• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.1D
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• pp.7-15
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• 2011

The travel time value is important factor for the evaluation of feasibility the transportation facility investment. The existing method for calculation of the travel time for each mode uses daily average trip purpose. So the value of travel time is constant because it is estimated with only daily average proportion. This daily constant time value can distort the results of future demands of toll roads or economic appraisals for the projects. The proportion of the trip purpose varies by time periods. Accordingly the value of travel time also varies by time periods. In this study, times periods are classified as morning peak, evening peak, business time off-peak, and non-business time off-peak. And trip purpose proportions are sorted by each time period from raw data of Seoul household trip study, then the value of travel time for each time period is estimated with these sorted purpose proportions. A case study of Seoul Jung-gu and Yongsan-gu performed with newly estimated time value by time periods. The result of benefit calculation with the daily constant time value is overestimated approximately annual 2.5 billion Won compared by time values by time periods. The demands of toll roads are also overestimated with the existing daily constant time value by daily 3,500 vehicles and total revenue of toll roads are overestimated by annually 1 billion Won. In conclusion, the value of travel time by each time period enables the more precise economic evaluation of the transportation facility investment projects, mode choice behavior, and route choice behavior especially for toll roads.

• CDE review
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• v.21 no.2
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• pp.34-38
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• 2015

In case of the big city, choosing the adequate root of which we can reach the destination can affect the driver's condition and driving time. so it is quite important to find the optimal routes for arriving the destination as considering the factors, such as driving conditions or travel time and so on. In this paper, we develop route choice model with considering driving conditions and travel time, and it can search the optimal path which make drivers reduce their fatigues using genetic algorithm.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.79-103
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• 1995

The elasticity of a model is considered most important. Without showing the proper elasticity any model cannot provide useful information for decision making. This paper demonstrates a macro model which can generate dynamic transport informations every 15 minutes. Without the Wardrop principles and the monotonicity assumptions for the link travel time and link volume relationship, the basic elements of this new modeling approache are composed of link density simulation, stochastic incremental route choice, departure time choice, destination choice and mode choice. The elasticity of the proposed model is examined based on elasticity equations and simulation results. Also the transferability from a mega city like Seoul to a big city like Daejon is demonstrated for the choice model. The issues centering around the dynamic relations among density(k), speed(u), and flow rate(v) are also discussed for the modeling of highly congested situations.

• Korean Business Review
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• v.11
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• pp.149-171
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• 1998

The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.33-42
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• 2020

This study analyzed the bicycle traffic patterns and identified the influence factors for each traffic purpose using the household traffic conditions survey for Seoul. The results are summarized as follows. First, as a result of surveying the bicycle traffic ratios according to the administrative dongs, there was a difference of 14.2% by region. Second, various personal characteristic variables, such as age, gender, income, occupation, and housing type, affect the bicycle mode choice, and bicycle passage increases when using facilities in residential areas. Third, among the neighborhood environments, the bicycle traffic for commuting purposes appeared to increase more in the areas of higher land use mix and lower crime rates. In addition, the bicycle road density and the inclination of the area commonly affect bicycle travel for commuting, shopping, exercising, and leisure.

• Management & Information Systems Review
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• v.37 no.4
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• pp.175-193
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• 2018

As a new type of business model in the market competition situation of tour companies, this study has developed to the online form of the travel industry to the business form which is the combination of the electronic commerce function and the mobile service process in the provision of the simple web-site, This study explores the difficulties of change for the development of the travel industry from the point of view that recognition is not a simple marketing strategy diversification means but a change of recognition as a business model for expanding new markets or creating new markets. The factors affecting the choice of online travel agent (OTA) and the factors that influence the choice of online travel agency were analyzed. Were used for the empirical survey. The purpose of this study is to investigate the factors influencing the choice of online travel agents who have experience with or experience using online travel agency (OTA), what factors are important to them, and how they differ in importance when visiting again. The results of this study are as follows: First, there was a significant difference between the first and second visitors of online travel agencies. The results of this study were as follows: Attitude toward resolving complaints, convenience of change and cancellation, delivery of tickets and documents, convenience of complaints, The emphasis should be on establishing and strengthening service environments such as the speed of updating the latest information, the simplicity of the booking procedure, the degree of satisfaction of the past, the ability of employees to handle their work, the safety of various payment methods and settlement, The results of this study are as follows: First, the satisfaction of the online travel agency is influenced by the selection factors of the selected online tour agency, and the A/S such as the convenience of prompt delivery, Environmental factors contributed to satisfaction. It is suggested that the systematic service structure such as customer satisfaction and ease of use is a necessary marketing strategy for survival and development of online travel agencies. It is suggested that the marketing concentration strategy with the first visitors as the target market is effective and this is a part of the marketing strategy for the survival of online travel agencies.

• Journal of Korean Society of Transportation
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• v.2 no.1
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• pp.89-101
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• 1984

오늘날 교통계획분야에서 개별적, 행태론적 선택모형의 사용이 급격히 일반화 되어 가고 있는 추세를 보이고 있다. 이는 종래의 집합적 모형에 비하여, 구조적으로 경제학에서 말하는 이성적 선택행위를 보다 잘 설명하고 있어, 선택행위의 인과관계를 나타낸다고 보여 지기 때문이다. 그러나 이들 모형이 주어진 선택범위내에서의 선택만을 다루고 있어, 선택범 위를 결정하는데 임의성이 내재되어 있을 뿐만 아니라, 선택대상이 많은 경우에는 곤란하다 는 것이 문제점으로 지적되고 있다. 본 논문에서는, 선택행위에 관한 경제학적, 심리학적 이 론에 근거하여 비교적 실용적인 선택범위결정과정을 개발하여 기존의 개별적, 행태론적 모 형과 복합적으로 활용할수 있는 방안을 제시하였다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.2
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• pp.68-79
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• 2014

This paper analyzes the characteristics of trip chaining activities of elderly and explores temporal and spatial distribution. The research also estimates ordered probit model and binary logistic model to investigate various factors affecting trip chaining and mode choice patterns. We utilized household survey data for elderly conducted in 2006 and 2010 in Seoul metropolitan area. Research results indicate that trip chaining showed an increasing trend and simple trip chaining counts for more than 85%. GIS mapping expressed spatial distribution of trip departure and arrival areas, particularly showing regional changes in job-related trips. We also found that more factors influence trip chaining in 2010, compared with 2006, and travel cost is more sensitive than travel time in determining travel mode. The research contributes to establish transportation policies based on travel behavior of elderly in a upcoming super-aged society.

• IE interfaces
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• v.15 no.4
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• pp.474-482
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• 2002

In this paper, we propose a parametric optimization approach to simultaneously determining trip distribution, mode choice, and user-equilibrium assignment. In our model, mode choice decisions are based on a binomial logit model and passenger and cargo demands are divided into appropriate mode according to the user equilibrium minimum travel time. Underlying network consists of road and rail networks combined and mode choice available is auto, bus, truck, passenger rail, and cargo rail. We provide an equivalent convex optimization problem formulation and efficient algorithm for solving this problem. The proposed algorithm was applied to a large scale network examples derived from the National Intermodal Transportation Plan (2000-2019).

• Journal of Korean Society of Transportation
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• v.13 no.3
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• pp.19-33
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• 1995

Conventional traffic assignment techniques usually do not consider traveler's route choice behavior affected by hierachicla strucfture in urban highway system. This study realizes the route choice behavior such that travelers tend to choose more higher level of highway rather than lower level of highway for longer trops. Otherwise, for shorter trips, travelers tend to choose lower level of highway unless they can get sufficient travel time saving by using mojor arterial street or freeway (higher level of highway). Therefore, this study suggests a traffic assignment technique incorrporating route choice behavior related to hierachical highway structure by introducing some perception costs to generalized cost function such as perceptional preference measureemnt for higher level higheay and perceptional penalty when changing to different level of highway. Through simulation analysis, it is shown that the simulation results with the new traffic assignment echnique can be different a lot from the results with the convential method.