• 한국경영과학회:학술대회논문집
• /
• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
• /
• pp.75-80
• /
• 2004

The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .

• 한국군사과학기술학회지
• /
• 제10권1호
• /
• pp.86-93
• /
• 2007

The objective of this paper is to examine the structure of technology spillover from UAV(unmanned air vehicle) technology to other industries by applying patents analysis. The network analysis on patent data of USPTO(United Stated Patents and Trademark Office) from 1981 to 2000 was adopted to investigate the characteristic change of the technology spillover The results show that the influence of the UAV technology to other industries has grown over the twenty years period. For the weapon system development, this study provides a research basis to estimate the technology spillover effects on industries. Searching a structural niche from the inter-industrial knowledge flow structure might be a useful technique to find core technologies which generate large technology spillover on the other industries.

• 한국생활과학회지
• /
• 제9권1호
• /
• pp.63-70
• /
• 2000

The purpose of this study is The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• 디자인학연구
• /
• 제19권3호
• /
• pp.71-92
• /
• 2006

People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

• 전자공학회논문지CI
• /
• 제37권1호
• /
• pp.43-54
• /
• 2000

본 논문에서는 특허청에 등록된 상표들 중에서 90%를 차지하는 문자기반 상표를 대상으로 질의상표와 유사한 상표들을 보다 정확하게 검색하기 위한 방법을 제안한다. 제안한 방법은 상표 칭호에 대한 근사매칭으로 1차 유사도를 계산하며 동일 유사도 그룹에 대해 상표 외형에 대한 영상 처리로 2차 유사도를 계산하여 순위를 부여한다. 전체 시스템의 한 부분으로 기존 도형상표와 함께 구현하였으며, 성능평가시 기존 근사매칭보다 16.2%의 정확도 향상을 보였다.

• 식물조직배양학회지
• /
• 제27권5호
• /
• pp.401-405
• /
• 2000

Influence of fructose addition to the cultivation medium on the production of taxanes and the growth of callus culture of Taxus baccata was studied. The cultures showed an ability to adjust to the substitution of some of the sucrose in the media by fructose and the fresh biomass accumulation was higher on the media containing different concentrations of fructose during the second cultivation period.

• 한국식생활문화학회지
• /
• 제10권5호
• /
• pp.419-425
• /
• 1995

General views of 1,436 housewives respondents through the country on commercial kochujang (fermented hot pepper-soybean paste) were surveyed by questionnaires. The 65.0% of total respondents had experience of purchasing commercial kochujang on the market, mostly super market (43.0%) of respondents, and the respondents who has job and live in apartment purchased the commercial products more often than the others (80.5%). The reason for purchasing commercial products were convenience (36.1%) and short of time (13.0%). The critera for purchasing commercial product were previous experience (40.1%) and well known trademark (20.6%) and not for purchasing were concerning of noxiousness (29.2%) and inferior taste (25.0%). Respondents prefered glass packing (44.3%) and plastic bottle (20.2%) of 500 g pack for single usage (42.3%). The most important standards for kochujang taste were pungency (59.1%) and savory taste (28.6%). The problems indicated to commercial products were inferior taste (32.2%), especially too sweet (52.6%), and safety (20.6%).

• 정보학연구
• /
• 제5권3호
• /
• pp.181-195
• /
• 2002

인터넷상에서 롱런을 하기 위한 브랜드 관리 전략에는 다양한 내용이 있다. 인터넷 브랜드, 닷컴(.com) 브랜드, 넷(Net) 브랜드, 온라인(On-line) 브랜드, 최근 미국 유명 경영지에 화두로 떠오르는 단어들이다. 인터넷에서도 브랜드가 중요해지고 있다는 것을 의미한다. 더구나 인터넷기업 주가의 거품론이 확산되고 있는 시점에서 강력한 브랜드의 중요성은 더욱 커져 간다고 본다.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
• /
• pp.25-30
• /
• 2004

This study analyzes a change and an effect that brand image gets in product choose. Purpose of this study present the suggestion under the influence of degree that brand image gets in product purchase to cosmetic customer. Consumers investigate the product or trademark when purchase goods. They purchase goods through the comparison and analysis and evaluate the satisfaction and dissatisfaction with the contentment. Consumers complicate while compare the products and the consumer's choose the products. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis.

• 반도체디스플레이기술학회지
• /
• 제6권1호
• /
• pp.49-52
• /
• 2007

The recent advances in digital imaging and computing technology have resulted in a rapid accumulation of digital media in the personal computing and entertainment industry. In addition, large collections of such data already exist in many scientific application domains such as the geographic information systems (GIS), digital library, trademark imaging, satellite imaging and medical imaging. Thus, the need for content-based retrieval from visual media, such as image and video data, is ever increasing rapidly in many applications.