• 디지털융복합연구
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• 제11권8호
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• pp.1-10
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• 2013

정치캠페인에서 유권자들의 표심(share of mind)을 읽는 중요성이 증가함에도 불구하고 인게이지먼트(engagement)를 정치캠페인 관점에서 분석한 연구가 없다. 따라서 본 연구의 목적은 인게이지먼트적 관점에서 정치캠페인의 후보자 몰입(immersion)에 대한 질적지표인 정치인게이지먼트 지수(Political Engagement Index : PEI)산출을 통해 정치광고홍보 전략을 위한 과학적 자료를 제공하고자 한다. 이를 위해 2012년 12월 19일 제 18대 대통령선거에 출마했던 A, B 두 후보자를 대상으로 삼았다. 설문지 응답 대상은 이번 대선에서 이외로 투표 참여율 낮은 젊은 층에게 설문하였다. 본 연구는 광고, 홍보, 정치여론과 시청률 등의 정량적 평가를 뛰어 넘어 질적 내용분석이 갖는 제한점을 보완하고자 하는 정성적 평가이다. 평가속성은 8개 유목에 PEI는 0~100점 사이에 분포하도록 설계하여 PEI 가 50 이상이면 보통 이상의 몰입, 50 이하면 보통 이하의 몰입도 의미하도록 했다. 본 연구의 모형은 정치캠페인전략의 방법론적 연구발전에 기여하게 될 것이다. 또한 향후 각 정치캠페인의 선거전략에서 이를 마이크로 타깃팅으로 활용할 수 있을 것이다.

• 유통과학연구
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• 제14권2호
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• pp.47-56
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• 2016

Purpose - The purpose of this study is to investigate the difference in the degree of significance and satisfaction perceived by college students and ordinary consumers on the HMR product attributes. Comparison of the difference on HMR product attributes between ordinary consumers and college students who belong to the current and future consumption groups of HMR will provide information for clear marketing strategies and PR on target consumers from the aspects of companies. Also, overall difference on HMR was investigated through IPA(importance-performance analysis) on significance and satisfaction with each product attribute. This result will provide information to food companies that produce or supply HMR products to be supplemented and improved. Finally, IPA was conducted between groups on product attribute to find which difference exists between groups. This result is also expected to provide crucial information to companies as suggested in the first purpose. Research design, data, and methodology - The procedure of analysis is as follows. First, independent sample t-test was conducted on the significance and satisfaction on HMR product attributes. Second, with using IPA, the significance and satisfaction on HMR product attributes of the respondents were checked to investigate marketing strategy direction on overall HRM products. Third, the difference between generations was verified using IPA on the college student and consumer groups. According to this result, the direction of marketing strategy on HRM products was to be proposed to food companies. Results - It was known that consumers consider HMR product attributes statistically and significantly such as nutrient content(nutrition), country of origin, brand, main raw material, packaging, and awareness of manufacturer. They keep after purchase more importantly than college students who considered only volume and price than consumers. In comparison with the difference in satisfaction on HMR product attributes, the college student group was more satisfied than ordinary consumers only in flavor, condition of food additives, and volume. Also, HMR related food companies must maintain taste, cooking method, manufacturing date, expiration date, and safety on current products continuously. Finally, as a result of analysis from the groups, the attributes such as cooking method, manufacturing date, expiration date, and safety were considered significantly with high achievement by the two groups. It was known that college students considered food texture to be important, but consumers considered storage method to be important after purchasing it. Conclusions - There is necessity to differentiate effectiveness of products when releasing HMR products subject to consumers and college students. The result will give great assistance to the improvement of companies, produce or supply HMR products. It will also provide entry strategies on target groups of companies that are planning for entry. The factors that consumers commonly considered not to be significant were brand, package form(appearance), cooking time, and sale(purchase) location, which were found in the comparison with the groups that awareness about manufacturers and storage method after purchase corresponded to college students and that distribution route corresponded to ordinary consumers.

• 한국ITS학회 논문지
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• 제15권1호
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• pp.52-65
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• 2016

2007년 전국적으로 개통된 하이패스(Hi-pass)의 이용률은 70%에 육박하고 있다. 본 연구에서는 현재 하이패스 이용률이 약 70%에 이르고 있는 상황에서 기존 하이패스 이용자들의 편의성과 만족도를 높일 수 있는 방안을 찾고자 수정 중요도-만족도 분석(Modified Importance-Performance Analysis, M-IPA)을 수행하였다. 서비스 분석에서 주로 사용되었던 M-IPA 기법의 경우 지역, 계층, 성별 등 다양한 유형별 특성 파악 및 각 유형별 개선 전략 수립이 가능하다는 장점을 가지고 있다. M-IPA 수행 결과 '무정차 납부'와 '통행요금 연계 할인'항목의 경우 중점 개선 항목으로 도출되었다. '무정차 납부'항목의 개선을 위하여 하이패스 이용수요에 맞는 하이패스 톨 부스의 운영 및 영업소 전후 진출입로를 고려한 하이패스 부스의 위치 선정 등의 개선이 필요한 것으로 도출되었다. 또한,'통행요금 연계 할인'의 항목의 경우 현재 하이패스 이용 시 통행요금 할인이 이루어지고 있으나, 이에 대한 인식이 부족하여 홍보가 필요한 것으로 나타났다. 본 연구를 통하여 하이패스 이용자들의 만족도를 개선시켜 하이패스 이용률을 제고시킬 수 있는 방안 도출을 위한 기초자료로 활용할 수 있을 것으로 기대된다.

• 에너지공학
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• 제21권1호
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• pp.18-25
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• 2012

굴뚝내 수직 원형관의 자연대류에서 굴뚝의 입구길이, 출구길이, 그리고 굴뚝의 직경에 따른 열전달 변화를 실험적으로 연구하였다. 상사성을 이용하여 열전달 실험 대신 물질전달 실험을 수행하였다. 직경 0.054 m, 높이 0.03, 0.07, 0.10 m의 원형관에 대하여 굴뚝의 직경을 0.06 m에서 0.14 m까지, 높이를 0.30 m에서 1.10 m까지 변화시켰다. 이는 Pr 수 2,094, $Ra_L$ 수 $4.55{\times}10^9$, $5.79{\times}10^{10}$, 그리고 $1.69{\times}10^{11}$에 해당한다. 굴뚝이 없을 때, 수직 원형관의 열전달은 Le Ferve의 수직평판에 대한 층류 자연대류 상관식과 일치하였다. 출구길이를 증가시키며 실험한 결과, 열전달은 증가하다가 특정 출구길이 이상에서는 일정해 졌다. 반면, 입구길이를 증가시킬 때는 열전달은 감소하다가 특정 입구길이 이상에서는 일정해졌다. 굴뚝효과로 증가된 열전달은 굴뚝의 직경을 증가시킬수록 감소하다가 굴뚝이 없을 때와 같아졌다.

• 생물정신의학
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• 제7권2호
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• pp.191-197
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• 2000

Objectives : Risperidone is a new antipsychotic drug developed to overcome the therapeutic limitation of conventional antipsychotics. It responses to negative as well as positive symptoms by blocking both dopaminergic and serotonergic receptors, causing no significant side effects such as agranulocytosis and seizure. It is, however, not known whether it induces any serious cardiovascular side effects as evoked by other conventional antipsychotic drugs. The aims of this study were to evaluate the effect of risperidone on cardiovascular function, and to discuss the factors affecting the cardiovascular function. Methods : For 42 patients(22 males and 20 females) diagnosed as schizophrenia, schizophreniform disorder or schizoaffective disorder according to the DSM-IV classification, the cardiovascular fuctions such as heart rate, systolic and diastolic blood pressure, PR interval, QRS interval and QT interval were successively checked before and after 2 weeks and 4 weeks risperidone administration. Furthermore, variables such as body weight, Brief Psychiatric Rating Scale(BPRS), Clinical Global Impression(CGI), Extrapyramidal Symptom Rating Scale(ESRS), Anticholinergic Rating Scale(ARS), serum cholesterol level, serum triglyceride level, serum high-density-lipoprotein level, serum WBC, serum Hb, serum platelet level, prothrombin time and partial thromboplastin time were also analyzed before and after 2 weeks and 4 weeks risperidone administration. Results : 1) Risperidone treatment resulted in a significantly decreased heart rate and increased QT interval after 4 weeks administration(p<0.005 respectively). 2) The scores of BPRS and CGI were significantly decreased after 2 weeks and 4 weeks risperidone administration as compared with baseline(p<0.001 respectively). The scores of ESRS and ASRS were significantly increased after 2 weeks and 4 weeks risperidone administration as compared with baseline(p<0.001 respectively). 3) There were positive correlations between heart rate after 4 weeks and total dose(P<0.05). Blood pressure was significantly(p<0.05) correlated with sex(higher in male) and significantly(p<0.05) positive correlated with body weight. QT interval was significantly(p<0.05) correlated with sex(longer in female) and smoking history(shorter in smokers). Conclusions : Risperidone could induce significant change in heart rate and Q-T interval. Therefore, the cardiovascular safety for risperidone should be reconsidered according to the duration and dosage increase.

• 한국치위생학회지
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• 제11권1호
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• pp.59-68
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• 2011

Objectives : To investigate the knowledge and recognition level of fluorine by teaching career among class teachers, who are primarily responsible for oral health education, despite lack of expertise in oral health, by playing a model role for students through continuous contacts with them, and provide basic elementary data about accurate knowledge and how to correctly use fluorine remarkably effective in preventing dental caries. Methods : A self-administered survey was conducted with 539 teachers at 21 elementary schools in Jinhae City from September 1 to October 15, 2010, drawing the following conclusions. Results : 1. As for the channel for acquiring knowledge of oral health, the highest frequency was found in health programs for respondents with less than 9 years of career, in dental clinics for those with 20 to 29 years of career, and in PR booklets for those with 10 to 19 years and 30 years and longer of career. 2. Use of fluorine-containing toothpaste and fluorine spread is very effective and effective in preventing dental caries got 64.9%, 72.2%, 72.3%, 77.7% and 54.0%, 63.1%, 62.2%, 69.7%, respectively, among elementary school teachers with less than 9 years, 10 to 19 years, 20 to 29 years, and 30 years and longer of career. 3. Intake of fluoride and toothbrushing with fluoric solution is very effective and effective in preventing dental caries got 33.3%, 40.1%, 39.5%, 55.3% and 50.0%, 54.9%, 48.8%, 69.7%, respectively, among elementary school teachers with less than 9 years, 10 to 19 years, 20 to 29 years, and 30 years and longer of career. 4. Use of fluoric tablets is very effective and effective in preventing dental caries got 32.9%, 36.0%, 36.1%, 47.3%, respectively, among elementary school teachers with less than 9 years, 10 to 19 years, 20 to 29 years, and 30 years and longer of career. 5. Most of the elementary school teachers knew the fact that fluorine increases dental resistance to cavity and prevents bacterial growth but gave incorrect responses to properties of becoming basic nutrients or inducing recalcification. Conclusions : Various types of application of fluorine during the elementary-level childhood experiencing the most frequent dental caries will be very useful in improving oral health in the future. It is necessary to enable class teachers to get correct recognition of fluorine through supplementary and job training based on technical knowledge and various educational materials so that they, who are directly responsible for health management through continuous contacts with students, can understand how to correctly use fluorine and get accurate knowledge.

• 산경연구논집
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• 제10권6호
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• pp.39-50
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• 2019

Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.

• 유통과학연구
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• 제9권4호
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• pp.15-27
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• 2011

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

• Asian Pacific Journal of Cancer Prevention
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• 제16권14호
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• pp.6055-6059
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• 2015

Background: Medication policy development in Thailand is continually promoting rational drug use. Letrozole, an endocrine therapy drug, is usually prescribed for post-menopausal status early and advanced stage breast cancer. After Ministry of Public Health announced Letrozole as compulsory licensed drug in 2009, more breast cancer patients can access to this drug at low cost especially those within universal coverage schemes. To ensure that Letrozole is rationally prescribed, the drug utilization study was conducted. Objectives: The aim of this study was to describe the appropriate use of Letrozole in breast cancer and the relationship between appropriate use and health benefit schemes. Materials and Methods: A retrospective study to evaluate use of Letrozole in breast cancer patients was performed for six months between January - June 2010 in seven regional cancer hospitals, Thailand. All prescriptions of Letrozole were identified from pharmacy dispensing databases and prescription papers. A medical record review was also performed to evaluate appropriate use referring to the drug use evaluation criteria. The approved criterion of this study was referred from the guideline of Thai National Formulary version 2010. Results: There were 681 prescriptions of Letrozole for 254 breast cancer patients with an average age of $58.6{\pm}10.0years$. The patients in universal coverage scheme (UCS), civil servant medication benefit scheme (CSMBS) and social security scheme (SSS) were 77.7%, 18.5% and 8.7% respectively. 10.6% were prescribed Letrozole for the first time. Letrozole were prescribed by oncologists (82.8%). The average number of tablets per prescription was $58{\pm}10$. Calcium supplements were prescribed concomitant with Letrozole for 19.4%. To assess drug use evaluation criteria, 45 prescriptions were excluded because of uncompleted clinical data, 636 prescriptions were evaluated. The study showed 86 prescriptions (13.5%) with inappropriate use including 6 (0.9%) not prescribed for estrogen receptor (ER) and/or progesterone receptor (PR) positive, 31 (4.9%) not prescribed for post-menopausal and 49 (7.7%) not prescribed for an appropriate duration. Appropriate use percentages in different health benefit schemes were similar, 85.7% of CSMBS, 86.4% of SSS and 86.7% of UCS. The relationship between health benefit scheme and appropriate use of Letrozole was not significantly different, ${\chi}^2$ (2, N = 636) = 0.081, p > 0.05. Conclusions: The study showed inappropriate use in breast cancer patients because of non-compliance with duration, menopausal status and hormone receptor requirements. To prescribe appropriate indication did not referred to the appropriate practice along the treatment. Drug use evaluation proved very useful for detecting the sign of inappropriate use and allows immediate feedback to the stakeholder for developing medication policy in the future. Importantly, there was no significantly difference in appropriate use of Letrozole across health benefit schemes.

• 벤처창업연구
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• 제10권4호
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• pp.157-165
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• 2015

본 연구는 최근 창업공간으로서 코워킹스페이스가 성공적으로 운영될 수 있도록 운영전략을 도출하는데 그 목적이 있다. 따라서 문헌조사를 통해 운영에 필요한 요소들을 도출하였고, 이에 대한 우선순위를 파악하기 위해 AHP 방식으로 설문지를 설계한 후 코워킹스페이스 운영자를 대상으로 설문조사를 실시하였다. 그 결과 가장 높은 순위를 가진 3대 운영요소는 커뮤니티 및 커뮤니케이션, 공간 및 인테리어, 서비스 다양화 및 가격정책으로 확인되었고, 이에 대해 관련 분야 전문가들과 논의하여 코워킹스페이스의 운영전략을 제시하였다. 본 연구는 코워킹스페이스 운영요소 소개 및 우선순위 도출방법 제시를 통해 코워킹스페이스를 도입하고자 하는 공공, 민간분야에서 초기단계에 운영모델, 운영전략으로 활용할 수 있다는 점에서 의미하는 바가 크다고 할 수 있다.