• Journal of the Korean Society of Costume
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• v.19
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• pp.29-40
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• 1992

The aesthetic of traditional Korean costume has been used as one of the design themes in the field of Korean contemporary fashion design for western style clothing. Using the Korean aesthetic comes from the idea that such ethnic beauty could gain an international reputation. The beauty of the Korean costume is rooted in the particular aesthetic consciousness of the Korean people : the aesthetics of nature, personality, the evil's eye. and tradition. From an artistic viewpoint, the formative elements are analyzed into the following categories: form including line and shape, color, pattern, materials and ornaments. The aesthetic elements of the costume are transformed into present fashion design through the formative elements of the fashion ; form including line, color, pattern, materials and ornamentation. To express Korean atmosphere, adapting traditional elements such as, needle cases, hinges of furnitures, closing function of big gate are active, As a conclusion, the actual fashion design of adapting Korean beauty are so confined to the original form of Korean Dress that the results of design are tend towards ethnocentric atmosphere. Therefore, to understand and express traditional Korean beauty in contemporary fashion design, one has to keep in mind the aesthetic of the traditional Korean costume. Then one must develop and pursue one's own methods of adapting Korean beauty. The sophistication and refinement of fashion design could be accomplished only through the deep appreciation of the Korean culture. The second, the sense of International perspective is needed to be understanded and obtaining public sympathy from an international society. The third, Critics and scholars are the most concerned with promoting Korean fashion at an international level. Korean fashion at an international level. Korean fashion design will only mature with the support of scholars and the theoretical understanding they bring with them. The last, public support including government level is needed to enhence the standand of Korea fashion today.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.105-115
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• 2020

This study examined the relationship between job stress, burnout, and job satisfaction perceived by 185 beauty workers. Analysis and structural model analyses were conducted to derive the main results. The results are summarized and presented as follows. First, the job stress perceived by beauty workers has a statistically significant positive effect on burnout. Second, job stress perceived by beauty workers has a statistically significant negative effect on job satisfaction. Third, burnout felt by beauty workers has a statistically significant negative effect on job satisfaction. Through the above results, job stress and burnout should be lowered in order to increase the job satisfaction of beauty workers, and in particular, job stress must effectively be lowered in consideration of the fact that job stress is a determinant that increases burnout and reduces job satisfaction. A method must be discovered to achieve this end.

• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.61-73
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• 2002

The purpose of this study lies in pursuing the unique plastic arts with the orchid motif which has the graceful colors and a variety of shapes beauty. Another aspect of this study intends to crease the modern costume design with the high added value by expressing the texture according to the material and tissue development for the continual improvement and promotion of the modern costume design in the handicraft art area. The results through the theoretical survey and the work production are as follows : First, the orchid which has the various shapes and colors provides the designers with the unique plastic arts and the possibilities for the unlimited expressions as the design motives. Second, we can see the creation of cubic plastic beauty in the moving line, as the material which has the flexible and brilliant shape fixation, used for expressing the shape beauty of the orchid. Third, this study reveals the extension of expression areas as a characteristic of the plastic arcs by applying handicraft techniques such as dyeing, corded tuck, flounce, crochet, weaving, beads embroidery, and art flower to the costumes for developing the unique material and texture. Finally, the possibility is suggested that the desires of the moderns searching for their own individualities can be met by creating the costumes with the added vague as the exposure of esthetic consciousness through the handicraft expression techniques.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.715-727
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• 2006

The purposes of this study are to investigate the job satisfaction, customer satisfaction and revisiting intention to beauty shops, and to examine the difference of the job satisfaction, customer satisfaction, and revisiting intention between franchised and non-franchised beauty shops. Data were obtained via questionnaire, which developed by results of pretest and previous studies, from workers and consumers of beauty shops in Busan. They were analyzed by factor analysis, t-test and regression. The results were as follows; First, the job satisfaction of beauty shops workers was composed of Adaptation, Operation and Instruction. For both of franchised and non-franchised beauty shops, the operation of beauty shops greaty influenced the job satisfaction of workers, and job satisfaction is not significantly different. Second, consumer satisfaction related to services of beauty shops is composed of three factors: Policy, Personal service, and Physical environment. Regardless of shop types, the policy of shop influenced the consumer satisfaction. Consumers' revisiting intentions to beauty shops are influenced by consumer satisfaction. Third, consumers in franchised beauty shops is less likely to be satisfied and to have the intentions to revisit than those of non-franchised beauty shops. Resulted provide some insights to develop strategies for franchised and non-franchised beauty shops. Limitations and future research directions have been discussed.

• Journal of the Korean Society of Costume
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• v.59 no.9
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• pp.131-145
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• 2009

Literature in beauty art is insufficient regarding beauty spot, though it has played an important role in beauty art history. This study aims at analyzing various patterns and decorative functions of beauty spots and examining their remarkable differences by place and time. It attempts to find the symbolistic characteristics of beauty patch which influenced European countries socially and culturally in the 17th and 18th centuries, findings are as follows: first, beauty spots are extremely various by patch patterns and by forms, e.g. Wha-Jeon(花鈿), Bindi and artificial points. In the view of cosmetic purpose, they have been used to beautify appearances, reveal social positions and express the desires like blessing or protection from evil. In the times of Baroque and Rococo, though temporarily, people with beauty spots and their belonged societies used them as communicative tools: obviously, they functioned symbolistically. This study surveyed 156 persons to find what cosmetic messages and images beauty spots present in the contemporary world. Using SPSS 13.0, the study analyzed the responses and found that beauty spots are still functioning and welcomed to let women look more beautiful and more attractive, though their cosmetic messages and sizes have been simplified and scaled down.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.47-57
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• 2013

In terms of expression, beauty illustration has become more diverse and innovative. Because of continued unique creative activities, more novelty has been pursued. In this study, beauty illustration in new artistic and decorative images was used to investigate the basic concepts of art activities, illustration and beauty illustration and make up for beauty illustration which adheres to traditional and classical expressions. In this study, the following results were obtained: First, in terms of expression of beauty illustration, the work with art expressions are still poor compared to other fields such as fashion illustration. Therefore, it is necessary to attempt beauty illustration of a new image which expresses artistic emotions. Second, by using an artistic technique called 'paper sculpture', a semi-solid shape has been completed, and a decorative beauty illustration was created. People get new inspiration through beautiful and innocent art pieces, which in turn motivate to create new expression. New art activities which take a human body as an art support beauty activities through picture and more sensitive inspiration. It was attempted to express other emotion and beauty by observing a single piece of work. A new possibility in beauty illustration which is differentiated from other art activities is proposed and its domain is developed.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.41-57
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• 2004

The purpose of this study was to analyze the 20th century＇s makeup according to aesthetic categories. On the basis of aesthetic theories, four category pairs were determined as inter-confronting aesthetic categories: beauty of utility vs. beauty of social aptness : beauty of decoration vs. beauty of construction : sublime vs. grace : classical beauty vs. romantic beauty. 20th century＇s makeup was analyzed at the interval of 10 years referring to the images of actresses in the films produced in Hollywood and European countries. It was identified that 20th century＇s makeup had changed from decorative and dramatic makeup to natural makeup as the century proceeded. Consequently, beauty of social aptness, beauty of decoration. sublime, and romantic beauty were emphasized in the early 1900s while beauty of utility. beauty of construction, grace, classical beauty were emphasized in the later 1900s. In the whole 20th century, grace is the most dominant beauty among eight aesthetic categories due to it connote femininity. As the variety of fashion increases. the makeup patterns has become more diversified in recent years.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.92-98
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• 2007

This study analyzes the women's hair style and costume in late Chosun Dynasty appeared in Shin Yoon Bok' genre painting. Conclusions are as follows; First, in case of woman costume, the Jergori was short and the Chima was too long. The trend of simplified clothes on upper body and abundant clothes on lower body appeared. In addition, as 'geodulchima' became popular, women came to of en show an erotic beauty by exposing their underwear below chima. Second, in the women's hair style appeared in Shin Yoon Bok' genre painting, a unmarried woman did the braids and a feme covert did 'Ungeon Meori' and 'Tremeori'(a swept-back hair with the chignon) regardless of status. We can imagine the women's hair styles of a higher class who imitated those of 'Kie-sangs' through the features of Kie-sangs who were illustrated by Shin yoon bok.

• Proceedings of the Costume Culture Conference
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• 2001.10a
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• pp.73-74
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• 2001

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.85-102
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• 2002

This research surveys the forming process of Practical Korean Costume and its social factors and examines Hanbok reformation. The international mode of '86 Seoul Asian Games and '88 Seoul Olympic Games in the 1980's called for the modernization of Hanbok. It is necessary for us to inherit modernized Hanbok which is endowed with the traditional beauty. The purpose of this research is to develop Practical Korean Costume design for focused on functionality as well as on keeping the traditional beauty This study consist of theoretical study and positive study. Theoretical study has the esthetic characteristics(structure characteristic, formative characteristic and the characteristic of color). Grounded upon survey on brands, I have suggested designs that maintain Hanbok's superiority and functionality to fit modern life. Most of Practical Korean Costume shops could not fractionalize customer. So it need to subdivide and specialize customer and investment to improvement of design. Practical Korean Costume will have to be made to maintain dignity by using high quality materials and a coordinate goods will have to be developed.