• 한국도로학회논문집
• /
• 제14권6호
• /
• pp.139-148
• /
• 2012

PURPOSES : The accuracy of travel time information is a key measure of effectiveness and reliability of advanced traveler information systems. This study aims at investigating drivers' perception on the acceptable level of information accuracy and their corresponding valuations. METHODS : A questionnaire survey was executed for collecting driver perception data to capture the expectation level of travel time information provided and their willingness to pay for the information. A Tobit model was adopted for exploring the relationship among the acceptable level, driver socioeconomic characteristics and travel attributes. Since drivers' willingness to pay for accurate travel time information can be different according to their travel lengths, a piecewise linear regression model was developed to capture the sensitivity of values of travel time information to travel length. RESULTS : The analysis results suggest that trip purpose and travel time are two dominant factors to determine drivers' acceptable level of travel time information. For business and short trips, drivers want more accurate information than for non-business and long trips. Drivers' willingness to pay for travel time information also varies depending on their incomes, trip purposes and travel lengths. The results also show that drivers' valuation of travel time information provided is sensitive to their travel length. For longer trips, drivers are less sensitive to travel time information and then put less value on the information provided. CONCLUSIONS : Censored nonlinear regression models are developed to estimate drivers' acceptable accuracy for travel time information and their valuation using questionnaire survey data. The findings on drivers perception to the required accuracy of travel time information and their corresponding willingness to pay can be used in the design and deployment of advanced traveler information system to improve its effectiveness and usefulness through high compliance.

• International Journal of Advanced Culture Technology
• /
• 제11권4호
• /
• pp.385-392
• /
• 2023

The smart tourism service provides tourists with personal travel planner services and context-awareness-based tour guide services. In this paper, we propose the personal travel planner service that creates my travel itinerary using the smart tourism app and the travel planner system. The smart tourism app provides recommended travel products and POI tourist information used to create my travel itinerary. The smart tourism app also provides the smart tourism chatbot service that allows users to select POI tourist information easily and conveniently. The travel planner system consists of the smart tourism information system and the smart tourism chatbot system. The smart tourism information system provides users with travel planner services, recommended travel products, and POI tourism information through the smart tourism app. The smart tourism chatbot system consists of named entity recognition (NER), dialogue state tracking (DST), and Neo4J servers, and provides chatbot services as a smart tourism app. Users can create their own travel itinerary, modify the travel itinerary while traveling, and then register it as a recommended travel product to users, including acquaintances.

• 한국멀티미디어학회논문지
• /
• 제18권2호
• /
• pp.97-105
• /
• 2015

When people go to travel, sometimes one writes many articles about the destination. Existing travel information services such as Blog, Internet Cafe, and SNS are difficult to provide realistic information since the provided information may not be a place directly on the road. This paper presents a travel information system including recommended courses, theme courses, and travel map. In addition, the proposed system can provide the functions of writing, reading, and deleting a message note that stores the travel information based on the augmented reality if a defined marker among the community members is recognized in a smartphone App. Therefore, this paper can present an implementation method for new community system using augmented reality and image processing as well as providing the conventional travel information services, and allows the user to take advantage of the realistic and accurate information.

• 대한교통학회지
• /
• 제23권6호
• /
• pp.19-30
• /
• 2005

본 논문에서는 수집된 데이터를 이용한 경로통행시간 추정에 관한 연구를 수행하였다. 교통정보 이용자들은 출발지에서 목적지까지 통행하는데 소요되는 경로통행시간에 대해 다양한 정보를 요구하고 있다. 그러나 지금까지 경로통행시간 정보는 평균링크통행시간의 단순한 조합에 의한 평균경로통행시간의 단조로운 형태로 제공되고 있어 정보이용자들의 다양한 경로통행시간 정보에 대한 요구를 충족시키지 못하고 있는 실정이다. 이러한 획일적인 경로통행시간 정보제공의 문제점을 개선하기 위해 본 연구에서는 동일구간, 동일조건에서 여러 대표값으로 분포하는 경로통행시간에 대한 연구를 통하여 다양한 경로통행시간에 대한 정보를 제공함으로써 정보 이용자의 요구에 부응하기 위한 경로통행시간 추정에 관한 연구를 실시하였다. 본 연구에서는 링크통행시간의 조합을 통해 경로통행시간의 분포를 추정하기 위해 링크통행시간과 경로통행시간과의 관계를 분석하였다. 이러한 결과를 바탕으로 링크통행시간 분포비율을 조합하여 경로통행시간 분포비율을 추정하는 알고리즘을 구축하였으며, 알고리즘 적용결과 우수한 추정력을 가지는 것으로 분석되었다.

• 지식경영연구
• /
• 제10권3호
• /
• pp.99-113
• /
• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• 대한토목학회논문집
• /
• 제26권4D호
• /
• pp.559-564
• /
• 2006

본 연구에서는 교통정보 제공의 부정적 영향을 최소화하면서 VMS 통행시간 정보를 제공하기 위하여 민감도 분석을 이용하여 링크 통행시간의 변화에 따른 링크 통행량의 변화를 추정하여 총 통행시간이 최소로 될 수 있도록 도로 이용자의 통행패턴을 유도하기 위한 정보제공 전략을 제시하였다. 이러한 분석의 틀은 최근에는 게임이론으로 확장되어 생각되어지고 있다. 실험의 결과에서 제시된 통행시간 정보제공 알고리즘이 총 통행시간을 감소시킬 수 있고 시스템 최적에 근접한 통행패턴을 유도할 수 있음을 확인할 수 있었다. 또한 정보 제공시 어떠한 경로의 통행시간 정보를 제공하는가가 중요한 문제가 될 수 있음을 확인하였다.

• 유통과학연구
• /
• 제21권1호
• /
• pp.107-117
• /
• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• 한국컴퓨터정보학회논문지
• /
• 제14권11호
• /
• pp.113-121
• /
• 2009

최근 주 5일 근무의 시행범위가 확대되면서 여가활동에 대한 관심이 증대되고 있다. 또한 인터넷과 모바일 인프라가 널리 보급되어 특정 정보를 필요로 하는 사용자들은 검색 엔진을 이용하여 원하는 정보를 얻을 수 있게 되었다. 그러나 공유되는 정보의 양이 급속하게 증가함에 따라, 검색되는 정보는 많지만 사용자가 원하는 정확한 정보만을 제공받기는 쉽지 않다. 단적인 예로, 여행 정보의 경우사용자들은 자신이 필요한 정보를 검색하지만, 그 결과로는 수많은 여행 상품의 광고들을 보게 된다. 이 논문에서는 정보 수집 에이전트를 이용하여 여행 정보 검색 시스템(TIRS)을 설계하고 구현한다. 정보 수집 에이전트는 포털 사이트의 여행 관련 카테고리 페이지와 주요 언론사들의 여행 기사 페이지를 주기적으로 방문하여 여행과 관련된 정보를 수집하고, 수집된 정보를 데이터베이스에 저장한다. 이를 이용하여 사용자들은 여행에 관련된 정보를 얻기 위해 여러 광고들에 둘러싸일 필요 없이 TIRS의 질의서버를 통하여 필요한 정보를 간편하게 검색할 수 있다.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2005년도 추계학술대회
• /
• pp.425-433
• /
• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

• Journal of Smart Tourism
• /
• 제2권4호
• /
• pp.35-43
• /
• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.