• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.397-407
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• 2008

Recently, influence of color has been expanded in various fields including design field. Among human five senses, visual sense is best for information capturing, and 80% of information judgment by visual sense is from color. Color is emotion and image. Hanbok is marked by its beautiful color combinations. The guiding principle of such color chords was Obangsaek, or the traditional Korean five base colors. The method of this study is to consider concepts of Obangsaek derived from the principles of yin-yang and the five elements and is to investigate application of Obangsaek. And the purpose of this study is to understand traditional colors and is to provide judgment criteria on various color combinations based on Korean aesthetic sense for development of textile design. The degree of nation culture depends on the level of research, analysis and application on traditional colors. Obangsaek, Korean traditional color is splendid and primary color. Also, Obangsaek has symbolic and lucky meanings. These colors are still the primary source of coloring. Obangsaek has been reinterpreted by application on textile design, some into base colors and others into diverse shades. So this study will help in the aspect of development on Korean style design.

• Korean Journal of Human Ecology
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• v.12 no.3
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• pp.377-389
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• 2003

The purpose of this study is to obtain the symbolic meaning of the priestly costume through the Bible. Based on corroborative the Bible, this thesis analyzes the costume of priest. This compares the two onyx stones on the shoulder pieces with four rows of precious stones on the breastpiece. This era falls on about from the 15th century before Christ. It was found that the breastpiece was a piece of the same multicolored linen as in the ephod, a span square when folded double. It symbolizes righteousness. It hung on the high priest's chest, supported by two golden chains attached to the shoulder clasps. It symbolizes love. On the breastpiece were twelve beautiful jewels, arranged in four rows of three jewels, each jewel symbolizing one of the tribes of Israel. The variety of jewels on the breastpiece suggests the variety of people. Urim is the Hebrew word for 'lights' and therefore would logically be associated with bright or white stones. Thummim is the Hebrew word for 'perfection'. The high priest's ephod was made of gold, and of blue, purple, and scarlet yam, and of finely twisted linen. The golden yam symbolizes faith. The robe of the ephod was made entirely of blue cloth. The blue color symbolizes an obligation and life. The robe of the ephod symbolizes calling and dignity. The woven tunic symbolizes holy duty.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.774-788
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• 2010

This research is to understand luxury consumption values for luxury consumers. The aims of this study is to identify their luxury consumption values and the effects of the values on the perceived acquisition value. This study also divided data into two groups according to the difference between reservation price and actual price; positive reservation price group, negative reservation price group, and analyzed the effects of the values on the perceived acquisition value between two groups. In this study, we used structural models equation and results presented that the conceptual model was a good fit to the data. The empirical results suggested four dimensions of luxury consumption values; symbolic value, innovative design value, quality value and origin value. There were positively significant effects of symbolic value and quality value on the perceived acquisition value. The effects of innovative design value on the acquisition value was significantly negative. Two groups categorized by reservation price depicted the differences on effect levels of symbolic value, innovative design value, and quality value on the acquisition value perception.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.373-384
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• 2000

This study is to demonstrate purple color characteristics by analyzing various purple clothing from Antiquity to modern fashion. In this respect, both documentary and investigative studies have been performed. Through, the documentary studies, the changes and examples of purple clothing were scrutinized, and images of purple were classified based on the Color Image Scale. Purple color samples applied during a period from 1993 to 1996, were collected from 33 women's domestic brands, and the colors were measured by the CE 7000 spectrophotometer and analyzed by Munsell HV/C. The results were shown as follows; 1. In Antiquity, the symbolic value of purple was heavenly color, because it was a bearer of light, a sign of the epiphany of the gods. 2. With the advent of synthetic dyes, purples were in the vanguard. This chemical synthesis gave purple, historically a regal prerogative, to the people, and enjoyed a memorable vogue in the mid-mineteenth century. 3. The purple images in fashion were changed by the factors such as culture-art, technological advances, political-economical situations, sports ect., and appears in modern fashion romantic, natural elegance, classic, gorgeous, chic, and dandy images. 4. In the result of analytical study on women's purple dress in domestic market, 10PB hue and P tone were mosetly used from 1993 to 1996.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.2
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• pp.17-29
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• 2003

This survey paper examines general characteristics of "yellow" color, the oldest color in the history of art. Also the research aims to find meanings of the color and historical development embedded in clothing and textile both in orient and in occident where different philosophy and history developed. It is found here that the yellow symbolized both positive and negative meaning in the history of costume throughout the world. The color, however, was used to symbolize mostly positive meaning in the orient whereas not in the occident. "Yellow" color in orient used to symbolize the supremacy of the emperor, excellence and authority. The meaning of "yellow" color in the occident is two fold: from the positive viewpoint it represent god, king, wisdom, wealth and holy light, and from the negative viewpoint it represent image of betrayal and distrust, image of immorality, image of death and disease and image of jealousy and hatred. The concept of "yellow" was generalized in orient by the "Eum-Yang-O-Haeng Theory", while in occident by the Christianism. And the concepts came to hold concrete meanings and thereafter the symbol of yellow appeared.ings and thereafter the symbol of yellow appeared.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Proceedings of the IEEK Conference
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• summer
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• pp.427-434
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• 2004

In this paper, we present a overview of content-based image retrieval (CBIR) systems: its results and its problems. We propose our CBIR system currently based on color and texture. From the CBIR systems. we discuss the way to add semantic values in image retrieval systems. There are 3 ways for adding them: concept definition, machine learning and man-machine interaction. Along with this we introduce our preliminary results and discuss them in the goal of reaching semantic retrieval. Different result representation schemes are presented. At last, we present our work to build a complete annotated image database and our image annotaion program.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.475-482
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• 2019

Analyzing the inner meaning and expression of philosophy by analyzing the composition, symbolic expression, and style of the film with high artistic perfection, which contains the spirit of the times, considers human beings through society and history, and raises awareness of life and the present generation. It will be a very meaningful and valuable study in film as art. The movie 'Rome' was cut into the rest of the public's mind by being tempered, hidden and omitted, and the color was black and white. Many aesthetic attempts can be found through symbolic images expressing the ironic message of maid's daily life as a race, capital, socially oppressed history. It can be seen that he expresses his own authorism visual language by drawing symbolic expressions through many contrasts and symbolic expressions through objects. The analysis of commercial films containing these artistic values is expected to help in the future production as a measure of the progress of art films and precedents of authorism expression techniques.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.166-175
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• 2009

Many cities in developed countries are showing their unique urban image reflecting their own culture, history, and aesthetic tastes. Especially color, one of the major design elements, has greater impact than other visual factors to form an unique urban characteristic. Despite the long history and cultural background, Seoul as a capital city of Korea does not have been successful to show an unique city image with the perspective of color. As a leading city of design, Seoul is trying to make its own urban identity through the symbolic environmental color, 'Seoul Color'. The purpose of this study is to identify the perception on the Seoul Color established by Seoul City among design practitioners and to suggest strategies for implementing the 'Seoul Color' in various fields of environmental design to set up un unique urban image of Seoul City. For this purpose, questionnaire survey was used and 77 questionnaires were analysed. Although most of the respondents did not know the 'Seoul Color', they recognized the importance of it as a major tool of building an unique urban identity of Seoul City. Respondents recognized the representing color image of Seoul as gray. Therefore, it shows a need for environmental policy to make an eco-friendly and lively city image of Seoul instead of current monotonous image. Also in order to make a unique urban image of Seoul city, 'Seoul Color' should be applied to the shape of landscape of Seoul differently. In addition, many strategies including advertisement, education, making up obvious goals for using the 'Seoul Color', and so on were suggested as conclusion.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.25-30
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• 2010

This study was motivated from the point that TV anchor women wore red clothing the most when they appeared at the broadcasting. For the analysis of clothing color, the main news programs of three local terrestial broadcasting systems were adopted, and the screen sources having been obtained for a year on the anchor women from January 2008 to December were classified by S/S, F/W. As the result, it was found out that the image was classified according to the inherent symbolic meaning of red color, and red color was frequently adopted for the happy-passionate image. It is judged that the reason is red color clothing spotlights passionate, challenging and imposing image which anchor women have. It revealed that while investigating the relationship of coloration between red upper clothing and other clothing, the inner-wear white color of the red jacket, or of the black inner-wear was matched the most, regardless of season. It is judged that this is because the coloration of red and white, and of red and black give not only brilliant but also clear image.