• 한국환경생태학회지
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• 제25권1호
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• pp.111-117
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• 2011

본 연구는 등산 이용에 따른 등산로 영향 관계의 이해를 통해 등산 이용에 의해 발생되는 영향지표를 설정하고, 실제 현장에서 각 지표의 영향수준을 평가할 목적으로 수행되었다. 문헌조사에 의해 생태적 영향 지표 3가지, 물리적 영향 지표 4가지, 사회적 영향 지표 5가지를 각각 이용영향 지표로 도출하였으며, 이를 이용하여 관악산 등산로를 대상으로 관측조사와 설문조사를 통해 각각의 영향수준을 측정하였다. 등산활동에 의한 생태적 영향으로 등산로 주변 식생교란은 나타났으나 귀화 및 외래식물에 의한 산림식생의 교란은 상대적으로 심하지 않은 것으로 조사되었다. 등산로 노면의 경화, 노폭 확대 등 등산로의 물리적 환경에 대한 영향의 정도는 비교적 심한 것으로 관찰되었다. 사회적 영향 지표의 측정 결과, 관악산 등산로를 찾는 등산객들은 높은 혼잡과 조우 수준을 예상하고 방문하는 것으로 조사되었으며, 이로 인해 실제 현장에서 혼잡도 수준을 높게 느꼈음에도 불구, 전반적인 만족도 수준은 비교적 긍정적인 수준으로 나타났다. 관악산 등산로는 입지적 특성상 대도심권 생활권 등산로 유형으로 지속적이고 집중적인 이용특성으로 인해 등산로의 생태적, 물리적 환경에 대한 영향의 정도가 가중되고 있다. 사회적 영향은 현재까지는 양호한 것으로 나타나고 있으나 등산로 주변환경의 물리적, 생태적 환경이 악화된다면 이용객의 이용 만족도에도 악영향을 미치게 될 것이다. 이용경험의 질적 수준을 유지하기 위해서는 등산로 훼손지 복원과 같은 물리적, 생태적 환경의 개선과 더불어 등산문화 개선을 위한 관리노력 또한 필요할 것으로 판단된다.

• 산경연구논집
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• 제9권7호
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• pp.61-70
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• 2018

Purpose - The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology - This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results - The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions - First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

• 한국경제지리학회지
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• 제18권2호
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• pp.137-151
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• 2015

2012여수세계박람회는 2012년 5월부터 8월까지 전남 여수시에서 개최된 대표적인 특별 이벤트에 해당한다. 특별 이벤트가 개최된 후에는 이벤트 개최의 경제적 파급효과를 분석한 연구들이 다수 발표되는 것이 일반적이다. 하지만, 여수세계박람회가 개최된 후에도 관련연구가 지금까지 부재하였다. 이런 문제점에 의거하여 이 연구의 목적은 여수세계박람회 개최가 여수지역에 미친 경제적 파급효과를 실증적으로 분석하는 것이다. 여수세계박람회 개최는 여수지역에 실질적인 경제적 파급효과를 제공한 것으로 밝혀졌다. 특히 사업체수 증가, 사업체의 종합소득세 증가가 구체적으로 나타났고, 관광관련 업종인 음식점과 숙박업에서 뚜렷한 증가세를 보였다. 입지상법에 의한 경제적 파급효과 분석결과를 보면, 여수지역 내에 생산유발 85,783억 원, 부가가치 유발효과 29,996억 원, 소득유발 15,863억 원, 고용유발 5만 3,512명이 발생하였다. 여수지역 내에서 발생한 관광부문의 경제적 파급효과는 생산유발 38,097억 원, 소득 유발 6,507억 원, 부가가치유발 13,701억 원, 고용유발 25,313명 등으로 분석되었다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.383-386
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• 2012

본 연구는 관광서비스로서 소셜네트워크 서비스(SNS)에 대한 관광객의 수용결정요인에 대하여 분석하였다. 세부적으로 관광객의 소셜네트워크 서비스에 대한 수용결정요인이 지각된 가치, 만족, 지속적 이용의도 등에 미치는 영향을 분석하였다.

• 한국조리학회지
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• 제22권1호
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• pp.61-69
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• 2016

Little is known regarding the impacts of product quality and branding on perceived price and purchase intention in international cafes, Selangor, Malaysia. This study tested the relationships among product quality, branding, perceived price, and purchase intention within the context of international cafes. A total of 301 customers at 6 international cafes in Selangor state in Malaysia completed questionnaires. It was found that product quality and branding positively influence perceived price. In addition, perceived price has a significant impact on purchase intention.

• 기술사
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• 제45권2호
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• pp.28-32
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• 2012

The European Alps face a number of major threats - from habitat loss to pollution, from mass tourism to the impacts of climate change. The European alpine climate has changed significantly during the past century, with temperatures increasing more than twice the global average. This makes alpine mountains especially vulnerable to changes in the hydrological cycle and decreases in snow and glacier cover, which are already occurring. In winter, artificial snow-making is currently the most widespread strategy to extend and supplement natural snow cover and secure winter tourism. Artificial snow-making is not only very costly, but also has knock-on effects such as increased water consumption and energy demand or ecological damage, which may lead to negative externalities. The European Alps facing the challenge of changing climate and anthropogenic pressures.

• The Korean Journal of Ecology
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• 제26권2호
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• pp.53-58
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• 2003

Ever-growing recreation, tourism and ecotourism worldwide have become a significant factor of resource degradation in many protected areas. Managers of these areas are increasingly challenged to implement policies, strategies and actions that would protect the resource base while providing quality visitor experience. One major issue in managing protected area visitations is that of carrying capacity, or the question of "how much use is too much\ulcorner". Scientific studies of visitor impacts, often known as recreation ecology, has generated a knowledge base that provides valuable input to the visitor carrying capacity management process adopted by the U.S. National Park Service. This paper aims at (a) providing an overview of recreation ecology research and its application in managing visitor carrying capacity, and (b) examining the relevance of recreation ecology to East Asian protected areas with special reference to the visitor capacity issue.ity issue.

• Journal of Smart Tourism
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• 제1권1호
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• pp.69-74
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• 2021

Restaurants are an important area of the hospitality industry. This industry sector has not only experienced severe consequences of the recent lockdowns, but it has also seen the rise of digital technologies. As known from other industries, the digital transformation impacts products, processes and business models alike. Starting from the classical distinction of a restaurant's front- and back-of-the-house processes, this paper presents an overview on current developments in the restaurant industry and based on an analysis of current digital services, it derives some implications for future directions. Among the observations are that restaurants need to cover more touch points, provide more individualized offerings and strive for more automation as well as integration of their systems.

• 유통과학연구
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• 제19권10호
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• pp.17-22
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• 2021

Purpose: Covid-19 has caused an unprecedented situation for the tourism industry with slumping demand during the outbreak and many uncertainties about tourist behavior in the post-pandemic. This study is aimed to discover the distribution in the behavior of tourists in Vietnam, whose government has taken serious and early actions towards the health crisis and among the earliest to reopen the economy. Research design, data, and methodology: We adopted a mixed-method approach - combining qualitative interviews with quantitative research using a questionnaire survey. Through the form of the online survey through social networking channels: Facebook, Gmail. The study received 261 valid responses for analysis. Multivariate analysis techniques were used: descriptive statistics, exploratory factor analysis (EFA). Results: From the data and result of EFA, the result showed that the distribution of tourist behavior could be grouped into four main factors, including (1) the general impacts, (2) travel-related behaviors; (3) attitudes and preferences regarding modes of tours and destinations; (4) awareness of safety and hygiene. Conclusions: These results highlighted the importance of the theory of perceived risks in explaining the travelers' prudent decisions. In addition, this study provides practical implications for policymakers and various stakeholders of Vietnam's tourism industry in formulating the recovery strategy.

• Journal of Smart Tourism
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• 제1권1호
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• pp.53-64
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• 2021

Upselling is often a critical factor in revenue generation for businesses in the tourism and travel industry. Utilizing passenger data from a major international airline company, we develop the PAX (Passenger, Airline, eXternal) model to predict passengers that are most likely to accept an upgrade offer from economy to premium. Formulating the problem as an extremely unbalanced, cost-sensitive, supervised binary classification, we predict if a customer will take an upgrade offer. We use a feature vector created from the historical data of 3 million passenger records from 2017 to 2019, in which passengers received approximately 635,000 upgrade offers worth more than $422,000,000 U.S. dollars. The model has an F1-score of 0.75, outperforming the airline's current rule-based approach. Findings have several practical applications, including identifying promising customers for upselling and minimizing the number of indiscriminate emails sent to customers. Accurately identifying the few customers who will react positively to upgrade offers is of paramount importance given the airline 'industry's razor-thin margins. Research results have significant real-world impacts because there is the potential to improve targeted upselling to customers in the airline and related industries.