• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.4
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• pp.1529-1547
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• 2015

Establishment of trust is important in wireless sensor networks for security enhancement and successful collaboration. Basically, a node establishes trust with other nodes by estimating a trust value based on monitored behavior of the other nodes. Since a malicious/misbehaving node might launch different attack strategies and might demonstrate random misbehavior, a trust estimation method should be robust against such attacks and misbehavior. Otherwise, the operation of trust establishment will be meaningless, and performance of an application that runs on top of trust establishment will degrade. In this paper, we propose a robust and novel trust estimation method. Unlike traditional trust estimation methods, we consider not only the weight of misbehavior but also the frequency of misbehavior. The frequency-of-misbehavior component explicitly demonstrates how frequently a node misbehaves during a certain observed time period, and it tracks the behavior of nodes more efficiently, which is a main factor in deriving an accurate trust value. In addition, the weight of misbehavior is comprehensively measured to mitigate the effect of an on-off attack. Frequency and weight of misbehavior are comprehensively combined to obtain the trust value. Evaluation results show that the proposed method outperforms other trust estimation methods under different attacks and types of misbehavior.

• Convergence Security Journal
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• v.23 no.4
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• pp.131-139
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• 2023

In recent years, there have been frequent incidents of invasion of national defense networks by insiders. This trend can be said to disprove that the physical network separation policy currently applied by the Korea Ministry of National Defense can no longer guarantee military cyber security. Therefore, stronger cybersecurity measures are needed. In this regard, Zero Trust with a philosophy of never trusting and always verifying is emerging as a new alternative security paradigm. This paper analyzes the zero trust establishment trends currently being pursued by the US Department of Defense, and based on the implications derived from this, proposes a zero trust establishment plan tailored to the Korean military. The zero trust establishment plan tailored to the Korean military proposed in this paper includes a zero trust establishment strategy, a plan to organize a dedicated organization and secure budget, and a plan to secure zero trust establishment technology. Compared to cyber security based on the existing physical network separation policy, it has several advantages in terms of cyber security.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.12
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• pp.4661-4676
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• 2014

In Wireless Mesh Networks (WMN), an authentication technique can be compromised due to the distributed network architecture, the broadcast nature of the wireless medium and dynamic network topology. Several vulnerabilities exist in different protocols for WMNs. Hence, in this paper, we propose trust based authentication and key establishment for secure routing in WMN. Initially, a trust model is designed based on Ant Colony Optimization (ACO) to exchange the trust information among the nodes. The routing table is utilized to select the destination nodes, for which the link information is updated and the route verification is performed. Based on the trust model, mutual authentication is applied. When a node moves from one operator to another for accessing the router, inter-authentication will be performed. When a node moves within the operator for accessing the router, then intra-authentication will be performed. During authentication, keys are established using identity based cryptography technique. By simulation results, we show that the proposed technique enhances the packet delivery ratio and resilience with reduced drop and overhead.

• Journal of Distribution Research
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• v.4 no.1
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• pp.141-159
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• 1999

The establishment of EDI system significantly transforms the relationship among channel members. This study investigates the relationship between buying and selling companies who use the EDI system. The results of this study are summarized as follows. First, the establishment of the EDI system has a positive effect on the task effectiveness, cost and competitiveness regardless of buying and selling companies. Second, the establishment of EDI system does not affects direct and indirect trust in both companies. Third, the effects of task effectiveness and cost are not related with the perceived or behavioral trust.

• Journal of Distribution Science
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• v.12 no.10
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• pp.67-74
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• 2014

Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• The Korean Journal of Health Service Management
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• v.13 no.4
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• pp.95-107
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• 2019

Objectives: The purpose of this study was to examine the quality and reputation of medical services in hospitals run by Gangwon-do 1,3, and 10 dentists, to investigate the mitigation effects of trust and quality on patient satisfaction and loyalty. Methods: Of the 600 surveys collected, 578 were used. Results: Although there were differences in dental services by type of institution, fame influenced patient satisfaction in all three institutions, and patient satisfaction also affected loyalty in all three institutions. The moderating effect of trust was shown to one dentist, and physician trust was shown to have a moderating effect. Conclusions: The establishment of reputation trust and the practice of dental medical services are important for attracting patients.

• Knowledge Management Research
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• v.9 no.2
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• pp.109-127
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• 2008

This cross-level study of 77 samples from Korean 1st-tier suppliers participating in knowledge-sharing networks examined the impact of partnering(joint establishment of goal and joint problem solving system) on supplier relationship outcomes(competativeness improvement and innovative idea suggestion). The findings showed that joint establishment of goal and joint problem solving system were positively related to both supplier's competativeness improvement and its innovative idea suggestion. Whereas, joint problem solving system did account for a significant variance only in innovative idea suggestion. The findings, further, demonstrated that mutual trust moderated the relationship between joint problem solving system and supplier relationship outcomes. Implications for theory and practice are suggested.

• Journal of Distribution Science
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• v.19 no.5
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• pp.23-34
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• 2021

Purpose: This study identifies the critical elements of relationship management required to be studied in distribution sciences to create a relational bond of watch manufacturers with their retailers in India. The offline watch retail market is undergoing a rapid transformation due to technology intervention in the product portfolio and the advent of online retailing. The study identifies the interrelationships amongst the constructs of interdependence, trust, affective commitment, and information exchange to form long-lasting relational bonds in the watch industry. Research design, data and methodology: We used a path analysis to investigate the relationship between interdependence, trust, affective commitment, and information exchange. Data has been collected from 143 watch retailers using judgmental sampling method. Results: The data analysis suggested the establishment of measurement and structural model. The absolute and relative goodness of fit models in the causal analysis are 0.628 and 0.959 suggesting a sufficient fit index. Based on the analysis of direct and indirect effects, the results indicate that trust fully mediates the effect of interdependence and information exchange of retailers with the manufacturer. Conclusions: Trust plays an important role in driving commitment and information exchange between watch manufacturers and retailers. Interdependence in the manufacturer-channel relationships would lead to affective commitment only when trust exists in the relationship. [AMAWATE, Vibhas.] in Web of Science and Scopus).

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.195-205
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• 2018

The purpose of this study was to investigate the effects of perceived risk, perceived benefits and trust on the intention of continuous use of Internet primary banks in order to explore ways for stable establishment and growth of Internet primary banks. In addition, the mediating effects of trust on the relationships among perceived benefits, perceived risk and intention of continuous use were tested. Through an online survey, 457 people aged 20-59 years who had experience of using an Internet primary bank within the last 3 months were selected as the subjects for this study. First, perceived benefits, perceived risk, and trust were found to have a significant influence on the intention of continuous use of Internet primary banks. Second, the partial mediation effect of trust on the relationships of ease of use and functional risk with intention of continuous use was confirmed, and the full mediation effect of trust on the relationships of attractiveness and innovativeness with intention of continuous use was verified. In order to achieve sustainable growth, Internet primary banks are required to increase major benefits of customers and lower the risk levels to build firm customer trust.