• Journal of Information Technology Applications and Management
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• 제29권5호
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• pp.1-12
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• 2022

This research is situated at the intersection between industry 4.0, circular economy and tourism, in an attempt to observe the fourth industrial revolution at the service of the application of circular economy principles in the tourism industry. This approach has gained importance due to the COVID-19 pandemic, which has accelerated fundamental dynamics of change linked to business digitization and environmental sustainability. Within the theoretical framework delimited by the aforementioned intersection, the 'goCircular Radar' project, launched by 'TheCircularLab', from Ecoembes (Spain), has been taken as an empirical reference. Among the 165 startups in the circular economy sector, special attention has been paid to those that are oriented, or have a potential application, to tourism. The activities they carry out are described, with particular attention to the technologies they use and their contribution to circularity.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.103-118
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• 2015

Smart tourism is a social phenomenon arising from the convergence of information technology with the tourism experience. New ways of doing business, new patterns of experience and new problems concerning tourism destination image management and marketing are emerging due to the ubiquitous presence and influence of the internet and mobile devices. New conceptual tools are also available to enable researchers to further understand the social implications as well as the practical implementation of these new virtual and augmented smart tourism ecosystems. To this effect this paper introduces the constructivist paradigm and associated research methodologies as another toolbox for interpreting how smart tourism works as a form of soft power. The implications revealed by constructivism are that through smart tourism ecosystems, destination commodification and commoditization, experience and image formation are increasingly self-perpetuating, autonomous and organic social constructions. Researchers in information technology can use constructivist research to further explore these dynamic developments in smart tourism.

• Journal of Information Processing Systems
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• 제19권3호
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• pp.347-354
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• 2023

The rapid development of information technology has accelerated the application of big data and the Internet of Things in various industries. Big data has a great potential in the development of smart tourism. With the help of innovation in emerging technologies such as big data and Internet of Things, smart tourism has a better possibility to surpass traditional tourism. Therefore, this article provides a theoretical support to this process. It has explored the innovative management model of big data and IoT in smart tourism and evaluate their effects on promoting tourism. It offers a reference for the integration and innovation of the tourism theory system. Before big data technology, the development of Internet boosted online tourism. However, tourism marketing is still inefficient due to a lack of understanding about tourists. After many practical explorations of big data technology, tourism websites begin to adopt big data technology in their daily operations. With the changes in tourists' preferences and needs, further innovation and research are needed to help smart tourism keep up with the changes in the market and create more competitive products and services. Innovation serves as the driving force for enterprises to occupy the market and develop.

• 지식경영연구
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• 제17권3호
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• pp.1-21
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• 2016

To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study's results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

• 융합경영연구
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• 제7권3호
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• pp.13-28
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• 2019

Purpose - The purpose of this study is to analyze the start-up factors in start-up tourism companies and to analyze how these factors influence business performance. This study will be conducted for the further exploratory study with in-depth research with literature reviews, interviews and surveys. Research design, data, and Methodology - The activation of entrepreneurship is very important factor as for not only the development of entrepreneurship which is the characteristic of the innovative and risks-taking for the success of the enterprise, but also the sustainable growth and creation of performance of the entrepreneur. In other words, if it is the entrepreneurial spirit affects entrepreneurship, it is entrepreneurial orientation that continuously affects entrepreneurs. In order to achieve the above purposes, this study conducted literature research and empirical studies. Result & Conclusions - The sub-factors for independent entrepreneurial variables' orientation are classified as creativity, technological, enterprising, and innovation, and subordinate variables were set of management performance. The sub-factors of the control variable government support policy are classified as financial support, consulting support, and marketing support. For the purpose of empirical analysis, this paper collects data on companies selected for tourism venture business competition and CEOs of SMEs tourism for less than 7 years.

• 한국컴퓨터정보학회논문지
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• 제27권8호
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• pp.233-240
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• 2022

본 논문에서 우리는 전통시장을 지역특화 관광자원으로 개발함으로써 지역 경제발전의 토대를 마련하는 전통시장의 마케팅 전략을 제안하였다. 본 연구에서는 시장 이용고객인 지역 주민과 관광객을 대상으로 설문조사를 하였고, SPSS 25를 활용하여 시장 브랜드 전략을 구축하기 위한 요인분석(factor analysis)과 내적 일관성 검증을 위한 신뢰도분석(reliability analysis), 그리고 관련성을 확인을 위한 유의성 검증을 위해 상관분석(correlation analysis)을 실시하였다. 전통시장의 마케팅 전략을 위한 안양중앙시장 브랜드 관광상품에 대한 분석결과는 다음과 같다. 첫째, 브랜드 요소와 브랜드 표준 및 브랜드 포지셔닝을 활성화하는 브랜드 아이덴티티 확립이 필요하다. 둘째, 브랜드 의식과 브랜드 정보 및 브랜드 기억을 끌어낼 수 있는 브랜드 인지도 향상이 요구된다. 셋째, 브랜드 연상과 브랜드 충성도를 높일 수 있는 브랜드 이미지 개선이 필요하다. 넷째, 브랜드 가치와 브랜드 관심 및 브랜드 수명을 향상시킬 수 있는 브랜드 자산을 개선하는 노력이 필요하다. 시장 브랜드 전략을 활용하여 전통시장의 마케팅 정책을 개발하고 제안함으로써 특화된 지역 관광자원으로서 전통시장과 지역경제의 활성화를 기대할 수 있을 것이다.

• 벤처창업연구
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• 제17권2호
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• pp.179-193
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• 2022

본 연구의 목적은 농촌관광의 관계마케팅 활동요인들에 대해서 살펴보고 관계마케팅 활동요인들과 충성도 간의 관계에서 고객지각가치의 매개효과를 살펴보는 것이다. 본 연구는 농촌관광을 경험한 고객들을 대상으로 설문조사를 실시하였고 이를 분석한 실증분석 결과는 다음과 같다. 첫째, 탐색적 요인분석에 의해 농촌관광의 관계마케팅 활동요인들은 고객지향성, 응답유인성, 전문성, 유대관계의 4개 요인으로 분리되었다. 둘째, 고객지향성, 응답유인성, 전문성, 유대관계는 모두 충성도에 유의한 정(+)의 영향을 주는 것으로 나타났다. 셋째, 응답유인성과 전문성은 고객지각가치에 유의한 정(+)의 영향을 주는 것으로 밝혀졌다. 하지만, 고객지향성과 유대관계는 고객지각가치에 유의한 영향을 주지 않는 것으로 밝혀졌다. 넷째, 고객지각가치는 응답유인성과 충성도 간의 관계에서 완전매개효과를 보이는 반면 전문성과 충성도 간의 관계에서는 부분매개효과를 보이는 것으로 나타났다. 추가적으로 통제변수인 성별은 충성도에 영향을 주지 않지만 고객지각가치에는 유의한 영향을 주는 것으로 밝혀졌다. 즉, 여성이 남성에 비해 농촌관광에 대한 고객지각가치가 낮은 것으로 조사되었다. 농촌관광의 충성도를 향상시키기 위해서 고객지각가치와 아울러 고객지향성, 전문성, 유대관계를 향상시킬 필요가 있다.

• 유통과학연구
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• 제12권12호
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• pp.75-82
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• 2014

Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

• 한국조경학회지
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• 제30권1호
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

• 농촌지도와개발
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• 제22권3호
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• pp.245-260
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• 2015

Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.