• Title/Summary/Keyword: the clothing and textiles

Search Result 8,516, Processing Time 0.028 seconds

A Study on Marketing Strategies for the High-Value-Added Cultural Fashion Products in Korea (한국 패션 문화 상품의 고부가가치화를 위한 대응전략 연구)

  • Lee Jin-Hwa;Kim Min-Ja;Lee Jin-Min
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.7 s.144
    • /
    • pp.968-977
    • /
    • 2005
  • The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

A Study on Clothing Buying Motive and Clothing Buying Behavior (의복구매동기와 의복구매행동에 대한 연구-여대생을 중심으로)

  • Park, Hye-Sun;Kwon, Chung-Mun;Kim, Chun-Yo;Lee, Han-Goo;Chol, Hun-soo
    • The Journal of Natural Sciences
    • /
    • v.9 no.1
    • /
    • pp.131-143
    • /
    • 1997
  • The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

  • PDF

A Study on Development of Lining Fabrics Inspired by Korean Images

  • Kim, Min-Ja;Lim, Ji-Ah;Son, Ji-Won;Nam, Ki-Eun;Choi, Sun-Young
    • International Journal of Costume and Fashion
    • /
    • v.9 no.2
    • /
    • pp.49-66
    • /
    • 2009
  • In the 21st century, the lining design has been interpreted from diverse perspectives, as one of important elements in fashion design. The purpose of this study is to build up the foundation of elementary resources for Korean styled lining design. For this, it was understood through the theoretical research with respect to the history of lining. In order to preparing the standards to develop the lining design in a Korean image, the photos of women' swear collection taken from 2005 SIS to 2009 F/W and the results of marketing research on the women'swear industry were used for the analysis which are studied in three categories: brand symbolism, cultural identity and vogue. Based on these, the design was carried out.

Domestic Research Trends in IT Fashion (IT 패션에 대한 국내 연구 동향)

  • Choo, Ho-Jung;Nam, Yun-Ja;Lee, Yu-Ri;Lee, Ha-Kyung;Lee, Sung-Ji;Lee, Sae-Eun;Jang, Jae-Im;Park, Jin-Hee;Choi, Jin-Woo;Kim, Do-Yuon
    • Fashion & Textile Research Journal
    • /
    • v.14 no.4
    • /
    • pp.614-628
    • /
    • 2012
  • The purpose of this study was to analyze research trends and make suggestions regarding the future of information technology (IT) in the fashion industry. In this study, 437 papers written regarding IT fashion from five major journals published between 2000 and 2011 were examined. The research areas were then organized by subject and keyword, and divided into 16 high-context categories. Two IT fashion maps were constructed, one from a fashion consumer's perspective, and the other based on the fashion industry's supply chain. This study identified important trends in IT fashion such as: 3D scanners, 3D digital renderings of the human form, 3D digital garments, smart garments, mass customization, production automation, online shopping, home shopping, online communities, e-commerce, digital media, virtual reality, e-tail, the digital generation, E-CRM, and education. Data from body scans was collected and applied to production, and research on smart textiles was also carried out. As for IT fashion's service areas, the majority of the research focused on online shopping or online communication. Additionally, research done on avatars and cyber space, and studies on social networking services are shown. The results of this study indicated that a new field of research has opened and that current research has been developing. Also, this study showed what is needed to expand and strengthen IT fashion.

Developing an Observation System for Body Movements and Clothes (몸의 움직임과 의상의 관찰체계 연구)

  • Soyung Im;Jisoo Ha
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.47 no.3
    • /
    • pp.531-543
    • /
    • 2023
  • Unlike a still body in a photograph, the concept of time applies to a moving body wearing clothes. Clothes change shape according to movement, and multidimensional formative observation elements are required to perceive this. Thus, the purpose of this research is to develop a system for observing body movements and clothing. This experimental study was designed based on embodiment research. The first stage of the study derived body movement and clothing observation items from theory. In the second stage, 11 fashion personnel participated in experimental research to verify the observation items and identify those that needed correction or supplementation. The results showed that body movement and clothing observation items can be classified as follows: large moving bodies, moving clothes, body and clothes movement, and body and clothes space. The observation system for body movement and clothes presented can be used to construct the formation of moving clothes.

A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans (한국과 미국 소비자의 의복행동에 관한 비교 조사)

  • Lim, Sook-Ja;Yang, Yoon;Lee, Seung-Hee;Ahn, Cheun-Soon;Lennon, Sharron J,
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.27 no.3_4
    • /
    • pp.289-297
    • /
    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.