• Archives of design research
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• v.17 no.3
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• pp.179-188
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while rhythm is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and brand hierarchy on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price and brand hierarchy, Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.5
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• pp.65-76
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• 2019

This research examines the effects of perceived design personality on consumer responses such as attitude toward products and purchase intention. Furthermore, the study analyzes if the design typicality moderates the effects of design personality on consumer responses. The research results found that when consumers are exposed to a typical design, they are more likely to perceive sincerity and ruggedness at a higher level. On the other hand, consumers tend to perceive a higher level of excitement and sophistication, as they are exposed to the atypical design. Besides, competence and ruggedness have positive effects on buying intention in the case of a typical design, while sincerity, excitement, and sophistication have positive impacts on buying intention in the case of an atypical design. Lastly, competence and ruggedness are found to have positive impacts on design attitude more in the typical design than in the atypical design, whereas sophistication showed positive impacts on design attitude more in the atypical design than in the typical design. Additionally, competence has more influence on product buying intention in the typical design and excitement has more effect on it in the atypical design.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2007.11a
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• pp.423-426
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• 2007

클러스터링은 주어진 데이터 포인트들을 주어진 개수의 그룹으로 나누는 비지도 학습의 한 방법이다. 클러스터링의 방법 중 하나로 널리 알려진 퍼지 클러스터링은 하나의 포인트가 모든 클러스터에 서로 다른 정도로 소속될 수 있도록 함으로써 각 포인트가 하나의 클러스터에만 속할 수 있도록 하는 K-means와 같은 방법에 비해 자연스러운 클러스터 형태의 유추가 가능하고, 잡음에 강한 장점이 있다. 이 논문에서는 기존의 퍼지 클러스터링 방법 중 소속도(membership)와 전형성(typicality)을 동시에 계산해 낼 수 있는 Possibilistic Fuzzy C-Means (PFCM) 방법에 Gath-Geva (GG)의 방법 을 적용하여 PFCM을 확장한다. 제안한 방법은 PFCM의 장점을 그대로 가지면서도, GG의 거리 척도에 의해 클러스터들 사이의 경계를 강조함으로써 분류 목적에 적합한 소속도를 계산할 수 있으며, 전형성은 가우스 형태의 분포에서 생성된 포인트들의 분포 함수를 정확하게 모사함으로써 확률 밀도 추정의 방법으로도 사용될 수 있다. 또한 GG 방법은 Gustafson-Kessel 방법과 달리 클러스터에 포함된 포인트의 개수가 확연히 차이 나는 경우에도 정확한 결과를 얻을 수 있다는 사실을 실험 결과를 통해 확인할 수 있었다.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2007.11a
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• pp.242-247
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• 2007

After the Industrialization of 1960s, while it has greatly contributed to the industrial development owing to acceleration of mechanization, but it is real situation that the countermeasure to Noise Damage generating at the loud noise workshop is scarcely made. Especially, the Instrument-Noise made at factory and workplace is so shocking and repeatedly reiterating terrible noise that most of the spot workers are forcedly imposing such dangers as the severe unpleasant feeling and hearing impairments. On such point of view, this Research has attempted to extract the proper Rating Vocabulary in order for valuation on Instrument Noise made at the terrible noise-workplace, therefore it is considering that those extracted Vocabularies could be utilized as the useful materials for appraisal on Instrument Noise, also for establishment of Regulation-Standard with regard to Acoustic Psychology Experimentation and Instrument Noise.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2000.05a
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• pp.252-257
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• 2000

개념지식인 범주지식과 각본지식의 표상 차이를 검증하기 위해서 두 개의 실험을 실시하였다. 실험 1 에서는 상위 개념을 점화단어로 제시하고 하위 개념을 목표단어로한 명명과제를 실시하였다. 전형조건이 비형성조건에 비해서 명명시간이 빨랐다. 범주지식에서는 전형성의 효과가 관찰되었지만 각본지식에서는 전형성 효과가 관찰되지 않았다. 실험 2에서는 하위 개념을 점화단어로 제시하고 상위 개념을 목표단어로한 명명과제를 실시하였다. 범주지식이 각본지식에 비해서 명명시간이 빨랐으며, 범주지식에서는 전형성의 효과가 관찰되었지만 각본지식에서는 그 효과가 관찰되지 않았다. 이는 개념지식의 유형에 따라서 상위-하위 개념의 표상체계가 다르게 구성됨을 시사한다.

• Asia Marketing Journal
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• v.25 no.1
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• pp.3-14
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• 2023

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute resemblance can have a negative influence because of the increase in the competition with similar options. For choice, the attribute resemblance has a positive influence when attributes are less familiar but has a negative influence when attributes are more familiar.

• Asia Marketing Journal
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• v.19 no.1
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• pp.1-17
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• 2017

Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap. Specifically, we employ the schema theory to explore circumstances in which the CrM alliance cannot achieve a success. We use a theoretical modeling approach to report that, when consumers' typicality-based cognitive process is assumed, the CrM activity with the partners' more-discrepant attribute profile cannot be evaluated favorably, but the attribute-level uncertainty about the CrM alliance is less likely to feedback to the two partners. Furthermore, we argue that, under the schema-plus-tag model, consumers may not like the CrM program with a similar attribute profile. Therefore, this CrM approach may fail. To our knowledge, we are the first to apply the schema theory to explain how a CrM alliance can achieve a success.

• Asia Marketing Journal
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• v.4 no.1
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• pp.1-24
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• 2002

소비자의 의사결정에 관한 대부분의 연구는 상표수준(brand level) 선택에 그 초점을 맞추고 있으나, 소비자는 제품수준의 의사결정상황에 자주 직면하게 된다. 따라서 본 연구는 제품수준(product level)에서의 의사결정문제에 접하게 될 때 소비목적을 달성하기 위하여 제품 수준에서는 환기군에서 유도된 고려군을 어떻게 형성하는지를 전형성의 개념을 이용하여 살펴보았다. 그리고 이를 통해 선택된 특정제품에 대한 상표대안들에 대하여 환기군에서 유도된 고려군이 형성되는 전반적인 과정을 제품수준과 연결하여, 제품수준과 상표수준에서의 고려군 형성과 대안평가의 차이를 비교하였다. 연구결과 제품수준의 경우에서는 대안평가기준이 상표수준보다 추상적인 속성을 이용하고 있는 것으로 나타났고, 상표수준의 경우에는 제품수준보다 구체적인 속성을 이용하는 것으로 나타났다. 또한 제품수준과 상표수준에 있어 전형성 평가기준의 영향력이 다른 것으로 나타났는데, 이상적 속성과 속성구조가 고려군을 형성하기 위한 대안의 전형성 평가에 많은 영향을 미쳤으며, 상표수준의 경우에는 공통속성이나 접촉빈도가 더 많은 영향을 미치는 것으로 나타났다.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.963-978
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• 2008

This study examined the images and formative features of female characters portrayed in fantasy films. This study aimed at providing an applicable theory to modern fashion by reconsidering the images of women appearing in fantasy films and arranging fantastical features reflected in costumes of female characters. The followings were the results of the study: The first divine nature that human beings discovered was woman nature. The discovered stone worked of the prehistoric age had a meaning of the great mother of universe and expressed a positive image. Such positive images of the goddess were variously differentiated to negative images or reduced in their roles and meanings in the settlement process of patriarchy as well as sociocultural transition. The foremost examples of negative image were expressed as grotesque, destructive, otherness, sensual, and exotic. The positive image of a goddess in fantasy films was not especially emphasized. On the other hand, the negative images of the goddess and the case of costumes were variously expressed as well as emphasized the typicality of the negative image of the characters. It was reconsidered that the typical features of characters in fantasy films were a result of the image of women following sociocultural transition. In addition, it was confirmed that such result was being reflected in film costume.

• Asian review of World Histories
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• v.4 no.1
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• pp.133-163
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• 2016

This essay critically analyses the legacy of Eisenstadt's The Political Systems of Empires for the comparative political history of pre-industrial empires. It argues that Eisenstadt has given us a rich toolkit to conceptualize the formation, maintenance, and dissolution of empires by theorizing the structural relationships between social groups in large-scale polities and among such polities, and by analysing global patterns of development in the distribution of the sources of social power. The Political Systems of Empires provides an inventory of key questions and dynamics that a comparative history of power relationships in empires cannot ignore. This essay, furthermore, discusses three methodological problems in Eisenstadt's work which have had a significant impact on comparative empire studies between the 1980s and the 2000s. The essay argues that certain shared features of comparative studies of pre-industrial empires help perpetuate Eurocentric analyses: the foregrounding of select empires and periods as ideal types (typicality), the focus on macro-historical structures and dynamics without the integration of social relationships and actions in historical conjunctures (the lack of scalability), and the search for convergence and divergence. These features need to be overcome to make Eisenstadt's legacy viable for comparative political history.