• 한국실내디자인학회논문집
• /
• 제20권1호
• /
• pp.165-172
• /
• 2011

Visitors' behaviors within an exhibition space are a substantial means to grant spatial arrangement and validity of exhibits. Therefore, the study analyzed visitors' behaviors in the viewpoint of attraction power and holding power of exhibits on the basis of exhibition layout of real science museums. Through the analysis, the study grasped efficiency of analysis index and exhibition environment elements which might have an effect on planning the exhibition space of a large-scale museum and producing detailed ranges of exhibition. The main indicators used are: 1. Attraction power: it indicates the relative incidence of people who have stopped in front of an object/exhibit during the exhibition tour. It is calculated by dividing the number of people who stop by the total number of people who have visited the museum or gallery. 2. Holding power: it measures the average time spent in front of an information/communication element. It is calculated by dividing the average time of stay by the time "necessary" to read an element. As a result, It was expected that attraction power and holding power of exhibit would be increased when moving line of seeing was inductive. However, when the traffic movements of seeing was inductive, repetitive seeing of exhibit was almost never realized and visitors had a strong tendency which viewed on their way of moving without viewing on their way of stopping. On the other hand, it may mean that density of exhibit is low or size of exhibition space is small that most of exhibits within exhibition space have high attraction power and holding power. As Gwacheon National Science Museum, when a museum is composed of many large-scale exhibit halls, it should be formed by separating the main moving line of seeing from the optional moving line of seeing through visitors' natural choice of exhibit and proper inducement of moving line of seeing. In such structure, exhibition environment of the main moving line has an effect on attraction of exhibit and the use of optional moving line acts as a factor to increase attraction. In addition, it is thought that attribute of exhibit and proper arrangement of rest space within exhibition space will increase holding power of exhibit.

• 보존과학연구
• /
• 통권22호
• /
• pp.155-171
• /
• 2001

The facilities of exhibition and collection for cultural properties is affected by environmental pollution. In order to accumulate a store of basic data, we was investigated eight points(three points at exhibition room and five points at collection room) at four institutes, from December 2000 to March 2001.As a result of investigation, the temperature of A-Exhibition room measured low because of don’t moved HVAC(Heating, Ventilation and Air-Conditioning) System, B Exhibition room is dry for the effect of air-conditioner and the air pollutants concentration of C-Exhibition room is high for the kind of an exhibition room. The air-condition was varied within the open period. The air pollutants concentration of A-Collection room is measured high because the air-pollutants is generated in a new buildings and the air pollutants concentration of C-1 & C-2-Collection room is high for the kind of an collection room. It is necessary to ventilate sufficiently.

• 한국보건간호학회지
• /
• 제19권2호
• /
• pp.241-248
• /
• 2005

This study examined the effects of a photographic exhibition of HIV/AIDS on people's AIDS knowledge and attitudes. The subjects in this study were 620 people who came to see the AIDS photo exhibition that was held in Seoul, Ansan and Ulsan area. The data were collected before and after seeing the AIDS photo exhibition by using structured questionnaires from July 21, 2003 to July 31, 2004. The result indicated that there were differences in AIDS knowledge and attitudes after viewing the photo exhibition and the differences were statistically significant. The results suggested that the AIDS photo exhibition was effective for increasing knowledge about AIDS and changing the attitude toward people with AIDS. Therefore, it is recommended to utilize the AIDS photos exhibition for AIDS prevention education.

• International Journal of Advanced Culture Technology
• /
• 제10권1호
• /
• pp.75-80
• /
• 2022

This paper examines the traditional house building components through Wenzhou Longwan district traditional residential architectural components exhibition. We found that the exhibition of architectural components of residential buildings has its own characteristics, and the collection, cleaning and organization of the components require a lot of manpower and material resources. This exhibition is based on social hotspots, and the exhibition was curated with flexible use of exhibition halls and content arrangement, allowing the audience to enter into "immersive" nostalgic memories through the experience of being present. In the wave of urban construction and development, the preservation of traditional residential buildings and their components is to inherit the local architectural culture and show the local natural and humanistic spirit.

• 한국실내디자인학회논문집
• /
• 제23권5호
• /
• pp.139-145
• /
• 2014

As life is changing, modern people are interested in culture life more than the past and as a result Art Exhibition increases. Nowadays many methods of exhibit are introduced, especially Direct experience. Trick Art Experience exhibition introduced Direct experirence to a work of art for interests and used props, objets, images, and sounds for maximizing experience element. Trick Art Experience exhibition added humor as imitating famous painting and gave a deep impression through the optical illusion technique which make flat structure look three-dimensional structure. Recently, demands for Experience exhibition which are like Trick Art increase. This study figure out pros and cons through a comparison analysis of direction and component about Trick Art Experience exhibition and find a check list about making an audience active about experience. From now on, we have an object about showing design data including customer satisfaction measurement to make various expressions of direction and component about Experience Art through a case analysis. We have firsthand visited case spaces to experience the spaces and prepared a check list for the relevant types of expressions. Referring to the exhibit work classification system, components that correspond to Trick Art Experience exhibition were grouped according to constituting items. Among the types of expressions, the levels of satisfaction with Experience exhibition and Participating exhibit were found to be high and the level of satisfaction with Heart Moving exhibit was found to be low through surveys. Among the components, the levels of satisfaction with stereograms and formative effect elements were found to be high and those of spatial changes and media effects were found to be low through surveys. Therefore, the expressions should be reinforced and the components should be improved.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
• /
• pp.145-149
• /
• 2004

This cases are designated to examine various respect of space program in a museum which are focused on 32 exhibition unit space among the 9 case studies of public museum. Therefore, this study cases offer comprehension of a character and trend about exhibition space through the analysis and classification. Also, through setting up the guide line for the classification of exhibition unit space, the intention of the case study is the use of the case study as guide line and offer the basic data of exhibition space for consideration of exhibition act and moving line caused by the exhibition unit space type.

• 한국IT서비스학회지
• /
• 제11권2호
• /
• pp.229-242
• /
• 2012

The MICE(Meeting, Incentive travel, Convention, and Exhibition) industry grows steadily. Especially, exhibition industry plays an important role as the effective sales and marketing tools. However, lots of studies have focused on the flow analysis of audience traffic, booth recommendation or formulaic interactions between audiences and contents in the exhibition hall. In this study, we proposed an intelligent Interactive system considering audience's response for providing personalized exhibition service. First, we extracted components of the system architecture through the previous studies. Second, we suggested the system architecture and scenarios for intelligent interactions between audiences and contents. We hope that the proposed system will strengthen the basis for implementing interactive system in the exhibition industry.

• 한국의류산업학회지
• /
• 제6권1호
• /
• pp.71-77
• /
• 2004

Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Therefore, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 140 companies for 5 exhibitions, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. It also uses frequency, cross tabs, paired t-test, Independent Samples t-test. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However; in terms of exhibition participation, attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

• 무역학회지
• /
• 제44권1호
• /
• pp.57-73
• /
• 2019

The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

• 통상정보연구
• /
• 제7권1호
• /
• pp.237-260
• /
• 2005

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.