• Title/Summary/Keyword: tangibility

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The Relationship between Internal Marketing and Service Quality in Telecommunication Sector (정보통신 분야 종사자의 내부마케팅노력이 서비스품질에 미치는 효과)

  • Ahn, Kwan-Young;Park, Rho-Gook
    • Journal of Korean Society for Quality Management
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    • v.35 no.4
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    • pp.78-88
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    • 2007
  • This paper is to investigate the relationship between international marketing and service quality, and the moderating effect of gender in that relationship. The data to make an empirical analysis were gathered from 269 workers in telecommunication sector. Multiple regression analysis revealed that (1) education was positively related with tangibility, reliability, responsiveness, empathy, assurance, and (2) internal communication was positively related with tangibility, reliability, responsiveness, assurance, and (3) delegation of authority was positively related with assurance. Hierarchical multiple regression analysis revealed that (4) compensation was more positively related with reliability in woman, and (5) employment security was more positively related with assurance in man.

The Relationship between Internal Marketing and Service Quality in Telecommunication Sector (정보통신 분야 종사자의 내부마케팅노력이 서비스품질에 미치는 효과)

  • An, Gwan-Yeong
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.439-443
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    • 2007
  • This paper is to investigate the relationship between international marketing and service quality, and the moderating effect of gender in that relationship. The data to make an empirical analysis were gathered from 269 workers in telecommunication sector. Multiple regression analysis revealed that (1) education was positively related with tangibility, reliability, responsiveness, empathy, assurance, and (2) internal communication was positively related with tangibility, reliability, responsiveness, assurance, and (3) delegation of authority was positively related with assurance. Hierarchical multiple regression analysis revealed that (4) compensation was more positively related with reliability in woman, and (5) employment security was more positively related with assurance in man.

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The effects of job characteristics on service quality (종업원의 직무특성이 서비스품질에 미치는 효과)

  • Ahn, Kwan-Young;Bae, Hong-Gyun
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.444-448
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    • 2007
  • The purpose of this research is to test the effects of employee perceived job characteristics on service quality. Empirical analysis was based on the data of 692 hotel employees from Seoul and Gyung-gi province. To test the relationship between job characteristics and service quality, multiple regression analysis was applied, and hierarchial regression analysis(Cohen & Cohen, 1983) applied to test the moderating effects of gender and tenure. Multiple regressional analysis showed that job importance, job variety, and feedback had an affirmative impact on tangibility, reliability, responsiveness, assurance, empathy, but autonomy had a negative impact on tangibility, reliability, responsiveness, assurance.

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6 Key Characteristics for Excellent Environmental Education Materials (환경교육 교재가 갖추어야 할 137가지 조건)

  • 이재영
    • Hwankyungkyoyuk
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    • v.14 no.1
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    • pp.166-173
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    • 2001
  • This study was designed to find answers for the two questions that had been raised in the study of Lee and Fortner(2000): 1) How can the appropriateness of classification of environmental issues by perceived certainty and tangibility be improved? and 2) How are perceived certainty, tangibility, significance of environmental issues and willingness to act to solve those problems related to each other? A questionnaire consisted of 40 questions was administered to 144 college students. Results of the study revealed that classification through cluster analysis appeared to be more appropriate and credible than classification by mean scores or medians. Four major factors were found to have high positive correlations to each other as hypothesized. These results imply for environmental educators that people's attitude toward and behavior on environmental problems are likely to be more strongly and meaningfully associated with their perceptions of those problems that are subjective and flexible than physical or chemical characteristics of the problems that are frequently considered as objective.

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Subjectivity in perception of environmental issues and its implications for environmental education (환경 문제 지각의 주관성 : 확실성과 체험가능성)

  • 이재영
    • Hwankyungkyoyuk
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    • v.13 no.2
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    • pp.14-23
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    • 2000
  • This study was designed to find answers for the two questions that had been raised in the study of Lee and Fortner(2000): 1) How can the appropriateness of classification of environmental issues by perceived certainty and 2) How are perceived certainty, tangibility, significance of environmental issues and willingness to act to solve those problems related to each other\ulcorner A questionnaire consisted of 40 questions was administered to 144 college students. Results of the study revealed that classification through cluster analysis appeared to be more appropriate and credible than classification by mean scores or medians. Four major factors were found to have high positive correlations to each other as hypothesized. These results imply for environmental educations that people's attitude toward and behavior on environmental problems are likely to be more strongly and meaningfully associated with their perceptions of those problems that are subjective and flexible than physical or chemical characteristics of the problems that are frequently considered as objective.

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A Study to the evaluation Service Quality of Public Corporations (공기업의 서비스 품질 평가에 관한 연구)

  • Jung, Kyung-Hee;Cho, Jai-Rip
    • Journal of the Korea Safety Management & Science
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    • v.11 no.1
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    • pp.143-153
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    • 2009
  • One of the important components of this administrative reform is customer satisfaction. Every public enterprises introduced the Service Charter and Korean government took Customer satisfaction as the key index of public sector performance assessment. Most public enterprises introduced customer satisfaction management in an attempt to improve the quality of customer service. The government granted high incentives to excellent business innovative enterprises and developed additional indices, which are related to CS. From now on, every Korean enterprises must embody feasible customer satisfaction management and improve the quality of customer service In this research, we proposed a quality evaluation standard model which is suitable for the public enterprise based on the Service Quality Criteria, and examined the model. A 7-Point Likert Scale was used based on the five categories within the Service Quality: responsiveness, convenience, tangibility, sympathy and reliability, we analysed the validity and causal relationship among the factors within the model.

The Effects of Service Quality of Ship Management Company on Customer Satisfaction and Customer Loyalty (선박관리회사의 서비스품질이 고객만족 및 고객충성도에 미치는 영향)

  • KWAK, Choong-Gon;PARK, Jong-Un;BACK, In-Heum
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.5
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    • pp.1378-1387
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    • 2016
  • The purpose of this study is to extract the factors affecting service quality, customer satisfaction, and customer loyalty and to find out what effect service quality & customer satisfaction, service quality & customer loyalty, and customer satisfaction & customer loyalty respectively. The results of hypothesis testing through regression analysis showed that the hypothesis between service quality of ship management company and customer satisfaction was accepted in terms of all 5 service quality dimensions of tangibility, reliability, responsiveness, assurance and empathy. Also, the hypothesis between service quality of ship management companies and customer loyalty was accepted in terms of all 5 service quality dimensions of tangibility, reliability, responsiveness, assurance and empathy. Lastly, the hypothesis between customer satisfaction and customer loyalty was accepted.

The Relationship between Job Characteristics and Service Quality, and Moderating Effect of Gender and Tenure (호텔 종사원의 직무특성 인지도와 서비스품질의 관계: 성과 재직기간의 조절효과를 중심으로)

  • Ahn, Kwan-Young
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.473-478
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    • 2006
  • Empirical analysis was based on the data of 692 hotel employees from Seoul and Gyung-gi province. To test the relationship between job characteristics and service quality, multiple regression analysis was applied, and hierarchial regression analysis(Cohen & Cohen, 1983) applied to test the moderating effects of gender and tenure. Multiple regressional analysis showed that job importance, job variety, and feedback had an positive impact on tangibility, reliability, responsiveness, assurance, empathy, but autonomy had a negative impact on tangibility, reliability, responsiveness, assurance. Hierarchical regressional analysis showed that gender had moderating effects on 4 relationships between job characteristics and service quality, and tenure had moderating effects on 3 relationships.

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PET-CT study of satisfaction with health services inspector (PET-CT 검사자의 의료서비스 만족도에 관한 연구)

  • Kang, Su-Man;Kim, Kap-Sik
    • Journal of the Korean Society of Radiology
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    • v.5 no.4
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    • pp.207-215
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    • 2011
  • This study was focused to the effects of cancer patient's perceived quality of medical service upon satisfaction as a customer who have been stressed to face the death. we established research model between medical service quality and customer satisfaction, and build up 4 hypotheses between tangibility, expertise, credibility, responsiveness and customer satisfaction. 220 responses were used to analyzed with multiple regression analysis by SPSS for Windows 14.0K. All 4 hypotheses were accepted. Among 4 independent variables tangibility was most effective to customer satisfaction as coefficient-0.298, and next expertise was as coefficient 0.237. From the results we suggested the implications as follows; first, the medical institute have to develop medical service based on tangibility, expertise, credibility, responsiveness. Second, such services might bring higher customer satisfaction. Third, the patient satisfaction may lead to extend its own life. Fourth, the hospital also may survive long against the competitive environment with such services.

Internal Service Quality, Employee Satisfaction, and Organizational Performance of Apparel Retailers (의류매장에서 내부서비스품질이 직무만족과 조직성과에 미치는 영향)

  • Row, Young;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.41-48
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    • 2007
  • Marketing strategists believe that the best way to satisfy customers is through satisfied employees. In fashion retail businesses, salespersons play a pivotal role for the success of business, since fashion products have emotional properties and customers' emotion is largely affected by personal selling at the point of purchases. The present study aims to examine relationships among internal service quality, job satisfaction, and organizational performance in fashion retail businesses. Specifically, the study will test the validity of applying service quality concept to the internal service targeting the sales person of fashion retailers and identify dimensions of internal service quality. Data were collected from salespersons of women's wear and imported brand stores at four major department stores. 205 survey responses were used for the final analysis. The factor analysis extracted empathy/tangibility, assurance, responsiveness and reliability factors. The structural path analysis and effect analysis indicated that the importance of assurance and responsiveness of internal service quality had significant direct effects on job satisfaction and significant indirect effects on organizational performance. Reliability dimension of internal service quality had a significant direct effect on job satisfaction. The importance of empathy/tangibility dimension, however, was relatively weak in the model.