• 한국의류산업학회지
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• 제25권1호
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• pp.52-61
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• 2023

This study aimed to present data for the development of a shoe which is suitable for plus-size men (BMI 25kg/m² or higher) and to analyze the characteristics of each type of foot. The results of the study are as follows. To assess foot shape in relation to weight gain, participants were categorized into normal weight, overweight, and obese weight groups, according to their BMI indexes. Those in the normal weight group exhibited a smaller value than the overweight or obese weight group in all items. As a result of the cluster analysis, by type of foot, of the obese men category, men were classified into four BMI index groups: members of the type 1 group had a BMI index of 157 (18.4% of total sample), while for type 2 the figure was 213 (25.0% of sample), for type 3 it was 259 (30.4%), and for type 4 it stood at 224 (26.3% of total sample). Those from the type 1 group had thin ankles with narrow toes and flattened sides. Type 2 group members had thick ankles with well-developed outer feet and thick sides. Those within the type 3 group had medium-thick ankles with narrow feet but wide inner feet. Finally, those in the type 4 group had feet with a slanted side, as well as thick ankles, wide feet, and flat sides. Among these categories, the type 3 group members indicated the highest distribution.

• 한국의류산업학회지
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• 제26권1호
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• pp.88-98
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• 2024

With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

• 대한가정학회지
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• 제42권3호
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• 복식
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• 제62권8호
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• pp.1-18
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• 2012

The purpose of the study was to offer in-depth understanding of the women's wear research trend in South Korea and thus to provide insights from the findings throughout the study to set appropriate directions for further development of women's wear related researches in the clothing and textile study area. The study considered research papers published by the 6 major apparel related journals listed on the KCI(Korea Citation Index) i.e. journals of the Korean Society of Clothing and Textiles(KSCT), the Korean Society of Costume(KSC), the Costume Culture Association (CCA), the Korean Society of Fashion Business(KSFB), the Korean Home Economics Association (KHEA) and the Korean Society for Clothing Industry(KSCI). A total of 380 research papers that were related with women's wear published from 2001 to 2010 were selected for the study and analyzed in the form of descriptive statistics using the SPSS Software ver. 18.0. The analysis was categorized according to the journals, years and research theme. The research themes were divided into various categories such as, clothing construction, textile science, fashion aesthetics and design, costume history and culture, apparel psychology and fashion marketing. The results derived from the research were: (1) the ratio of the research papers on the women's wear to the total papers published from 2001 to 2010 by the 6 subject journals was 380 to 6,815, i.e. 5.6% of the total papers; (2) journal of KSCT published the most women's wear research papers (N=149, 39.2%) and then the rest in order were the journal of CCA (N=69, 18.2%), the journal of KSC (N=68, 17.9%), the journal of KSFB (N=52, 13.7%), the journal of KHEA (N=39, 10.3%) and the journal of KSCI (N=3, 0.7%); (3) the proportions of the research themes for the women's wear study were in the order of the case study in marketing (N=135, 35.5%), body measurements and sizing systems in clothing construction (N=88, 23.2%), fashion design and aesthetics (N=83, 21.8%), pattern-making (N=63, 16.6%), and color study (N=11, 2.9%) and so on.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.651-661
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• 2020

This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

• 패션비즈니스
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• 제11권4호
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• pp.204-220
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• 2007

The background of Korean Ethnical Costume was originated from those northern mounted nomadic groups, which was Scythe style Costume Culture. Through the antique records and paintings of tombs bequests hereby describe the forms of Scythian Cotume (1) Headgear : There was Conical Cap(or Pointed Cap), Feathered Cap, and Crown. (2) Clothes : Both Men and Women wore Jacket as upper garment with leftsided collars, narrow sleeves to the length of the hip line. As lower garment, they wore the tight Trousers and Kungo(:窮袴)that was attached with gusset. (3) Belts and Boots : On the upper garment bound the leather Belts that was hanged a hook that was shaped of animal form at the end. Scythian Buckles was divided into six groups, animal-shaped, animal's head shaped, animal fight-shaped, rectangle-shaped, rectangle openwork-shaped, genre scene shaped Buckle. To the Boots, they wore leather boots. (4) Ornaments : Ornaments divided into Dress Trimming(:Gold plaques), Earrings, Necklaces(;Torques), Bracelets, Rings. Scythian Gold Plaques were divided into several types according to the shape, animal style(curved beast shape, profile shape, head reversed over its back shape), round shape, quadrilateral form, star shape, flower shape, crescent shape, bundle shape, human appearance. Earrings consisted of a plain ring and pendant ring was a middle ornament hung from it to a pendants which hung was made of heart shaped leaves of the tree, beads-linked. Scythian Torques were divided into several types according to the shape, Torque with Terminal style, Spiral style, Layers style, Crescent-shaped pectoral style, Crown style. Scythian Bracelet were divided into 4 styles according to the shape, Bracelets with ends shaped like beasts style, Spiral style, Layers style, Crown with openwork style. Rings were rhomb-shaped and animal shaped styleRings (5) Animal motifs used in Scythian ornaments appears that in some cases the work was intended to be purely ornamental, while many times the motifs had symbolic meaning (such as the successful dominance of the aggressor over the victim portrayed in the attack scenes). Magical use of symbols may have been inten-ded to guarantee the power of the aggressor.

• 패션비즈니스
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• 제8권1호
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• pp.141-155
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• 2004

Chitosan, the natural biodegradable polymer derived from chitin by de- acetylation, has been widely applied to the textile finishing processes for excellent anti-microbial characteristic and handle improvement of fabric. The purpose of this study is to investigate the change of handle when cotton fabric is treated with chitosan-polyurethane mixed solution. The viscosity values of chitosan solutions were 8cps and 50cps, and the wet-pick-up% was maintained at 90%. In case of mixing with water soluble polyurethane, the mixture ratio of chitosan and polyurethane was settled on the solid content ratio of 1:0, 1:0.5, 1:1, 1:2. Also the change of physical properties by neutralization in NaOH solution was studied. The results can be summarized up as follows : 1. Extensibility(EM) and tensile energy(WT) of cotton fabric treated with chitosan are decreased, but bending rigidity(B) is remarkably increased. With the addition of polyurethane, the decrease of EM and WT is weakened and the increase of B is weakened. The case of neutralization is similar to the case of polyurethane addition. 2. By treating fabric with chitosan, FUKURAMI(Fullness and softness) is decreased, but KOSHI(Stiffness), SHARI(Crispness), HARI(Anti-drape Stiff ness) are increased. With the addition of polyurethane, the decrease of FUKURAMI is diminished and the increase of KOSHI, SHARI, HARI are diminished. 3. As the viscosity of chitosan solution increased, the air permeability value increased. The addition of polyurethane decreased the air permeability.

• 패션비즈니스
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• 제16권3호
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• pp.32-44
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• 2012

This study proposed a color scheme that is harmonious with the working environment of industrial sites using Birren's color harmony theory for color planning. To apply the Birren's color harmony theory to working clothes, the basic colors were chosen, and six of the eight harmony formulas of Birren excluding achromatic colors (white + grey + black) and solid color harmony (solid colors + white + black) were used to form a palette for each case. For the basic colors, the color chips of four dominant colors (yellow-green, sky-blue, blue, and violet), which were chosen from a field survey for preferences in the first step, and the production of materials in the second step were collected through the PANTONE color chips. The selected color chips were PANTONE 13-0550 TPX, PANTONE 15-4105 TPX, PANTONE 18-3949 TPX, and PANTONE 19-3720 TPX. These color chips were scanned and their RGB values were extracted through Photoshop CS. Then the colors were arranged in accordance with the Birren's color harmony formulas (Color+Tint+White, Color+Shade+Black, Tint+Tone+Shade, Shade+Tone+Black, Shade+Tone+White, and Tint+Shade+Tone+Gray). In addition, the proposed palette color schemes were applied through Birren's color harmony formulas using Texpro V 10.1 textile to the schematization of working clothes that were designed in the previous study. Palette formation in line with Birren's color harmony formulas provided scientific color arrangement results. Visually presenting the color scheme of working clothes will help the color selection of working clothes in tune with the circumstances of industrial sites.

• 패션비즈니스
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• 제22권4호
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• pp.20-29
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• 2018

Today, visitors of art galleries like to share their life in their communities than interacting with artwork. Meantime, image sharing of an exhibition on social media has become more important than actual watching of the artwork. Accordingly, most of the galleries have started paying more attention in organizing an exhibition environment for proof-shots to attract more visitors. We initially conducted research about the internet environment from the late 1990s to the recent years and analyzed the changing watching patterns of the exhibition since the advent of social media. Secondly, for empirical case analysis, we selected 'Plastic Fantastic' held in D-Museum as the target of analysis. The analysis targeted 500 recent postings that were discovered on Instagram on March 4, 2018, as 'Plastic-Fantastic'(in Korean). The methods of analysis included classification types of image, hashtag, and text on Instagram and were arranged in an order of relation to the exhibits. Based on the image analysis, 44.2% of the images involved exhibition displays; the others included a person or other goods. Based on the results of the text and hashtag analysis, only 3.6% of posting included information about the exhibition and 56.4% had non-related inflow hashtags only with image. The behavior of these shares is likely to gradually lose the inherent meaning of the exhibition and to the value rather than imparting the artistic thrill that viewers derive from art. Exhibition should try to seek deep interaction between the display, audience, and social media users, rather than encouraging the visitors to take proof-shots.