• 지능정보연구
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• 제25권2호
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• pp.1-23
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• 2019

소비자의 니즈가 다양해지면서 데이터 마이닝과 고도화된 고객관계관리(CRM) 기법을 활용한 체계적인 마케팅 서비스를 제공하는 기업이 증가하고 있으며, KB국민카드는 고객의 결제 데이터 등을 활용하여 고객 개개인의 니즈를 충족시키고 소비자의 평생가치를 극대화하기 위한 전략을 강조하고 있다. 실시간으로 고객의 카드이용과 고객 행동, 위치 정보 등을 감지하여 진행하는 고효율 마케팅 운영시스템인 스마트 오퍼링 시스템을 운영하고 있으며, 다양한 앱 등과 결합하여 더욱 정교화된 서비스를 제공하고 있다. KB국민카드는 스마트 오퍼링 시스템의 성공과 지속적인 성장을 위해 고도화되고 있는 ICT 기술과 인재 확보를 위한 투자를 진행해야 하며, 장기적인 관점에서의 수익확보를 위한 전략을 확립하여 체계적인 진행이 필요하다. 특히, 프라이버시 침해와 개인정보 유출 등의 문제가 쟁점이 되는 현재 상황에서 고객 정보를 활용한 마케팅에 대한 고객의 인식을 긍정적으로 유도하고, 보안성을 강조하는 기업 이미지 형성을 위한 노력이 필요하다. 본 연구는 CRM 전략의 변화 과정을 통해 현재 카드사의 실시간 CRM 전략을 KB 국민카드의 빅데이터 활용전략과 마케팅 활동을 통해 확인하고자 한다.

• 한국수학사학회지
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• 제2권1호
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• pp.91-105
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• 1985

Though the tradition of Korean mathematics since the ancient time up to the "Enlightenment Period" in the late 19th century had been under the influence of the Chinese mathematics, it strove to develop its own independent of Chinese. However, the fact that it couldn't succeed to form the independent Korean mathematics in spite of many chances under the reign of Kings Sejong, Youngjo, and Joungjo was mainly due to the use of Chinese characters by Koreans. Han-gul (Korean characters) invented by King Sejong had not been used widely as it was called and despised Un-mun and Koreans still used Chinese characters as the only "true letters" (Jin-suh). The correlation between characters and culture was such that , if Koreans used Han-gul as their official letters, we may have different picture of Korean mathematics. It is quite interesting to note that the mathematics in the "Enlightenment Period" changed rather smoothly into the Western mathematics at the time when Han-gul was used officially with Chinese characters. In Koryo, the mathematics existed only as a part of the Confucian refinement, not as the object of sincere study. The mathematics in Koryo inherited that of the Unified Shilla without any remarkable development of its own, and the mathematicians were the Inner Officials isolated from the outside world who maintained their positions as specialists amid the turbulence of political changes. They formed a kind of Guild, their posts becoming patrimony. The mathematics in Koryo is significant in that they paved the way for that of Chosun through a few books of mathematics such as "Sanhak-Kyemong, "Yanghwi - Sanpup" and "Sangmyung-Sanpup." King Sejong was quite phenomenal in his policy of promotion of mathematics. King himself was deeply interested in the study, createing an atmosphere in which all the high ranking officials and scholars highly valued mathematics. The sudden development of mathematic culture was mainly due to the personality and capacity of King who took any one with the mathematic talent onto government service regardless of his birth and against the strong opposition of the conservative officials. However, King's view of mathematics never resulted in the true development of mathematics per se and he used it only as an official technique in the tradition way. Korean mathematics in King Sejong's reign was based upon both the natural philosophy in China and the unique geo-political reality of Korean peninsula. The reason why the mathematic culture failed to develop continually against those social background was that the mathematicians were not allowed to play the vital role in that culture, they being only the instrument for the personality or politics of the King. While the learned scholar class sometimes played the important role for the development of the mathematic culture, they often as not became an adamant barrier to it. As the society in Chosun needed the function of mathematics acutely, the mathematicians formed the settled class called Jung-in (Middle-Man). Jung-in was a unique class in Chosun and we can't find its equivalent in China of Japan. These Jung-in mathematician officials lacked tendency to publish their study, since their society was strictly exclusive and their knowledge was very limited. Though they were relatively low class, these mathematicians played very important role in Chosun society. In "Sil-Hak (the Practical Learning) period" which began in the late 16th century, especially in the reigns of King Youngjo and Jungjo, which was called the Renaissance of Chosun, the ambitious policy for the development of science and technology called for the rapid increase of the number of such technocrats as mathematicians inevitably became quite ambitious and proud. They tried to explore deeply into mathematics per se beyond the narrow limit of knowledge required for their office. Thus, in this period the mathematics developed rapidly, undergoing very important changes. The characteristic features of the mathematics in this period were: Jung-in mathematicians' active study an publication, the mathematic studies by the renowned scholars of Sil-Hak, joint works by these two classes, their approach to the Western mathematics and their effort to develop Korean mathematics. Toward the "Enlightenment Period" in the late 19th century, the Western mathematics experienced great difficulty to take its roots in the Peninsula which had been under the strong influence of Confucian ideology and traditional Korean mathematic system. However, with King Kojong's ordinance in 1895, the traditonal Korean mathematics influenced by Chinese disappeared from the history of Korean mathematics, as the school system was changed into the Western style and the Western matehmatics was adopted as the only mathematics to be taught at the schools of various levels. Thus the "Enlightenment Period" is the period in which Korean mathematics sifted from Chinese into European.od" is the period in which Korean mathematics sifted from Chinese into European.pean.

• 한국중재학회지:중재연구
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• 제14권1호
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• pp.273-314
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• 2004

There is a belief in the construction industry that the traditional court system may not be an ideal forum to effectively and efficiently resolve construction disputes due to the protracted proceedings and the three tier appeal system resulting in a long delay in the final and conclusive settlement of the dispute, relatively high costs involved, the lack of requisite knowledge and experience in the relevant industry, etc. Hence, they assert that certain alternative dispute resolution ('ADR') methods, such as mediation, conciliation, arbitration or a new system for dispute settlement in the form of any combination thereof should be developed and employed for construction disputes so as to resolve them more promptly and efficiently to the satisfaction of all the disputants concerned. This paper discusses certain merits of such assertions and the need for additional considerations for effective resolution of the construction disputes in light of the complexity of the case, importance of expert witnesses, parties' relationship and non-level playing field of the construction industry and so on. At the same time, however, given the inherent nature of disputes rendering the parties involved in an adversarial position, it would rather be difficult, if not practically impossible, to satisfy all the parties concerned in the dispute. Accordingly, in this study, it is also purported to address the demerits of such assertions by studying the situation from a more balanced perspective, in particular, in relation to the operation of such ADRs. In fact, most of such ADRs as stipulated by special acts, such as the Construction Industry Basic Act of Korea, in the form of mediation or conciliation, have failed to get support from the industry, and as a result, such ADRs are seldom used in practice. Tn contrast, the court system has been greatly improved by implementing a new concentrated review system and establishing several tribunals designed to specialize in the review and resolution of specific types of disputes, including the construction disputes. These improvements of the court system have been warmly received by the industry. Arbitration is another forum for settlement of construction disputes, which has grown and is expected to grow as the most effective ADR with the support from the construction industry. In this regard, the Korean Commercial Arbitration Board ('KCAB') has established a set of internal rules end procedures in operation to efficiently handle construction disputes. Considering the foregoing, this paper addresses the most important elements of the arbitration, i.e., arbitration agreement and arbitral award, primarily focusing on the domestic arbitrations before the KCAB. However, since this parer is prepared for presentation at the construction disputes seminar for the public audience, it is not intended for academic purposes, nor does it delve into any specific acadcmic issues. Likewise, although this paper addresses certain controversial issues by way of introduction, it mainly purports to facilitate the understanding of the general public, including the prospective arbitrators on the KCAB roster without the relevant legal education and background, concerning the importance of the integrity of the arbitration agreement and the arbitral award. In sum, what is purported in this study is simply to note that there are still many outstanding issues with mediation, conciliation and arbitration, as a matter of system, institutional operation or otherwise, for further study and consideration so as to enhance them as effective means for settlement of construction disputes, in replacement of or in conjunction with the court proceeding. For this purpose, it is essential for all the relevant parties, including lawyers, engineers, owners, contractors and social activists aiming to protect consumers' and subcontractors' interests, to conduct joint efforts to study the complicated nature of construction works and to develop effective means for examination and handling of the disputes of a technical nature, including the accumulation of the relevant industrial data. Based on the foregoing, the parties may be in a better position to select the appropriate dispute resolution mechanism, a court proceeding or in its stead, an effective ADR, considering the relevant factors of the subject construction works or the contract structure, such as the bargaining position of the parties, their financial status, confidentiality requirements, technical or commercial complexity of the case at hand, urgency for settlements, etc.

• 지능정보연구
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• 제16권4호
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• pp.147-157
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• 2010

아이폰의 등장과 함께 스마트 폰에 대한 관심이 높아지고, 통신사업자를 통해야만 가능했던 다양한 서비스가 스마트 폰을 통해서 직접 제공할 수 있는 환경이 가능해졌다. 전세계적으로 해외 관광객이 증가하면서 관광가이드 없이 자신의 노력으로 여행을 다니는 개인관광객도 증가하고 있다. 그러나 우리나라를 방문하는 외국인들이 개인적으로 여행을 즐기기에는 언어소통이나 제공되는 정보의 부족으로 어려움을 느끼고 있다. 본 연구에서는 스마트 폰이 탑재하고 있는 GPS와 WiFi 또는 3G 무선망을 통해서 사전에 설정된 관광 정보 카테고리에 따라서 관광객의 위치에 따른 관련 정보를 자동으로 제공함으로써 관광객의 편의성을 높이는 서비스 기술을 개발하였다. 개발된 서비스는 인사동을 대상으로 시험하였으며, 사용자의 선택과 같은 불편함 없이 주변정보를 제공함으로써 관광에 대한 편의성을 최대한 높였다.

• 정보화정책
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• 제24권2호
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• pp.87-104
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• 2017

정보통신기술 발달에 기반하고 있는 4차 산업혁명은 인간의 지식노동을 대체함으로써 대량실업문제 및 일자리 양극화를 통한 소득격차문제를 확산시킬 것으로 예상되고 있다. 더욱이 그 변화의 속도와 범위가 빠르고 광범위할 것으로 예상되어 급격한 사회변화에 따른 선제적 대응조치 마련을 요구하고 있으나, 기존연구에서는 전통적 형태의 일자리가 미래에도 지속될 것이라는 가정 하에 제한적인 해결방안만을 내어놓고 있다. 한편, 정보통신기술은 기존직무의 유연화 과정 등을 통해 기업의 생산방식을 변화시키고 있는데. 이러한 기존직무의 유연화 과정은 궁극적으로 소비자가 생산자가 되는 프로슈머 이코노미로의 전환을 가능하게 할 것으로 보인다. 만일, 소비자가 생산자가 되는 프로슈머 이코노미가 도래하게 될 경우 기존의 일자리문제는 더 이상 일자리문제가 아닌 일거리 문제로 대체될 수 있는데, 이것이야말로 새로운 기술을 활용한 일자리문제의 근본적 해결방안이 될 수 있다. 결과적으로 본 논문은 4차 산업혁명시대 일자리 문제 해결을 위해 프로슈머 이코노미로의 안정적 전환을 제안하고 있으며, 보다 생산적인 프로슈머 이코노미로 전환하기 위한 인적자원개발의 관점에서 첫째, 노동시간단축을 통한 교육시간의 확보, 둘째, 온라인 대중교육 무료지원을 통한 평생교육 활성화, 셋째, 전자정부 사용 의무화를 통한 정보격차해소 방안을 제안하고자 한다.

• 지능정보연구
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• 제13권3호
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• pp.17-29
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• 2007

웹 표준 언어인 XML에 기반한 각종 표준들을 바탕으로 소프트웨어 에이전트와의 인터페이스에 초점을 맞추고 있는 차세대 웹에서 소프트웨어 에이전트의 두뇌 역할을 수행하기 위한 추론엔진은 시맨틱 웹(Semantic Web)에서의 규칙 표현을 위한 언어인 SWRL(Semantic Web Rule Language)을 이해할 수 있어야 한다. 본 연구에서는 SWRL을 규칙 표현 방법으로 사용하고, OWL을 사실 표현 방법으로 사용하는 정방향 추론엔진인 SMART-F(SeMantic web Agent Reasoning Tools-Forward chaining inference engine)을 개발하고자 한다. 전통적인 규칙 추론 분야에서는 정방향 추론을 위하여 if-then 형태의 규칙을 네트워크 구조로 변환하여 정방향 규칙 추론의 효율성을 높인 Rete 알고리즘이 많이 사용되고 있다. 이를 시맨틱 웹 환경에 적용하기 위하여 SWRL 기반 정방향 추론을 위한 요구 기능을 분석하고, Rete 알고리즘에 도출된 차세대 시맨틱 웹의 요구 기능을 반영한 정방향 추론 알고리즘을 설계하였다. 또한, 유비쿼터스 환경에서의 각종 플랫폼의 독립성과 이식성을 확보하고 기기간의 성능 차이를 극복할 수 있도록 사실 베이스 및 규칙 베이스의 관리도구와 정방향 추론 엔진 등을 Java 컴포넌트로 개발하였으며, 이는 이미 개발된 역방향 추론엔진인 SMART-B와 규칙 베이스 및 사실 베이스를 완벽하게 호환 가능하므로 차세대 웹 환경에서의 지식 활용을 극대화시킬 것이다.

• 인터넷정보학회논문지
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• 제13권3호
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• pp.115-126
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• 2012

최근에 매쉬업은 미래 IT 융합 서비스의 효과적인 구현 방법으로써 그 관심도가 점점 높아지고 있으며 그들의 활용도 매우 다양하다. 그렇지만 이러한 높은 관심에도 불구하고 Open API들을 매쉬업 속으로 결합할 때 여러 가지 이슈들이 있을 수 있다. 첫째, 포털사이트들은 매쉬업에서 사용 가능한 수많은 API들을 제공하고 있는데, 이들에 대한 적합한 API들을 수동으로 탐색하고 발견하는 것은 매우 힘들고 많은 시간이 소비되는 작업이다. 둘째, 현존하는 어떠한 매쉬업 포털 사이트들도 전통적인 SOAP 기반 웹 서비스 분야에서 보였던 것처럼 API들을 찾고 통합하는데 시맨틱 기법을 활용하는 사이트는 없다. 세째, 적합한 API들을 발견하였더라도 특별한 기술적 훈련 없이 값어치 있는 매쉬업을 생성하기란 현실적으로 어려운 일이다. 본 논문에서는 위와 같은 이슈들을 해결하기 위해 먼저 기존의 SOAP 기반 웹 서비스 분야에서 사용된 시맨틱 기반 기술 및 알고리즘들을 최소의 수정만으로 재사용할 수 있음을 보인다. 다음으로, 조합 가능한 API들을 발견하기 위해 어떻게 API 특성들이 신택틱하게 정의되고 시맨틱하게 묘사될 수 있는지 보인다. 그러고 이러한 신택틱/시맨틱 정보들이 어떻게 Open API들의 발견과 조합에 도움을 줄 수 있는지 보인다. 마지막으로, 동적 Open API 조합을 위한 대화형 목표 지향 접근 방법을 제안한다. 여기서 최종 매쉬업은 API들의 순차적 접근 방법에 의해 점차적으로 각 단계에서 하나씩 새로운 API가 조합에 첨가된다.

• 경영과정보연구
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• 제23권
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• pp.25-40
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• 2007

In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

• 응용통계연구
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• 제32권6호
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• pp.795-835
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• 2019

최근 다양한 분야에서 '빅데이터'가 생성되었다. 많은 기업들은 인공지능(AI)을 기반으로 빅데이터 분석이 가능한 시스템을 구축하여 이익 창출을 시도하고 있다. 인공지능 기술을 접목함으로써 방대한 양의 데이터를 효율적으로 분석하고 효과적으로 활용하는 것은 점점 더 중요해지고 있다. 특히 재무, 조달, 생산 및 마케팅과 같은 다양한 분야에서 국가 및 기업 경영 관리에있어 최소의 오차와 최대의 정확도를 갖춘 수요예측은 절대적으로 중요한 요소이다. 이때 각 분야의 수요패턴을 고려한 적절한 모델을 적용하는 것이 중요하다. 전통적으로 쓰이는 시계열모델이나 회귀모델로도 비대해진 실제 데이터의 복잡한 비선형적인 패턴을 분석할 수 있다. 그러나 다양한 비선형 모델들 중에서 적절한 모델을 선택하는 것은 사전 지식 없이는 어려운 일이다. 최근에는 인공지능 기반의 기법들인 머신러닝이나 딥러닝 기법을 중심으로 이루어진 연구들이 이를 극복할 수 있음을 증명하고 있다. 뿐만 아니라 정형데이터와 이미지나 텍스트의 비정형 데이터 분석을 통한 수요예측도 높은 정확도를 갖춘 결과를 보이고 있다. 따라서 본 연구에서는 수요예측이 비교적 활발하게 일어나는 중요한 분야들을 나누어 설명하였다. 그리고 각 분야별로 갖는 특징적인 성격을 고려한 인공지능 기반의 수요예측 기법에 대해 머신러닝과 딥러닝 기법으로 나누어 소개하였다.

• 한방비만학회지
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• 제11권2호
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• pp.41-68
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• 2011

Objectives: After organizing segmentations related to obesity from classics and each studies, we would like to examine the value of wild ginseng, bovis calculus, ursi fel and moschus as a obesity medicine. Methods: We found out 4 drugs which are wild ginseng, bovis calculus, ursi fel and moschus from the classics, such as "Shin-Nong-Bon-Cho-Kyung", "Myoung-Eui-Byul-Lok", "Bon-Cho-Gang-Mok", "Bon-Cho-Jong-Shin", "Bon-Cho-Bi-Yo", "Bon-Cho-Gu-Jin" and "Deuk-Bae-Bon-Cho", we searched websites such as RISS, Korean traditional knowledge portal, the society of Korean medicine for obesity research, Korean pharmacopuncture institute, the Korean academy of oriental rehabilitation medicine and Korean acupuncture & moxibustion society as well. Results: 1. We couldn't find the contents related to the efficacy of improving obesity through wild ginseng, bovis calculus, ursi fel and moschus from the classics. 2. Wild ginseng had a study dealing with the efficacy of anticancer, obesity, toxicity, immunity, sulfation, diabetes, plasma proteins, depression, hypertension, endometriosis and hair loss. Especially among 6 studies related to obesity, apart from the study that treated extract of wild ginseng directly to the cell or oral administration to the animals, also have studies that had an efficacy of improving obesity through injecting pharmacopuncture to acupuncture point and vein, etc. 3. Bovis calculus had a study about efficacy related to arthritis, liver, inflammation of cornea, obesity, anticancer, immunity, antacid, heart, lumbar pain, hypertension, toxicity, a digestive organ and sasang constitution, especially in case of obesity, had each studies about oral administration of complex prescription and about cell unit experiment of pharmacopuncture. 4. Ursi fel had a study about efficacy related to liver, arthritis, inflammation of cornea, immunity, obesity, anticancer, antacid, lumbar pain, digestive organ, toxicity, cell protection, skin ailment, etc. Especially in case of obesity, had each studies about oral administration of animal experiment and about cell unit experiment of pharmacopuncture. 5. Moschus had a study about efficacy related to liver, the central nervous system, arthritis, inflammation of cornea, immunity, obesity, anticancer, hypertension, heart, lumbar pain, etc. Especially in case of obesity, had one study about oral administration of complex prescription. Conclusion: Through the result of probability as a obesity medicine of wild ginseng, bovis calculus, ursi fel and moschus, we could identify the possibility of each drug as a obesity medicine. Also in the future, it is considered that studies about one or complex prescription and pharmacopuncture as a obesity medicine will be needed.