• Title/Summary/Keyword: the Asian literature and international literature

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The Effects of Message Tone and Formats of CSR Messages on Engagement in Social Media

  • CHAE, Myoung-Jin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.501-511
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    • 2020
  • As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

Effective Ways for Acquiring Multicultural Materials in Korea (국내 도서관의 다문화자료 입수를 위한 효과적 방안 연구)

  • Cho, Yong-Wan
    • Journal of Korean Library and Information Science Society
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    • v.39 no.3
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    • pp.429-456
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    • 2008
  • This study deals with problems of acquisition of multicultural materials published in many countries where immigrants living in Korea came from. Until these days, libraries that want to support immigrant community in S. Korea have had many difficulties in acquiring those materials because they used informal acquisition methods and mother countries of the immigrants in Korea have lower quantities and quality of book production and distribution system than developed countries. Through literature review and interviews, some recommendations are suggested : utilizing domestic vendors or book jobbers, contacting online bookstores, publishers and local bookstores in mother countries of the immigrants in Korea, attending international book fairs held in different Asian countries and taking buying trips for multicultural materials and connecting organizations and people related with multicultural materials. This study gives some benefits to libraries that are developing area studies, language and literature collection as well as libraries that are developing multicultural collection.

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Systematic Review of Sustainable Knowledge Transfer Process in Government-Industry-Academia Consortium

  • Faisal, Rouhi;Chong, Aik Lee;Yee, Angelina Seow Voon
    • Asian Journal of Innovation and Policy
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    • v.6 no.3
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    • pp.295-312
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    • 2017
  • The purpose of this case study is to understand the sustainability practices of knowledge transfer process at the Malaysian government-industry-academia consortium. At this stage in the research, the R&D consortium is defined as an established entity by two or more organizations that pool resources and shared decision making for cooperative research and development activities. In attempts to understand the formation, outcomes and sustainability of the sustainable knowledge transfer process, this paper conducted a systematic literature review based on Gough, Oliver and Thomas systematic reviews protocol. From the review, the data were enriched and enhanced with a better understanding of sustainable knowledge transfer process. The systematic review resulted in identifying six factors including internal and external perspectives. However, key sustainability factors are not only directly influencing KTP, and the consortium, but are also mediated by other organisational variables.

Preference for Green Packaging in Consumer Product Choices: Empirical Evidence from Gen Z Consumers in Vietnam

  • Lan, NGUYEN;Trang Minh, NGUYEN;Quyen, TRINH;Nhu Anh, DAO
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.2
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    • pp.281-300
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    • 2023
  • Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

Criteria for Supplier Selection in Textile and Apparel Industry : A Case Study in Vietnam

  • NONG, Nhu-Mai Thi;HO, Phong Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.213-221
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    • 2019
  • The study aims to investigate some criteria of supplier selection in the textile and apparel (T&A) sector in Vietnam. Most research on supplier selection criteria for T&A sector was mainly conducted based on the review of literature. Therefore, the purpose of this study is to explore these criteria based on a framework in which an integrated approach of qualitative and quantitative was employed. First, an in-depth interview was used to explore what supplier selection criteria T&A companies were utilized after the literature on supplier selection criteria had been reviewed. Next, a prequestionnaire was built and sent to some practitioners and experts for their revision. Then, a pilot survey of 31 T&A companies with numerous statistical tests was conducted to validate the questionnaire. Finally, an official study of 282 respondents was conducted to determine supplier selection criteria which are best suited for T&A companies through exploratory factor analysis. The findings of the study suggest that there are eight supplier selection criteria including Quality, Cost, Delivery, Service, Capability, Company's image, Relationship, and Sourcing country. Each criterion comprises certain sub-criteria to make the supplier selection criteria set more comprehensive. The findings will be a contribution to the selection process of T&A companies as they can utilize these criteria to select capable suppliers.

In Search of Demanded Green Marketing Practices to Encourage Customer's Eco-friendly Purchasing Intention

  • KANG, Eungoo;HWANG, Hee-Joong
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.93-104
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    • 2022
  • Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

Southeast Asians as Southeast Asianists Promoting and Nurturing Home-grown Scholarship

  • OOI Keat Gin;Chi P. Pham
    • SUVANNABHUMI
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    • v.16 no.2
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    • pp.13-38
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    • 2024
  • The present paper intends to explain the probable reasons and practical circumstances for the paucity of local scholars in the region in attaining international recognition as Southeast Asianists. Far from being an apologetic piece, on the contrary, our goal is to first ascertain the causal factors for the lacuna, and in turn, to propose hopeful and realistic panaceas in resolving and overcoming the dire situation. Why? The rationale and advantageous factors in nurturing Southeast Asians as Southeast Asianist follow in the later part of the paper.

Enhancing Knowledge, Beliefs, and Intention to Screen for Prostate Cancer via Different Health Educational Interventions: a Literature Review

  • Saleh, Ahmad M;Fooladi, Marjaneh M;Petro-Nustas, Wasileh;Dweik, Ghadeer;Abuadas, Mohammad H
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.16
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    • pp.7011-7023
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    • 2015
  • Background: Prostate cancer is one of the most common cancers affecting men globally, constituting the sixth leading cause of cancer related death in males, and the eleventh leading cause of death from cancer in all age groups. In Jordan, prostate cancer is the third most common cancer in the male population, accounting for one third (6.2%) of cancer related deaths and in 2010 alone, 218 (9.4%) new cases were identified. Objective: To assess the effectiveness of different health education interventions aimed at enhancing knowledge, beliefs and intention to screen for prostate cancer. Materials and Methods: A literature search from January 2000 to April 2015 was conducted using the key words "prostate disease," "educational program," "knowledge," "prostate cancer," "demographic factors and prostate cancer," "knowledge and prostate cancer," "education for patients with prostate cancer," "factors that affect intention to screen," "knowledge, beliefs, and intention to screen for prostate cancer," "impact of prostate educational program on beliefs," and "impact of educational program on intention to screen." Results: Majority of studies reviewed indicated that men had low levels of knowledge regarding prostate cancer, and mild to moderate beliefs with good intention to screen for prostate cancer. Conclusions: Most studies indicated that men's knowledge levels about prostate cancer were poor and they had mild to moderate beliefs and intentions to screen for prostate cancer. Therefore, development of an assessment strategy based on the Health Belief Model seems essential. An effectively designed and implemented educational program can help identify the needs and priorities of the target population.

"The Oxen of the Sun," or the Birth of Chaosmopolitanism (「태양신의 황소들」, 혹은 카오스모폴리타니즘의 탄생)

  • Kim, Suk
    • Journal of English Language & Literature
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    • v.55 no.1
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    • pp.177-198
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    • 2009
  • How are we approach the fourteenth chapter of Ulysses known as 'The Oxen of the Sun' in this globalized age of hyper-theorization? My paper argues that examining the wide reverberations set off by Derrida's comment in "Ulysses Gramophone"-"Everything has already happened to us with Ulysses"-in relation to the central textual theme of cosmopolitanism may provide a reading that not only pays due respect to the critical legacy of the early structuralist interpretations but equally takes into account the political sensibilities of our time. The neologism 'chaosmopolitanism,'in fact, serves as that very critical measure designed to bridge the gap separating the long tradition of Western Eurocentric discourse on cosmopolitanism on the one hand and the geopolitical background conditioning its discursive possibility, namely, the chaotic condition of international colonialism on the other, whose exemplary, and exemplarily creative, fusion bears none other name than Ulysses. But the idea of chaosmopolitanism gains its conceptual leverage on yet another, no less pivotal register, for, just as with Derrida's first-person plural pronoun, the trope leads us to reflect on our own situatedness in the East Asian region in light of Joyce's unabashedly universalist vision, whose over-arching textual purview nonetheless leaves the space called the Far East in the singular position of virtual exclusion. What does it then mean to enjoy Joyce's "chaffering allincluding most farraginous chronicle" in light of our East Asian perspective? To this second question, my inquiry turns to the dual theme of enjoyment and debt as they are problematized by Stephen Dedalus' telegram to Mulligan, which reads, "the sentimentalist is he who would enjoy without incurring the immense debtorship for a thing done." Itself a quotation from George Meredith's novel The Ordeal of Richard Feverel, the transcribed message invites us to reconsider the scrupulous endeavor underwriting Joyce's signatory gusto, but at the same time forcing us to confront and reassess our own debt to the problematic heritage known as Western literature or, to borrow Derrida's expression, Abrahamic language.

International Migration and Export Flows: Evidence from the People's Republic of China

  • Karkanis, Dimitrios
    • East Asian Economic Review
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    • v.23 no.3
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    • pp.311-329
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    • 2019
  • Since China's opening to international trade, the rapid growth of the country's export sector has been coupled by an intensification of migratory outflows of ethnic Chinese. The literature has already stressed the beneficial role of migration in enhancing bilateral trade. The present paper applies a gravity model in order to capture the impact of migration on Chinese exports for a relatively long period of time (1995-2017) where significant developments take place. We estimated four regressions, each of them confirming the positive network effects of migration for boosting export growth. Apart from the main finding, it appears that the role of institutional and geographical proximity can prove to be complementary for trade enhancement. The results finally suggest mixed effects due to the countries' import openness, indicating that China's free trade agreements acts as a substitute for smoothing trade competition from third countries.