• 유통과학연구
• /
• 제20권8호
• /
• pp.59-67
• /
• 2022

Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

• 한국정보시스템학회:학술대회논문집
• /
• 한국정보시스템학회 2004년도 추계학술대회
• /
• pp.431-443
• /
• 2004

Many e-Learning companies are incorporated for the last five years, but most of them are failed or merged by the other company. The main reasons are the absence of competitive strategies and recognition of critical success factors. There are many researches on the critical success factors of Information System (IS) and Electronic Commerce (EC) . We derived e-Learning success factors from the previous IS and EC researches. We classified the success factors into five dimensions, (1) contents management, (2) learner management, (3) business strategy, (4) organizational support and ability, (5) learning management system (LMS), and each dimension has 9 or more success factors measurement items. We surveyed the perceived importance of the success factors from the manager of South Korea e-Learning firms. The paper categorized the items into two or more factors for each dimension by the exploratory factor analysis. Finally, we conducted one-way ANOVA for each success factors by the business model. As a result, there is different importance level for each success factors by the business model. We concluded that each e-Learning company needs different strategies to their business model.

• 유통과학연구
• /
• 제16권4호
• /
• pp.17-20
• /
• 2018

Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

• 통상정보연구
• /
• 제9권2호
• /
• pp.375-397
• /
• 2007

This paper aims to develop international marketing strategies for Korean traditional food and gives some implications to firms that are ready to invest in developed countries with Korean traditional food and to the government that needs to make a policy to support the food industry in international marketing. For this, we researched data and studied domestic and international cases. Also, we extracted two common factors(namely product factor and image factor) through fourteen variables by factor analysis and tested whether both factors significantly influence on the success of international marketing(favorable impression). As a results, we found several key success factors(KSF), including both factors mentioned above and developed international marketing strategies for Korean traditional food reflecting these key success factors.

• 시스템엔지니어링학술지
• /
• 제16권2호
• /
• pp.97-109
• /
• 2020

On March 11, 2011, an earthquake followed by a tsunami caused an extended station blackout (SBO) at the Fukushima Dai-ichi NPP Units. The accident was initiated by a total loss of both onsite and offsite electrical power resulting in the loss of the ultimate heat sink for several days, and a consequent core melt in some units where proper mitigation strategies could not be implemented in a timely fashion. To enhance the plant's coping capability, the Diverse and Flexible Strategies (FLEX) were proposed to append the Emergency Operation Procedures (EOPs) by relying on portable equipment as an additional line of defense. To assess the success window of FLEX strategies, all sources of uncertainties need to be considered, using a physics-based model or system code. This necessitates conducting a large number of simulations to reflect all potential variations in initial, boundary, and design conditions as well as thermophysical properties, empirical models, and scenario uncertainties. Alternatively, data-driven models may provide a fast tool to predict the success window of FLEX strategies given the underlying uncertainties. This paper explores the applicability of Artificial Intelligence (AI) to identify the success window of FLEX strategy for extended SBO. The developed model can be trained and validated using data produced by the lumped parameter thermal-hydraulic code, MARS-KS, as best estimate system code loosely coupled with Dakota for uncertainty quantification. A Systems Engineering (SE) approach is used to plan and manage the process of using AI to predict the success window of FLEX strategies under extended SBO conditions.

• 한국정보시스템학회지:정보시스템연구
• /
• 제11권2호
• /
• pp.47-72
• /
• 2002

In the beginning of new millennium, Business-to-Business(B2B) Electronic Commerce(EC) is a hot issues of the world business and economic communities. The market of B2B EC is increasing rapidly, and become a more complex and competitive because many participants and intermediaries are play on their own objectives and strategies. To cope with the situation, participants of B2B EC market should make play with a competitive strategies. So, the participant enterprises must know the critical success factors of their own EC market. This study identifies B2B EC success factor measurement sets, and explores several success factors based on the perceived importance of B2B EC practitioner in the manufacturing enterprises. The study tests the differences of success factors by IS level, EC business model characteristics, and EC introduction and operating characteristics.

• 한국IT서비스학회지
• /
• 제5권2호
• /
• pp.39-58
• /
• 2006

The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2005년도 추계학술대회
• /
• pp.143-161
• /
• 2005

The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

• 한국정보시스템학회:학술대회논문집
• /
• 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
• /
• pp.171-184
• /
• 2005

The e-business strategies ultimately Pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

• 유통과학연구
• /
• 제16권1호
• /
• pp.59-71
• /
• 2018

Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.