• International Journal of Costume and Fashion
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• v.4
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• pp.131-144
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• 2004

“The ultimate aim of the anthropology of art ［fashion］ must be the dissolution of art ［fashion］.” Alfred Gell, Art and Agency (1998) This study aims to rethink fashion by examining issues that have emerged out of recent writings in the anthropology of art. Since their inaugural coinciding, sound discussions have emerged between the anthropology of art and the art world, addressing such subjects as： ‘artworks and artefacts’, ‘Western and non- Western discourse’, and ‘art and agency’ (Gell 1992； 1993； 1996； 1998). This study is comprised of a series of discussions, the subjects of which follow： the relationship between fashion and art； art and the anthropology of art； and in parallel with this, examining the possibility for an anthropology of fashion. This study employs a qualitative approach based on the discussion of relevant literatures dealing with fashion, art and art theory for its methodology, followed by a brief examination of a case of the Vivienne Westwood exhibition at the Victoria and Albert Museum in terms of an empirical account.

• The Research Journal of the Costume Culture
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• v.3 no.1
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• pp.83-92
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• 1995

The purpose of this study was to find the attitudes on clothing of the Korean people implied in the Korean proverb. The results of the analysis of this research was as follows: It was found that the Koreans regarded clothing and personal appearance as important matter in their everyday life. The awareness of the importance of wearing clothes and personal appearance was usual matter to the Koreans. Thus they put a great value on good and appropriate clothing behavior and personal appearance. The Koreans understood the meaning of clothes make the man and they knew how to use the clothing and personal appearance to relate people in the social order. They showed a tendency to treat a personal in terms of his appearance. it seems that since the Koreans knew the importance of clothing and personal appearance in the relationship between person and person they emphasized appropriate clothing behavior and decency.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.961-966
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• 2013

Being one of the most important textile and apparel producers for years, Turkey began to become active in terms of retailing. Although retailing industry is in its growing phase, the social and economic influences caused the customers' tastes and demands to be more distinctive and segmented in parallel with the advancement of the retail industry. Therefore, the retail industry began to develop in more fragmented way where clear boundaries between different types of retailers were established. In this study, the apparel retail market is overviewed and analyzed within the context for determination of the current situation and future prospective. To this aim, the textile and apparel companies that are active in Turkey were classified into groups based on the type of distribution channels they used. Then, the performances of the groups were established using the secondary type of resources. Finally, the findings were summarized, by showing the similarities and differences between different channels.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.423-430
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• 2003

Cotton fabric md nylon fabric were chosen as base fabric specimens for dyeing using Japanese pagoda tree colorants through chitosan, treatment. With the chitosan treatment, the dye-uptake of the treated fabric increased. This treatment is also expected to be effective in terms of environment-friendliness. The effect of the dyeing methods, mordanting or non-mordanting, and chitosan treatment on the dye-uptake and air permeability of the treated fabrics was investigated. In case of cotton fabric, Al mordanted dyeing resulted in higher dye-uptake through the chitosan treatment. Therefore, the chitosan treatment is effective in this case. Japanese pagoda tree seems to have direct affinity for nylon fabric without the mordanting treatment. In case of cotton fabric, it seems that the cellulose molecules, colorants, and the chitosan make a complex, thereby reducing the air permeability. In case of nylon fabric, due to the fact the Japanese pagoda tree colorant molecules form direct physical bonding with the nylon molecules, it seems that there is not much of air permeability reduction.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.261-275
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• 1995

This paper analyzes the parallelism between the art trend and the fashion. As a representative case, we consider the Modernism and the Flapper look. The Modernism rejected the tradition of the past and pursued something new. This trend was in parallel with the fashion called flapper look which was against the tradition and made drastic change. The factors which represent the spirit of the age the Modernism are the simplicity, the rejection of the tradition, the individualism and the subjectivity, the functionalism, the fragmentation of the self, and the straight line. We discuss the fashion style of the flapper look in terms of these factors.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.687-702
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• 2010

The purpose of this study is to study the inner meaning and formative with distorted and atypical Informel image, body image expressed in modern fashion. Method of the study is as follow. The study method examined philosophy of art 19th century?in order to consider interconnections between social and cultural characteristics of expressionistic abstract art, a form of Informel and changed physical style. Based on this method, the Informel image that appeared in the plastic arts in terms of artistic significance and aesthetic value was examined. Based on the above discussion on modern fashion Informel images were expressed in any formative characteristics were considered. The results of this study are as follows. Contingencies through the spontaneous act of art to transcend the image of atypical lines formed elements of coincidence, was developed. Liberation was expressed from liberation of physical boundaries and created outward expansion of the free formative. Atypical was organic forms pursuing spontaneous plasticity and diversity, and appeared in the form of distortion and deformation.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.155-166
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• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• Journal of the Korean Society of Costume
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• v.39
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• pp.257-269
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• 1998

Comparison the literature of Korean Shroud with Current Shroud are as follows. 1. The Mo(冒) and m were not included in current shroud. Onang(五囊), Ch'im(枕), Kum(衾) and Kyo(絞) were included in current shroud. 2. Terms of the current shroud were various than the literature of korean shroud. 3. The cloths of the literature of korean shroud were Chu, Chung, P'o(布), Ch'o and Kyon, etc. But the cloths in the current shroud were Myongchu, Sambe and Kongdan. The color of the literature of korean shroud were various, but in the current shroud was light color center upon the white color. 4. The shape of the current shroud was various.

• Journal of the Korean Society of Costume
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• v.58 no.5
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• pp.134-152
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• 2008

In this paper, embroidery works with a certain date are divided by a category, and they are reviewed in terms of original fabrics, embroidery patterns, the form of an artwork, embroidery techniques, and etc with the aim of the understanding of the Joseon period embroidery. In the second part, I examine the history of Korean embroidery from the Three Kingdoms period to the Joseon dynasty along with the written records and extant embroidery works. The third part, Joseon embroidery revealed by the analysis of the remaining embroidery works, divides Joseon embroidery by two kinds, bridal robe and rank badge as well as an embroidery screen. Through the examination of these extant works, I try to rediscover the historic significance of Joseon embroidery, and also hope to help people to gain an expert opinion on Joseon embroidery.

• Journal of the Korean Society of Costume
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• v.31
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• pp.5-16
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• 1997

This paper studies in terms of nonverbal communication the roles of Gut-clothinbgs used in Jin-Do Sit-gim Gut are classified as follows: 1) The message communicated through the ordinary clothings of a shaman is that he or she is waiting to serve as a presider of a Gut ceremony actiong as a mediator between the spirtual and the human world. 2) The shaman clothings representing many kinds of spirits are visualized figures which are closely related to the common wishes of most people in society e. g. physical and material well-being longevity fertility. 3) The clothings serve as a body figure in the Gut are classified into 5 groups. (1) Laid-on clothings give the message that the body is standing still. (2) Wrapped clothings serve as an incarnated body of the dead. (3) Spread clothings represent a lying body. (4) Oscillated clothings are the symbols of a spirit which moves from this world to another. (5) Burned clothings mean that the spirit has attained a complete seperation from this world.