• 제목/요약/키워드: two-sided networks

검색결과 9건 처리시간 0.023초

Platform Business and Network Strategy

  • Kim, Junic
    • STI Policy Review
    • /
    • 제5권1호
    • /
    • pp.57-74
    • /
    • 2014
  • This review organises the fragmented management literature on platform business according to a conceptual map and a meta-theoretical scheme. Since the early 2000s, numerous researchers have examined platform business and two-sided networks with platform business and strategy being an important business innovation model for many industries, creating value primarily by enabling direct interactions. Platforms such as Google or Amazon contain a common set of rules and components in most user transactions. Thirty-two core papers and books on Strategic Management Journal, Industrial Economics and Operation Management-related disciplines are reviewed, with further observations on how cumulative research streams on the platform are carried out independently from each academic perspective. The first of the two arguments in this paper is that because interactive relationships bridge the platform and stakeholders such as end-users and developers, it is crucial for platform companies to be aware of their relationship with stakeholders in order to support and sustainably provide content to their platform. The second is that integrative perspectives are essential due to the low number of interdisciplinary investigations conducted thus far. The paper's final section deals with implications for theory and practice, concluding that integrative studies and interactive relationship studies should be the main research streams in future platform research.

Two-sided 마켓 관점에서 분석한 통신방송융합 환경하의 방송매체 플렛폼 경쟁

  • 황준석;김기현;장태진
    • 기술경영경제학회:학술대회논문집
    • /
    • 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
    • /
    • pp.78-102
    • /
    • 2006
  • Networks, services and industries have been converging with the advent of digital convergence by technology advancements of digitalization, broadband and interactivity in the areas of information-communication and broadcasting technologies. Especially, this convergence of technology and market has been blurring the boundary of telecommunication and broadcasting sectors, and the severe competition seems to be inevitable due to the lack of the differentiation in broadcasting media and contents. In this study, we regard the competition phenomenon in the digital convergence between telecommunication and broadcasting as the platform competition in two-sided markets which have been actively studied since 2000, and analyzed it using modified Hotelling's location model. According to the analysis of platform competition on the effects of the differentiation of platform (t) , killer component $(\mu)$ and component compatibility $(\theta)$ , it is shown that two differentiated platforms are simultaneously used in case of the decrease of substitution effects, and the profit of platform with killer contents is increased, but the profit of platforms with higher compatibility is decreased. The policy implication is that it is especially necessary to modify the policy and regulation on media contents considering the growing competition in media. On the other hand, differentiated and reasonable policy is required to make fair competition and active market environment.

  • PDF

Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market

  • Kim, Minkyung;Song, Inseong
    • Asia Marketing Journal
    • /
    • 제16권1호
    • /
    • pp.35-69
    • /
    • 2014
  • The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

  • PDF

시스템의 확률 값 시험을 위한 신뢰구간 비교 분석 (Comparison of confidence intervals for testing probabilities of a system)

  • 황익순
    • 한국전자통신학회논문지
    • /
    • 제5권5호
    • /
    • pp.435-443
    • /
    • 2010
  • 확률적 특성을 가지는 시스템의 시험을 위해서는 시험 입력을 일정 횟수만큼 반복하여 제공하고 관찰된 데이터를 기반으로 판정이 내려져야 한다. 구간 추정 기법을 이용하여 관찰된 데이터로부터 확률 값이 올바른지 여부를 판단할 수 있으며, 이 때 적절한 신뢰구간의 선택은 시험의 품질을 결정하는 중요한 요인이 된다. 본 논문에서는 다양한 크기의 표본에 대해 대표적인 구간 추정 기법인 Wald 신뢰구간과 Agresti-Coull 신뢰구간을 비교 분석한다. 각 신뢰구간이 확률 값 시험에 사용되었을 경우 올바른 구현 제품이 시험을 통과할 확률과 잘못된 구현제품이 시험을 통과하지 못할 확률을 기반으로 비교 분석을 수행하며, 확률 값이 올바른지를 판단하기 위한 양측검정뿐만 아니라 확률 값이 기준 확률 이상인지 여부를 판단하기 위한 단측검정을 사용하는 경우에 대해서도 비교 분석을 수행한다. 비교 분석 결과 양측검정의 경우 Agresti-Coull 신뢰구간을 사용할 것을 추천하며, 단측검정의 경우 큰 크기의 표본에 대해서는 Agresti-Coull 신뢰구간을, 적은 크기의 표본에 대해서는 Wald 신뢰구간 또는 Agresti-Coull 신뢰구간을 선택적으로 사용할 것을 추천한다.

진동 신호의 방향 파워 스펙트럼을 이용한 엔진의 실화 실린더 탐지 (Detection of MIsfired Engine Cylinder by Using Directional Power Spectra of Vibration Signals)

  • 한윤식;한우섭;이종원
    • 한국자동차공학회논문집
    • /
    • 제1권2호
    • /
    • pp.49-59
    • /
    • 1993
  • A new signal processing technique is applied to four-cylinder spark and compression ignition engines for the diagnosis of power faults inside the cylinders. This technique utilizes two-sided directional power spectra(예S) of complex vibration signals measured from engine blocks as the patterns for engine cylinder power faults. The dPSs feature that they give not only the frequency contents but also the directivity of the engine block motion. For the automatic detection/diagnosis of cylinder power faults, pattern recognition method using multi-layer neural networks is employed. Experimental results show that the sucess rate for diagnosis of cylinder power faults using dPSs is higher than that using the conventional one-sided power spectra. The proposed technique is also tested to check the robustness to the sensor position and the engine rotational speed.

  • PDF

지연제약 무선 센서 네트워크를 위한 협력게임 기법에 기반한 전송 파워 제어 기법 (Coalitonal Game Theoretic Power Control for Delay-Constrained Wireless Sensor Networks)

  • 변상선
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2015년도 추계학술대회
    • /
    • pp.107-110
    • /
    • 2015
  • 이 논문에서 우리는 자원이 제약된 무선 센서네트워크에서 협력게임이론 (coalitional game theory) 기반의 전송파워제어 문제를 다룬다. 우리가 다루고자 하는 전송파워제어 문제는 각 센서의 에너지 효율성을 목적 함수 (objecitve function) 로 갖고 지연시간을 제약조건으로 갖는다. 이 문제는 two-sided one-to-one matching game 으로 모델링하고 core에 속하는 센서쌍의 매칭을 찾아내기 위해 deferred acceptance procedure (DAP)를 적용한다. Core에 속하는 매칭은 다른 센서와 매칭을 해도 현재 매칭 이상보다 좋은 결과를 가져오지 않는 매칭이 된다. 그리고, DAP를 반복해서 적용하게 되면 특정 안정상태에 도달하게 되는데, 그 안정상태에서는 지연시간제약을 만족시키면서 더 이상 에너지 효율성이 향상되지 않는 것을 보인다. 우리의 결과는 클러스터 기반의 센서 그룹방법과 지역 최적의 해 (local optimal solution)와 비교된다.

  • PDF

Matching game based resource allocation algorithm for energy-harvesting small cells network with NOMA

  • Wang, Xueting;Zhu, Qi
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • 제12권11호
    • /
    • pp.5203-5217
    • /
    • 2018
  • In order to increase the capacity and improve the spectrum efficiency of wireless communication systems, this paper proposes a rate-based two-sided many-to-one matching game algorithm for energy-harvesting small cells with non-orthogonal multiple access (NOMA) in heterogeneous cellular networks (HCN). First, we use a heuristic clustering based channel allocation algorithm to assign channels to small cells and manage the interference. Then, aiming at addressing the user access problem, this issue is modeled as a many-to-one matching game with the rate as its utility. Finally, considering externality in the matching game, we propose an algorithm that involves swap-matchings to find the optimal matching and to prove its stability. Simulation results show that this algorithm outperforms the comparing algorithm in efficiency and rate, in addition to improving the spectrum efficiency.

균등거리비율을 적용한 위치인식 보정 알고리즘 설계 및 성능분석 (Performance Analysis of Compensation Algorithm for Localization using Equivalent Distance Rate)

  • 권성기;이동명
    • 한국산학기술학회논문지
    • /
    • 제11권4호
    • /
    • pp.1248-1253
    • /
    • 2010
  • 본 논문은 SDS-TWR(Symmetric Double-Sided Two-Way Ranging)의 Ranging 오차를 보정하기 위하여 균등거리비율 개념을 적용한 위치인식 보정 알고리즘인 AEDR(Algorithm for localization using the concept of Equivalent Distance Rate)을 제안하고, 위치인식 실험을 통해 위치인식 측정 성능을 분석하였다. SDS-TWR의 Ranging 오차는 실험에 의하면 비콘노드와 이동노드의 특정 거리구간에서 평균 1m~8m로 측정되었다. 그러나 제안한 AEDR에 의한 위치인식 성능은 실험을 통해 전체적으로 교내 강당과 복도 모두에서 SDS-TWR 보다 4배 정도 우수하였으며, 측정된 3~10m 이상의 위치인식 오차를 평균 2m 내외로, 3m 이내의 위치인식 오차를 평균 1m 내외로 각각 감소시킬 수 있음을 확인하였다. 특히 AEDR은 LOS(Line Of Sight) 보다 NLOS(Non Line Of Sight)에서 훨씬 더 위치인식 보정 성능이 우수함을 나타내며, 대부분의 센서 네트워크의 환경이 NLOS임을 고려할 때 AEDR이 실제환경에서의 위치인식에 큰 도움을 줄 수 있다고 판단된다.

Social Support의 한국적 의미 (Search for the Meaning of Social Support in Korean Society)

  • 오가실;서미혜;이선옥;김정아;오경옥;정추자;김희순
    • 대한간호학회지
    • /
    • 제24권2호
    • /
    • pp.264-277
    • /
    • 1994
  • In Korea the concept of social support was first used as a research concept in nursing and has not had much application in the clinical field. Another problem is that research on social support has used a direct translation of the words “social support” into Korean as “sawhejuk jiji”. Three questions were posed to direct the re-search. 1) Is there a concept of social support in Korean society? 2) if so, what words or expressions are used to de-scribe it? 3) further, if so, how is social support structured and how does it function? In order to answer the research questions a three-step research methodology was used : The first step consisted of a literature review on re-search related to social support and on information on the background of, and the way of thinking re-lated to interpersonal relations among Korean people. The second step, which was done to identify whether there is a concept of social support in korean society, involved interviewing a sample of the population. The third step involved a panel discussion that included the members of the research team and three consultants, a sociologist, a philosopher and a scholor in korean literature. A review of the literature on interpersonal relationships in traditional korean society identified a four cirole structure that explains interpersonal relationships. The first circle with “me” at the center is the family but here “me” disappears into the “we” that is essential for a cooperative agricultural society. In the second circle are those close to “me” but outside the family. The third circle includes those with whom “I ” have infrequent but regular contact and with whom correct conduct is important. The last circle is all the people with whom “I” have nothing in common. They are excluded in interpersonal relationships. The literature on interpersonal relationships showed that within the traditional Korean society people lived in villages where most people were very familiar with each other. “Yun”, the social network established the connection and “Jung”, the feeling of affection increased with time as the connection was strengthened. In the traditional village psychological support was provided through “Mallaniki”, “Pumashi” and “Kae” with the latter two also providing material support. In modern Korea there are more informal and formal social networks, like social services and community activities on the formal level and cultural and leisure groups along with “kae’s on the informal level. But even with this modern variety of groups, most social support comes from informal networks that resemble the traditiorlal “Pumashi”, “Kai” md “Mallaniki”. The six member research team interviewed 65 people in order to identify whether there is a concept of social support and then analysed their responses. There were 20 different words describing the reception of the social support and these could be grouped into seven major categories : virtuous, fortunate, helped, supported, blessed, attached(receiving affection) and receiving (grace) benevolence. there were 27 words describing the act of social support which could be categorized into seven major categories : love, looking after, affection(attachment), kindness(goodness), faith, psychological help and material help. for the meaning of social support translated as “sawhe juk jiji” there were a total of 14 different answers which could be categorized into 3 major categories : help, agreement, and faith. In third step, the results of the literature review and the answers to the questions were discussed in a pannel. The results of the discussion led to the following definition of social support in Korea which is shaped like a the four sided pyramid on a base. Social support is the apex of the pyramid and four sides are made up of : “do-oom” (both emotional and material help), “jung” (connectedness, or relationship bound by affection, regard or shared common experience ), “midum” (faith or belief in), “eunhae” (kindness or benevolence). The research team identified “Yun”( the basic network of relationships) as the base of the pyramid and as such the foundation for the components of social support in Korean culture. On “Yun” rest the other four components of social support : “Jung”, “Midum”, “Do-oom”, and “Eunhae”, For social support to take place there must be “Yun”. This is an important factor in social support. In private social network “Jung” is an essential factor in social support. But not in the public social network. “Yun” is a condition for “Jung” and “Jung” is the manifestation of support.

  • PDF