• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.40-46
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• 2007

Established CRM system provides a powerful help for maintaining existing client, attracting new client, making profit from client or mobile communication industry. In the system structure of CRM eye, the mobile communication industry of CRM can be divided into three levels. : channel layer; operation layer, analysis layer. The data mining of CRM in mobile communication industry fall into six stages. Finally article gives some CRM's examples to illustrate how to gain client, enhance client's value, and how to maintain existing client.