• Title/Summary/Keyword: trust-aware

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Recognition of Environmentally-friendly Agricultural Products for School Foodservice of Nutrition Teachers and Parents in 2018 at Seongnam in Gyeonggi province (성남지역 학교 영양(교)사와 학부모의 친환경농산물에 대한 인지도)

  • Kwon, Jisoo;Cho, Wookyoun
    • Korean Journal of Community Nutrition
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    • v.24 no.4
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    • pp.290-299
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    • 2019
  • Objectives: This study examined the nutrition teachers' and parents' recognition of environmentally-friendly agricultural products (EAPs) used in school foodservice. Methods: A questionnaire survey was given to 128 school foodservice nutrition teachers in Seongnam and 189 parents from Oct. 16 to Oct. 31, 2018 at Seongnam in Gyeonggi province. The survey included information on the recognition, satisfaction, and improvement of EAPs, and the results of the two groups were compared. Results: A comparison of the recognition of EAPs showed that nutrition teachers knew more about the EAPs and local government support in school foodservice than the parents. On the other hand, the parents were more aware than the nutrition teachers in that children have a higher affinity for EAPs than for general agricultural products in the school foodservice. A comparison of the level of satisfaction with the EAPs by nutrition teachers and parents revealed the nutrition teachers to be significantly more satisfied than parents in terms of the color, taste and nutrition of EAPs. Among the items that should be provided with EAPs, more than 50% of each group of nutrition teachers and parents answered that vegetables must be provided first. Some 70.9% of nutrition teachers and 84.5% of parents were aware of the certification standards of EAPs. The nutrition teachers had showed a slightly higher score than the parents in the certification system (3.51 vs. 3.25). In terms of improving the EAPs, 36.2% of nutrition teachers answered a reasonable price preferentially, whereas 56.4% of parents answered maintaining quality. In the expected effects of using EAPs, 57.9% of nutrition teachers answered an improvement of parents' satisfaction on the school foodservice. On the other hand, 38.0% of parents answered an improvement of children' satisfaction on school foodservice. Conclusions: Nutrition teachers and parents need to be educated on the certification systems that would enhance the trust in EAPs.

The Factors Influencing the Use of Shared Economy-Based Mobility Services

  • KIM, Hyeong-Min
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.107-121
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    • 2020
  • Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

Health Beliefs of Nursing Faculty Students about Breast Cancer and Self Breast Examination

  • Ardahan, Melek;Dinc, Hulya;Yaman, Askin;Aykir, Emrah;Aslan, Baver
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.17
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    • pp.7731-7736
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    • 2015
  • Background: Breast cancer usually shows a slow development rate and when it is recognized in early stages very successful treatment results can be achieved. This research was planned to research the health beliefs of nursing faculty students about breast cancer and breast self-examination (BSE). Materials and Methods: The first class students of nursing faculty formed the basis for this descriptive research (N=347). Sample selection was not made and all female students who wanted to participate voluntarily in the research during March-May of 2014 were included (n=331). Results: It was determined that 85.5% of students had knowledge about cancer, 79.5 % knew of breast cancer, and 65.3% were aware of how BSE is performed. According to the responses of students to the scale of the health belief model that is used to determine the health beliefs of students, item-point averages of trust and obstacle sub-dimensions were high. Conclusions: It is determined that more than half of students had knowledge about breast cancer and breast self-examination. Their health beliefs were affected by trust and obstacle perceptions, knowledge level about cancer, and awareness about how BSE is done. These factors should be considered in planning trainings that will be given to students. Social responsibility projects should have designed to create the awareness that cancer is a treatable disease.

SmartHome service for single elderly households and a study on attitude influence factors (고령층 1인 가구를 위한 스마트홈 서비스 및 태도 영향요인에 관한 연구)

  • Lee, Mi Sook
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.139-146
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    • 2021
  • This study considers the problems and social changes caused by the increase of single-person households in the elderly, and examines SmartHome services for them. We chose trust, security risk, self efficacy, social influence, perceived ease of use, and perceived usefulness as factors that affect attitude. The cognitive level of these factors and the difference betweene gender and education level of these factors were analyzed. The analysis showed that the elderly were fully aware of perceived ease of use and perceived usefulness. In addition, the elderly women are more socially influenced than the elderly men in the use of SmartHome services, and there was a significant difference in self efficacy and social influence by education level. This study will provide a new research perspective for subsequent studies and can be utilized as an important underlying study.

Examining the Influencing Factors of Third-Party Mobile Payment Adoption: A Comparative Study of Alipay and WeChat Pay

  • Mu, Hong-Lei;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.247-284
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    • 2017
  • Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

An Explorative Study of Consumer Response on O2O Service Types: Focusing on Delivery and Car sharing service (O2O(Online to Offline)서비스 사업 형태에 따른 소비자 반응에 관한 탐색적 연구 : 배달 서비스와 카셰어링 서비스 중심으로)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.129-135
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    • 2020
  • This study examined the consumer response of the current O2O service between service types. Previous studies mainly focused on the quality factor of O2O service or Technology Acceptance Model or extended TAM, This study is different from the fact that there are differences in factors that consumers consider important and consumer reactions by service type. It is also significant that we compared between representative food delivery services and car sharing services that are actively used among O2O services. As O2O service is closely related to consumer's life, this study chose three factors that the issue of personal information security and trust of intermediary platform companies, and finally subjective norm based on individuals and groups who are aware of new O2O service. To test hypotheses, data were collected and analyzed for 301 samples, focusing on delivery and car sharing service, As a result, the delivery service among the O2O services was more positive to attitude toward service in the consumer group with lower personal information security, trust in platform, and subjective norm than car sharing service. Based on these results, implications and future research directions were presented.

Perception Survey Study on High-level Radioactive Waste: Targeting Local Residents in Gijang-gun, Busan (고준위방사성폐기물에 대한 인식 조사 연구: 부산 기장군 지역 주민을 대상으로)

  • Yeon-Hee Kang;Sung Hee Yang;Yong In Cho;Jung-Hoon Kim
    • Journal of the Korean Society of Radiology
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    • v.17 no.6
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    • pp.947-955
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    • 2023
  • This study was conducted to investigate the awareness of spent nuclear fuel among residents in nuclear power plant areas and use it as basic data for establishing a disposal facility for high-level radioactive waste. 204 questionnaires collected online were analyzed using SPSS Window Ver 28.0. To verify differences between groups, t-test and one-way ANOVA were performed. And correlation analysis was conducted to confirm the relationship between variables. As a result, first, risk perception regarding nuclear-related accidents showed statistically significant differences depending on gender and educational level. The position on the construction of a permanent disposal facility for spent nuclear fuel showed a statistically significant difference depending on gender, education, and age, and the perception of the importance of each evaluation standard for establishing a spent nuclear fuel management plan showed a statistically significant difference depending on education and age. In terms of trust in information-providing institutions, trust in the National Assembly was found to be the lowest. Second, the results of the correlation analysis between variables showed that local residents are aware that an alternative to the current disposal of spent nuclear fuel is needed, and that financial support for the construction of a permanent disposal facility is needed. Therefore, in order to build a high-level radioactive waste disposal site, it is believed that it is necessary to increase trust in the government, collect opinions from local residents, and provide economic support.

Social Response to Self-Disclosure of Agents: Context-Awareness and Building Positive Social Relationship (에이전트의 자기노출에 대한 사용자의 사회적 반응: 컨텍스트 인식과 긍정적인 사회적 관계 형성)

  • Park, Joo-Yeon;Lee, Jeong-Eun;Yoon, Young-Chul
    • 한국HCI학회:학술대회논문집
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    • 2006.02a
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    • pp.110-117
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    • 2006
  • 컴퓨터가 우리의 일상적 환경으로 스며드는 유비쿼터스 컴퓨팅 환경에서의 인터페이스는 '컨텍스트 인식'과 더불어 이용자들과의 '긍정적인 사회적 관계'를 형성할 수 있어야 한다. 본 연구에서는 이 두 가지의 관점을 충족시킬 수 있는 인터페이스 에이전트의 유형으로 '자기를 노출하는 에이전트'를 제안하고, 에이전트의 자기노출에 대한 사용자의 사회적 반응을 측정하였다. 실험 결과, 1) 에이전트로부터 친밀성이 높은 노출을 받은 피험자들은 더 깊은 자기노출을, 많은 양의 자기노출을 받은 피험자들은 더 많은 양의 자기노출을 하였다. 2) 에이전트 자기노출의 깊이가 깊을수록 에이전트에 대한 호감과 신뢰는 감소하였다. 3) 피험자들은 처음 만난 자리에서 극히 개인적인 노출을 하는 에이전트보다는 일반적인 노출을 하는 에이전트와 장기적으로 더 친밀해질 것이라고 예측하였다. 이러한 결과는 컨텍스트를 인식하는 인터페이스 에이전트로 자기노출 에이전트를 이용할 경우 사용자의 심리적 구조를 파악하는데 효과적임을 보여주며, 단기적인 사용자 정보의 추출보다는 장기적 관점에서 호감과 신뢰를 쌓을 수 있는 이용자와 에이전트의 사회적 관계 달성이 우선적으로 고려되어야 함을 시사한다.

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Information Professionals' Knowledge Sharing Practices in Social Media: A Study of Professionals in Developing Countries

  • Islam, Anwarul;Tsuji, Keita
    • International Journal of Knowledge Content Development & Technology
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    • v.6 no.2
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    • pp.43-66
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    • 2016
  • The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

Exploring the dynamic knowledge structure of studies on the Internet of things: Keyword analysis

  • Yoon, Young Seog;Zo, Hangjung;Choi, Munkee;Lee, Donghyun;Lee, Hyun-woo
    • ETRI Journal
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    • v.40 no.6
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    • pp.745-758
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    • 2018
  • A wide range of studies in various disciplines has focused on the Internet of Things (IoT) and cyber-physical systems (CPS). However, it is necessary to summarize the current status and to establish future directions because each study has its own individual goals independent of the completion of all IoT applications. The absence of a comprehensive understanding of IoT and CPS has disrupted an efficient resource allocation. To assess changes in the knowledge structure and emerging technologies, this study explores the dynamic research trends in IoT by analyzing bibliographic data. We retrieved 54,237 keywords in 12,600 IoT studies from the Scopus database, and conducted keyword frequency, co-occurrence, and growth-rate analyses. The analysis results reveal how IoT technologies have been developed and how they are connected to each other. We also show that such technologies have diverged and converged simultaneously, and that the emerging keywords of trust, smart home, cloud, authentication, context-aware, and big data have been extracted. We also unveil that the CPS is directly involved in network, security, management, cloud, big data, system, industry, architecture, and the Internet.