• Title/Summary/Keyword: two-sided networks

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Platform Business and Network Strategy

  • Kim, Junic
    • STI Policy Review
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    • v.5 no.1
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    • pp.57-74
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    • 2014
  • This review organises the fragmented management literature on platform business according to a conceptual map and a meta-theoretical scheme. Since the early 2000s, numerous researchers have examined platform business and two-sided networks with platform business and strategy being an important business innovation model for many industries, creating value primarily by enabling direct interactions. Platforms such as Google or Amazon contain a common set of rules and components in most user transactions. Thirty-two core papers and books on Strategic Management Journal, Industrial Economics and Operation Management-related disciplines are reviewed, with further observations on how cumulative research streams on the platform are carried out independently from each academic perspective. The first of the two arguments in this paper is that because interactive relationships bridge the platform and stakeholders such as end-users and developers, it is crucial for platform companies to be aware of their relationship with stakeholders in order to support and sustainably provide content to their platform. The second is that integrative perspectives are essential due to the low number of interdisciplinary investigations conducted thus far. The paper's final section deals with implications for theory and practice, concluding that integrative studies and interactive relationship studies should be the main research streams in future platform research.

Two-sided 마켓 관점에서 분석한 통신방송융합 환경하의 방송매체 플렛폼 경쟁

  • 황준석;김기현;장태진
    • Proceedings of the Technology Innovation Conference
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    • 2006.02a
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    • pp.78-102
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    • 2006
  • Networks, services and industries have been converging with the advent of digital convergence by technology advancements of digitalization, broadband and interactivity in the areas of information-communication and broadcasting technologies. Especially, this convergence of technology and market has been blurring the boundary of telecommunication and broadcasting sectors, and the severe competition seems to be inevitable due to the lack of the differentiation in broadcasting media and contents. In this study, we regard the competition phenomenon in the digital convergence between telecommunication and broadcasting as the platform competition in two-sided markets which have been actively studied since 2000, and analyzed it using modified Hotelling's location model. According to the analysis of platform competition on the effects of the differentiation of platform (t) , killer component $(\mu)$ and component compatibility $(\theta)$ , it is shown that two differentiated platforms are simultaneously used in case of the decrease of substitution effects, and the profit of platform with killer contents is increased, but the profit of platforms with higher compatibility is decreased. The policy implication is that it is especially necessary to modify the policy and regulation on media contents considering the growing competition in media. On the other hand, differentiated and reasonable policy is required to make fair competition and active market environment.

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Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market

  • Kim, Minkyung;Song, Inseong
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.35-69
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    • 2014
  • The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

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Comparison of confidence intervals for testing probabilities of a system (시스템의 확률 값 시험을 위한 신뢰구간 비교 분석)

  • Hwang, Ik-Soon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.5 no.5
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    • pp.435-443
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    • 2010
  • When testing systems that incorporate probabilistic behavior, it is necessary to apply test inputs a number of times in order to give a test verdict. Interval estimation can be used to assert the correctness of probabilities where the selection of confidence interval is one of the important issues for quality of testing. The Wald interval has been widely accepted for interval estimation. In this paper, we compare the Wald interval and the Agresti-Coull interval for various sizes of samples. The comparison is carried out based on the test pass probability of correct implementations and the test fail probability of incorrect implementations when these confidence intervals are used for probability testing. We consider two-sided confidence intervals to check if the probability is close to a given value. Also one-sided confidence intervals are considered in the comparison in order to check if the probability is not less than a given value. When testing probabilities using two-sided confidence intervals, we recommend the Agresti-Coull interval. For one-sided confidence intervals, the Agresti-Coull interval is recommended when the size of samples is large while either one of two confidence intervals can be used for small size samples.

Detection of MIsfired Engine Cylinder by Using Directional Power Spectra of Vibration Signals (진동 신호의 방향 파워 스펙트럼을 이용한 엔진의 실화 실린더 탐지)

  • 한윤식;한우섭;이종원
    • Transactions of the Korean Society of Automotive Engineers
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    • v.1 no.2
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    • pp.49-59
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    • 1993
  • A new signal processing technique is applied to four-cylinder spark and compression ignition engines for the diagnosis of power faults inside the cylinders. This technique utilizes two-sided directional power spectra(예S) of complex vibration signals measured from engine blocks as the patterns for engine cylinder power faults. The dPSs feature that they give not only the frequency contents but also the directivity of the engine block motion. For the automatic detection/diagnosis of cylinder power faults, pattern recognition method using multi-layer neural networks is employed. Experimental results show that the sucess rate for diagnosis of cylinder power faults using dPSs is higher than that using the conventional one-sided power spectra. The proposed technique is also tested to check the robustness to the sensor position and the engine rotational speed.

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Coalitonal Game Theoretic Power Control for Delay-Constrained Wireless Sensor Networks (지연제약 무선 센서 네트워크를 위한 협력게임 기법에 기반한 전송 파워 제어 기법)

  • Byun, Sang-Seon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.107-110
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    • 2015
  • In this paper, we propose a coalitonal game theoritic approach to the power control problem in resource-constrained wireless sensor networks, where the objective is to enhance power efficiency of individual sensors while providing the QoS requirements. We model this problem as two-sided one-to-one matching game and deploly deferred acceptance procedure that produces a single matching in the core. Furthermore, we show that, by applying the procedure repeatedly, a certain stable state is achieved where no sensor can anticipate improvements in their power efficiency as far as all of them are subject to their own QoS constraints. We evaluate our proposal by comparing them with cluster-based and the local optimal solution obtained by maximizing the total system energy efficiency, where the objective function is non-convex.

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Matching game based resource allocation algorithm for energy-harvesting small cells network with NOMA

  • Wang, Xueting;Zhu, Qi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.11
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    • pp.5203-5217
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    • 2018
  • In order to increase the capacity and improve the spectrum efficiency of wireless communication systems, this paper proposes a rate-based two-sided many-to-one matching game algorithm for energy-harvesting small cells with non-orthogonal multiple access (NOMA) in heterogeneous cellular networks (HCN). First, we use a heuristic clustering based channel allocation algorithm to assign channels to small cells and manage the interference. Then, aiming at addressing the user access problem, this issue is modeled as a many-to-one matching game with the rate as its utility. Finally, considering externality in the matching game, we propose an algorithm that involves swap-matchings to find the optimal matching and to prove its stability. Simulation results show that this algorithm outperforms the comparing algorithm in efficiency and rate, in addition to improving the spectrum efficiency.

Performance Analysis of Compensation Algorithm for Localization using Equivalent Distance Rate (균등거리비율을 적용한 위치인식 보정 알고리즘 설계 및 성능분석)

  • Kwon, Seong-Ki;Lee, Dong-Myung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.4
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    • pp.1248-1253
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    • 2010
  • In this paper, the compensation algorithm for localization using the concept of equivalent distance rate(AEDR) in order to compensate ranging error in the SDS-TWR(Symmetric Double-Sided Two-Way Ranging) is proposed and the performance of the proposed algorithm is analyzed by the localization experiments. The ranging error of the SDS-TWR in the distance between mobile node and beacon node is measured to average 1m~8m by ranging experiments. But it is confirmed that the performance of the localization by the AEDR is better than that of the SDS-TWR 4 times in university auditorium and corridor, and the localization error of above 3~10m is reduced to average 2m and that of below 3m is reduced to average 1m respectively. It is concluded that the AEDR is superior to the NLOS(Non Line Of Sight) than LOS(Line Of Sight) in performance of ranging compensation for localization, and the AEDR is more helpful to localization systems practically considering the environment of sensor networks is under NLOS.

Search for the Meaning of Social Support in Korean Society (Social Support의 한국적 의미)

  • 오가실;서미혜;이선옥;김정아;오경옥;정추자;김희순
    • Journal of Korean Academy of Nursing
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    • v.24 no.2
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    • pp.264-277
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    • 1994
  • In Korea the concept of social support was first used as a research concept in nursing and has not had much application in the clinical field. Another problem is that research on social support has used a direct translation of the words “social support” into Korean as “sawhejuk jiji”. Three questions were posed to direct the re-search. 1) Is there a concept of social support in Korean society? 2) if so, what words or expressions are used to de-scribe it? 3) further, if so, how is social support structured and how does it function? In order to answer the research questions a three-step research methodology was used : The first step consisted of a literature review on re-search related to social support and on information on the background of, and the way of thinking re-lated to interpersonal relations among Korean people. The second step, which was done to identify whether there is a concept of social support in korean society, involved interviewing a sample of the population. The third step involved a panel discussion that included the members of the research team and three consultants, a sociologist, a philosopher and a scholor in korean literature. A review of the literature on interpersonal relationships in traditional korean society identified a four cirole structure that explains interpersonal relationships. The first circle with “me” at the center is the family but here “me” disappears into the “we” that is essential for a cooperative agricultural society. In the second circle are those close to “me” but outside the family. The third circle includes those with whom “I ” have infrequent but regular contact and with whom correct conduct is important. The last circle is all the people with whom “I” have nothing in common. They are excluded in interpersonal relationships. The literature on interpersonal relationships showed that within the traditional Korean society people lived in villages where most people were very familiar with each other. “Yun”, the social network established the connection and “Jung”, the feeling of affection increased with time as the connection was strengthened. In the traditional village psychological support was provided through “Mallaniki”, “Pumashi” and “Kae” with the latter two also providing material support. In modern Korea there are more informal and formal social networks, like social services and community activities on the formal level and cultural and leisure groups along with “kae’s on the informal level. But even with this modern variety of groups, most social support comes from informal networks that resemble the traditiorlal “Pumashi”, “Kai” md “Mallaniki”. The six member research team interviewed 65 people in order to identify whether there is a concept of social support and then analysed their responses. There were 20 different words describing the reception of the social support and these could be grouped into seven major categories : virtuous, fortunate, helped, supported, blessed, attached(receiving affection) and receiving (grace) benevolence. there were 27 words describing the act of social support which could be categorized into seven major categories : love, looking after, affection(attachment), kindness(goodness), faith, psychological help and material help. for the meaning of social support translated as “sawhe juk jiji” there were a total of 14 different answers which could be categorized into 3 major categories : help, agreement, and faith. In third step, the results of the literature review and the answers to the questions were discussed in a pannel. The results of the discussion led to the following definition of social support in Korea which is shaped like a the four sided pyramid on a base. Social support is the apex of the pyramid and four sides are made up of : “do-oom” (both emotional and material help), “jung” (connectedness, or relationship bound by affection, regard or shared common experience ), “midum” (faith or belief in), “eunhae” (kindness or benevolence). The research team identified “Yun”( the basic network of relationships) as the base of the pyramid and as such the foundation for the components of social support in Korean culture. On “Yun” rest the other four components of social support : “Jung”, “Midum”, “Do-oom”, and “Eunhae”, For social support to take place there must be “Yun”. This is an important factor in social support. In private social network “Jung” is an essential factor in social support. But not in the public social network. “Yun” is a condition for “Jung” and “Jung” is the manifestation of support.

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