• 제목/요약/키워드: support/reputation

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An Experimental Comparison of the Usability of Rule-based and Natural Language Processing-based Chatbots

  • Yeji Lim;Jeonghun Lim;Namjae Cho
    • Asia pacific journal of information systems
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    • 제30권4호
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    • pp.832-846
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    • 2020
  • Service organizations increasingly adopt data-based intelligent engines called chatbots in support of the interaction between customers and the companies. Two different types of chatbots have been suggested and introduced by companies leading the adoption of this emerging technology: rule-based chatbots and natural language processing-based chatbots. While the differences between these two types of technologies look relatively clear, the organizational and practical impacts of the differences have not been systematically explored. This study performed an experiment to compare the use of the two different types of chatbots used in practice by two comparable organizations. These two types of actual chatbots were used by Korean on-line shopping malls with similar business models (mobile shopping), length of history, size and reputation. The comparison was made based on such dimensions as usability, searchability, reliability and attractiveness. Contraty to conventional expectation that the superiority in technology will produce superior usability, the results show mixed superiority. The discussion on the reasons is presented.

The Impact of Social Media Functionality and Strategy Alignment to Small and Medium Enterprises (SMEs) Performance: A Case Study in Garment SME in East Java

  • Mahendrawathi ER;Nanda Kurnia Wardati
    • Asia pacific journal of information systems
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    • 제30권3호
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    • pp.568-589
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    • 2020
  • Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

해외전시회 품질특성이 재참가의도에 미치는 영향: 참가성과의 매개효과 및 정책지원의 조절효과를 중심으로 (The Effect of Overseas Exhibition's Quality Characteristics on Re-Participation Intention: Focused on the Mediating Effect of Participation Performance and the Moderating Effect of Policy Support)

  • 김용국;동학림
    • 벤처창업연구
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    • 제15권2호
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    • pp.235-251
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    • 2020
  • 본 연구는 해외전시회 참가를 통해 기업의 해외마케팅 확대와 성과제고에 도움을 받으려는 중소기업을 대상으로 전시회 품질특성 및 정부의 정책지원의 실효성을 확인하기 위해 시도되었다. 실증분석을 위하여 2016~2018년까지 3년간 정부 및 정책기관의 지원을 받아 해외 전시회에 참가한 기업의 전시관계자를 대상으로 직접 설문조사를 실시하여 회수된 371부 중 346부의 유효 표본을 가지고 실증분석을 수행하였다. 연구결과 해외전시회 품질특성은 재참가의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 영향력은 주최기관역량이 가장 중요하고 그 다음 전시회명성과 전시장환경 순으로 나타났다. 또한, 품질특성은 참가성과에 유의한 영향을 미치고 참가성과는 재참가의도에 부분 매개효과를 갖는 것으로 나타났다. 정부의 정책지원은 참가성과와 재참가의도 간에 유의미한 조절효과가 있는 것으로 나타났으며, 품질특성이 재참가의도에 미치는 영향에 있어 참가성과가 조건부 간접효과(조절된 매개효과)를 보이는 것으로 나타났다. 본 연구는 기존의 선행연구들에서 시도된 전시회 서비스품질과 만족도 및 참가성과, 행동의도 및 재참가의도 와의 영향관계 규명뿐 아니라 참가성과의 매개효과를 확인하였고 정부의 정책지원의 조절효과를 확인했다는 것에 학술적 의의가 있다.

업무성과에 영향을 주는 업무용 모바일 어플리케이션의 주요 요인에 관한 연구 (An Empirical Study on the Influencing Factors of Perceived Job Performance in the Context of Enterprise Mobile Applications)

  • 정성훈;김기민
    • Asia pacific journal of information systems
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    • 제24권1호
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    • pp.31-50
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    • 2014
  • The ubiquitous accessibility of information through mobile devices has led to an increased mobility of workers from their fixed workplaces. Market researchers estimate that by 2016, 350 million workers will be using their smartphones for business purposes, and the use of smartphones will offer new business benefits. Enterprises are now adopting mobile technologies for numerous applications to increase their operational efficiency, improve their responsiveness and competitiveness, and cultivate their innovativeness. For these reasons, various organizational aspects concerning "mobile work" have received a great deal of recent attention. Moreover, many CIOs plan to allocate a considerable amount of their budgets mobile work environments. In particular, with the consumerization of information technology, enterprise mobile applications (EMA) have played a significant role in the explosive growth of mobile computing in the workplace, and even in improving sales for firms in this field. EMA can be defined as mobile technologies and role-based applications, as companies design them for specific roles and functions in organizations. Technically, EMA can be defined as business enterprise systems, including critical business functions that enable users to access enterprise systems via wireless mobile devices, such as smartphones or tablets. Specifically, EMA enables employees to have greater access to real-time information, and provides them with simple features and functionalities that are easy for them to complete specific tasks. While the impact of EMA on organizational workers' productivity has been given considerable attention in various literatures, relatively little research effort has been made to examine how EMA actually lead to users' job performance. In particular, we have a limited understanding of what the key antecedents are of such an EMA usage outcome. In this paper, we focus on employees' perceived job performance as the outcome of EMA use, which indicates the successful role of EMA with regard to employees' tasks. Thus, to develop a deeper understanding of the relationship among EMA, its environment, and employees' perceived job performance, we develop a comprehensive model that considers the perceived-fit between EMA and employees' tasks, satisfaction on EMA, and the organizational environment. With this model, we try to examine EMA to explain how job performance through EMA is revealed from both the task-technology fit for EMA and satisfaction on EMA, while also considering the antecedent factors for these constructs. The objectives of this study are to address the following research questions: (1) How can employees successfully manage EMA in order to enhance their perceived job performance? (2) What internal and/or external factors are important antecedents in increasing EMA users' satisfaction on MES and task-technology fit for EMA? (3) What are the impacts of organizational (e.g. organizational agility), and task-related antecedents (e.g., task mobility) on task-technology fit for EMA? (4) What are the impacts of internal (e.g., self-efficacy) and external antecedents (e.g., system reputation) for the habitual use of EMA? Based on a survey from 254 actual employees who use EMA in their workplace across industries, our results indicate that task-technology fit for EMA and satisfaction on EMA are positively associated with job performance. We also identify task mobility, organizational agility, and system accessibility that are found to be positively associated with task-technology fit for EMA. Further, we find that external factor, such as the reputation of EMA, and internal factor, such as self-efficacy for EMA that are found to be positively associated with the satisfaction of EMA. The present findings enable researchers and practitioners to understand the role of EMA, which facilitates organizational workers' efficient work processes, as well as the importance of task-technology fit for EMA. Our model provides a new set of antecedents and consequence variables for a TAM involving mobile applications. The research model also provides empirical evidence that EMA are important mobile services that positively influence individuals' performance. Our findings suggest that perceived organizational agility and task mobility do have a significant influence on task-technology fit for EMA usage through positive beliefs about EMA, that self-efficacy and system reputation can also influence individuals' satisfaction on EMA, and that these factors are important contingent factors for the impact of system satisfaction and perceived job performance. Our findings can help managers gauge the impact of EMA in terms of its contribution to job performance. Our results provide an explanation as to why many firms have recently adopted EMA for efficient business processes and productivity support. Our findings additionally suggest that the cognitive fit between task and technology can be an important requirement for the productivity support of EMA. Further, our study findings can help managers in formulating their strategies and building organizational culture that can affect employees perceived job performance. Managers, thus, can tailor their dependence on EMA as high or low, depending on their task's characteristics, to maximize the job performance in the workplace. Overall, this study strengthens our knowledge regarding the impact of mobile applications in organizational contexts, technology acceptance and the role of task characteristics. To conclude, we hope that our research inspires future studies exploring digital productivity in the workplace and/or taking the role of EMA into account for employee job performance.

An Adaptive Security Model for Dynamic Node Behaviour in MANETs

  • Anand, Anjali;Rani, Rinkle;Aggarwal, Himanshu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권6호
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    • pp.2861-2880
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    • 2018
  • Mobile Ad hoc Networks (MANETs) have become a viable platform owing to their potential of providing communication without any pre-existing infrastructure and central administrating authority. Mutual support and co-operation among nodes are prerequisites for performing functions in such networks. The scarcity of resources makes it economical for nodes to conserve their resources and misbehave by avoiding participation in the network. Therefore, a mechanism is required to detect and handle such misbehaving nodes and promote co-operation in the network. Existing techniques for handling misbehaving nodes focus only on their current behaviour without considering the antecedent behaviour of nodes. In real world, a node may dynamically change its behaviour in accordance to its requirements. Hence, an efficient mechanism is required for providing security against such misbehaviour. This paper proposes an Adaptive Security Model which contemplates the present as well as anterior behaviour of nodes for providing security against dynamic node behaviour. The adaptivity of the model is nested in its ability to requite well-behaving nodes and penalize misbehaving ones in conformity with their overall behaviour. Simulation results indicate the efficiency of proposed scheme in securing the network from the menace of dynamic behaviour of nodes.

Prioritizing Telecommunications Service Policies in South Korea: An Innovation System Approach

  • Kim, Hongbum;Kim, Eungdo;Lee, Daeho;Jung, Sungdo;Moon, Hyoungdon
    • Journal of Information Technology Applications and Management
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    • 제22권3호
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    • pp.115-128
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    • 2015
  • Although the telecommunications service industry has become a basic infrastructure component of the information and communication technology (ICT) industry, it is now losing its reputation as a cash cow due to achieving a saturation of service subscribers, especially in South Korea. With the exception of improving network speeds, network operators are experiencing difficulties in creating new innovations. Therefore, new innovations for the telecommunications service industry should be identified in conjunction with government policies for industry promotion. To examine the innovative capabilities of a specific industry, innovation system theories were used as a framework for research. However, existing innovation systems are limited with regard to explaining the openness of relationships and user participation which are general properties of the ICT industry. Moreover, as sources of innovative activity, additional values such as financial support and collaboration are more appropriate. This study presents a new innovation system based on innovation values. We analyze the telecommunications service industry and prioritize the importance of telecommunication policies within South Korea. An in-depth interview with experts based on the innovation system framework is conducted first. Next, innovation factors derived from the interview are applied within an analytic hierarchy process (AHP), leading to a prioritization of innovation factors for the telecommunications service industry.

A Study of Successful IT Outsourcing model for SMB

  • Jeong, Seon-Phil;Kim, Yeong-Real
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.301-304
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    • 2005
  • Most of the small and medium industries rather focus on immediate problems and how to properly maintain organizational matters and existing system than the strategic and operational use of Information Technology when they deal with applications and operation of Information System. This study found out that there were few studies on IT outsourcing for small and medium companies in Korea compared to large enterprises' IT outsourcing. Most preceding studies researched the problems of partnership and technical, managerial, and economical success factors for big companies. Small and medium companies have the problems of financial difficulty, organizational scale (40.3%), shortage of manpower for system operation (24.1%), and lack of practical use of managers (8.9%). SMB firms have required support of government for their Informationalization but, we found out amount of companies (41%) not be informed or don't account on government's supporting IT of SMB programs. In addition, Range and Contents of outsourcing, Reputation of Outsourcing vendor, Reliability of maintaining were selected as CSFs of SMB IT outsourcing. While large corporation staff more considered CEO's willing and inner facts of their companies.

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여성의류 유통경로에서 의존성.권력원천.갈등 - 백화점 입점업체를 중심으로

  • 정현주
    • 한국유통학회지:유통연구
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    • 제3권1호
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    • pp.123-143
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    • 1998
  • The aim of this paper is to investigate the women's apparel distribution channel in the well-known department stores located in the central Seoul area. Since the department store has its reputation, information and enormous buying power, it is the one of the major leading retails in the women's apparel industry. In doing so, the relationship between the channel members in terms of the level of dependence, power sources and perceived conflict and manifest conflict has been studied. Particularly, based on French and Raven's power sources, position source is added. It refers to a channel member's (Merchandizer in the department store) source over another based on the expection the former (Merchandizer in the department store) will be able to allocate the location and size of the store influencing the latter's sale and profit. The key informants are the merchandizers who work in the apparel companies contracting with major department stores. Finally, of the 284 questionnaires collected, 235 are usable. The hypotheses are tested through LISREL. The results of statistical analysis support that : Dependence has a positive effect on noncoercive bases of power. Coercive bases of power have a positive effect on manifest conflict as well as perceived conflict while noncoercive bases of power have a negative effect mainly on manifest conflict. Thus, the relation between the major department stores and the women's apparel companies in there seems to have bilateral dependence rather than highly unilateral dependence.

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KODISA Journals and Strategies

  • Youn, Myoung-Kil;Lee, Jong-Ho;Kim, Young-Ei;Yang, Hoe-Chang;Hwang, Hee-Joong;Kim, Dong-Ho;Lee, Jung-Wan
    • 유통과학연구
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    • 제13권3호
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    • pp.5-9
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    • 2015
  • Purpose -The purpose of this study was to review and analyze the four major journals of KODISA and all of their published articles of 2014 and to revise and update the existing publication standards and practices in order to improve the overall quality and reputation of these journals. Research design, data, and methodology - This study applied an analytical approach, a case study method, to analyze and examine the published articles and the publication standards and practices of four KODISA journals, JDS (1999), IJIDB (2010), EAJBM (2011), and JAFEB (2014), from their first publication. Results - In 2014, KODISA journals published a total of 171 papers - JDS (122), IJIDB and EAJBM (16 each), and JAFEB (17): 94 articles in general business and 77 articles in economics. Conclusions - KODISA journals continuously revised and updated their publication standards and practices and adopted technological support systems to enable its journals to remain independent and open access in order to ultimately become one of the world's reputable journals.

정성적 연구를 통한 온라인 친사회적 행동의 동기 요인 탐색 (An Exploratory Study on Online Prosocial Behavior)

  • 장윤정;조은영;김희웅
    • 지식경영연구
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    • 제16권1호
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    • pp.225-242
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    • 2015
  • Cyberbullying, i.e., posting malicious comments online, has been identified as a critical issue in the online and social media context. It has become prevalent on a global scale, which happens across all ages. As a way to reduce and prevent cyberbullying, it is important to promote online prosocial behavior. In line with the concept of online prosocial behavior, we suggest posting benevolent comments against posting malicious comments as a new type of online prosocial behavior, which can combat cyberbullying and facilitate positive online culture. This study thus aims to analyze what motivates people to post benevolent comments in the online context. Based on interview methods, we extracted seven driving factors (self-presentation, pleasure, social contribution, emotional support, reputation, monetary reward, and reciprocity) and two inhibiting factors (social anxiety and effort) of posting benevolent comments online. This study has its theoretical contribution in exploring the motivation factors leading to the posting of benevolent comments by extending the concept of online prosocial behavior. It also has its practical implications by providing guidance for promoting prosocial behavior in the online context.