• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.27-38
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• 2006

In the planning stage of mobile phone development, one of the most important considerations is to select a FormFactor properly to determine the strategy and Purpose of a Product. Up to now, the FormFactor has been selected only by intuitional and qualitative methods. In this study, the Appraisal Methodology using Sensibility Adjectives of Emotion and Sensibility Engineering was presented to suggest the systematic and rational framework in the field of FormFactor selection. First, we verified the conceptual FormFactors with Axiomatic Design and classified the Sensibility Adjectives into the verified FormFactors. When the FormFactor and classified Design Parameters (DP) were given to a designer, the designer implemented the preliminary designs and they were assessed and analyzed by the survey. With these processes, we were able to select the proper designs for FormFactors which were fit for the purpose of a product. This was caused by connecting the Axiomatic Design and tile Sensibility Adjectives. This study gave the possibilities that can be spread to the selection factors, except for the FormFactor, from now on.

• Textile Coloration and Finishing
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• v.34 no.4
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• pp.234-240
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• 2022

Use of processed timber can help reduce environmental damage and the economic burden of resources (important problems with use of raw timber) and can meet the needs of various fields where the sensibility of raw timber is required. Veneer wood is positioned as a high-value-added product due to its luxury and beauty, and it is used in various fields as a building-related material, such as interior decoration, furniture, flooring, building interior materials, and lumber. Dyeing is necessary to enhance the aesthetic appearance of this pattern and to expand its use. Therefore, in this study, we compared and analyzed the dye ability of oak-patterned materials with reactive dyes, and evaluated their performance as interior materials. As a result, the oak pattern was dyed with 9 kinds of reactive dyes and a comparative analysis was performed. The most suitable conditions are 50℃, 2 hours, and 0.5% o.w.f. In addition, evaluating resilience to daylight, resilience to rubbing, fire resistance, and flame retardance, yielded results suitable for use as an interior material. In this study, the dyeability of veneer dyed under various conditions using reactive dyes was compared and analyzed the performance as an interior material was evaluated.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.97-108
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• 2017

The purpose of this study was to propose a product planning and design direction for smart fitness wear that will improve the impact of personal training based on researching the requirements of smart fitness wear and its acceptance level, as well as the functional demand. The study conducted in-depth interviews with professional fitness trainers and derived five categories and thirteen keywords by analyzing the categorical data analysis using the interview data. In addition, we surveyed general consumers to measure the acceptance level of smart fitness wear and the functional demand for product development. The results revealed that the difference in the acceptance level of smart fitness wear generally depended on the characteristics related to exercise involvement and exercise-related culture rather than on the demographic characteristics. With regard to the difference in the functional demand of smart fitness wear, the results showed that professional trainers focused on the scientific improvement of the effect of exercise while general consumers focused on the function that considers the sustainability of exercise. Based on the results, we proposed product planning and design directions such as 'mounting of heart rate sensing, muscle activity sensing, motion angle or posture sensing, and motion sensing', 'development of concepts and contents for expert line, ordinary line', 'compression wear design', and 'differentiation of product development according to exercise areas'.

• Science of Emotion and Sensibility
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• v.21 no.4
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• pp.63-76
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• 2018

The purpose of this study was to investigate the effect of contact type textile electrode structure on heart activity signal acquisition for smart healthcare. In this study, we devised six contact type textile electrodes whose electrode size and configuration were manipulated for measuring heart activity signals using computerized embroidery. We detected heart activity signals using a modified lead II and by attaching each textile electrode to the chest band in four healthy male subjects in a standing static posture. We measured the signals four times repeatedly for all types of electrodes. The heart activity signals were sampled at 1 kHz using a BIOPAC ECG100, and the detected original signals were filtered through a band-pass filter. To compare the performance of heart activity signal acquisition among the different structures of the textile electrodes, we conducted a qualitative analysis using signal waveform and size as parameters. In addition, we performed a quantitative analysis by calculating signal power ratio (SPR) of the heart activity signals obtained through each electrode. We analyzed differences in the performance of heart activity signal acquisition of the six electrodes by performing difference and post-hoc tests using nonparametric statistic methods on the calculated SPR. The results showed a significant difference both in terms of qualitative and quantitative aspects of heart activity signals among the tested contact type textile electrodes. Regarding the configurations of the contact type textile electrodes, the three-dimensionally inflated electrode (3DIE) was found to obtain better quality signals than the flat electrode. However, regarding the electrode size, no significant difference was found in performance of heart signal acquisition for the three electrode sizes. These results suggest that the configuration method (flat/3DIE), which is one of the two requirements of a contact type textile electrode structure for heart activity signal acquisition, has a critical effect on the performance of heart activity signal acquisition for wearable healthcare. Based on the results of this study, we plan to develop a smart clothing technology that can monitor high-quality heart activity without time and space constraints by implementing a clothing platform integrated with the textile electrode and developing a performance improvement plan.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.532-543
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• 2012

This research is aimed at analyzing the image and preference of the school uniform of a girls' high school located in Ulsan. The analysis of 396 data were measured by the frequency, the t-test through SPSS 12.0. The results show that first, in the image, they associated a cold color, short v zone, necktie with mannish image, a coordination between boxy jacket and flared skirt or silhouette mixture of mannish image and feminie image with unfashionable. Second, sensibility images that they prefers differed significantly in mature, soft, and practical images between different academic spheres, and in terms of refined image between different grades. Third, in preference of school uniform wearing, photo 9 showed the significance by groups and photo 6 showed it by grade. As a result of uniform design preference analysis, significant differences were by academic shown on photo 2 in total harmony and color combination, on photo 3 in details, on photo 7 in lower garment design, on photo 8 in upper garment design, on photo 9 in total harmony, upper garment design, lower garment design, color combination and details. Meanwhile, photo 1 showed the significance by grade in color combination, photo 4 in total harmony and upper garment design, photo 7 in upper garment design, respectively. Through this study, we could assume schoolgirls' attitude toward school uniform currently worn by them and it is considered to be used for resolving diverse problems which have been raised when school uniform design is being planned to satisfy students' desires.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.265-276
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• 2006

The purpose of this paper is to develop usability evaluation tool for wearable computer. In this paper, we propose evaluation factor and object through context evaluation in the real environment. The basic idea of this process is to know the thought from wearable user. Also, we gathered the opinion from expert group. As a result, we adopted evaluation question categories. By examining some empirical data which is obtained from observation and wearability evaluation, we conclude usability evaluation of wearable computer, including smart clothing. The design process in creating a successful wearable usability is no longer about providing technical success, rather about creating a optimal user experience.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.181-190
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• 2008

Active exploitation of experiential marketing is now practiced in diverse range of apparel brands such as luxury, sports and casual brands. Under such a market environments, this study attempts to verify the effects of consumer's experiential marketing perception by analyzing the formation process of brand attitude. The path from experiential marketing strategic modules (sense, feel, think, act, and relate) to brand loyalty is mediated by brand affect and brand trust. Two sports brands were selected as stimuli brands, and a survey was conducted on 286 consumers in their 20s and 30s. The study validates the importance of sense/feel marketing for apparel brands as it had extensive effects on brand affect which is highly significant in the formation of brand loyalty. As a result of comparative analysis of brand attitude and the path model of its formation for two brands which were different in consumers' perception of experiential marketing brand activities, the study realized that the higher the level of perceived experiential marketing, the higher the levels of brand affect, brand trust and brand loyalty. In particular, for brands perceived as actively engaged in experiential marketing, the path from the perception of experiential marketing activity to brand loyalty was clearly segmented between sensibility and rationality as sense/feel marketing had significant effects only on brand affect, and act/relate marketing only on brand trust. This study verifies the positive effects of perceived experiential marketing activities of apparel brands on brand equity, and proposes the strategic appropriateness of experiential marketing that embeds sensibility and feeling appeals.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.345-354
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• 2005

In this study, the mechanical properties and hand characteristics have been analyze4 according to fabric structural parameters such as the weft density and weave stricture of cotton fabric. KES-FB system was used to measure hand characteristics and mechanical properties of fabric. The weft density made an effect on bending and shear properties but not on tensile , compression, and surface properties. In case of wearing property, B/w, 2HG/G, 2HB/B, 2HB/W, $\sqrt[3]{B/W}$, $\sqrt{2HB/W}$, W/T, WC/W were affected tv the weft density. The crimp was highly correlated with the tightness, hand, wearing an4 mechanical properties, specially tensile linearity, bending, shear, and compression properties. The weft crimp influenced the bending, shear, compression resilience, surface roughness, hand, and wearing properties. The tightness has an effect on tile bending, shear, compression, surface friction, hand, and wearing properties.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.423-438
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• 2021

This study compared and analyzed the direction of Louis Vuitton creative directors Kim Jones and Virgil Abloh. Accordingly, 485 photos(251 Kim Jones, 234 Virgil Abloh) were collected. For data analysis, statistical and content analyses were combined. First, as for the overall design characteristics of creative director Kim Jones, complex colors, colorful barrels, tone-in-tone color schemes, H-line, plain fabrics, soft materials, heterogeneous material combinations, casual style. Second, as for the overall design characteristics of creative director Virgil Abloh, achromatic color, colorful tone, tone-on-tone color scheme, I-line, plain fabric, soft material, similar material combination, casual style. There were significant differences in color, tone, color scheme, silhouette, pattern, material type, material combination, fashion image, detail, trimming, top and bottom that differed in the creative directors' design direction. Therefore, it appears that Kim Jones has been directing the luxurious and unique men's wear through H-line, coat and slim pants, colorful color combination, soft material, heterogeneous material combination, plain fabric, and chic active sensibility. Meanwhile, Virgil Abloh is directing men's wear in a loose and trendy street mood through the I-line, jacket and wide pants, achromatic color, soft material, plain fabric, similar material combinations, and soft and sophisticated modern sensibility.

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.501-512
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• 2015

This study was to consider and analyze of fashion window display design at Printemps department store in Paris, France which has tried continuously space presentations through the sensibility and differentiated strategy. The framework for analysis of this study was established by related precedent studies. Data collection was done by searching related specialty publications and website of Printemps department store, and the results of this study were drawn through qualitative analysis of experts' group. The results are as follows. Printemps department store set up presentation types of fashion window display design's themes that have been developed by the method of display presentation such as symbolic, ambience, surrealistic, realistic, and information. The most frequently used presentation development techniques applied in windows' VP of Printemps were the 'transferal of daily space', 'transferal of unexpected space', 'exaggeration of animal & plant', and 'descriptive narrative scene.' In addition, the display theme components such as the materials that can be easily accessible in everyday life, unique directing props, the memory or childhood, the image of animal or plant, and lighting etc. We found that the major colors of window display design at Printemps department store were purple, blue and black during the period from 2009 to 2014.