• 수산경영론집
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• 제34권1호
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• pp.87-115
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• 2003

Korean fisheries societies have had many difficulties for economic, social, and living circumstances. The government has tried many projects to improve these circumstances. But the results of the projects did not come up to his expectation. Recently, blue tourism is emerging as an alternative for improving these circumstances. So we applied a tourism value chain model for identifying what value activities and resources needed. According to the tourism value chain model, it was identified that there were six different value activities, i. e. advertising, reserving, moving, experiencing, returning, and after services of blue tourism. To identify which of the resources are sufficient or not in Korean blue tourism, we compared the required resources with actual ones. It was identified that Korean fisheries societies have so sufficient H/W related resources, but not IT related S/W resources, humanware-based resources, some industrial H/W resources and sociocultural resources. Therefore, Korean blue tourism will be activated, we have to concentrate our efforts on supplementing some scant blue tourism resources, i.e. S/W and humanware related resources and developing a variety of tourism programs to H/W resources. Generally, sustainable tourism needs all of S/W, H/W, and humanware resources. So we suggest several policies for the aspects of S/W, H/W, and humanware resources to activate blue tourism. But before carrying these policies out, they should be tested by field studies. And tourism motivations will be also studied because effective tourism marketing is impossible without an understanding of consumers' motivations.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.423-432
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• 2020

Increasing the tourism sector has a positive impact on a country. The Indonesian government has targeted to increase the number of tourists from year to year including the heritage tourism sector. However, the number of the heritage tourism sector increases slowly. To overcome this problem, this research is aimed to investigate the services performed by managements of that sector; the barrier and driver factors of heritage tourism supply chain quality management; and to identify strategies that can be implemented to improve the sector. This study used SERVQUAL method to analyze service performance of the sector. Furthermore, an in-depth interview was conducted to achieve completed objectives. The data obtained from questionnaires and interviews in several heritage tourism areas located in East Java Province of Indonesia. The results show that all SERVQUAL dimensions stay on the adequate value range. Visitors argue that the heritage tourism sector in East Java has interesting locations, collections and circumstances. However, the sector has several weaknesses compared to other tourism sectors. The strategy that can be done to improve the performance of this sector are to perform the area as an event venue, additional visiting hours, integration with other types of tourism sectors, making websites as a means of promotion.

• 산업경영시스템학회지
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• 제25권2호
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• pp.84-91
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• 2002

The progress of information technology triggered the rapid progress of tourism industry and the industry has now grown to be the biggest and the highest value added producing industry. Tourism industry is characterized by its high information dependency and is subject to the frequent changes of schedule. Therefore, dynamic cooperations between the service provider and the service agent is essential. One of the latest trend in information technology is the popular adoption of XML as the standard means of document exchange in the internet environment. This paper proposes a supply chain management system which enhances the productivity and customer satisfaction in the tourism industry by exploiting the exchange of information in XML among the tourism society, which consists of the producer, the agents, and the consumer. This Paper is especially addressed to the applicability of e-SCM for the productivity enhancement in the tourism industry, which is known as the leading service industry in the internet environment.

• 동아시아식생활학회지
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• 제20권4호
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• pp.606-618
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• 2010

The study investigated how 'word of mouth' originates in the chain restaurant industry. It has long been acknowledged that 'word of mouth' is a critical factor for the success of a restaurant business due to its targetability and cost effectiveness. A review of the literature revealed four antecedents of 'word of mouth': service quality, perceived value, satisfaction, and relationship quality. Based on the theoretical/empirical relationships between those constructs, a structural model composed of the hypotheses was proposed. The structural model was tested with data collected from 471 chain restaurant patrons. The structural equation modeling analysis revealed that five constructs in the proposed model are interrelated, and during this process, word of mouth is formed in the chain restaurant industry. A positive relationship between service quality and satisfaction (0.265, p<0.05), service quality and perceived value (0.831, p<0.05), service quality and relationship quality (0.465, p< 0.05), and service quality and WOM (0.263, p< 0.05) were found, indicating that service quality is a key prerequisite for word of mouth and other constructs proposed in the model. It was revealed that perceived value doe not have a direct impact on WOM formation (t=1.275, p=0.202), but a positive relationship between perceived value and satisfaction (0.293, p<0.05) and between satisfaction and WOM (0.627, p< 0.05) were found. Therefore, it was concluded that patrons' perceived value influences word of mouth formation, but that impact is mediated by satisfaction. During this process, relationship quality also plays a mediating role in generating word of mouth. Based on data analysis, theoretical/managerial implications are discussed.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.167-177
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• 2021

The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.

• 한국항공운항학회지
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• 제25권1호
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• pp.11-22
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• 2017

Aviation/tourism industry has a unique characteristic of high inter-dependance between customer and service-provider. It is the mental condition of service-provider that could influence on the attitude of the service-provider. Thus, it is important to manage the mental condition of the service employees to enhance a company's financial performance. This paper tries to analyze the combined model of both policy acceptance and service profit chain(SPC) models. First, service policy acceptance model tells how the service policy acceptance, which consists of policy compliance, trust, participation and policy failure, would influence on SPC model. According to empirical research, it was found that both the employees' policy compliance and the policy trust have a positive significant impact on their participation on service policy. In the policy acceptance model, the employee's voluntary participation based on their trust and compliance of the policy was proven to have a positive effect on increasing job satisfaction and customer orientation. Regarding SPC model, their participation in the policy had the strongest impact among variables on customer orientation. Such results implies the employees' participation on the policy could become the starting point to enhance the customer value.

• 수산경영론집
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• 제35권1호
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• pp.57-85
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• 2004

To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

• 경영과정보연구
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• 제31권2호
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• pp.253-272
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• 2012

본 연구는 컨벤션 참가자들의 심리적인 가치추구과정을 분석하여 관광컨벤션산업을 중심으로 지역 발전을 계획하는 지방정부에게 컨벤션개최지의 이상적인 브랜드가치 개발에 대한 중요한 시사점을 제시하는데 연구의 목적이 있다. 먼저 본 연구를 통해서 밝혀진 컨벤션개최지의 속성으로는 정보성, 경제성, 관광 매력성, 활동성, 자연성 등이 도출되었다. 아울러 이러한 속성들로부터 컨벤션참가자들이 얻고자 하는 주요결과(consequences)로는 공유 공감, 인간관계, 조화로움, 안전, 즐거움, 간접 이미지 등 14개가 도출되었다. 마지막으로 컨벤션 개최지 방문객들이 얻고자 하는 궁극적인 가치들로는 자아발전, 유대감 형성, 자기이익추구, 자존감 고양이 주요 가치(value)요소들로 도출되었다. 연구결과를 살펴보면, 완성된 가치 계층 사슬 지도에서 주요 속성 두 가지(정보성, 활동성)를 선택한 방문객들은 공통적으로 공유 공감을 할 수 있으며 새롭고 나에게 도움을 주는 사람과 인간관계를 형성할 수 있다는 점을 중요한 혜택이라고 응답하였으며, 최종적으로 자아발전과 유대감 형성이라는 가치(value)요소와 직접적으로 가장 많이 연결되어 있음이 밝혀졌다. 그 외에도 인간관계가 자기이익추구에 궁극적으로 도움이 되는 중요한 가치로 여긴다는 연구결과도 밝혀졌다.

• 유통과학연구
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• 제17권8호
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• pp.15-24
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• 2019

Purpose - The relationship between personal consumption value and brand trust and brand attitude, brand trust and brand attitude, and brand loyalty was analyzed at a time when customers visiting domestic and foreign brands with mutual competition recognized the coffee shop as a new cultural space. Research design, data, and methodology - To examine these research models, samples were collected from 348 peoples who visited Coffee Franchise Companies during March to April, 2019. Results - The results of the study showed that Most of the assumptions about consumers' personal consumption values and brand trust, brand attitude and brand loyalty were adopted. This shows that there is a positive and organic relationship between these variables. Conclusions - Consumers' personal consumption values are found to have a positive impact on brand trust and brand attitudes. This means that the more positive an individual's consumption value is, the more confidence and likability a brand has. Brand trust has been shown to have a positive impact on brand attitudes. Brand attitudes and brand trust also have a positive impact on brand loyalty. This means efficient management of brand trust and brand attitudes in chain service companies is necessary.

• 지역과문화
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• 제8권3호
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• pp.27-48
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• 2021

近年来, 中国的旅游演艺进行了一系列新项目的落成, 使旅游演艺产业的票房增加, 经济收入增高, 同时带动了旅游演艺的品牌形成, 而且拥有了一定的良好口碑, 对地域的文化传播, 经济发展都有一定的推动作用, 其中大型情景体验剧就是重点项目之一。大型情景体验剧是一种以模拟真实环境空间设计为空间, 使观众在视觉, 听觉, 嗅觉, 味觉和触觉等多位感官上进行主动式体验, 互动性极强的新戏剧形式。大型情景体验剧根据中国的传统文化, 地域文化, 流传已久的故事进行了改编, 又结合了灯光, 音效, 特效, 3D效果等高科技, 使观众的体验更加真实。《又见平遥》作为中国第一部大型室内情景体验剧, 以新的表现形式和创作手段来体现山西文化的博大精深。以情景体验剧的形式, 使观众更加直观地感受到了"山西人"的"山西情"和"山西德", 推动山西旅游业的发展, 带动山西地区的经济, 逐渐形成了完整的产业链。但也有剧情连接不顺及游客管理不当等局限, 可以通过更多的观众互动及指引完善演出效果。因此可以看出, 大型情景体验剧对地域在传统文化, 价值观的传播上, 旅游产业的发展上, 地域的品牌特色形成以及经济发展上都有很大的推动作用。通过这些, 可以看出大型情景体验剧对实景演出的发展具有创新思维内容, 逐渐形成产业链闭环以及拓宽宣传渠道等启示作用。