• 제목/요약/키워드: two-part model

검색결과 1,481건 처리시간 0.028초

일반 인구 집단의 우울증상 네트워크 구조 (Network Structure of Depressive Symptoms in General Population)

  • 박선일;이경규;이석범;이정재;김경민;정효석;김도현
    • 정신신체의학
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    • 제30권2호
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    • pp.172-178
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    • 2022
  • 연구목적 임상전단계의 우울증상도 삶의 질이나 자살사고와의 연관성이 높고, 자살률이 높은 우리나라의 특성상 자살과 연관성이 높은 증상을 찾기 위해 본 연구에서는 일반인구 대상으로 한 우울증상의 네트워크 구조를 밝히고자 했다. 방 법 제 7기 국민건강 영양조사 데이터를 활용했고, 19세 이상 65세 미만의 우울증 선별도구(PHQ-9) 전문항을 완료한 8,741명을 대상으로 개별 증상에 대한 Ising fit 모델을 활용하여 증상 네트워크를 찾고, 중심강도성이 높은 노드와 가중치가 높은 엣지를 확인하였다. 결 과 정신운동성 변화, 자살사고가 가장 높은 중심강도성을 보였으며 두 증상간의 연결이 가장 높은 엣지 가중치를 보였다. 자살사고는 무가치함이나 우울한 기분과도 높은 연결성을 보였다. 결 론 일반인구 집단에서도 자살사고와 관련된 증상은 우울증상 중 정신운동성 변화, 무가치함, 우울한 기분 등이 높은 연결성을 보였고, 이러한 증상들은 추후 인지행동치료 등 치료 단계에서 주요한 치료 목표가 될 수 있음을 시사한다.

RANS simulation of secondary flows in a low pressure turbine cascade: Influence of inlet boundary layer profile

  • Michele, Errante;Andrea, Ferrero;Francesco, Larocca
    • Advances in aircraft and spacecraft science
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    • 제9권5호
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    • pp.415-431
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    • 2022
  • Secondary flows have a huge impact on losses generation in modern low pressure gas turbines (LPTs). At design point, the interaction of the blade profile with the end-wall boundary layer is responsible for up to 40% of total losses. Therefore, predicting accurately the end-wall flow field in a LPT is extremely important in the industrial design phase. Since the inlet boundary layer profile is one of the factors which most affects the evolution of secondary flows, the first main objective of the present work is to investigate the impact of two different inlet conditions on the end-wall flow field of the T106A, a well known LPT cascade. The first condition, labeled in the paper as C1, is represented by uniform conditions at the inlet plane and the second, C2, by a flow characterized by a defined inlet boundary layer profile. The code used for the simulations is based on the Discontinuous Galerkin (DG) formulation and solves the Reynolds-averaged Navier-Stokes (RANS) equations coupled with the Spalart Allmaras turbulence model. Secondly, this work aims at estimating the influence of viscosity and turbulence on the T106A end-wall flow field. In order to do so, RANS results are compared with those obtained from an inviscid simulation with a prescribed inlet total pressure profile, which mimics a boundary layer. A comparison between C1 and C2 results highlights an influence of secondary flows on the flow field up to a significant distance from the end-wall. In particular, the C2 end-wall flow field appears to be characterized by greater over turning and under turning angles and higher total pressure losses. Furthermore, the C2 simulated flow field shows good agreement with experimental and numerical data available in literature. The C2 and inviscid Euler computed flow fields, although globally comparable, present evident differences. The cascade passage simulated with inviscid flow is mainly dominated by a single large and homogeneous vortex structure, less stretched in the spanwise direction and closer to the end-wall than vortical structures computed by compressible flow simulation. It is reasonable, then, asserting that for the chosen test case a great part of the secondary flows details is strongly dependent on viscous phenomena and turbulence.

Study on collapse mechanism and treatment measures of portal slope of a high-speed railway tunnel

  • Guoping Hu;Yingzhi Xia;Lianggen Zhong;Xiaoxue Ruan;Hui Li
    • Geomechanics and Engineering
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    • 제32권1호
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    • pp.111-123
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    • 2023
  • The slope of an open cut tunnel is located above the exit of the Leijia tunnel on the Changgan high-speed railway. During the excavation of the open cut tunnel foundation pit, the slope slipped twice, a large landslide of 92500 m3 formed. The landslide body and unstable slope body not only caused the foundation pit of the open cut tunnel to be buried and the anchor piles to be damaged but also directly threatened the operational safety of the later high-speed railway. Therefore, to study the stability change in the slope of the open cut tunnel under heavy rain and excavation conditions, a 3D numerical calculation model of the slope is carried out by Midas GTS software, the deformation mechanism is analyzed, anti-sliding measures are proposed, and the effectiveness of the anti-sliding measures is analyzed according to the field monitoring results. The results show that when rainfall occurs, rainwater collects in the open cut tunnel area, resulting in a transient saturation zone on the slope on the right side of the open cut tunnel, which reduces the shear strength of the slope soil; the excavation at the slope toe reduces the anti-sliding capacity of the slope toe. Under the combined action of excavation and rainfall, when the soil above the top of the anchor pile is excavated, two potential sliding surfaces are bounded by the top of the excavation area, and the shear outlet is located at the top of the anchor pile. After the excavation of the open cut tunnel, the potential sliding surface is mainly concentrated at the lower part of the downhill area, and the shear outlet moves down to the bottom of the open cut tunnel. Based on the deformation characteristics and the failure mechanism of the landslides, comprehensive control measures, including interim emergency mitigation measures and long-term mitigation measures, are proposed. The field monitoring results further verify the accuracy of the anti-sliding mechanism analysis and the effectiveness of anti-sliding measures.

세계태권도 겨루기 선수들의 선제득점에 따른 경기 내용별 득점 난이도 분석 (Analysis of Scoring Difficulty in Different Match Situations in Relation to First Athlete to Score in World Taekwondo Athletes)

  • 진미나;윤정현;이창진
    • 산업융합연구
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    • 제22권4호
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    • pp.21-29
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    • 2024
  • 이 연구에서는 세계태권도 남자부 선수들 선제득점에 따른 경기내용별 득점 난이도를 분석하는 목적으로 설계 하였다. 구체적으로 2022 과달라하라 세계태권도선수권대회 경기를 연구자료로 활용하였으며, 체급은 경량급과 중량급으로 구분하여 분석하였다. 경기내용 변인은 선제득점 여부, 공격형태, 공격부위, 경기상황 4개 변인을 활용하였으며, 자료처리는 기술통계, Rasch 모형 그리고 차별기능문항을 적용하였다. 이때 통계프로그램은 SPSS 와 Winsteps 프로그램을 활용하였으며, 통계적 유의수준은 .05로 설정하였다. 그 결과 경량급에서는 선제득점에 따른 득점빈도가 모든 경기변인에서 높게 나타났으며, 중량급에서는 선제득점에 따른 득점빈도에서 공격유형과 공격부위에서 득점 빈도가 높게 나타났다. 반면, 경기상황에서는 지고 있는 상황에서 선제 미 득점한 경우가 보다 높은 것으로 나타났다. 선제득점 여부에 따른 경기내용별 득점난이도를 분석한 결과 공격유형에서는 선제득점을 수행한 선수이면서, 선제공격 득점 난이도가 낮은 것으로 나타났다. 공격부위에서는 선제득점을 수행한 선수이며, 몸통, 경기상황에서는 선제득점 하지 못한 선수이면서, 지고 있는 상황에서 득점 난이도가 가장 낮은 것으로 나타났다. 중량급의 경우 공격유형에서는 선제득점을 수행한 선수이면서, 역습공격, 공격부위는 선제득점을 수행한 선수이며, 몸통, 경기상황에서는 선제득점 수행한 선수이면서, 이기고 있는 상황에서 득점 난이도가 가장 낮은 것으로 나타났다.

경부 고속철도 개통에 따른 대구시민의 지역 간 통행수단 선택행태 분석에 관한 연구 (A Study on the Intercity Mode Choice Behavior of Daegu Citizens According to the Introduction of Gyeongbu High-Speed Railway)

  • 윤대식;육태숙;김상황
    • 대한교통학회지
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    • 제24권1호
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    • pp.29-38
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    • 2006
  • 본 연구에서는 고속철도 1단계 개통 이후 대구${\sim}$서울 구간 운행소요시간이 새마을호의 3시간 3분에서 1시간 39분으로 단축되어 대구시민의 지역간 통행 행태에 많은 변화가 있었던 점을 직시하구 대구~서울 구간과 대구${\sim}$대전 구간으로 나누기 지역 간 통행수단 선택모형을 구축하여 2010년 본격적인 고속철도시대를 대비하여 합리적인 지역 간 교통체계를 갖추는데 필요한 정책적인 시사점을 도출하고자 한다. 고속철도 개통 이후 대구시민의 지역 간 통행행태를 분석하기 위해 대구${\sim}$서울 구간과 대구${\sim}$대전 구간으로 지역간 통행을 구분하여 고속철도 승용차, 새마을호, 무궁화호 항공기(대구${\sim}$대전 구간 제외), 고속버스의 선택대안으로 나누어 다항로짓모형을 이용하여 분석하였으며, 설명변수로 차내시간(IVTT), 차내비용(IVTC), 차외시간(OVTT), 차외비용(OVTC)은 일반적 변수(generic variable)로 적용하였고, 나머지 변수들은 대안특유의 변수(alternative-specific variable)로 적용하여 분석하였다. 대구시민의 지역간 통행수단선택행태의 경험적 분석을 위하여 다항로짓모형을 추정하였으며, 최우추정법(method of maximum likelihood estimation)을 활용하였고 LIMDEP Version 7.0이 이용되었다. 본 연구에서 추정된 대구시민의 지역간 통행수단 선택의 다항로짓모형은 통계적 행태적 측면에서 대체로 타당한 결과를 보여주었다. 대구${\sim}$서울 구간의 통행수단 선택모형의 추정결과를 보면 차외시간, 차외비용, 통행빈도, 통행목적 성별, 나이, 직업, 가구 전체의 월평균 소득, 개인 월평균 소득이 지역간 통행수단 선택에 의미 있는 영향을 미치는 것으로 확인되었다. 대구${\sim}$대전 구간의 통행수단 선택모형의 추정결과를 보면 차외시간, 차외비용, 차내시간 통행빈도, 나이(51세 이상 제외), 직업, 가구 전체의 월평균 소득이 지역 간 통행수단 선택에 중요한 영향을 미친다는 사실을 확인할 수 있었다.

과점산업(寡占産業)에서의 진입제한가격(進入制限價格) (Limit Pricing by Noncooperative Oligopolists)

  • 남일총
    • KDI Journal of Economic Policy
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    • 제12권1호
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    • pp.127-148
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    • 1990
  • 이 논문의 기본목표는 Bain 이래 논란의 대상이 되어 온 기존기업들에 의한 진입제한가격(進入制限價格)의 형성이 일반적으로 가능한가, 가능하다면 어떠한 메커니즘을 통해 형성되는 가를 밝히고, 진입제한가격이론(進入制限價格理論)이 한국경제에 갖는 의의를 찾아보는데 있다, 이 논문에서 밝혀질 주요결과는 다음과 같다. 첫째, 다수의 기존기업(旣存企業)이 각자의 이윤극대화(利潤極大化)를 추구하며 카르텔을 형성하지 않는 때에도 기존기업(旣存企業)과 잠재적(潛在的) 신규기업간(新規企業間)에 정보의 불균형이 존재하는 경우 진입제한가격(進入制限價格)이 채택될 가능성이 있다. 둘째, 이러한 과점기업(寡占企業)들에 의한 진입제한가격형성(進入制限價格形成)은 암묵적 담합의 새로운 형태로 해석할 수 있다. 셋째, 진입제한가격형성(進入制限價格形成)은 각종 회계자료(會計資料)가 공표되지 않을 경우에 가능하다. 넷째, 기존기업(旣存企業)의 수(數)가 증가하여 산업(産業)이 완전경쟁산업(完全競爭産業)에 접근해 감에 따라 진입제한가격(進入制限價格)이 형성될 가능성은 사라지게 된다.

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만성 재가 기동장애자의 가정병실 모델 개발을 위한 현장 연구 (A Ethnographic Field Study for a Model Development of the Chronic Bed-ridden Patient s Home-ward)

  • 김태연;정연강
    • 대한간호학회지
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    • 제24권4호
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    • pp.597-615
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    • 1994
  • This study is designed to facilitate the creation of home environment conducive to the family taking care of chronic bed-ridden patients with more effective method. The need for this study has emerged against the background of marked changes in the structure of ailments and causes of death, resulting in the number and plights of chronic bed-ridden patients as well as of a rapid increase in demand for medical care and resulting premature discharge. Keeping these in mind, this study focused on home-wards where the majority of chronic bed-ridden patients are being cared for. Despite. their overriding importance, home-words are less than efficient in caring (or chronic bed-ridden patients. These circumstances require the designing of home-wards that can offer greater comfort to patients and at the same time make things easier for caregivers, on the basis of an overall analysis of patients' life and home - ward situation. According1y this study adopted a Participant Observation Method derived cultural anthropology, Toward this end, 3 patients were chosen as subjects of this study for intensive interviewing and participant observation. In the process of this field re-search efforts were made to collect emprical data, that is, to faithfully record the words of the subjects and their caregivers for analysis and interpretation. The findings of these analyses are as follows. Firstly, the chronic bed-ridden patients are mostly being taken care by close family members. Secondly, a room for the exclusive use of the patient, floor, kitchen, bathroom and multipurpose space were found to be necessary for proper caring of the patient. These spaces were respectively used with a view to 1) accomodating the patient as well as caregivers' activities, 2) keeping general and medical supplies and other appliances for patient's care and drying the patient's washing, 3) preparing and keeping the patient's foods and beverages, 4) keeping the supplies necessary for cleaning the patient's body and treating the patient's eliminations, 5) washing the patient's clothes, underwears and bedclothes. The patient's room in turn is subdivided into six portions in terms of uses : specifically the places for accomodating 1) the patient, 2) medical supplies, 3) medicines, 4) linens St clothes, 5) bedclothes and, 6) diapers. Thirdly, the activities of the caregiver are subdivided into seven key areas : hygiene, exercise, diet, elimination, therapeutic nursing, prevention of sore, and other activities. Each area is further classified into several different activities of caring. These activities we mainly carried out in the patient's room. Fourthly, the supplies for caring the chronic bed-ridden patient is divided into two large domains : medical and general supplies. Finally, three main problems areas were found in this study on the part of caregivers, that is, sore prevention, hygiene problem related frequent urination / defecation, the caregiver's physical, psych ological and emotional burden. In consideration of the aforesaid problem areas, a model home-ward was developed in this study. The newly-developed model has been found to have the following six advantages. Firstly, the time and effort required for maintaining the patient's hygiene are reduced, thus relievins the caregiver's physical and psychological bur-den. Secondly, the patient's hygiene can be maintained in satisfactory conditions, because the patient's eliminations are more easily removed. Thirdly, skin irritations caused by the patient's eliminations were remarkably reduced and so were the patient's sores due to moisture and bacteria. Fourthly, the home-ward have a tilt-table ef-fect thanks to the inclining room floor. This improves the patient's cardiovascular function as well as constantly changes pressed skin areas and thus prevents sores. Fifthly, improved shelf arrangements help make the best use of patient's supplies. Sixthly, the trouble of continuously changing clothes, underwears, diapers & bedclothes is remarkably reduced simply by covering the patient with cotton sheets when laid in bed. This is espected to cut down expenses by reducing the comsumptions of diapers and other disposable supplies.

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사용자환경의 메타포가 스마트폰 애플리케이션 사용의도에 미치는 영향 (The Effects of Metaphors in the Interface of Smartphone Applications on Users' Intention to Use)

  • 정원진;홍석기
    • Asia pacific journal of information systems
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    • 제24권3호
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    • pp.255-279
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    • 2014
  • It is not too much to say that smartphones have become an essential part of our lives due to their versatility. Nevertheless, they still have less overall capabilities than their desktop counterparts. Specifically, they have small screens and low resolutions, which make their applications difficult to have a usable interface. To account for these limitations, the interface of smartphone applications should be designed carefully and properly. Good interface design to any application is critical. However, a comprehensive information systems (IS) literature review found that there has been little research on the user interface design of smartphone applications. More specifically, there has been little empirical evidence and understanding about how metaphors, an imaginative way of describing objects and concepts, in the user interface of smartphone applications affect users' intention to use the applications. Thereby, the research goals of this study are to examine 1) the effects of the metaphors in the user interface of smartphone applications on the interaction between users and applications and 2) the effects of mediating variables including the interaction between users and applications, users' beliefs and attitudes, on users' intention to use the applications. A survey was conducted to collect data. University students and practitioners participated in the survey. A 24-item questionnaire was developed on a 5-point Likert-type scale. The measurement items were mostly adapted from the previous studies in the IS literature and modified to fit the context of this study. First, a principal component factor analysis was performed to explore the inter-relationships among a set of variables. The analysis showed that most of the items loaded quite strongly on the six components. The analysis also revealed the six components with eigenvalues exceeding 1, explaining a total of 70.7 per cent of the variance. The reliabilities of the items were also checked. Most Cronbach alpha values were above 0.8, so the scales were considered reliable. In sum, the results of the analysis support the decision to retain the six factors for further investigation. Next, the structural model was analyzed with AMOS structural equation modeling. The values of GFI, AGFI, NFI, TLI, CFI, and RMSEA were checked. The values showed that the research model considerably have a good fit in general. Next, the convergent and discriminant validities of all constructs were examined. The values for the standardized regression weights and critical ration (CR) indicated sufficient convergent validity for all constructs. In addition, the square root of the average variance extracted (AVE) of each construct was compared with its correlations with all other constructs. The results supported discriminant validity for all constructs. In sum, the results of analysis demonstrated adequate convergent and discriminant validities for all constructs. Finally, path coefficients between the variables were examined. Methphor was found to have an impact on interaction (${\beta}$ = .457, p = .000). There were also significant effects of the interaction on perceived usefulness (${\beta}$ = .273, p = .000) and ease of use (${\beta}$ = .405, p = .000). User attitude was significantly influenced by these two beliefs, perceived usefulness (${\beta}$ = .386, p = .000) and ease of use (${\beta}$ = .347, p = .000) respectively. Further, the results of analysis found that users' intention to use smartphone applications was significantly influenced by user attitude (${\beta}$ = .567, p = .000). Based upon the analyses, all hypotheses were supported. This study found that the metaphors used in the interface of smartphone applications affect not only the interaction between users and applications, but also users' intention to use the applications through the mediating variables, perceived usefulness and ease of use. These findings imply that if the metaphors used in the user interface of application are easy enough to understand for smartphone users, then the application can be perceived useful and easy to use, which in turn make users to have an intention to use the application. In conclusion, this study contributed not only to validate and extend Technology Acceptance Model (TAM) partially, but also to develop the construct of metaphor in smartphone settings. However, since a single empirical study cannot be enough to validate the findings, some limitations should be considered.

다양한 크기의 데이터 그룹에 대한 접근 제어를 지원하는 데이터베이스 보안 시스템 (Database Security System supporting Access Control for Various Sizes of Data Groups)

  • 정민아;김정자;원용관;배석찬
    • 정보처리학회논문지D
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    • 제10D권7호
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    • pp.1149-1154
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    • 2003
  • 최근 병원 및 은행 등의 대규모 데이터베이스에 접근하는 사용자의 요구 사항이 다양해짐에 따라 데이터베이스 보안에 대한 중요성도 커졌다. 기존의 접근 제어 정책을 이용한 데이터베이스 보안 모델들이 존재하지만 이들은 복잡하고, 다양한 유형의 접근제어를 원하는 사용자의 보안 요구를 충족시키지 못한다. 본 논문에서는 데이터베이스를 접근하는 각 사용자별로 다양한 크기의 데이터 그룹에 대한 접근 제어론 제공하며, 임의의 정보에 대한 사용자의 접근 권한의 변화를 유연하게 수용하는 데이터베이스 보안 시스템을 제안하였다. 이를 위해 다양한 크기의 데이터 그룹을 테이블, 속성, 레코드 키에 의해 정의하였고, 사용자의 접근 권한은 보안 등급, 역할과 보안 정책들에 의해 정의하였다. 제안하는 시스템은 두 단계로 수행된다. 제 1단계는 수정된 강제적 접근 제어(Mandatory Access Control: MAC)정책과 역할 기반 접근 제어(Role-Based Access Control: RBAC)정책에 의해 수행된다. 이 단계에서는 사용자 및 데이터의 보안 등급과 역할에 의해 접근이 제어되며, 모든 형태의 접근 모드에 대한 제어가 이루어진다. 제 2단계에서는 수정된 임의적 접근 제어(Discretionary Access Control: RBAC)정책에 의해 수행되며, 1단계 수행결과가 다양한 크기의 데이터 항목에 대한 read 모드 접근제어 정책에 따라 필터링되어 사용자에게 제공한다. 이를 위해 사용자 그룹은 보안 등급에 의한 그룹, 역할에 의한 그룹, 사용자 부분집합으로 이루어진 특정 사용자 그룹으로 정의하였고 Block(s, d, r) 정책을 정의하여 특정 사용자 5가 특정 데이터 그룹 d에 'read' 모드, r로 접근할 수 없도록 하였다. 제안한 시스템은 사용자별 데이터에 대한 접근 제어가 복잡하게 요구되는 특정 유전체 연구 센터의 정보에 대한 보안 관리를 위해 사용하였다.안성, 동진벼는 안성, 서산 및 화순, 삼강벼는 안성, 서산, 화순 및 계화도 그리고 용문벼는 안성과 충주였다. 유지보수성을 증대할 수 있는 잇점을 가진다.역되어 MC-3에서 수행된다.위해 가상현실 기술을 이용한 컴퓨터 지원 교육훈력 시스템(CATS ; Computer Assister Training System)을 개발 중이며 일부 개발부분을 소개하였다.하며, 제 2선적제도의 발달과 해운경영의 국제성에 맞추어 근해해역에서 활동하는 우리나라의 선박에대해서 부분적으로 선박의 국적을 점차 개방시켜 나가는 정책을 검토해야 할 단계라는 것이다. 이러한 점에 있어서 지난 30여년간 외항해운부문에 중점을 두어온 우리나라의 해운정책은 이제 근해해운정책의 개발에도 관심을 기울여야 하는 전환점에 있다고 할 수있다.의 목적과 지식)보다 미학적 경험에 주는 영향이 큰 것으로 나타났으며, 모든 사람들에게 비슷한 미학적 경험을 발생시키는 것 이 밝혀졌다. 다시 말하면 모든 사람들은 그들의 문화적인 국적과 사회적 인 직업의 차이, 목적의 차이, 또한 환경의 의미의 차이에 상관없이 아름다 운 경관(High-beauty landscape)을 주거지나 나들이 장소로서 선호했으며, 아름답다고 평가했다. 반면에, 사람들이 갖고 있는 문화의 차이, 직업의 차 이, 목적의 차이, 그리고 환경의 의미의 차이에 따라 경관의 미학적 평가가 달라진 것으로 나타났다.corner$적 의도에 의한 경관구성의 일면을 확인할수 있지만 엄밀히 생각하여 보면 이러한 예의 경우도 최락의 총체적인 외형은 마찬가지로 $\ulcorner$순응$\lrcorner$의 범위를 벗어나지 않는다. 그렇기 때문에도 $\ulcorner$순응$\lrcorner$$\ulcorner$표현$\lrcorner$의 성격과

무리행동과 지각된 유용성이 이러닝 컨텐츠 구매의도에 미치는 영향: 구매경험에 의한 비교분석 (The Effect of Herding Behavior and Perceived Usefulness on Intention to Purchase e-Learning Content: Comparison Analysis by Purchase Experience)

  • 유철우;김용진;문정훈;최영찬
    • Asia pacific journal of information systems
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    • 제18권4호
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    • pp.105-130
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    • 2008
  • Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.