• Title/Summary/Keyword: target audience

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Couples relationship education program research in Korea: An analysis of program development in human ecology journals (국내 커플관계교육 연구의 프로그램 개발과정 분석: 생활과학분야 학술지 논문을 중심으로)

  • Park, Jisoo;Lee, Jeenkyoung;Lee, Jaerim
    • Journal of Family Relations
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    • v.22 no.4
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    • pp.81-105
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    • 2018
  • Objective: The purpose of this study was to analyze how couples relationship education (CRE) programs in Korean scholarly journals have been developed since they first appeared in 1994. Method: We selected articles that were published in journals related to human ecology and that included information about how the authors developed CRE programs (premarital education, marriage education). Using coding schemes based on the theoretical frameworks of CRE, we quantitatively coded programs in four specific areas: (a) overall characteristics, (b) program planning, (c) program construction and implementation, and (d) program evaluation. Results: Although CRE programs have increased and evolved since the 1990s, the literature has been limited on testing long-term program efficacy, developing dissemination plans, and applying theories to program design. In terms of program participants and content, most programs had similar themes despite their differences in the target audience. We also found that few programs have been provided for diverse couples. As for evaluation, pre- and post-testing was the most common method of efficacy test. Conclusion: Our findings suggest that family researchers and practitioners develop more elaborate and systematic programs to advance CRE in Korea as a core topic of family life education and to provide evidence-informed practice.

What's happening to theatricality after the rise of New Historicism?: A Study of Newsbooks and Playlets During the English Civil Wars and Their Significance as Textual and Theatrical Forms (신역사주의적 극장성의 재고(再考) -17세기 중반 뉴스북과 플레이릿 연구를 중심으로)

  • Choi, Jaemin
    • Journal of English Language & Literature
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    • v.58 no.2
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    • pp.279-304
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    • 2012
  • Since the publication of Foucault's Discipline and Punish, theatricality has become one of the key concepts in New Historicism. By defining theatricality as the most definitive feature of early modern society and culture, New Historicists have promoted the idea that theatrical practices in every day life were eventually replaced by textual practices as the western society started to undergo modernization with the advent of print culture and technologies. This paper questions this linear model of English literature, the shift of literary practices from theatricality to textuality in the event of modernization, by closely looking at the ways in which newsbooks and playlets during the English civil wars appealed to their target readers. The early print-based literary commodities during the English civil war (i.e. newsbooks and playlets) were able to win the attention of their audience not by breaking away from theatrical energy and creativity but instead by embracing and taking advantage of them through the use of dramatic conventions, dialogues, and many others. The newsbooks and the playlets during the time, however, did not simply replicate the dramatic forms and experiences of the previous generation. Instead, as the case study of Craftie Cromwell exemplifies, they went further to produce a different mode of theatricality by reshaping everyday lives into serialized drama, whose resolution is always already delayed and postponed into the ever-receding future. In conclusion, the study of the newsbook and playlets during the civil wars suggests that the textuality of modern times, materialized in print forms, have been co-evolved with the development of new theatricality, whose contents and forms are susceptible to the changes of everyday reality.

Japanese Broadcasting in Shanghai during the Periods of Solitary Island and Occupation: A Case Study on the Great Eastern Broadcasting Station (Daito Hoso Kyoku)

  • Ge, Tao
    • Journal of East-Asian Urban History
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    • v.2 no.1
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    • pp.113-128
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    • 2020
  • Right before the outbreak of the War of Resistance Against Japanese Aggression (1937-1954), the Great Eastern Broadcasting Station (GEBS) was established in Shanghai under the aegis of the Ministry of Foreign Affairs of Japan (MOFA). Prior to the launching of the GEBS, Japan had not owned similar radio stations in China for years. As a result, the Embassy of Japan in China held rounds of discussions on the plan and Japanese governments, ranging from the MOFA, the Navy, the Army, the Ministry of Communications (MOC), and NHK-Japan Broadcasting Corporation (Nihon Hoso Kyoku) provided financial, technological, and equipment support. In the mid-1930s when the Sino-Japanese relations became intensified, the GEBS assumed the primary role of disseminating government policies to over 30,000 Japanese expatriates in Shanghai to make sure that they could remain settled while supporting military endeavors of the Japanese army once the war between China and Japanese broke out. After 1937, the GEBS became an essential propaganda tool to advance imperial policies of Japan. Although the station differed from the Army-controlled Greater Shanghai Broadcasting Station (Dai Shanhai Hoso Kyoku) in many aspects, it was in line with the latter in terms of advancing wartime ideology of the Japanese empire. As the Japanese-occupied areas were enlarged, target audience of the GEBS also expanded to Chinese people and foreign nationals when Japanese, English, Russian, and Shanghai-dialect news was broadcast by the station. Suffice it to say that the GEBS was closely related to wartime propaganda of the Japanese imperial expansion.

Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.47-56
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    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

Differences in Users' Insights and Increase in The Acceptance Level for Using The BYOD Approach in Government, Non-Profit Organizations, and Private Sectors in Saudi Arabia

  • Alghamdi, Ahmed M.;Bahaddad, Adel A.;Almarhabi, Khalid A.
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.332-346
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    • 2022
  • Digital transformation represents one of the main obstacles facing several government, private, and non-profit sectors that help stabilize digital transformation in the Arabic region. One of the helpful ways to improve the level of freedom, productivity, and flexibility among employees to accept the BYOD approach is using their own devices to perform their work both in and outside the workplace. This study focuses to present the differences between the main three economic sectors, which represent the most important pillars of the economy in Saudi Arabia within the Kingdom's Vision 2030. BYOD also has great importance to the stakeholders for raising their awareness by expressing the implications, if the concept of BYOD is widely and correctly adopted. The study uses the diffusion of innovation (DOI) framework and quantitative analysis data to determine the main dimensions and important factors that help increase the awareness of the target audience. The number of participants in this study was 830, and the participants are mixing between the government, private, and non-profit sectors. The main findings showed a significant impact of several factors such as the importance of knowledge, ease of use, employee satisfaction, risk awareness, and attention to increase the level of acceptance in three main sectors study for using the BYOD approach widespread and professional use.

Radio and Senior Generation: Focused on Radio Program for Senior (라디오와 노인: 라디오 노인 대상 프로그램을 중심으로)

  • Hong, Myungshin
    • 한국노년학
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    • v.30 no.4
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    • pp.1329-1344
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    • 2010
  • This study is intended to find out how production people have been creating senior radio program. For this purpose, the study set up the three research questions and employed in-depth interviews with ten production people: First, production people find out senior radio listeners who have been very royal attendance of the program for a long time. And they examined senior listeners prefer to listen about health care, information about elderly life and singing contest. They have been made para-social interaction with master of ceremonies (MC). Second, unlike other radio program, the senior radio program has concentrated on the radio station's image and public interest rather than financial profit and viewing rate. Normally, it was known that radio program for senior used carried on break of the day. But some program has been broadcasted on prime time in the afternoon. Target audience of senior radio program has been expanded over the forties and the fifties from sixties. Thirdly, in general the role of producer is critically important to produce program. However, MC and scriptwriter are far more experienced and specialized on the field than producer in radio program for senior.

The Effects of Utilizing a Videoconferencing System for International Discussions on Global Issues at a Japanese High School

  • NAGATA, Shigefumi;HIRAKAWA, Yukiko;IWAMOTO, Mitsuhiko;MORI, Hajime;KOUHATA, Masahiro
    • Educational Technology International
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    • v.7 no.2
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    • pp.45-68
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    • 2006
  • Living in the Information Age, schools and teachers are expected to utilize new information technology in education to make teaching more effective. In Japan, the Ministry of Education, Culture, Sports, Science and Technology (MEXT) has been strongly implementing policies to promote information education (IE) in schools since 1988. According to a survey in 2005 (Japan MEXT, 2005), 100% of high schools in Japan at present have computers and the Internet connections. However, videoconferencing systems have only been introduced only in a small number of schools. This paper is the result of a pilot research to see the effects of using a videoconferencing system in a Japanese high school. The purpose of the research was to clarify the effects of introducing videoconferencing system in a Japanese high school and of utilizing it for conferences with other schools abroad on the studies of global issues. The target students were in the 12th Grade in the year 2006. The counterpart school was an Australian high school in Sydney and the conferences were held in English. International discussions on global warming were conducted between the Japanese and Australian students. Affective competence and cognitive competence were measured using questionnaires and worksheets given to students both before and after the videoconferences. The results showed that both cognitive and affective competences rose after each videoconference. Not only the students who actively participated in the conference but also those who were in the audience showed positive effects. In the field of international cooperation on global issues, especially, the effects were large. These results suggest that in order to teach global issues in which international effort and cooperation are needed, direct contacts with foreign students are effective in increasing student cognitive and affective competences. On the other hand, as English was the main communication tool in the conferences, Japanese students faced a certain difficulty in communication. Also, teachers, especially English teachers, were required to make great efforts to assist students in preparing for the conferences. The effectiveness of an international videoconference depends largely on students' English skills and teachers' efforts.

A Study of the Characteristics of Library Recommended Book Lists for Teens and the Way to Improve (청소년을 위한 도서관 추천도서 목록의 특징과 개선 방안에 관한 연구)

  • Mijin Park
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.4
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    • pp.101-124
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    • 2023
  • Book recommendations in libraries can be used as a tool to help users with vague needs browse and select books. Therefore, libraries spend a lot of time and effort to introduce various materials to their users and recommend suitable books. Meanwhile, various organizations other than libraries also publish recommended reading lists, and these lists reflect the intentions of the entity that selects the recommended books. The purpose of this study is finding out how the recommended book lists of libraries differ from the recommended reading lists of non-library organizations. To achieve this, the study limited the scope to 'teenagers', who are the main target audience for book recommendations in many organizations, and compared the recommended book lists of libraries and non-library organizations in terms of (1) the selection criteria for recommended books, (2) the characteristics of recommended books, and (3) the way of providing recommended book lists. Through this analysis, the study identified the characteristics and limitations of library recommended book lists and discussed areas for improvement.

The Impact of Social Media Functionality and Strategy Alignment to Small and Medium Enterprises (SMEs) Performance: A Case Study in Garment SME in East Java

  • Mahendrawathi ER;Nanda Kurnia Wardati
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.568-589
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    • 2020
  • Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

Pregnant women's knowledge about and beliefs toward COVID-19 vaccine: a cross-sectional study

  • Osman Samet Gunkaya;Arzu Bilge Tekin;Murat Yassa;Oguz Arslan;Kubra Karakoc;Nesibe Demirtas;Canberk Usta;Cigdem Kunt Isguder;Niyazi Tug
    • Clinical and Experimental Vaccine Research
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    • v.12 no.2
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    • pp.134-142
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    • 2023
  • Purpose: The aim of this study was to determine the scope of knowledge, attitudes, and behaviors of pregnant women about the coronavirus disease 2019 (COVID-19) vaccine. Materials and Methods: A total of 886 pregnant women were recruited for the study. A cross-sectional questionnaire was conducted on these selected participants. Data about past infection with severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), SARS-CoV-2 infection of closely related people, and deaths due to COVID-19 among their relatives were questioned. Results: The rate of vaccination was higher (64.1%) in pregnant women with higher education levels. Informing about the vaccine, especially by health professionals, showed that the rates of vaccination (25%) increased (p<0.001). In addition, a significant increase was observed in vaccination rates with increasing age and financial income (p<0.001). Conclusion: The main limitation of our study is that the vaccine, which was approved for "emergency use", was just started to be administered to pregnant women during the study. Our findings show that our target audience, low-income, low-education, younger pregnant women should be given more attention than those who apply to the doctor for routine follow-up.