• 한국산학기술학회논문지
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• 제20권6호
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• pp.548-556
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• 2019

본 연구의 목적은 식생활라이프스타일과 인구통계적 특성이 외식영양표시 외식업체의 브랜드이미지에 미치는 영향을 분석하여 외식업체의 차별화된 브랜드 이미지 전략을 수립을 위한 마케팅의 기초자료를 제공하는데 있다. 연구분석을 위해 SPSS 21.0 (ver.) 프로그램, 빈도분석 및 기술통계, 요인분석 및 신뢰도분석, 상관관계 분석, 다중선형회귀분석 등을 실시하여 가설을 검증하였다. 그 결과 거주지에서 수도권은 안전추구, 비수도권은 맛추구, 안전추구, 성별에서 남성은 건강추구, 맛추구, 안전추구, 여성은 안전추구일수록 외식영양표시 외식업체에 대한 브랜드이미지가 상승하였다. 연령에서 20대는 맛추구, 30대와 40대는 안전추구, 결혼여부에서 기혼과 미혼 모두 안전추구일수록 외식영양표시 외식업체에 대한 브랜드이미지가 상승하는 것으로 분석되었다. 즉, 식생활라이프스타일이 안전추구, 건강추구일 경우 주거지, 연령, 성별, 결혼여부, 자녀유무와 관계없이 외식영양표시 외식업체에 긍정적인 브랜드이미지를 갖고 있다는 것을 알 수 있었다.

• 한국축산식품학회지
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• 제41권2호
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• pp.312-323
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• 2021

The purpose of this study was to use 1H nuclear magnetic resonance (1H NMR) to quantify taste-active and bioactive compounds in chicken breasts and thighs from Korean native chicken (KNC) [newly developed KNCs (KNC-A, -C, and -D) and commercial KNC-H] and white-semi broiler (WSB) used in Samgye. Further, each breed was differentiated using multivariate analyses, including a machine learning algorithm designed to use metabolic information from each type of chicken obtained using 1H-13C heteronuclear single quantum coherence (2D NMR). Breast meat from KNC-D chickens were superior to those of conventional KNC-H and WSB chickens in terms of both taste-active and bioactive compounds. In the multivariate analysis, meat portions (breast and thigh) and chicken breeds (KNCs and WSB) could be clearly distinguished based on the outcomes of the principal component analysis and partial least square-discriminant analysis (R2=0.945; Q2=0.901). Based on this, we determined the receiver operating characteristic (ROC) curve for each of these components. AUC analysis identified 10 features which could be consistently applied to distinguish between all KNCs and WSB chickens in both breast (0.988) and thigh (1.000) meat without error. Here, both 1H NMR and 2D NMR could successfully quantify various target metabolites which could be used to distinguish between different chicken breeds based on their metabolic profile.

• 한국식생활문화학회지
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• 제37권3호
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• pp.239-247
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• 2022

This study evaluated the sensory characteristics of sauerkraut prepared by adding 0.5, 1.0, 1.5, 2.0, and 2.5% (w/w) sea salt to cabbage. The quantitative descriptive analysis (QDA) and acceptance test of sauerkraut were determined for each salt concentration, and the principal component analysis (PCA) and partial least square regression (PLSR) analysis were performed to confirm the correlation between each factor. Results of the QDA determined 14 descriptive terms; furthermore, brightness and yellowness of appearance and the sour, salty, and bitter flavors differed significantly according to the salt concentration. Results from the PCA explained 22.56% PC1 and 65.34% PC2 of the total variation obtained. Sauerkraut prepared using 0.5, 1.0, and 1.5% sea salt had high brightness, moistness, sour odor, green odor, sour flavor, carbonation, hardness, chewiness, and crispness, whereas sauerkraut prepared with 2.0 and 2.5% sea salt had high yellowness, glossiness, salty flavor, sweet flavor, and bitter flavor. Hierarchical cluster analysis classified the products into two clusters: sauerkraut of 0.5, 1.0, and 1.5%, and sauerkraut of 2.0 and 2.5%. Results of PLSR determined that sauerkraut of 1.0 and 1.5% were the closest to texture, taste, and overall acceptance. We, therefore, conclude that sauerkrauts prepared using 1.0 and 1.5% sea salt have excellent characteristics in appearance, taste, and texture.

• 한국식생활문화학회지
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• 제24권6호
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• pp.770-777
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• 2009

The purpose of this study was to test the overall preference of Saury fishmeat nuggets. In order to remove off-flavor of Saury and to improve the sensory properties of Saury fishmeat nuggets, different concentrations of vegetables (onion, 0-20%), different types of spices (ginger powder, white pepper powder, garlic powder) and different types of vegetables (onion & hot pepper, onion & pimento, mushroom & hot pepper, and mushroom & pimento) were added and the sensory properties were evaluated. Different types of herbs (Anthemis nobillis, Rosemarinus offcinalis L) and oriental herb (Angelica gigas Nakai, Acanthopanax sessiliflorus Seed) extracts were included as well to preserve the antioxidants in the nuggets after reheating. The main ingredients included saury mince, mild pizza cheese, hydrated textured soy protein, and egg white powder. The samples were molded (dia. 4.5 cm, thickness 1.5 cm, 20 g), lightly battered and fried for 2 min (2 time) at $160^{\circ}C$. The samples were then frozen, reheated ($150^{\circ}C$, 20 min) and subjected to a sensory evaluation. In the sensory evaluation, Saury nuggets made with a vegetable concentration of 15% had the highest flavor, taste, and overall preference (V5). In addition, Saury nuggets made with 1 g of ginger powder and garlic powder scored the highest in the preference test (S2). Saury nuggets made with onion and pepper had the highest score in the preference test relative to all the other tested vegetables (SV1). Finally, in terms of the herb and oriental herb extracts, the nuggets made with the condensed extracts at a 1/20 ratio of Acanthopanax sessiliflorus Seed (AS) scored the highest in the preference test, since AS had the lowest off-flavor taste.

• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 한국축산식품학회지
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• 제44권3호
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• pp.635-650
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• 2024

In this study, we analyzed the physicochemical and sensory properties of black goat jerky marinated with various spices (non-spice, control; rosemary, RO; basil, BA; ginger, GI; turmeric, TU; and garlic, GA). The physicochemical properties of black goat jerky analyzed were pH, water holding capacity, color, cooking yield, shear force, and fatty acid composition. The sensory characteristics were analyzed through the aroma profile (electronic nose), taste profile (electronic tongue), and sensory evaluation. The pH and water holding capacity of the GI showed higher values than the other samples. GI and GA showed similar values of CIE L^* and CIE a^* to that of the control. The shear force of the GI and TU was significantly lower than that of other samples (p<0.05). Regarding fatty acid composition, GI showed high unsaturated and low saturated fatty acid contents compared with that of the other samples except for RO (p<0.05). In the aroma profile, the peak area of hexanal, which is responsible for a faintly rancid odor, was lower in all treatment groups than in the control. In the taste profile, the umami of spice samples was higher than that of the control, and among the samples, GI had the highest score. In the sensory evaluation, the GI sample showed significantly higher scores than the control in terms of flavor, aroma, goaty flavor, and overall acceptability (p<0.05). Therefore, marinating black goat jerky with ginger powder enhanced the overall flavor and reduced the goat odor.

• 한국생활과학회지
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• 제21권2호
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• pp.377-388
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• 2012

The purpose of this study was to determine the content attributes and sensory characteristics of ice cream flavored with lotus leaf and seeds (Nelumbo nucifera Gaertner). Analysis of freeze dried lotus leaf powder produced the following technical results: Freeze dried lotus leaf powder contained moisture 12.2, crude protein 5.9, crude fat 1.2, crude ash 7.0, crude fiber 13.4g/100mg; raw lotus seed powder contained moisture 65.0, crude protein 8.2, crude fat 0.3, crude ash 1.0, crude fiber 10.8g/100mg; freeze dried lotus seed powder contained moisture 14.0, crude protein 17.1, crude fat 1.9, crude ash 4.0, crude fiber 2.8g/100mg. Lotus seed was processed by 4 methods: freeze dried, roasted, freeze dried peeled inner layer, cooked cut peeled inner layer. Analysis of the color value produced the following technical results: freeze dried lotus leaf powder were L(lightness) 14.5, a(redness) 4.4, b(yellowness) 24.0; freeze dried lotus seed powder L 57.3, a 14.4, b 12.0; roasted lotus seed powder L 52.7, a 22.5, b 11.9; freeze dried lotus seed peeled inner layer L 60.0, a 1.4, b 12.3. Proportional lotus ingredients used for ice cream were 1%, 3%, 5%, 7%, 10% for lotus leaves and 1%, 3%, 5% for lotus seeds. The maximum over run ratio for lotus leaf ice cream was 45.3~56.9% at 20~25 minutes operating time. Over run was significantly decreased by increasing the contents of lotus leaf powder. A maximum over run ratio for lotus seed ice cream was 46.1~54.3% at 20~25 operating time. Over run was not significantly different based on content of lotus leaf versus lotus seed. Sensory evaluation of lotus leaf ice cream produced the following results: the highest score was for color of 4.42 and the lowest score was for sweetness of 3.30. The total mean score significantly decreased by increasing the content of lotus leaf powder. Sensory evaluation of lotus seed ice cream produced the following results: the highest score was for cooked cut peeled inner layer type and the lowest was for freeze dried type 3.86. The sensory scores were not significantly different based on the content of lotus seed. Texture was evaluated highest with a rating of 4.21 and the taste was evaluated lowest with a rating of 3.68 For whole evaluation. This study concluded that lotus leaf ice cream demonstrates relative strength in terms of color and taste, and a relative weakness in terms of over run and sweetness. Suitable content of lotus leaf ranged from 1~5%. The lotus seed processed by the cooked cut peeled inner layer method received a higher rating than dried powder for lotus seed ice cream.

• 한국식생활문화학회지
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• 제18권4호
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• pp.311-319
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• 2003

백작약 분말을 떡과 국수에 첨가(0, 1, 3, 5%)하여 저장기간별로 이화학적, 관능적, 미생물학적 특성을 검토하여 저장성 및 제품 특성을 살펴보았다. 수분은 저장 기간동안 감소하였고, 무첨가군이 첨가군들에 비해 보다 급격한 감소를 보였다 이는 백작약 섬유소의 수분 보유력 때문으로 여겨진다. 떡의 밝기의 기준인 L 값은 첨가량이 증가할수록 감소하였으며 저장 기간동안 증가하였다. 적색도 a값과 황색도 b값은 백작약 분말을 첨가할수록 증가하였다. 백작약 분말 첨가 국수의 경우 밝기의 기준인 L값은 첨가량이 증가할수록 감소하였고, 저장기간 동안에도 감소하였다. 황색도 b값은 첨가량이 증가할수록 증가하였다(p<0.05). 백작약 분말 첨가 떡과 국수 모두 무첨가군에서 총균수가 첨가군보다 더 급격하게 증가하였으며 백작약 분말 첨가량이 많을수록 미생물의 증식 억제효과가 큰 것으로 나타났다. 무첨가 떡과 국수를 48시간 저장 후 총균수는 $1.0{\times}10^3\;CFU/g$에 달한 반면 5% 첨가군은 96시간 이후 그 수준에 달하였다. 떡과 국수의 색, 향, 맛, 쫄깃한 정도, 전반적인 품질에 대한 관능 검사 결과 백작약 분말 첨가 떡이 무첨가군에 비해 선호도가 높았다(p<0.05). 백, 국수 모두 촉촉한 정도는 제조 후 24시간 이전에는 무첨군이 더 높은 값을 보였으나 그 이후에는 첨가량이 증가할수록 더 높은 값을 보였다. 백작약 분말 첨가떡과 국수 모두 색은 3% 첨가군의 기호도가 높았으며 향, 맛, 전반적인 품질은 1% 첨가군을 선호하였다. 이상의 결과로 보아 백작약 분말 첨가는 떡과 국수의 기호성을 높이고 저장기간을 연장시키는 가능성을 확인하였다.

• 동아시아식생활학회지
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• 제27권5호
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• pp.491-499
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• 2017

본 연구에서 시판 생막걸리의 이화학 성분과 관능적 특성을 살펴보고, 특히 휘발성 성분과 향미 묘사용어와의 상관관계를 분석하였다. 이화학 성분은 우리술 품평회에서 입상한 생막걸리의 알코올, 환원당 함량이 유의적으로 높게 나타났고, 색도가 낮게 나타났다(p<0.05). 또한 휘발성 성분에서 입상한 생막걸리의 ethyl myristate의 함량이 2.4배 낮게 나타났다(p<0.05). 전체 15종 생막걸리의 묘사용어는 총 24개(외관2개, 향 10개, 맛 8개, 질감 4개)의 용어가 개발되었다. 입상주의 관능적 특성은 단내, 배향, 요구르트향, 알코올향, 알코올 향미, 탄산감이 주로 발현되었으며, 구수한 향/향미, 누룩향은 적게 나타났다. 생막걸리에 함유된 휘발성 성분과 묘사 용어 중 향에 관한 항목과의 상관분석 결과, ethyl lactate가 복분자향(r=0.840), 배향(r=0.723)과 높은 양의 상관관계를 보였다(p<0.01). 본 연구에서 도출된 소비자들이 선호하는 이화학 특성과 관능적 특성(단내, 복분자향, 배향, 요구르트향 등)이 생막걸리의 품질특성에 잘 반영된다면 막걸리의 소비 활성화에 기여할 것으로 사료된다.

• 한국식품저장유통학회지
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• 제21권2호
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• pp.199-205
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• 2014

본 연구에서는 기능성이 우수한 도라지를 이용하여 흑도라지를 제조하였으며, 흑도라지 추출물, 사과즙, 대추추출물의 혼합비율을 달리하여 흑도라지 사과주스를 제조하고 각각의 품질특성과 기능성을 분석하였다. 흑도라지 사과주스의 pH는 3.90~4.15이었으며, 산도는 1.2에서 1.5 사이를 나타내었다. 당도를 측정한 결과 흑도라지 사과주스 E가 가장 높은 값(9.33 $^{\circ}Brix$)을 나타내었으며, 환원당 함량의 경우 흑도라지 사과주스 E가 85.05 mg/mL로 가장 높은 함량을 나타내었고, 흑도라지 사과주스 B가 41.23 mg/mL로 가장 낮은 함량을 보였다. 당산비 수치의 경우 당도와 환원당 함량이 가장 높은 흑도라지 사과주스 E가 6.98%로 가장 높은 수치를 보였다. 색도는 명도와 황색도는 흑도라지 사과주스 E가 가장 높았으며 적색도는 흑도라지 사과주스 C가 가장 높았다. 관능적 특성을 측정한 결과 향미를 제외한 모든 항목에서 흑도라지 사과주스 C가 가장 우수하게 나타났다. 총 폴리페놀 함량은 흑도라지 사과주스 D가 가장 높은 폴리페놀 함량(706 ${\mu}g/mL$)과 항산화 활성을 보였으나 흑도라지 사과주스 C와 항산화 활성에 유의적인 차이는 없었다. 따라서 흑도라지 사과주스 C가 관능적 특성 및 항산화 활성이 우수하여, 흑도라지 사과주스 제조를 위해 흑도라지 추출물, 사과주스, 대추추출물을 2:4:1의 비율로 혼합하는 것이 가장 바람직 할 것으로 판단된다.