pp.43-56
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    • 2009
  • The concept causing all the fuss is "the utility computing or the usage-based IT service", which now represents the future for IT asset in all aspects of the way they work in business, the commercial and public sector. The core of "utility computing or usage-based IT service" is changing the IT assert from "ownership" to "borrowing", which enables managers to get greater utilization of data-centre resources at lower operating costs. This trend is spreaded in public sector centering the Governmental Internet data Center of Korea(NCIA). So, it has need to make an usage-based IT service model that is suitable for public sector. In this paper, we propose the usage-based IT service model that is composed of IT service framework, service pricing model and IT service architecture.

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Spectrum Usage Forecasting Model for Cognitive Radio Networks

  • Yang, Wei;Jing, Xiaojun;Huang, Hai
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권4호
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    • pp.1489-1503
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    • 2018
  • Spectrum reuse has attracted much concern of researchers and scientists, however, the dynamic spectrum access is challenging, since an individual secondary user usually just has limited sensing abilities. One key insight is that spectrum usage forecasting among secondary users, this inspiration enables users to obtain more informed spectrum opportunities. Therefore, spectrum usage forecasting is vital to cognitive radio networks (CRNs). With this insight, a spectrum usage forecasting model for the occurrence of primary users prediction is derived in this paper. The proposed model is based on auto regressive enhanced primary user emergence reasoning (AR-PUER), which combines linear prediction and primary user emergence reasoning. Historical samples are selected to train the spectrum usage forecasting model in order to capture the current distinction pattern of primary users. The proposed scheme does not require the knowledge of signal or of noise power. To verify the performance of proposed spectrum usage forecasting model, we apply it to the data during the past two months, and then compare it with some other sensing techniques. The simulation results demonstrate that the spectrum usage forecasting model is effective and generates the most accurate prediction of primary users occasion in several cases.

신용카드 부가서비스 요율 분석 방법론에 대한 연구 (A Study on Cost Rate Analysis Methodology of Credit Card Value Proposition)

  • 이찬경;노형봉
    • 품질경영학회지
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    • 제46권4호
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    • pp.797-820
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    • 2018
  • Purpose: It is to seek for an appropriate cost rate analysis methodology of credit card value propositions in Korea. For this issue, it is claimed that methodologies based on probability distribution is more suitable than methodologies based on data-mining. The analysis model constructed for the cost rate estimation is called VCPM model. Methods: The model includes two major variables denoted as S and P. S is monthly credit card usage amount. P stands for the proportion of usage amount at special merchants over the whole monthly usage amount. The distributions assumed for P are positively skewed distributions such as exponential, gamma and lognormal. The major inputs to the model are also derived from S and P, which are E(S) and the aggregate proportion of usage amount at special merchants over the total monthly usage amount. Results: When the credit card's value proposition is general discount, the VCPM model fits well and generates reasonable cost rate(denoted as R). However, it seems that the model does not work well for other types of credit cards. Conclusion: The VCPM model is reliable for calculating cost rate for credit cards with positively skewed distribution of P, which are general discount card. However, another model should be built for cards with other types of distributions of P.

UCC 서비스 이용 연구 : 기술수용모형과 감정차원 연구를 중심으로 (A Study on the UCC Service Usage using Technology Acceptance Model and Pleasure-Arousal Model)

  • 강소라;전방지;김유정;김연정
    • 한국IT서비스학회지
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    • 제6권3호
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    • pp.1-26
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    • 2007
  • In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PA(pleasure-arousal)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual’s UCC usage. We suggest that this finding of no effect of ease of use and social influence has an important implication in understanding the UCC usage. That is, the UCC usage may be motivated by different factors than those which inspire other technology acceptance behavior. The UCC users may be engaging in a creative activity enjoying the sheer pleasure of creating UCC, self expression, and sharing what they want to tell. Intrinsic motivation rather than extrinsic motivation seems to click this new type of technology users.

다목적 용수를 고려한 제주도 농업용 지하수 이용량 모델 개발 (Development of Agricultural Groundwater Usage Model Considering Multipurpose Water in Jeju Island)

  • 안중기;송성호;이동림
    • 한국환경과학회지
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    • 제24권4호
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    • pp.515-524
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    • 2015
  • The estimation of groundwater usage in Jeju island is important to understand hydrologic cycle system and to plan management of water resource because large amounts of groundwater have been used for agricultural and domestic purpose. The model has been developed to estimate agricultural groundwater usage for garlic at uplands and citrus at orchards raising outdoors using the soil water balance model from FAO 56, respectively. The total amount of water supplied for the crop evapotranspiration and the multipurpose function such as sprout promotion can be simulated by the model. However, due to the discrepancy of water use in initial stage between calculated and observed, the model was calibrated and verified using actual groundwater usage monitoring data for 3.5 years (2011.6 to 2014.12) at three uplands for garlic and three orchards for citrus. Consequently, it would be concluded that the model simulated efficiently actual water usage in that root mean square (RMS) and normalized RMS of the validation stage were less than 8.99 mm and 2.43%, respectively, in two different conditions.

고령자의 스마트폰 활용행동에 영향을 미치는 요인: 통합기술수용모델(UTAUT)을 중심으로 (Factors Affecting the Usage of Elderly People's Smartphones: Based on UTAUT Model)

  • 장현용;고준
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권1호
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    • pp.143-169
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    • 2017
  • Purpose With the increase of the elderly population, the growth of its information system related market is increasing. However, empirical studies for the usage of elderly people's smartphones are still limited. This study aims to investigate the factors that affect the seniors' smartphone usage behaviors. Design/Methodology/Approach First, a preliminary study was conducted with targeting seniors who have visited Gwangju Senior Technology Center(GSTC) in order to understand the factors that affect the intention of utilizing smartphones. Next, based on the preliminary study results and literature reviews including the UTAUT model, performance expectancy, effort expectancy and social influence were considered for the major factors affecting the usage of elderly people's smartphones. Also, the moderate effects of personal innovativeness and usage function were discussed. A questionnaire survey of 181 seniors visiting GSTC was analyzed to empirically test the research model. Findings By the empirical tests, the performance expectancy and the effort expectancy of the seniors had significant impacts on their smartphone usage behavior. While the moderating effect of personal innovativeness was not significant, the moderating effect of the usage function was significant in the relationship between performance expectancy and the smartphone usage behavior. The results of this study are expected to provide guidelines to excavate the technical development and the niche market targeting the elderly people.

UCC 서비스 이용 유형에 관한 비교 연구 (A Study on the UCC Service Usage;Comparison of Types of UCC)

  • 강소라;전방지;김유정
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.80-86
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    • 2007
  • In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PAD(pleasure-arousal-dominace)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual's UCC usage. We further found that such effects of the ease of use and pleasure factors are more positive in the entertainment-based UCC than in the relationship-based UCC.

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