• Korean journal of communication and information
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• v.28
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• pp.141-169
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• 2005

This study considered the factor of the adoption of the satellite DMB. This study focus on the TV audience's demographic traits and media usage. The results are follows : 1) the elder-aged group, high-educated group and car driver group have high intention to be subscriber for the satellite DMB service. 2) the white collar group and the middle income group have high intention to be subscriber for the satellite DMB service. 3) the many media use group and the many function use of mobile phone group have high intention to be subscriber for the satellite DMB service. 4) the local TV audience like the entertainment genre in video and audio service and the information genre in data service 5) the local TV audience don't mind of the re-transmission territorial broadcasting by the satellite DMB service.

• Korean Management Science Review
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• v.25 no.1
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• pp.123-138
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• 2008

Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.6A
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• pp.488-498
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• 2005

The DAB(Digital Audio Broadcasting) service which is based on the Eureka-147 of Europe is developed to DMB(Digital Multimedia Broadcasting) service that is divided into Terrestrial DMB and Satellite DMB. The Satellite DMB is a new broadcasting service, which will service multi-channel multimedia broadcasting by the portable receiver or the vehicle receiver. In this paper, we consider that link level performance of satellite DMB system A which is based on the COFDM(Coded Orthogonal Division Multiplexing). It uses the OFDM method which is sensitive to nonlinearity, so we analyze the effect of the HPA(High Power Amplifier) nonlinearity. And then we define the appropriate back-off value by performing the link level simulation considering back-off effect. Also we consider the effect of frequency and time offset, and then confirm the overall link level performance by analyzing and verifying a suitable synchronization method for satellite DMB system A.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.106-113
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• 2006

With the rapid development of digital technology, the satellite DMB service is able to provide chance to watch on TV, movie and listen on the Radio to their subscriber with moving. From the mid 2005, Korean people can get the satellite DMB service which includes In many kinds of new telecommunication services such as watching on tv, movie, and listening the music on service charge. The objective of this study is to grasp the factors which affecting the use satellite DMB service on the consumers who pay service charge, and to make an analysis on the structure relationship between such factors with consumer satisfaction and consumer royalty.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.1
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• pp.183-188
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• 2008

Satellite DMB(Digital Multimedia Broadcasting) uses the Cap Filler(GF) that provides a service to the wave shade area of the satellite signal that is a non-line of sight area. The GF is the repeater and the Satellite DMB Systems certainly must construct the GF Network toguarantee the movement reception of the terminal. As the coverage of the GF is formed the Cell or Sector, when the multiple GF is established to be contiguous, the problem of the interference will be able to occur. This paper describes the Satellite DMB system and the GF, and it investigate the design fundamentals plan of the GF Network that it will be able to reduce this problem. As a result, in case of the distance that GF and terminal unit is above 4.6Km, service is not provided because of quality degradation according to mutual interference.

• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1279-1283
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• 2008

Satellite Digital Multimedia Broadcasting(SDMB) needs Gap Fillers(GFs) to cover the non-service areas. However, SDMB mobile phones which are not located in GFs service area receive signals directly from the satellite because it is impossible to cover all SDMB service with GFs. Therefore, there is a border between the GFs service coverage and the satellite service coverage and it causes a time delay in signals which are from the GFs or the satellite. The time delay is the reason why SDMB service deteriorates. In this paper, I show how to reduce the deterioration of SDMB service in the border area between the GFs and the satellite adding the time delay to the satellite signal and the GFs signal. I think that this method is helpful in reducing the deterioration, especially in the early stages of SDMB service, which the GFs are not spread all over the nation yet.

• Journal of Satellite, Information and Communications
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• v.8 no.2
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• pp.22-28
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• 2013

In this paper, new LBS (location based service) are proposed using conventional DMB (digital multimedia/mobile broadcasting) system. LBS applications are proposed that can be suitable for the subway and ground transportation based on S-DMB (satellite-DMB) and T-DMB (terrestrial-DMB) respectively. In the shaded area such as subway, the broadcasting signal transmitted from the satellite of S-DMB system should be retransmitted by the earth repeater called the gap filler and each gap filler has its own identification value called the gap filler ID which introduces the area in which the gap filler was installed. Therefore, the LBS can be implemented by using the gap filler ID of S-DMB on the subway in which the GPS (global positioning system) can't be received. Unlike the LBS on the subway, the combination of T-DMB and DGPS (differential GPS) will be introduced as a way for ground transportation. Generally, DGPS has been designed to compensate the position value calculated from the GPS signal so that positioning error of about 1 meter can be obtained by using DGPS information. T-DMB system transmitting DGPS signal will be expected to be commercial in Korea and, if using DGPS information transmitted through T-DMB network, LBS with more precise positioning than GPS alone can be implemented in the ground vehicles.

• Journal of Korea Technology Innovation Society
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• v.8 no.3
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• pp.911-931
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• 2005

This paper analyzes the demand characteristics of DMB services using survey data. According to a Logit analysis, the willingness to adopt the services is higher if the would-be user is male, is better informed with the service, is watching TV longer, and is spending more for the telecommunications services. And the survey results tell us that for the stimulation of the service, efforts should be made to increase the level of public awareness of the services. The survey response from the would-be DMB users shows that the respondents who value the nationwide coverage and the numbers of channel are more inclined to use the satellite DMB service. On the other hand, the service charge and the availability of the terrestrial broadcasting channel for the time being does not seem to influence the intention of using the terrestrial DMB service. It could be interpreted that the potential user are deciding whether to use the service more by the quality and contents of the service rather than by the cost of the service.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.44 no.3 s.357
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• pp.85-91
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• 2007

Satellite Digital Multimedia Broadcasting (S-DMB) is the digital convergence service of broadcasting and communication for mobility and portability. Broadcasting service of S-DMB can be taken by the mobile phone or vehicle terminals anytime and anywhere. S-DMB system is currently providing 11 video channels and 26 audio channels. As the demand of multimedia service is recently increasing, S-DMB system needs high quality and new contents service. Therefore we need to make efficient S-DMB with more channel ability and high transmission quality. In this paper, we propose new S-DMB system that can be applied to powerful channel coding scheme and hierarchical 8-PSK(8-Phase Shift Keying) modulation with Backwards Compatibility modes that simultaneously can support both current and new system. And we analyze the performance of current S-DMB system and verify a possibility of advanced S-DMB through computer simulation.