• Korean Journal of Adult Nursing
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• v.17 no.4
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• pp.561-572
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• 2005

Purpose: The purpose of this study was to identify gender role identity and stereotypes and to explore the relationship between gender role identity and stereotype among college students. Method: The subjects consisted of 245 college students in Daegu. Each participant was administered the KGRII of Lee, Kim, Koh(2002) and Sex Stereotype scales modified by Kim, Dongil(1999). The collected data were analyzed using descriptive statistics, ANOVA, $x^2-test$, Sheffe test with SPSS 11.0 PC Program. Result: 1. For male students, masculinity type(32.4%) was most prevalent but for female students, feminity type (29.3%) was most common. 2. Female students were inclined to oppose traditional sex-role rather than male students. And the over 23 years old group tended to resist traditional sex-roles rather than other aged group. 3. The Androginy typed group had more progressive sex-role compared with undifferentiated typed group. Conclusion: These results suggest that gender role identity and sex stereotype were difference in sex and age. And the androgyny typed group had more progressive sex-role compared with other gender role identity typed group.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• American Studies
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• v.42 no.2
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• pp.31-55
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• 2019

This study explores how the patriarchal system instigates violence through the use of a lottery in "The Lottery" by Shirley Jackson and a reaping in The Hunger Games by Suzanne Collins. To maintain its validity, the patriarchal system makes people internalize the principle of homicide in everyday life. One of the effective ways to sustain the patriarchal system is to develop the gender concept clearly. In "The Lottery," traditional gender segregation results in the construction of a homogeneous community supported by patriarchal concepts. On the other hand, The Hunger Games shows how Katniss Everdeen, the main character, experiences the different gender roles and norms according to the specific surroundings like her hometown (the 12th district), Capitol (the capital of Panem), and finally the Hunger Games stadium, where she has to kill others to survive. In the end, Katniss both becomes a political entity through playing gender performance supported by Judith Butler.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.181-186
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• 2022

Until now, sexist culture in Korean society has been naturally accepted as a very universal cultural phenomenon. Our society recognized the superiority of men. Women were considered as auxiliary roles. It is expected that the current generation who will lead the 21st century will break the vicious cycle of gender stereotypes and prejudices. Only when they can dispel sexist prejudices will their humanity be restored. Breaking down gender stereotypes is never just for women, but also includes men living with women. Thus, I believe that the true union and harmony of men and women is possible.

• Korean Journal of Culture and Social Issue
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• v.28 no.1
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• pp.23-41
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• 2022

This study aims to examine the mediating effects of paternal depression on the relationship between traditional gender role attitudes and the perceived maternal gatekeeping roles of fathers with young children. For this purpose, a survey was conducted by 366 married fathers who raises at least one child who is under seven years old. Mplus 7.0 was used to analyze the structural equation model, and the result showed that higher traditional gender role attitudes relate to more depressive symptoms, higher perceptions of maternal gate closing and lower perceptions of maternal gate opening. Also, more depressive symptoms were related to higher perceptions of maternal gate closing and lower perceptions of maternal gate opening. Additionally, the partial mediation effects of depression were observed in the relationship between traditional gender role attitudes and maternal gate keeping. Based on the findings, implications for therapeutic interventions were discussed, and recommendations for future research are presented.

• Journal of Family Relations
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• v.21 no.1
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• pp.77-98
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• 2016

Objectives: The aim of this study was to explore perceived meanings of dating and marriage among well-educated Korean couples who were in optimal marriageable ages. Particularly, an emphasis was placed on finding out where the traditional gender norms and post-modern contexts intersect on the couples' course of dating and marriage. Method: We undertook a qualitative analysis of 8 couples (age: 26-34) dating. Participants were limited to university graduates of upper-middle rank universities in Seoul, South Korea. The rationale for choosing such sample was based on the idea that characteristics of class is inherent in the act of dating and marriage, and that such characteristics lead to different contextual experiences in dating and marriage. This study was based on interviews conducted over a three-month time span. The interviews were first transcribed into research text and then subjects and key categories were drawn from the transcripts for analysis. Results: Participants sought meanings of joy, learning, and self-improvement in dating, and they were free from traditional gender norms in their romantic relationships. They viewed marriage as having a permanent companionship with their partner, becoming independent from their parents, and/or a social norm to be followed. Participants reported mixed perceptions about marriage in such fashion that they described their parents' relationship in terms of a gendered leader-supporter relationship, while viewing their own relationship as being genderless partners. In transition to parenthood, however, they regressed to traditional gender norms dichotomized as women being a homemaker and men being a breadwinner. In sum, participants displayed expectations that were inconsistent with regard to dating and marriage over the study period. That is, during the course of dating and early marriage, they did not hold separated gender norms; however, when transitioning from being a newly married couple to giving their first childbirth, expectations shifted to traditional gender norms and values. Conclusion: This suggests that it is not marriage, but the experience of childbirth and motherhood, which strengthen traditional gendered norms, engendering regeneration of the gender norms in families. The results indicate that there is a need to promote co-parenting behavior among the newly-married couples and to educate gender equality about parent roles or for parents in South Korea so that they can overcome traditional gendered norms in family.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.25-35
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• 2011

This study examined the effects of gender role attitudes and recognition of social support on parenting stress in double-income couples. Participants included 102 double-income couples who had children enrolled in employersupported childcare centers. The findings showed that those husbands or wives who had recognized a higher level of spousal cooperation reported to have felt lower levels of parenting stress. Further, husbands and wives who had held traditional attitudes about gender roles reported to experience higher levels of parenting stress. However, when the significance in predictability was compared, the recognition of spousal cooperation was found to be the only variable explaining the variance husbands' and wives' parenting stress levels.

• The Research Journal of the Costume Culture
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• v.10 no.1
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• pp.60-75
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• 2002

The purpose of this research is to understand the gender identity expressed in Madonna music video texts and performances. Madonna has reconstructed the fluid identities through the variations of body, images, costumes, and attitudes . The results are as fellows; ① Her punky sexuality is to be seen the flash trash look, kitsch fashion, which reconstructs a good/bad taste, modesty/immodesty, the relations of under/outer wear using bawdy sexuality through her early Virgin tour. ② Her Heterosexuality is to be seen the glamourous look, traditional images of women, which represents the passive feminity of patriarch. ③ Her sadomasochism sexuality is to be seen the bondage look of dominatrix image, which deconstructs sexual taboos; represents sexual power. ④ Her bisexuality is to be seen androgynous look, the 3rd species look using masculinity/feminity signifier, which deconstructs the stereotypes of gender roles. ⑤ Her homosexuality is to be seen the fetish fashion by drag and lesbian, which deconstructs the dichotomy of normality/perversion; opens a possibility of women subjectivity of sexual desires.

• English & American cultural studies
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• v.17 no.1
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• pp.1-25
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• 2017

This essay investigates how the industrialization of the US food system was closely linked to US foreign policy, gender issues, and the rise of consumerism in the Cold War era. While many scholars in American studies and women's studies over the past few decades have paid increasing attention to the interrelationship of gender politics and the media industry in shaping US domesticity, they have seldom studied how and why reading gender issues in relation to environmental discourse in general and the industrialized US food system in particular can help us better understand the complex relationship between environmental and social problems that we are facing today, both collectively and individually. In this context, this essay shows how US national politics have not only created the ideal of American domesticity that promotes traditional gender roles and consumerism at the expense of gender equality, but also negatively affected women's somatic and mental health writ large. By closely examining the cultural implications of Nixon's and Khrushchev's Kitchen Debate in the 1950s alongside newspapers, photographs, advertisements, and Sylvia Plath's The Bell Jar (1963), I argue that reading Cold War consumer culture in relation to the US food system leads readers to see the invisible links between gender politics and today's environmental and social problems in comparative and global contexts.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.88-96
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• 2014

This study attempts, based on the premise that gender roles and identity is a social construct, to show how TV portrayal of the male has changed through the years with changes in time and society, from the traditional depiction of hegemonic masculinity and ideal manhood as supported by the patriarchal system. A narrative analysis was conducted on popular variety shows "Dad, Where Are We Going?" and "Superman Returns". The results showed that both TV shows created a new type of masculinity by centering the narrative on the traditionally female roles of child rearing and housekeeping, and recreating the traditional strict and authoritative father figure into a non-authoritative and emotionally expressive father. However, as 'child rearing' and 'housekeeping' is expressed as 'play', there are limitations in that the actual daily lives and hardship of women is excluded from the narrative.