• 제목/요약/키워드: the system structure of CRM in mobile communication industry

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Application of CRM to Mobile Communication Industry

  • Tian, Liang;Zhang, Xian-Hua
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2007년도 춘계학술대회
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    • pp.40-46
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    • 2007
  • Established CRM system provides a powerful help for maintaining existing client, attracting new client, making profit from client or mobile communication industry. In the system structure of CRM eye, the mobile communication industry of CRM can be divided into three levels. : channel layer; operation layer, analysis layer. The data mining of CRM in mobile communication industry fall into six stages. Finally article gives some CRM's examples to illustrate how to gain client, enhance client's value, and how to maintain existing client.

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