• Asia pacific journal of information systems
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• 제31권3호
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• pp.415-432
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• 2021

The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

• 패션비즈니스
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• 제23권6호
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 정보관리학회지
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• 제27권1호
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• pp.7-24
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• 2010

본 연구는 온라인 정보원을 12개 유형으로 범주화한 다음 전국적 규모의 대규모 온라인 설문조사를 통해, 온라인 정보의 유형별 신뢰도 실태조사 및 신뢰지수의 도출, 그리고 온라인 정보의 유형별 신뢰성 평가요인에 대해 분석한 것이다. 본 연구 결과 드러난 몇 가지 중요한 사실은 다음과 같다. 우선 온라인 정보원의 유형별 '신뢰지수'는 뉴스 사이트에 게시된 정보(72.553), 금융기관(68.894), 정부기관(67.938), 카페(66.464), 포털(65.001), 집단지성(63.489), 비영리기관(63.392), 일반기업(59.789), 블로그(59.066), 온라인 토론방(55.609), 전자상거래 사이트(55.118), 미니홈피(50.695)의 순으로 나타났다. 다음으로 유형별 온라인 정보원의 신뢰성 평가 요인에 대한 분석에서, 전체적으로 보아 '널리 알려진 웹 사이트이다'는 요인은 온라인 정보원 정보원의 유형에 관계없이 대부분의 범주에서 신뢰성 평가를 위한 주된 요인이 되고 있으며, 카페나 블로그, 미니홈피, 토론방, 집단지성 등의 신뢰성 평가에는 게시된 글의 조회 수나 댓글 등과 같은 다른 이용자의 의견이, 그리고 금융기관이나 일반기업, 정부기관이나 비영리기관 등은 해당 기관의 평판이 신뢰성 평가의 주된 요인이 되고 있음을 알 수 있었다.

• 경영과정보연구
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• 제26권
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• pp.153-180
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• 2008

Most previous electronic commerce studies have focused on a single product or similar products. The effects of different product types have been relatively neglected. and so previous studies have limited the generalization. The purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson et al.(1997). A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. As a result of analysis, personal innovativeness of information technology, perceived Web security, personal privacy concerns, and product involvement can influence consumer acceptance of online shopping, but their influence varies according to product or service types.

• 인터넷정보학회논문지
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• 제18권4호
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• pp.7-17
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• 2017

Despite various types of online social networks having different topological and functional characteristics, the kinds of online social networks considered in social recommendations are highly restricted. The pervasiveness of social networks has brought scholarly attention to expanding the scope of social recommendations into more diverse and less explored types of online social networks. As a preliminary attempt, this study examined the information-sharing patterns of a new type of online social network - unilateral (directed) network - and assessed the feasibility of the network as a useful information source. Specifically, this study mainly focused on the presence of shared interests in unilateral networks, because the shared information is the inevitable condition for utilizing the networks as a feasible source of personalized recommendations. As the results, we discovered that user pairs with direct and distant links shared significantly more similar information than the other non-connected pairs. Individual users' social properties were also significantly correlated with the degree of their information similarity with social connections. We also found the substitutability of online social networks for the top cohorts anonymously chosen by the collaborative filtering algorithm.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권8호
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• pp.2751-2771
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• 2022

In the post covid-19 era, organizations will experience a new environment. Advances in technologies such as AI and big data, and new experiences such as online meetings and lectures, will increase the use of online communication. Businesses will increasingly engage in online-based information sharing, virtual team operations, and online meetings. This study focuses on meeting climate and satisfaction, to improve the performance of online meetings. Existing studies on meeting climate presuppose off-line situations. Offline and online communication methods and meeting formats are different. This paper proposes new climate types to develop an appropriate climate for online-based meetings. To apply these climates in online meetings, a measurement scale was developed and the impact on online meeting satisfaction was verified. As a result of the study, it was found that the creativity-oriented meeting climate was the most important, and relation-oriented and participation-oriented meeting climates also had a significant effect, while the direction-oriented and task-oriented climates were relatively less important. This study develops new variables and measurements for online meeting climates, and explains their importance. Companies will be able to leverage the appropriate climates for online meetings to improve performance.

• 한국의류학회지
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• 제48권1호
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• pp.172-191
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• 2024

This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of imagination imagery. Additionally, the study explored consumer satisfaction with the information and online store. The study also tested a conceptual model to examine the effects of three imagery types on imagination imagery (as elaborated imagery) and how this imagination imagery affects consumer satisfaction. Employing a 2 × 3 × 2 between-subjects factorial design, twelve one-page websites were created for the experiment. 528 women in their 20s and 30s were randomly assigned to one of the 12 treatment conditions and answered the questionnaire. The results demonstrated significant differences in the three types of mental imagery, consumers' evocation of imagination imagery, and their satisfaction with information and online stores based on presentation format. The SEM analysis revealed that the quantity and vividness of mental imagery influenced the evocation of imagination imagery, affecting consumers' satisfaction with the information. These findings suggest that online retailers must provide close-up pictures or descriptive text of apparel products to elicit positive consumer responses.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.308-327
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• 2020

The importance of information security is increasing, and various efforts are being made to improve users' information security behaviors. Among these various efforts, information security education is mainly aimed at providing users with information security knowledge and improving information security awareness. This study classified the types of information security education into offline and online to examine the effects of each education method on attitudes toward information security (perceived severity, vulnerability, self-efficacy and response-efficacy) and information security behaviors. A survey was conducted for users with information security education experiences. The results obtained by comparing the differences in the path coefficients of personal information security behaviors according to information security education experiences showed that security behaviors were more significant in the online experience group than the offline group. In addition, gender differences were analyzed, and it was found that females had a greater impact on information security attitudes than males. This study also found that among Internet users with online information security education experience, females tend to have more information security behavior than males, but there were contrasting results among users with offline information security education experiences. The results of this study finally address the necessity of reflecting users' personalities in the systematic design of information security education in the future. Furthermore, the results of this study support the need for an appropriate education system that sufficiently understands education types to maximize the effects of information security education.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.159-177
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• 2022

Purpose Online reviews are critical for sales of online shopping platforms because they provide useful information to consumers. As the eCommerce market grows rapidly, the role of online reviews is becoming more important. The purpose of this study is to analyze how online reviews written by domestic consumers affect product sales by classifying the types of products. Design/methodology/approach This study analyzed how the effects of review characteristics(reviewer reputation, reviewer exposure, review length, time, rating, image, and emotional score) on the usefulness of online reviews differ depending on the product types. Subsequently, how the impact of review attributes (review usefulness, number of reviews, ratings, and emotional scores) on product sales differs according to each product type was compared. Based on the FCB Grid model, the product type was classified into high involvement-rational, high involvement-emotional, low involvement -rational, and low involvement-emotional product types. Findings According to the analysis result, the characteristics of reviews useful to consumers were different for each product type, and the review attributes affecting product sales were also different for each product type. This study confirmed that it revealed that product characteristics are major consideration in evaluating the review usefulness and the factors affecting product sales.

• 정보화정책
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• 제21권4호
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• pp.40-58
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• 2014

본 연구에서는 온라인 정보가 소셜커머스 구매자의 구매결정에 미치는 영향을 조사하였다. 일반적으로 소셜커머스 소비자들이 구매과정에서 이용하는 정보는 사용자 생성 콘텐츠와 판매자 생성 콘텐츠로 나뉜다. 이들 정보유형별로 소비자 구매 의도에 미치는 영향력에 차이가 있을 것으로 예상되며, 이 문제의 해결안은 소셜커머스 사이트 운영자가 어떤 정보 제공원에 보다 관리 초점을 두어야 하는지에 대한 방향을 알려줄 수 있다. 분석을 위하여 온라인 공간에 대한 불확실성의 대책으로 이용되는 신뢰를 매개 변수로 활용하였다. 신뢰 유형은 판매자 측면과 정보 측면으로 나누어서 개체 신뢰와 콘텐츠 신뢰로 세분하였다. 분석결과에 의하면, 판매자 생성 콘텐츠(일반 거래 정보와 안전 거래 정보)는 모두 개체 신뢰에 유의한 영향을 미쳤다. 하지만 사용자 생성 콘텐츠는 명성만이 개체 신뢰에 유의한 영향을 미쳤다. 그리고 소셜커머스 소비자의 구매 의도는 개체 신뢰로부터만 유의한 영향을 받는 것으로 나타났다. 따라서 단기적으로는 소셜커머스 사이트 운영자가 통제가능한 정보 유형인 판매자 생성 콘텐츠(일반 거래 정보와 안전 거래 정보)를 중심으로 소비자의 구매 의도를 높일 수 있는 방안을 모색할 필요가 있다. 장기적으로는 소셜커머스 사이트 운영자의 통제가 어렵고, 형성에 시간이 많이 소요되는 사용자 생성 콘텐츠인 명성을 중심으로 소비자의 구매 의도를 높일 수 있는 방안의 모색이 필요하다.