• 한국도서관정보학회지
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• 제42권3호
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• pp.251-270
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• 2011

본 연구의 목적은 SST(Self-Service Technology)기반 서비스 이용자 관련 연구를 개관하고 귀인이론을 통해 이용자에 의해 발생되는 서비스실패와 이에 대한 회복전략을 이해하는데 있다. 연구목적을 달성하기 위해 사적영역에서 논의되고 있는 SST기반 서비스의 특성 및 이용자연구를 문헌조사를 통해 살펴본 결과 도서관 SST기반 서비스도 일반적인 SST기반 서비스와 크게 다르지 않음을 발견하였다. 일반적인 서비스와 다른 특성을 지니는 SST기반 서비스의 경우 이용자에 의한 서비스 실패가 발생했을 경우 적합한 회복 전략은 무엇인지를 귀인이론을 기초로 하여 제시하였다. 연구결과 도서관 SST기반 서비스를 비롯한 SST기반 서비스의 이용자에 의한 실패를 회복하기위한 전략은 서비스자체의 기술적 품질을 향상시키는 것이 중요한 것으로 나타났다

• 한국항해학회지
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• 제19권1호
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• pp.49-69
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• 1995

What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

• Asian Journal of Innovation and Policy
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• 제4권3호
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• pp.397-409
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• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• 한국과학교육학회지
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• 제31권3호
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• pp.440-454
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• 2011

This study proposes a new instructional strategy and corresponding materials designed from various alternative frameworks to help students understand evolution as a biologically acceptable theory. Biology teachers have normally taught the evolutionary mechanism by means of comparing Lamarckism with natural selection. In this study, a new instructional strategy in which the Lamarckian explanation is first excluded because Lamarckism is known to be subsumed in a learner's cognitive structure as a strong preconception of evolution is suggested for teaching evolution. After mutation theory is introduced, Darwinism including natural selection is explained separately during the next class hour. Corresponding instructional materials that aid student understanding of the evolutionary mechanism were developed using recently published articles on human genetic traits as scientific evolutionary evidence instead of the traditional evolutionary subject matter, giraffe neck. Evolutionary evidence from human genetic traits allows students to exclude anthropocentric thoughts effectively and raise concern for the phenomenon of evolution positively. The administered instructional strategy and materials in this research improved student conception, concern, and belief of evolution and it is believed that they helped students understand the evolutionary mechanism effectively.

• 한국환경교육학회지:환경교육
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• 제13권2호
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• pp.114-126
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• 2000

The purpose of this study is to identify the theory of inquiry and to suggest an example of teaching/learning strategy through inquiry for effective environmental education. This study was based on the review of literature in the area of background of inquiry, inquiry in school subjects-social science, science, and environment and activities for inquiry. The teaching/learning strategy which was developed in this study included several inquiry activities focusing on recent social issue. And it can be used in environmental class.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• 한국지능시스템학회논문지
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• 제23권4호
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• pp.348-353
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• 2013

최근들어, 확률론적 최적제어를 포함한 제어이론과 각종 기계학습 기반 인공지능 방법론은 금융공학 분야의 주요 도구로 자리를 잡아 가고 있다. 본 논문에서는 평균회귀 현상을 보이는 시장을 위한 페어 트레이딩 전략 분야와 추세 추종형 트레이딩 전략 분야에 대해 확률론적 최적제어 이론을 활용한 최신 논문 몇 편을 간단히 살펴보고, 보다 융통성 있고 접근성이 좋은 도구를 확보하기 위하여 확률론적 최적제어이론과 기계학습 기법을 동시에 응용하는 전략을 고려한다. 예시를 위하여 실시한 시뮬레이션은 본 논문에서 고려한 전략이 실제 금융시장 데이터를 대상으로 적용될 때 고무적인 결과를 제공할 수 있음을 보여준다.

• 대한기계학회:학술대회논문집
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• 대한기계학회 2001년도 춘계학술대회논문집B
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• pp.724-729
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• 2001

This paper discusses the composition of the theory of reinforcement learning, which is applied in real-time learning, and evolutionary strategy, which proves its the superiority in the finding of the optimal solution at the off-line learning method. The individuals are reduced in order to learn the evolutionary strategy in real-time, and new method that guarantee the convergence of evolutionary mutations are proposed. It possible to control the control object varied as time changes. As the state value of the control object is generated, applied evolutionary strategy each sampling time because the learning process of an estimation, selection, mutation in real-time. These algorithms can be applied, the people who do not have knowledge about the technical tuning of dynamic systems could design the controller or problems in which the characteristics of the system dynamics are slightly varied as time changes. In the future, studies are needed on the proof of the theory through experiments and the characteristic considerations of the robustness against the outside disturbances.

• Structural Engineering and Mechanics
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• 제74권4호
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• pp.547-557
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• 2020

In this paper, an automatic adaptive mesh refinement procedure is presented for two-dimensional problems on the basis of a new probabilistic error estimator. First-order perturbation theory is employed to determine the lower and upper bounds of the structural displacements and stresses considering uncertainties in geometric sizes, material properties and loading conditions. A new probabilistic error estimator is proposed to reduce the mesh dependency of the responses dispersion. The suggested error estimator neglects the refinement at the critical points with stress concentration. Therefore, the proposed strategy is combined with the classic adaptive mesh refinement to achieve an optimal mesh refined properly in regions with either high gradients or high dispersion of the responses. Several numerical examples are illustrated to demonstrate the efficiency, accuracy and robustness of the proposed computational algorithm and the results are compared with the classic adaptive mesh refinement strategy described in the literature.