• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.187-195
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• 2020

This study examined the relationships between the service convenience of restaurant kiosks and customer value, satisfaction, and trust. To this end, analyses were conducted with adults aged at least 18 years throughout the country who reported that they had used restaurant kiosks at least once over the last year. Information on restaurant kiosks was provided to minimize the possibility of errors in the survey. According to the results, first, the decision-making convenience and the convenience of restaurant kiosks were shown to have significant effects on the customer value. On the other hand, the place convenience and transaction convenience had no significant effect on customer value. Second, customer value was shown to have significant effects on trust and satisfaction. Third, trust was shown to have significant effects on satisfaction. If a restaurant considers kiosks in terms of customer service convenience, not labor cost reduction, they will maintain long-term relationships and enhance their differentiation by increasing satisfaction and trust. This study aims to present differentiated marketing strategies and practical implications of restaurants that have introduced kiosks.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.1
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• pp.61-71
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• 2012

Other-regarding preferences (such as trust, reciprocity and altruism) between companies, between consumers and retailers, and between employers and employees are integral elements in determining economic performance. Social trust which is a core element of social capital, especially, is known to reduce transaction costs, help solve collective action problems, and contribute to economic, social, and political development. Therefore, social trust has been given a great deal of attention across an array of academic disciplines for its role in promoting cooperation among individuals and groups, and for its positive influence on economic performance. Most studies describe Korea as a low-trust society than Japan or China. To identify the causes of social trust, this paper focuses on differences of social values (perception on competition and wealth accumulation) in 4 countries (Japan, China, Korea, and United States). Based on World Values Survey data, this paper analyzes effects of the social values on social trust. Social trust was measured by degree to which a respondent thinks that most people can be trusted. Perception on competition was measured by the degree to which a respondent thinks that competition is harmful, and perception on wealth accumulation was done by the degree to which a respondent thinks that wealth can grow so there is enough for everyone. The results showed that social trust was affected by perception on competition and wealth accumulation. A respondent showed higher level of social trust when he (or she) perceived positively competition and wealth accumulation. For enhancing social trust in a country, it is not easy to reduce income inequality and corruption which were reported as causes of social trust by previous studies. Compared to them, social values can be changed more easily by various concrete measures like education and mass-media. Differently from previous studies this paper stresses the concrete measures to enhance social trust in a country.

• Journal of the Korean housing association
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• v.26 no.1
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• pp.53-60
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• 2015

Community is crucial for human beings not only because they are born with communal self but also because social cooperation is more efficient than competition in many cases. Human beings are defined as Homo communicus living in residential community which is important for the fulfillment of their primary needs. Residential community is an 'intimacy zone' where personal and emotional interactions are made. This study aims at examining the health of residential community in Korea by exploring the level of place attachment and neighborhood trust. Previous studies indicate that place attachment and trust are influenced by three dimensions such as residents' characteristics, house types and regional environment. This study conducted a nationwide questionnaire survey and it shows that place attachment moulds neighborhood trust. The results of path analysis demonstrates that place attachment and trust appear high in detached house areas. Age of residents also gives positive influence on the level of place attachment and neighbourhood trust. This result gives significant policy implications for the development of residential community in Korea. Residential community as an intimacy zone has been eroded and desperately needs to be revitalized. For this, more concern should be given to the issue of desirable size of residential community and the types of houses. Detached house area must be supported by governmental policies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.565-572
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• 2019

As a public research institute, government-supported institutes have led the industrial development and the advancement of science and technology in Korea. Robert Levering has annually selected 'Fortune 100 GPTW(Great Place to Work)' by measuring the Trust Index which was originated by himself. The objectives of this study are to attempt newly to analyze the inter-relations among 5 elements of GPTW trust index such as credibility, respect, fairness, camaraderie, and pride perceived by the K institute's 262 employees; to verify that GPTW trust index is valid for the selection of the fortune 100 GPTW. Amart PLS 2.0 and SPSS 18 were utilized for the statistical analysis. The results of this study are as follows. Credibility has positive effect to pride; respect has positive effect to pride and camaraderie; fairness has positive effect to camaraderie; and camaraderie has positive to pride. Pride and camaraderie have positive effect to the perceived GPTW. Recent studies mainly focused on the relations between GPTW trust index as independent, mediating variables or parameters and organizational performances. It is meaningful that this study has firstly tried to analyze the inter-relations among 5 elements of the trust index for the employees of research institute. This study has implication that the in order to enhance the performance the institute has to manage GPTW trust index perceived by the employees.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.7
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• pp.2921-2929
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• 2012

This study aims to empirically analyze the structural effects of partnership characteristics between buyers and suppliers on the performance in supply chains. To this end, an in-depth literature review was performed in advance and four partnership characteristics involving information sharing, participativeness, interdependence, solidarity were identified, and a research model was validated by incorporating collaboration, trust, satisfaction. To analyze data collected from 124 companies, structural equation modeling was employed to test hypotheses proposed in this study and the findings are shown as follow. First, the partnership between buyers and suppliers was confirmed to have a positive effect on collaboration, trust and satisfaction. Second, both of trust and satisfaction were found to positively influence collaboration. Third, our findings also validated that collaboration and trust between buyers and suppliers had significant influences on supply chain performance, however, we found no evidence of a statistically significant relationship between satisfaction and performance. Based on these findings, discussions on the implications of this study and suggestions for further research were given finally.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.1
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• pp.178-184
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• 2012

This research is an empirical research that surveys the influence factors of franchisee's compliance and precedence, which have a direct effect on the success of franchisor, from the view of relation exchange theory. The results herein show that the trust of franchisees towards franchisor has a complete mediating effect between conflict and compliance. This means that in a franchise system, it is important to build trust in order to successfully manage franchisees. Trust built between franchisor and the franchisee has a dominating effect based on relationship even on domains not specified on the contract. Also, it is very important in that it decreases frequently occurring conflicts caused by disagreement of interests and unfair relationship of power, and effectuates compliance of franchisees. Such result is a meaningful theoretical and practical contribution in that it has for the first time domestically investigated the mechanism of relationship leading from conflict and trust to compliance of franchisees by methods of theoretical discussion and empirical analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3707-3720
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• 2010

This research is about evaluate how leadership is influence the organizational effectiveness through the process. Process is set sub factors of transformational leadership as independent variable, set sub factors of organizational effectiveness as dependent variable, and set trust as relationship between members of organization for leader in relationship between most important person at organization(work place) and work, also, set self efficacy as relationship between members of organization and work to find out how these two elements are working. As result of research, all of sub factors of independent variables are effect on trust, then trust is positive effect on organizational effectiveness. However, all of the sub factors of transformational leadership didn't give meaningful effect on self efficacy. However, trust is effect on self efficacy, and as a result, self efficacy is positive effect on every sub factors of organizational effectiveness.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.1-23
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• 2014

This study investigates the effect of technological and environmental factors on the cloud computing assimilation, which then affects firms' performance. The technological characteristics include cost-savings, technology use advantage, technology infrastructure, and technology compatibility while environmental characteristics include partner cooperation, competitive pressure, environmental uncertainty, and business agility. Furthermore, we examine inter-organizational trust as a moderating effect between environmental characteristics and cloud computing assimilation. Data from a sample of 219 firms show the significant impacts of proposed variables with exception of technology infrastructure and technology compatibility. The findings also show that inter-organizational trust has a significant moderating effect in all paths except the one between business agility and cloud computing assimilation. The implication of this study suggests a theoretical framework explaining cloud computing assimilation and performance within inter-organizational environment.

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.1-24
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• 2021

Purpose - The purpose of this study is to explore the impacts of Korean executives' trust on a firm's corporate social responsibility (CSR) activities and corporate financial performance (CFP), which depends on their individual social responsibility (ISR). Design/methodology/approach - A survey was conducted, and 273 Korean executives were recruited. I used SPSS version 25.0, AMOS version 26.0, SmartPLS version 3.2., and PROCESS Macro 3.4. to analyze the moderated mediation model. And, the Structural Equation Modelling (SEM) was employed to confirm the proposed relationships in the model. Findings - The results show that Korean executives' trust is positively related to CSR. I also found that Korean executives' trust is positively related to CFP. Moreover, I found that there is a mediating effect of a firm's CSR activities on the trust-CFP relationship. However, I didn't find conditional indirect and direct effects on the relationships among the proposed constructs. The findings overall suggest that Korean executives' trust is such an important mechanism that will affect firm-level CSR and CFP. Research implications or Originality - Although prior studies reveal that executives' trust in their subordinates positively influences cooperation, creativity, and innovation among subordinates in a team, it is still unclear whether executives' trust in their employees or strangers impacts firm-level CSR and CFP. Moreover, not many studies examined the mediating effect of CSR on executives' trust and CFP especially in the Korean context. Therefore, this study intends to fill the knowledge gap by focusing on South Korea. This study also contributes to extant CSR and trust literature, and practically contributes to executives, policy makers, and practitioners in South Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1414-1421
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• 2008

The information system outsourcing has been received considerable attentions in recent years. Despite it great potential, the execution of the outsourcing need to be guided to avoid any possible failure. This study shows how the difference in the resources and capabilities between the customer company and the service provider affects the quality of partnership, finally the success of information system outsourcing. From the hypotheses testings, it is found that If the financial ability of the customer company is higher than that of the service provider, the partnership is good. In addition, If the IT resource of the service provider is higher than that of the customer company, the qualify of partnership is high. As a conclusion, the partnership quality has an effects on the success of outsourcing. Especially, the trust has an greater effect on the success of outsourcing than cooperation does.